Alliance Security
Alliance Security is a U.S. residential security systems provider, founded in 2003 and headquartered in Warwick, that installs and monitors home security solutions for households nationwide. It operates with 501-1,000 employees under CEO Jay Gotra.
- Company typePrivate
- Founded2003
- HeadquartersProvidence, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Alliance Security firmographics
Firmographics- Name
- Alliance Security
- Website
- https://alliancesecurity.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 251–500 employees
- Short description
- Alliance Security is a U.S. residential security systems provider, founded in 2003 and headquartered in Warwick, that installs and monitors home security solutions for households nationwide. It operates with 501-1,000 employees under CEO Jay Gotra.
- Ownership category
- akta.pro rank
Alliance Security industry classification
Industry- Product category
- Home Security Services
- NAICS
- Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Self-Monitored Intrusion Alarm Services (HSAHAAAB)
- akta.pro secondary industry
- Threat Monitoring, Intrusion Detection & Incident Response for Smart Home (HSAHAJAE)
Keywords
Where Alliance Security is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Markets served
Alliance Security business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Alliance Security product offering
Product offeringCore offering
Alliance Security is a residential home security company that sells, installs, and monitors home security and intrusion detection alarm systems for households across the United States. Its core offering is 24/7 professionally monitored home security systems backed by ongoing monitoring services.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security Systems Sold and installed residential security systems that protect homes across the United States, forming the equipment foundation of the company's 24/7 monitored home security offering for U.S. homeowners.
- 24/7 Home Security Monitoring Round-the-clock professional alarm monitoring service for residential customers, providing continuous watch over installed home security systems and intrusion detection devices for U.S. households.
Companies that use Alliance Security
Customer profileIdeal customer profiles1 record
Alliance Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alliance Security competitors and assessment
Company assessmentDirect peers
- Brinks Home: US home security company offering professionally monitored alarm, video, and home automation services across multiple states. Directly comparable to Alliance Security in monitored residential security and national service delivery.
- CPI Security: Regional home security provider across the Southeastern US offering monitored intrusion, video, and smart home services. Comparable mid-sized, US-focused competitor with overlapping product and target customer profile.
- Vivint Smart Home: Major US provider of professionally installed smart home and security systems serving residential customers nationwide. Closely aligned with Alliance Security in customer segment, go-to-market motion, and core product category.
- Guardian Protection: US-based provider of residential and commercial intrusion alarms, monitoring, and smart home services. Comparable mid-sized competitor with a similar professionally installed and 24/7 monitored service model.
- Alder Security: US home security company specializing in monitored alarm systems with touchscreen control panels. Similar privately held, mid-sized competitor in residential monitored security with overlapping offerings.
Broad incumbents
- Ring (Amazon): Amazon-owned smart home security brand offering DIY video doorbells, cameras, and alarm systems. Competes with Alliance Security in residential security through a low-cost, tech-driven model that pressures traditional monitored providers.
- ADT Inc. The largest US residential and commercial monitored security provider. Directly comparable as a nationwide home security specialist with substantially greater scale, brand recognition, and customer base than Alliance Security.
- Google Nest: Google's smart home ecosystem including Nest cameras, alarms, and doorbells with optional partner-provided professional monitoring. Competes in residential security through an integrated smart home platform.
Emerging players
- Frontpoint Security: US DIY home security provider offering self-installed cellular alarm systems with professional monitoring. Comparable in target customer and category but differentiated by a direct-to-consumer delivery model.
- SimpliSafe: Leading US DIY home security provider offering self-installed alarm systems with optional professional monitoring. Competes with Alliance Security in residential security through a fundamentally different, lower-cost delivery model.
Market position
Customer concentration
Alliance Security social profiles
Digital presenceAlliance Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Security leadership team
Management profileNumber of profiles
Profiles2 records
Alliance Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Security
What does Alliance Security do?
Alliance Security is a residential home security company that sells, installs, and monitors home security and intrusion detection alarm systems for households across the United States. Its core offering is 24/7 professionally monitored home security systems backed by ongoing monitoring services.
When was Alliance Security founded?
Alliance Security was founded in 2003. It employs 251 to 500 people.
Where is Alliance Security based?
Alliance Security is headquartered in Providence, United States, in the North America region.
Who are Alliance Security's main competitors?
Direct peers on record are Brinks Home, CPI Security, Vivint Smart Home, Guardian Protection and Alder Security. Broad incumbents are Ring (Amazon), ADT Inc. and Google Nest. Emerging players are Frontpoint Security and SimpliSafe.
Does Alliance Security have an API?
No public API is recorded for Alliance Security.
What industry is Alliance Security in?
Alliance Security's product category is Home Security Services. Its primary akta.pro industry code is HSAHAAAB, Self-Monitored Intrusion Alarm Services, with a secondary code of HSAHAJAE, Threat Monitoring, Intrusion Detection & Incident Response for Smart Home. Its NAICS code is 56162 and its SIC code is 7381.