Rhona Sutton
Rhona Sutton is a privately held DTC fashion jewellery and resort wear brand selling women's, children's, and men's collections through a Shopify e-commerce store, differentiating through licensed character IP (Disney, Beatrix Potter, Snowman) and sterling silver craftsmanship for US and international consumers.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rhona Sutton does
Rhona Sutton is a privately held direct-to-consumer jewellery and resort wear brand operating as Rhona Sutton Jewellery, LLC from a New York headquarters at 104 West 40th Street, with a London design studio. Founded in 2000 and operating with an 11-50 employee footprint, the company sells women's jewellery (charms, bracelets, earrings, necklaces in 925 sterling silver with 9ct gold or rose gold plate, accented with cubic zirconia and crystals), children's jewellery featuring licensed characters (Beatrix Potter, The Snowman and The Snowdog, and Disney coming soon), resort wear, and a separate men's line (Sutton Men) operated through an independent storefront at suttonmen.com.
The business runs on a Shopify-hosted e-commerce platform with global shipping and free standard US shipping on orders over $100. Unit pricing ranges from $45-$150 for children's pieces and $50-$525+ for women's items, with premium tiers including the Adorn crystal-accented line and the My Very Own Diamond collection. The company differentiates through licensed IP partnerships (Disney, Beatrix Potter, The Snowman), British heritage positioning, and gift-ready presentation.
Revenue is generated entirely through direct one-time-purchase transactions with no wholesale, subscription, or B2B channels. The company is founder-owned (Rhona Sutton is the named founder), has not raised any disclosed institutional capital, and reports no enterprise customers. Marketing is concentrated in organic social media (Facebook, Pinterest, Instagram) and email, with no paid advertising or third-party retail distribution evident in the source data.
Rhona Sutton firmographics
Firmographics- Name
- Rhona Sutton
- Legal name
- Rhona Sutton Jewellery, LLC
- Website
- https://rhonasutton.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rhona Sutton is a privately held DTC fashion jewellery and resort wear brand selling women's, children's, and men's collections through a Shopify e-commerce store, differentiating through licensed character IP (Disney, Beatrix Potter, Snowman) and sterling silver craftsmanship for US and international consumers.
- Ownership category
- akta.pro rank
Rhona Sutton industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Fashion/Costume Jewelry Retail (CRAKAGAB), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where Rhona Sutton is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rhona Sutton business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Rhona Sutton generates revenue through direct e-commerce sales of women's and children's jewellery. Products are sold as one-time purchases through the company's Shopify-hosted online store, with pricing ranging from approximately $45 to $525+ USD per item. The company offers free standard shipping on orders over $100 within the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's jewellery price range |
| Unit Pricing | Pay-as-you-go | Women's jewellery price range |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rhona Sutton product offering
Product offeringCore offering
Rhona Sutton designs and sells fashion jewelry and resort wear directly to consumers through its Shopify-powered e-commerce store. The company offers women's jewelry (charms, bracelets, earrings, necklaces) and children's jewelry featuring licensed characters (Beatrix Potter, The Snowman, Disney), primarily crafted in 925 sterling silver with 9ct gold or rose gold plate. Pricing ranges from approximately $45 to $525+ USD per item, with free standard shipping on US orders over $100.
Product overview
Rhona Sutton is a British jewelry and resort wear brand with studios in London and New York. The company offers a unified product portfolio spanning women's jewellery (charms, bracelets, earrings, necklaces) and children's jewellery, with licensed collections including Beatrix Potter and The Snowman. Their jewelry is crafted primarily in 925 Sterling silver with 9ct gold or rose gold plate, featuring cubic zirconia, crystal, enamel, and glass bead accents. The Adorn Collection represents their premium women's line with crystal-accented statement pieces, while Rhona Sutton 4 Kids and My Very Own Diamond target the children's segment. The company also offers resort wear with beach-to-bar versatility. A separate men's line called Sutton Men operates independently.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Jewellery Collection
Companies that use Rhona Sutton
Customer profileSegments2 records
Ideal customer profiles2 records
Rhona Sutton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rhona Sutton partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Rhona Sutton competitors and assessment
Company assessmentDirect peers
- Mejuri: Mejuri is a DTC jewelry brand selling demi-fine and fine pieces (gold, sterling silver, gemstones) at accessible price points via an owned e-commerce platform. It is the closest direct peer to Rhona Sutton in positioning, materials (sterling silver/gold), target customer (gift-giving women), and channel mix.
