Adasa

What Adasa does

Adasa Inc. is a private RFID technology company founded in August 2004 and headquartered in Eugene, Oregon, that develops intellectual property and hardware for retail inventory visibility and omni-channel operations. The company operates with a team of 1-10 employees and reports that its technology is embedded in hundreds of billions of RFID tags deployed across retail stores globally, supporting functions including buy-online-pickup-in-store (BOPIS) fulfillment. Adasa's stated mission is to provide superior inventory location accuracy for retailers operating physical and online channels.

The company's product portfolio is organized around three pillars. First, the DLP915A1 Dual Polarization RFID Reader, a 135g aerial reader operating at 902-928 MHz EPC with two narrow linear polarization beams (RadioClarity technology) that eliminate the periodic signal nulls of conventional circularly polarized antennas and deliver X, Y, Z asset localization at up to 50 feet with 7.15dB gain and a 22dB front-to-back ratio. Second, FiVi, an autonomous retail scanning robot launched in 2024 that navigates store floors using the DLP915A1 reader and is offered under a subscription model. Third, ADASA's patented SGTIN-based RFID tag serialization technology, which uses a most-significant-bit block-allocation mechanism to assign globally unique serial numbers to tags without requiring real-time access to a central database — a solution pioneered during early retail compliance mandates and now embedded across global retail supply chains. The company also markets "hip encoders" for on-demand tag creation at the point of need. The IP estate comprises three US patents (9,272,805 B2 issued 2016; 9,798,967 issued 2017; 10,552,720 issued 2020), a Reexamination Certificate (2018), and the "Tag Anything Tag Anywhere" trademark.

Adasa's commercial model is multi-stream: patent and technology licensing to RFID tag manufacturers, inlay producers, and retailers (with "tens of billions" of tags reported as already licensed); direct hardware sales of the DLP915A1 reader to retail and warehouse operators; and subscription deployment of FiVi. Distribution is entirely direct, with no disclosed reseller, distributor, or third-party channel, and enterprise sales appears to be contact-driven for both reader sales and licensing negotiations. The company is privately held, founder-led, with no disclosed institutional investors, funding rounds, M&A activity, or revenue figures.

Name

Adasa

Legal name

ADASA Inc.

Website

https://adasainc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Adasa is a private RFID technology company founded in 2004 that develops dual-polarization RFID readers, autonomous in-store scanning robots, and patented SGTIN tag serialization technology licensed to global retail supply chains.

Ownership category

akta.pro rank

Product category

RFID Hardware & Technology Licensing

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYHDACAKAC

Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/POS & Retail Computing Hardware

Keywords

• RFID readers
• RFID technology
• Inventory tracking systems
• Robotic retail scanning
• RFID tag serialization

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Patent Licensing: ADASA licenses its patented RFID serialization technology and US patents (including U.S. Patent No. 9,272,805 B2, U.S. Patent 9,798,967, and U.S. Patent 10,552,720) to RFID tag manufacturers, inlay producers, and retailers. Tens of billions of RFID tags have already been licensed by ADASA. Revenue is generated through one-time or recurring licensing fees and royalties.
2. SGTIN Technology Licensing Program: ADASA provides globally unique RFID tag identities using the SGTIN numbering system through a technology licensing program. This enables retailers and supply chain operators to encode RFID tags with globally unique serial numbers at scale.
3. FiVi Robotic Scanning Subscription: FiVi retail scanning robots are offered under a subscription-based business model. Retailers pay recurring subscription fees for the robot hardware and accompanying software/service that provides continuous RFID-tagged inventory scanning.
4. DLP915A1 RFID Reader Sales: ADASA sells its proprietary DLP915A1 Dual Polarization RFID Readers to retailers and warehouse operators for accurate RFID-tagged asset location in retail sales floors and warehouses.

Go-to-market motion3 records

Distribution channels1 record

Core offering

ADASA designs, manufactures, and licenses proprietary RFID technology for retail inventory visibility. Its core product line includes the DLP915A1 aerial dual-polarization RFID reader for accurate X, Y, Z asset localization, the FiVi autonomous retail scanning robot offered by subscription, and patented RFID tag serialization technology (SGTIN with most-significant-bit block allocation) that is licensed globally to tag manufacturers, inlay producers, and retailers.

