Serien.Lighting

What Serien.Lighting does

Serien.Lighting is a German architectural lighting design and manufacturing company founded in 1983 and headquartered in Rodgau, Germany. The company designs, develops, and manufactures designer luminaires across more than 20 product families spanning ceiling, suspension, wall, floor, and table lighting categories. Its portfolio includes established product lines such as CRIB, SML2, TWIN, ZOOM, REFLEX2, CURLING, DRUM, JONES, and POPPY, with proprietary optical and LED technologies including glass edge light distribution (CRIB) and a modular LED system with profiles as low as 25mm (SML2). Products are designed by recognized designers including Uwe Fischer, Manfred Wolf, Floyd Paxton, and Jean-Marc da Costa.

The company sells through a network of authorized dealers primarily in Germany and Switzerland, with dedicated 2026 dealer price lists for both markets (DE/EN and CH). Its go-to-market targets architects and interior designers who specify products for residential and commercial interior projects, supported by DIALux software integration that enables specification within professional lighting design workflows. Marketing channels include social media platforms (Instagram, Facebook, Pinterest, YouTube, Vimeo), email newsletters, exhibition/showroom presence (including MAK Frankfurt), and an extensive downloadable resource library covering CAD (DWG), photometric (LDT), assembly, and conformity documentation.

Revenue is generated through one-time sales of lighting fixtures, with pricing disclosed only through dealer price lists and not publicly listed on the website. The company has accumulated multiple prestigious design awards including Red Dot Awards (2003, 2004, 2013), German Design Award Gold (2015) and Winner (2019), and International Design Award Baden-Württemberg Focus Gold and Silver (2003), establishing brand credibility in the architectural lighting market. The business remains privately held with no disclosed institutional investors, parent company, funding rounds, or M&A activity.

Name

Serien.Lighting

Legal name

Serien.Lighting

Website

https://serien.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Serien.Lighting is a German architectural lighting designer and manufacturer founded in 1983, offering 20+ product families of premium designer luminaires for architects and interior designers across residential and commercial interiors, distributed via authorized dealers in Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Architectural Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• Architectural lighting fixtures
• Designer LED luminaires
• Suspension ceiling lights
• Interior lighting design
• Premium lighting solutions

Headquarters

HQ city

Rodgau

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lighting Fixtures Sales: Serien.Lighting generates revenue through the sale of architectural lighting fixtures including ceiling lights, suspension lights, wall lights, floor lamps, and table lamps. Products are sold through a network of authorized dealers and directly via the company. Pricing is provided through dealer price lists (2026) available for Germany/English and Switzerland markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Serien.Lighting designs, develops, and manufactures premium architectural lighting fixtures across more than 20 product families spanning ceiling, suspension, wall, floor, and table luminaires. The portfolio leverages proprietary LED optical systems and modular designs, with offerings including the SML2 modular LED system, CRIB glass edge-lit wall luminaire, and the TWIN suspension luminaire. Products are sold through authorized dealer networks primarily in Germany and Switzerland, serving architects, interior designers, and end customers for residential and commercial interior projects.

Product overview

Serien.Lighting is a German architectural lighting manufacturer offering a comprehensive portfolio of designer luminaires across multiple product families. The collection includes ceiling lights (ANNEX, CAVITY, CURLING, DRAFT, DRUM, POPPY, REEF, REFLEX², SLICE² PI), suspension lights (CURLING, DRAFT, DRUM, ONE EIGHTY, POPPY, REEF, TWIN, ZOOM, ZOOM XL), wall lights (APP, CAVITY, CLUB, CRIB, CURLING, LYD, POPPY, REEF, REFLEX², ROD, SML, SML²), floor standing lights (CLUB, JONES, POPPY, REFLEX², SLICE²), and table lamps (JOB, POPPY, REFLEX²). The product range spans halogen, LED, and modern smart lighting technologies with award-winning designs by various designers including Uwe Fischer, Manfred Wolf, Floyd Paxton, and Jean-Marc da Costa. Most products are available in multiple versions, sizes, and finishes with accessories such as mirror adapters and colored glass inserts.