- BaubleBar: BaubleBar is a fashion-jewelry DTC brand offering charms, bracelets, necklaces, and earrings in the $40–$300 range via its own e-commerce site. Comparable in price tier, charm-bracelet system, and gifting-led merchandising to Rhona Sutton's women's line.
- Monica Vinader: Monica Vinader is a British demi-fine jewelry DTC brand with design studios in the UK, sterling silver and gold-vermeil pieces, and gifting-led merchandising. Closely comparable to Rhona Sutton in country of origin, materials, ASPs, and gifting positioning.
- Aurate: Aurate is a NYC-based DTC brand selling demi-fine jewelry (gold vermeil, sterling silver, conflict-free diamonds) at $100–$1,000 ASPs. Overlaps directly with Rhona Sutton on US-based DTC distribution, demi-fine materials, and women's segment focus.
- Missoma: Missoma is a London-based demi-fine jewelry brand with gold vermeil and sterling silver pieces at accessible price points, sold DTC. Comparable to Rhona Sutton on UK design origin, demi-fine materials, and influencer-driven gifting positioning.
- Alex and Ani: Alex and Ani is a US-based brand selling meaningful, collectible charm-style bracelets and necklaces in sterling silver and gold plate via DTC and select retail. Comparable to Rhona Sutton on materials, charm-bracelet collecting behavior, and women's gifting positioning.
Broad incumbents
- Pandora: Pandora dominates the global charm-bracelet category with sterling silver and gold modular bracelets. While Pandora is far larger and wholesale-driven, its modular charm-collecting model is the direct strategic template that Rhona Sutton's charm collection follows.
- Claire's: Claire's is the dominant specialty retailer of children's jewelry and accessories, including licensed character products (Disney, etc.) at $5–$50 ASPs. Most directly comparable to Rhona Sutton's children's segment on customer (parents/children) and licensed-character merchandising.
- Kate Spade (jewelry line): Kate Spade (owned by Tapestry) sells branded fashion jewelry and accessories at $50–$300 ASPs through department stores and DTC. Comparable to Rhona Sutton's fashion-jewelry gifting positioning and resort-wear adjacent aesthetic, though at much larger scale.
Emerging players
- Stella & Dot: Stella & Dot sells fashion and demi-fine jewelry through a social-selling (stylist) channel, with charm bracelets and personalized pieces. Overlaps with Rhona Sutton's charm and gifting categories through a different distribution mechanism (stylist parties vs. pure DTC).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rhona Sutton social profiles
Digital presenceRhona Sutton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhona Sutton leadership team
Management profileNumber of profiles
Profiles1 record
Rhona Sutton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhona Sutton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhona Sutton
What does Rhona Sutton do?
Rhona Sutton designs and sells fashion jewelry and resort wear directly to consumers through its Shopify-powered e-commerce store. The company offers women's jewelry (charms, bracelets, earrings, necklaces) and children's jewelry featuring licensed characters (Beatrix Potter, The Snowman, Disney), primarily crafted in 925 sterling silver with 9ct gold or rose gold plate. Pricing ranges from approximately $45 to $525+ USD per item, with free standard shipping on US orders over $100.
Is Rhona Sutton a public or private company?
Rhona Sutton is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rhona Sutton founded?
Rhona Sutton was founded in 2000. It employs 11 to 50 people.
Where is Rhona Sutton based?
Rhona Sutton is headquartered in New York, United States, in the North America region.
How does Rhona Sutton make money?
One revenue line is on record: direct Product Sales.
Who are Rhona Sutton's main competitors?
Direct peers on record are Mejuri, BaubleBar, Monica Vinader, Aurate, Missoma and Alex and Ani. Broad incumbents are Pandora, Claire's and Kate Spade (jewelry line). Stella & Dot is listed as an emerging player.
Does Rhona Sutton have an API?
No public API is recorded for Rhona Sutton.
What industry is Rhona Sutton in?
Rhona Sutton's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKAGAB, Fashion/Costume Jewelry Retail. Its NAICS code is 458310 and its SIC code is 5944.