Liverpool City Sights
- Company typePrivate
- Founded2016
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Liverpool City Sights firmographics
Firmographics- Name
- Liverpool City Sights
- Legal name
- Liverpool City Sights
- Website
- https://liverpoolcitysights.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Liverpool City Sights industry classification
Industry- Product category
- Tourist Sightseeing Tours
- NAICS
- Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Land (487110)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
- akta.pro secondary industry
- Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)
Keywords
Where Liverpool City Sights is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Liverpool City Sights business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Sightseeing Tour Tickets: Revenue from ticket sales for Hop-On Hop-Off City Tours (Red Route, 50-minute loop) and City & Beatles Tours (Blue Route, 90-minute guided experience). Tickets available online, by phone, and in-person.
- Private Hire: Private charter services for both City Tour and City & Beatles Tour, including custom tours for school trips and educational groups.
- Combination Tickets: Combo tickets bundling Liverpool City Sights tours with partner attractions (Wheel of Liverpool, Beatles Story, Western Approaches, British Music Experience).
- Advertising: Bus wraps, megarears, roof liners, interior panels, brochure placements, ticket roll branding, and poncho advertising on buses reaching millions of tourists annually.
- Hotel Membership Program: Monthly (£24) and yearly (£240) subscription program for hotels providing promotional materials, staff commissions, training, and complimentary tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tour Tickets |
| Unit Pricing | Pay-as-you-go | Concession Tickets |
| Unit Pricing | Pay-as-you-go | VIP Upgrade |
| Other | Multi-year contract | Private Hire |
| Subscription | Monthly | Hotel Membership - Monthly |
| Subscription | Annual | Hotel Membership - Yearly |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Liverpool City Sights product offering
Product offeringCore offering
Liverpool City Sights operates open-top sightseeing bus tours in Liverpool, anchored by two routes: the Red Route Hop-On Hop-Off City Tour (50-minute loop with 14 stops and multilingual audio) and the Blue Route City & Beatles Tour (90-minute live-guided tour of city landmarks and Beatles heritage sites such as Penny Lane and Strawberry Field). Tickets are sold online, by phone, and in-person; ancillary offerings include private hire, education tours, combination attraction tickets, gift vouchers, a hotel membership program, and bus-side advertising.
Product overview
Liverpool City Sights operates a portfolio of open-top sightseeing bus tour products centered around two core routes: the Red Route Hop-On Hop-Off City Tour (50-minute loop with 14 stops, offering live guides or multilingual audio in 6 languages) and the Blue Route City & Beatles Tour (90-minute guided tour covering Liverpool landmarks and Beatles heritage). The product portfolio is unified through a single Palisis-powered booking platform enabling online ticket purchases, gift vouchers, and reservations. Additional revenue streams include Private Hire and Education Tours for exclusive group bookings, Combined Tour Offers bundling partner attractions, Hotel Membership for tourism partners, an Influencer Programme for content collaborations, and Bus Advertising for brand promotion on vehicles. All online transactions flow through Palisis integration, while the website operates on Squarespace infrastructure.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Customers save over 33% with combination tickets compared to retail prices
- +2 more outcomes
Companies that use Liverpool City Sights
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Liverpool City Sights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Liverpool City Sights partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, minor and core.
- Booking.commajorOfficial travel partner for Eurovision 2023. Booking.com used Liverpool City Sights' VIParty Bus to transport guests to Eurovision live shows in style. Special 'Eurovision Special' combination ticket created combining hop on hop off city tour, City & Beatles Tour, Wheel of Liverpool, and British Music Experience.
- Cavern ClubminorOfficial sponsor of Live Aid Liverpool 2023 event (April 16, 2023). Event raised money for Shelter and Alder Hey Children's Charity. Liverpool City Sights organized special City and Beatles Tour at 10am and VIParty Bus for attendees.
- BusyBusmajorLiverpool City Sights acquired Chester-based BusyBus (July 2025). BusyBus founder Peter Rosenfeld remains involved in a mentorship role. The combined company plans to expand its fleet, add strategic bases, and enhance sightseeing tour offerings across the UK. This acquisition positions Liverpool City Sights as a major North West open-top bus operator.
- The Philharmonic Dining RoomsminorAll 18+ ticket holders receive a complimentary glass of prosecco at the Philharmonic Dining Rooms. Valid for 24 hours following tour commencement. Must show ticket(s) to obtain drink.
- Western ApproachesminorCombo ticket partnership combining Liverpool City Sights' Red Route Hop-On Hop-Off City Tour with Western Approaches WWII bunker museum experience. Perfect for history enthusiasts.
- Wheel of LiverpoolminorCombination ticket partnership offering discounted entry to Wheel of Liverpool when booked with Liverpool City Sights tours. Featured in Eurovision Special combo.
- Beatles Story MuseumminorCombo ticket partnership offering 20% discount at the Liverpool Beatles Museum with bus tickets. Also featured in Beatles-themed combination packages.
- Various Liverpool Hotels (Hotel Membership Program)coreHotels subscribe to monthly (£24) or yearly (£240) membership program. Benefits include promotional materials, tear-away maps, commission for staff, staff training, and complimentary tickets for staff. Partners recommend tours to guests.
- Various Local Restaurants and AttractionsminorVarious discount partnerships offering 10-20% off at restaurants including Rough Handmade Bakery, Slug & Lettuce, The Clubhouse, Churrasco Steakhouse, and Liverpool Beatles Museum with bus tickets.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Liverpool City Sights competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Liverpool City Sights social profiles
Digital presenceLiverpool City Sights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liverpool City Sights leadership team
Management profileNumber of profiles
Profiles1 record
Liverpool City Sights subsidiaries and ownership
Company hierarchySubsidiaries1 record
Liverpool City Sights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liverpool City Sights M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liverpool City Sights
What does Liverpool City Sights do?
Liverpool City Sights operates open-top sightseeing bus tours in Liverpool, anchored by two routes: the Red Route Hop-On Hop-Off City Tour (50-minute loop with 14 stops and multilingual audio) and the Blue Route City & Beatles Tour (90-minute live-guided tour of city landmarks and Beatles heritage sites such as Penny Lane and Strawberry Field). Tickets are sold online, by phone, and in-person; ancillary offerings include private hire, education tours, combination attraction tickets, gift vouchers, a hotel membership program, and bus-side advertising.
Is Liverpool City Sights a public or private company?
Liverpool City Sights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liverpool City Sights founded?
Liverpool City Sights was founded in 2016. It employs 11 to 50 people.
Where is Liverpool City Sights based?
Liverpool City Sights is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Liverpool City Sights make money?
Five revenue lines are on record. Sightseeing Tour Tickets are the primary driver. The others are private Hire, combination Tickets, advertising and hotel Membership Program.
Does Liverpool City Sights have an API?
No public API is recorded for Liverpool City Sights.
What industry is Liverpool City Sights in?
Liverpool City Sights's product category is Tourist Sightseeing Tours. Its primary akta.pro industry code is THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led), with a secondary code of THAJAAAJ, Neighborhood & Local Life Tours (Communities & Hidden Gems). Its NAICS code is 48711 and its SIC code is 7990.