Product overview

ADASA provides a portfolio of RFID technology solutions for retail inventory visibility and omni-channel retail operations. The core offering centers on the DLP915A1 aerial RFID reader with dual linear polarization technology, complemented by FiVi autonomous scanning robots that deploy the reader for in-store inventory localization. Supporting these hardware products are RFID tag serialization technology and patent licensing programs. The company also pioneered hip encoders for real-time tag creation at point of need. Together, these products enable retailers to track inventory across sales floors and support buy-online-pickup-in-store operations.

Differentiator

Problem solved

Functional benefit

Products and services

• DLP915A1 RFID Reader Aerial (overhead) RFID reader operating at 902-928 MHz EPC with a lightweight 135g directional antenna, 7.15 dB gain, 22 dB front-to-back ratio, and 50-foot maximum read range. Uses two narrow radio beams with linear polarization to determine the X, Y, Z location of tagged assets on retail sales floors and in warehouses, eliminating the periodic signal nulls of conventional circularly polarized antennae.
• FiVi Autonomous Retail Scanning Robot Autonomous retail scanning robot that navigates retail sales floors to localize RFID-tagged inventory using ADASA's DLP915A1 Dual Polarization RFID Readers. Offered to retailers under a subscription-based model for continuous in-store RFID-tagged inventory scanning with high location accuracy.
• RFID Tag Serialization Technology (SGTIN with Most Significant Bit Block Allocation) Patented technology providing globally unique RFID tag identities using the SGTIN numbering system via serial number block allocation using the most significant bits of the serial number field. Solves the problem of encoding RFID tags with globally unique serial numbers without real-time access to a central database, enabling high-volume, high-speed in-store tag encoding even when wireless networks are slow or unreliable.
• RFID Patent & Technology Licensing Program Technology and patent licensing program under which ADASA licenses its RFID commissioning and SGTIN serialization patents (and the "Tag Anything Tag Anywhere" trademark) to RFID tag manufacturers, inlay producers, and retailers worldwide. Tens of billions of RFID tags have already been licensed under the program.

Quantifiable outcome

• Hundreds of billions of RFID tags are enabled with globally unique serial numbers using ADASA's technology
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Impinj: Impinj is a leading manufacturer of RAIN RFID readers, tags, and chips used in retail and supply chain visibility. It directly competes with ADASA on RFID reader hardware (including ADASA's DLP915A1) and overlaps on serialization/IP through its tag and chip business.
• Nedap: Nedap offers RFID-based retail inventory management solutions including hardware and software for omni-channel visibility. Its retail RFID platform competes with both FiVi and ADASA's reader business.
• SML Group: SML Group provides RFID tags, inlays, and retail tagging services including encoding and serialization for global apparel and retail supply chains. It operates squarely in ADASA's SGTIN-based tag serialization licensing space.
• Alien Technology: Alien Technology manufactures UHF RFID tags, inlays, and readers used in retail, logistics, and asset tracking. Its reader and tag product lines directly overlap with ADASA's DLP915A1 readers and licensed SGTIN tag serialization.
• Avery Dennison: Avery Dennison is one of the world's largest producers of RFID inlays and tags and a major retail RFID supplier. As a tag manufacturer and licensor of SGTIN-related IP, Avery Dennison sits directly in ADASA's licensing ecosystem as a customer, competitor, and potential counterparty.
• Mojix: Mojix provides RFID-based retail visibility and inventory management software plus RFID reader hardware for omni-channel retailers. Its retail scanning solution competes with FiVi, and its readers overlap with ADASA's DLP915A1.
• CAEN RFID: CAEN RFID is a European manufacturer of UHF RFID readers and reader modules for industrial, retail, and logistics applications. Its fixed and integrated reader products overlap directly with ADASA's DLP915A1 reader.
• Checkpoint Systems: Checkpoint Systems offers RFID-based inventory visibility, loss prevention, and retail analytics for apparel and specialty retailers. It competes directly with FiVi on robotic/RFID retail scanning and with ADASA's readers on hardware.

Broad incumbents

• Honeywell: Honeywell is a broad incumbent in data capture and RFID hardware for retail, logistics, and industrial customers. Its handheld and fixed RFID readers overlap with ADASA's DLP915A1 in retail and warehouse deployments.
• Zebra Technologies: Zebra is a broad enterprise hardware incumbent offering RFID readers, barcode scanners, mobile computing, and location/visibility solutions for retail. Its RFID hardware overlaps directly with ADASA's reader business and its retail visibility offerings compete with FiVi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adasainc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adasa