The PRICE Futures Group

What The PRICE Futures Group does

The PRICE Futures Group is a privately held, full-service futures brokerage firm founded in 1988 and headquartered in Chicago, Illinois. It operates as a division of Price Holdings, Inc., a diversified financial services holding company that also controls Uhlmann Price Securities and Price Asset Management. The firm serves three primary client segments: self-directed and broker-assisted individual investors and traders; institutional and professional traders, commercial operations, and brokerage firms; and agricultural producers, food processors, feed manufacturers, elevators, and importers/exporters with commodity hedging and risk-management needs. Client access is provided through three client portals (ADMIS, Rosenthal Collins Group, and R.J. O'Brien) supported by clearing relationships with ADM Investor Services, Rosenthal Collins Group, R.J. O'Brien, and RBC Capital Markets, enabling execution and clearing on futures exchanges worldwide.

The company's product portfolio spans self-directed online trading, broker-assisted trading, automated trading systems (including the proprietary AutoTrade™ service that mirrors professional traders' live positions), managed-futures referral services that match clients with Commodity Trading Advisors, and customized hedging education delivered in partnership with McKeany-Flavell. Its research content is anchored by a roster of named senior market analysts who produce daily and weekly publications (The Energy Report, Morning Grains & Softs, The Windy City Trader, AgMaster Report, The Corn & Ethanol Report, The Nemenoff Report, ChartShot), distributed through the Market Insights blog, YouTube (PRICE Links series), and earned media in Reuters, Wall Street Journal, Bloomberg, Barron's, and FOX Business Network.

The revenue model is commission-based on futures and options transactions, supplemented by managed-futures referral arrangements, hedging and risk-management consulting, and custom institutional service engagements. Distribution combines relationship-based broker sales, a self-serve online trading platform, and an institutional services team. The firm maintains three Chicago office addresses and additional branch offices across the United States.

Name

The PRICE Futures Group

Legal name

The PRICE Futures Group, Inc.

Website

https://pricegroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

The PRICE Futures Group is a privately held Chicago-based full-service futures brokerage founded in 1988 and owned by Price Holdings, Inc. It provides self-directed and broker-assisted futures trading, managed futures, and hedging services to individual traders, institutions, and agricultural producers, with global clearing via ADM, RCG, R.J. O'Brien, and RBC.

Ownership category

akta.pro rank

Product category

Futures Brokerage

NAICS

Commodity Contracts Intermediation (52316), Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Derivatives & Futures Brokerage (FSAEACAL)

akta.pro secondary industries

Equity Index & Futures Derivatives (FSACADAF), Managed Futures / CTA (Trend, Carry, Global Futures) (FSAHAEAB)

Keywords

• Futures brokerage services
• Commodity trading advisory
• Managed futures programs
• Hedging risk management
• Online futures trading

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Futures Trading Commissions: Commission-based revenue from executing futures trades across all exchanges worldwide through their clearing firm relationships. Both self-directed and broker-assisted trading generates transaction-based fees.
2. Managed Futures: Matching investors with professional Commodity Trading Advisors (CTAs) based on investment goals and risk profile. Revenue likely generated through referral arrangements or advisory fees.
3. Hedging & Risk Management Services: Educational courses and consulting services for commodity producers and users, including customized hedging education through McKeany-Flavell partnership.
4. Institutional Services: Custom-structured products and services for institutions, commercial operations, professional traders, and brokerage firms including research, technologies, and market access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The PRICE Futures Group is a full-service futures brokerage founded in 1988, providing self-directed online trading, broker-assisted trading, managed futures via Commodity Trading Advisors, hedging and risk management for commodity producers and users, and proprietary automated trading through AutoTrade. The firm executes futures trades across exchanges worldwide through clearing relationships with ADM Investor Services, Rosenthal Collins Group, R.J. O'Brien, and RBC Capital Markets, serving individual traders, institutional clients, and commercial hedgers globally.

Product overview

The PRICE Futures Group is a full-service brokerage firm founded in 1988, headquartered in Chicago, offering a platform of futures trading and investment services. The core offering centers on full service brokerage, online trading, asset management, and financial consulting services. The product portfolio comprises: (1) Trading Services including Self-Directed/Online Trading, Broker-Assisted Trading, Trading Platforms, Trading Systems, and AutoTrade mirroring service; (2) Managed Futures connecting clients with Commodity Trading Advisors; (3) Hedging & Risk Management services with a Hedging 101 educational course; (4) Institutional Services for professional traders and institutions; and (5) Research Content including six named market commentary publications (The Energy Report, Morning Grains & Softs Report, The Windy City Trader, AgMaster Report, The Corn & Ethanol Report, The Nemenoff Report, and ChartShot). The company also provides Trading Tools & Resources and Education & Research materials as supporting services.

Differentiator

Problem solved

Functional benefit

Brands

• AutoTrade: A subscription service that mirrors the live trading of futures professionals through World Cup Advisor.