Differentiator

Problem solved

Functional benefit

Products and services

• ANNEX Ceiling and suspension luminaire family with minimalist design, available in multiple sizes (S, M, L).
• APP Wall-mounted luminaire with compact design.
• CAVITY Versatile luminaire family available as ceiling, suspension, and wall-mounted versions with recessed options.
• CLUB Floor and wall luminaire featuring a distinctive cylindrical design with glass inserts.
• CRIB Minimalist wall-mounted object with a metal body and transparent glass surface that distributes light evenly upwards and downwards via polished edge LED lighting using proprietary Glass Edge Light Distribution Technology.
• CURLING Elegant luminaire family with glass shades, available in ceiling, suspension, and wall-mounted versions in multiple sizes (XS, S, M, L).
• DRAFT Ceiling and suspension luminaire with minimalist design featuring translucent foil shades.
• DRUM Cylindrical ceiling and suspension luminaire available in short and long versions.
• JOB Table luminaire designed by Uwe Fischer, functioning as a reading and decorative light.
• JONES Floor-standing luminaire combining uplight, reading light, and atmospheric shade lamp functions with adjustable settings, colored glass insert options, and high color rendering index CRI Ra>97.
• LYD Wall-mounted luminaire with sleek profile design.
• ONE EIGHTY Suspension luminaire with adjustable and track-mounted options.
• POPPY Comprehensive luminaire family available as ceiling, floor, suspension, table, and wall-mounted versions.
• REEF Luminaire family with distinctive reef-like shade design, available in ceiling, suspension, and wall-mounted versions.
• REFLEX² Versatile luminaire family available as ceiling, floor, table, and wall-mounted versions with LED options.
• ROD Wall-mounted luminaire with slim rod design.
• SLICE² Floor-standing and furniture-integrated luminaire with slim profile design.
• SLICE² PI Ceiling-mounted luminaire variant with integrated lighting for suspended ceilings.
• SML Modular wall luminaire system in S, M, and L sizes with only 25mm height, offering various lamp cover combinations and optional mirror adapter.
• SML² Second-generation LED wall luminaire with six lengths (150, 220, 300, 600, 900, 1200mm), high energy efficiency, sustainable design with replaceable LED circuit board, and proprietary SML2 Modular LED System.
• TWIN Suspension luminaire with two adjustable shades connected by a flexible snake-fence structure allowing variable spacing for table illumination.
• ZOOM Chandelier-style suspension luminaire with flexible concertina mesh creating adjustable diameter effect, available in 1, 2, or 3 element versions with optional LED retrofit.
• ZOOM XL Oversized version of ZOOM chandelier with maximum diameter of 2.60 meters, exactly twice the size of the standard version, available in 1, 2, or 3 element configurations.

Quantifiable outcome

• High color rendering index CRI Ra>97 for select products (JONES)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DIALuxcoreTechnology or IntegrationSerien.Lighting products are integrated into DIALux lighting design software, allowing architects and lighting designers to specify Serien products in their professional lighting designs. This partnership provides access to a global network of lighting design professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vibia: Spanish architectural lighting manufacturer with a strong international presence and designer collaboration model. Competes with Serien.Lighting in specification-grade indoor lighting for residential, hospitality, and commercial projects.
• Tom Dixon: British designer lighting and furniture brand with premium positioning and global flagship showrooms. Comparable to Serien.Lighting in design-led indoor architectural lighting targeting architects, designers, and premium residential/commercial customers.
• Flos: Italian premium designer and architectural lighting manufacturer with iconic collaborations (Castiglioni, Starck, etc.). Directly comparable to Serien.Lighting in target market (architects, designers, premium residential and commercial) and in premium positioning with award-winning design heritage.
• Delta Light: Belgian architectural lighting manufacturer with extensive international distribution and strong specification-grade portfolio. Competes with Serien.Lighting in commercial and residential projects with designer-driven product families.
• Foscarini: Italian decorative and architectural lighting manufacturer known for designer collaborations and material innovation. Comparable to Serien.Lighting in targeting design-conscious architects and end customers with premium indoor luminaires.
• Louis Poulsen: Danish premium designer lighting manufacturer with heritage designs (PH, AJ, Panthella). Directly comparable to Serien.Lighting in serving architects and designers with specification-grade luminaires for residential and commercial interiors.
• Modular Lighting Instruments: Belgian architectural lighting manufacturer specializing in modular and configurable downlight systems. Comparable to Serien.Lighting in modular product philosophy and architectural specification channel focus.
• Artemide: Italian architectural lighting manufacturer with strong designer collaborations and a global dealer network. Competes directly with Serien.Lighting in the high-end architectural specification segment for residential, commercial, and cultural projects.
• Panzeri: Italian premium decorative and architectural lighting manufacturer with designer collaborations. Comparable to Serien.Lighting in product category, target customer (architects/designers), and premium indoor luminaire positioning.

Broad incumbents

• Zumtobel Group: Austrian-listed architectural lighting group with Thorn, Tridonic, and Zumtobel brands serving commercial, industrial, and institutional projects globally. Overlaps with Serien.Lighting in architectural specification but operates at much larger scale and broader portfolio including industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@serien.lighting
• Facebookfacebook.com/serien.lighting
• Instagraminstagram.com/serien.lighting
• Pinterestpinterest.com/serienlighting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serien.Lighting