Products and services

• Self-Directed Online Trading Online trading platform allowing clients to execute their own futures trades across global exchanges, with access to real-time market data, trading tools, and client portals at ADMIS, RCG, and R.J. O'Brien. Targeted at experienced self-directed traders who prefer autonomous execution.
• Broker-Assisted Trading Trading service in which experienced brokers and analysts help clients execute futures trades and achieve their trading and investment goals. Suitable for clients needing professional guidance and those with complex trading needs.
• Managed Futures Service that matches client investment goals and risk profiles with experienced Commodity Trading Advisors (CTAs) for professional management of trading accounts. Connects investors with CTAs covering multiple commodities and trading styles.
• Hedging and Risk Management Risk management services for farmers, food producers, food processors, feed manufacturers, merchandisers, elevators, importers, and exporters, including customized hedging strategies for commodity price exposure.
• AutoTrade Proprietary subscription service from World Cup Advisor that mirrors the live trading of futures professionals, allowing subscribers to automatically replicate professional positions in their own accounts.
• Institutional Services Custom-structured products and services for institutions, commercial operations, professional traders, and brokerage firms. Includes access to global banks, large balance sheet FCMs, exchanges worldwide, and physical commodities across spot metal, energy, and grain markets.
• Hedging 101 Course Full-day educational course on hedging covering introduction to risk management, identifying risk, risk management tools, understanding futures, futures in action, futures to ingredient prices, understanding options, and advanced hedging strategies, delivered in partnership with McKeany-Flavell.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• ADM Investor ServicescoreTechnology or IntegrationADM Investor Services combines superior execution with clearing and settlement services, backed by high-quality service in the industry. One of the primary clearing relationships for The PRICE Futures Group providing online trading access.
• Rosenthal Collins Group (RCG)coreTechnology or IntegrationRCG is a Chicago-based futures brokerage specializing in serving Introducing Brokers, institutions, professional traders and individual investors. Provides clearing services and trading platform access.
• R.J. O'Brien & AssociatescoreTechnology or IntegrationThe oldest and largest independent futures brokerage and clearing firm in the United States. Offers the latest order entry technology coupled with 24-hour execution and clearing on every futures exchange worldwide.
• RBC Capital MarketscoreTechnology or IntegrationPremier global investment bank providing expertise in banking, finance and capital markets. Their Global Futures group provides execution and clearing solutions for futures, cleared OTC IRS and options to financial institutions, corporations, hedge funds, asset managers and high net worth individuals.
• McKeany-FlavellstrategicImplementation/ SI/ Consulting PartnerPartnership for customized hedging education. McKeany-Flavell provides educational programs on hedging processes including introduction to risk management, futures understanding, options, and advanced hedging strategies for commodity producers and users.
• Price Holdings (Parent Company)coreStrategic or Co-development PartnerParent company providing diversified financial services. Subsidiary companies include Uhlmann Price Securities (traditional & alternative securities) and Price Asset Management (managed futures & funds), offering exceptional access to various asset classes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• R.J. O'Brien & Associates: The oldest and largest independent futures brokerage and clearing firm in the US, providing execution and clearing services on every futures exchange. Directly comparable as both a clearing partner to PRICE and a competing introducing broker (IB) for futures traders.
• ADM Investor Services (ADMIS): Futures clearing and brokerage arm of Archer Daniels Midland, offering execution, clearing, and online trading access to institutional and individual clients. Listed as a clearing partner of PRICE while also competing for similar agricultural and commodity hedging clients.
• Rosenthal Collins Group: Chicago-based futures brokerage specializing in serving introducing brokers, institutions, professional traders, and individual investors. Competes head-to-head with PRICE in the IB and self-directed futures space and serves as one of its clearing partners.

Broad incumbents

• Interactive Brokers: Large, technology-led online brokerage offering futures, options, and multi-asset trading to retail and institutional clients globally. Comparable to PRICE's self-directed online trading offering but at far greater scale and lower commission rates.
• StoneX Group: Global financial services firm providing execution, clearing, and advisory across futures, securities, FX, and commodities. Overlaps with PRICE in retail futures brokerage, institutional services, and agricultural hedging advisory.
• Marex: Diversified global financial services platform providing execution and clearing in commodities, futures, and derivatives to institutional and commercial clients. Comparable to PRICE's institutional services and agricultural hedging offerings.
• ED&F Man Capital Markets: Global futures broker and clearing firm providing execution, clearing, and market access in soft commodities, metals, and financial futures. Comparable to PRICE's agricultural and softs commodity focus and institutional hedging services.

Emerging players

• NinjaTrader: Futures trading platform provider offering low-cost self-directed futures trading, charting, and analytics to active retail traders. Comparable to PRICE's self-directed trading arm but differentiated by a modern, software-led user experience.
• Optimus Futures: Online futures brokerage offering low-cost self-directed trading, automated systems, and managed futures access. Comparable to PRICE's retail futures brokerage and AutoTrade/automated trading system offerings.

Regional players

• Wedbush Futures: US-based futures brokerage offering execution, managed futures, and clearing services to individual and institutional clients. Directly comparable niche peer to PRICE in futures brokerage and managed futures intermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/pricefutures
• YouTubeyoutube.com/user/ThePriceFuturesGroup
• Facebookfacebook.com/PriceFuturesGroup
• LinkedInlinkedin.com/company/the-price-futures-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PRICE Futures Group