ECO. Modern Essentials

What ECO. Modern Essentials does

ECO. Modern Essentials is an Australian wellness brand founded in 2009 that retails 100% pure essential oils, blends, and related wellness products directly to consumers and through wholesale channels. The company serves more than 500,000 cumulative customers across six markets — Australia, the United States, New Zealand, Canada, the United Kingdom, and Singapore — and has accumulated more than 83,000 verified customer reviews averaging 4.3 out of 5 stars.

Name

ECO. Modern Essentials

Legal name

ECO. Modern Essentials

Website

https://ecomodernessentials.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ECO. Modern Essentials is an Australian wellness brand founded in 2009 that retails 100% pure essential oils, blends, and adjacent wellness products to consumers in six countries via e-commerce, subscriptions, and wholesale channels.

Ownership category

akta.pro rank

Product category

Aromatherapy & Essential Oils

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

akta.pro secondary industries

Solid & Cream Fragrances (CRABADAF), Aromatherapy & Essential Oil Body Treatments (HSALAFAI)

Keywords

• Essential oils retail
• Aromatherapy products
• Natural wellness goods
• Essential oil blends
• Wellness subscription boxes

Headquarters

HQ city

Moreno Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase of essential oils, blends, diffusers, carrier oils, accessories and body care products through e-commerce store
2. Subscription Programs: Oil Club (5 for $50 oils) and Ritual Box (valued at $200+ for $100) subscription plans offering 20% savings with flexible cancellation
3. Wholesale: Wholesale accounts for retailers and wellness practitioners purchasing at bulk rates

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ECO. Modern Essentials formulates, sources and sells 100% pure single-origin essential oils and purpose-specific aromatherapy blends (e.g., Sleep, Anxiety, Energy, Immunity, Focus, Pain & Recovery). The portfolio extends to diffusers, rollerballs, carrier oils, body care, kid- and pet-safe lines, eco cleaning and travel kits, complemented by Oil Club and Ritual Box subscriptions and a companion wellness mobile app.

Product overview

ECO. Modern Essentials is an Australian e-commerce company offering a comprehensive aromatherapy and wellness product portfolio. The core offering consists of 100% pure essential oils (single-origin) and expertly crafted essential oil blends for various wellness purposes including sleep, anxiety, energy, immunity, focus, and pain recovery. The product ecosystem includes essential oil diffusers (ultrasonic, portable, ceramic, waterless, glass, and marble varieties), rollerballs for topical application, carrier oils for dilution, natural body care products, and natural perfumes. Additional offerings include curated value packs and gift sets, kid-friendly and pet-safe product lines, eco-friendly cleaning products, travel accessories, and essential oil storage solutions. The company operates subscription services through its Oil Club and Ritual Box programs, and offers a companion mobile app for wellness content including yoga, meditation, and DIY recipes. The portfolio positions the brand as a holistic wellness destination rather than a single-product retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Essential Oils Single-origin essential oils extracted via steam distillation or cold pressing, including Lavender, Peppermint, Frankincense, Sweet Orange, Lemon, Tea Tree, Eucalyptus, Rosemary and others sourced globally; sold to wellness consumers.
• Essential Oil Blends Expertly crafted multi-oil blends designed for specific purposes including Sleep, Anxiety, Energy, Immunity, Focus, Pain & Recovery, and Detox.
• Essential Oil Rollerballs Pre-diluted essential oil blends in rollerball format for topical application across Sleep, Anxiety, Immunity, Focus, Energy, and Pain & Recovery use cases.
• Diffusers Essential oil diffusers including Ultrasonic, Portable, Ceramic, Waterless, Glass, and Marble varieties (e.g., Eclipse, Orb Glass, Retro, Lullaby, Wave, Coastal, Car Vent, Breeze Motion).
• Carrier Oils Pure nourishing oils for diluting essential oils, including Sweet Almond Oil, Jojoba Oil, and Fractionated Coconut Oil.
• Face & Body Oils Natural skin and body products including Magnesium Spray Body Oil, Magnesium Recharge Bath Soak, Restoring Body Oil, and Sleep Massage Oil.
• Natural Perfumes 100% natural perfume alternatives made with essential oils.
• Essential Oil Packs Curated value kits and gift sets including trios, multi-packs, and purpose-specific collections (e.g., ECO. Favourites Collection, Solar Shield Trio, Calm & Destress Trio).
• Kids & Family Essential Oils Kid-friendly essential oils and blends, including the ECO. Little Blends Collection (Little Calm, Little Focus, Little Strength, Little Lullaby, Little Sniffles, Little Pick Me Up, Little Peaceful, Little Study Time), formulated for children with gentler oils and appropriate dilutions.
• Pet-Safe Essential Oils Essential oils and products safe for pets, including Lavender, Chamomile, pet-specific blends, Aromatherapy Dog Collar, and Pet Essentials Trio.
• Eco-Friendly Cleaning Products DIY cleaning products including Amber Glass Spray Bottles, Castile Soap, and essential oil-based cleaning blends for home cleaning.
• Eco-Friendly Travel Products Travel-sized essential oils, portable diffusers, and eco-friendly travel accessories including Destinations Pack Collection and Travel Essentials Trio.
• Accessories & DIY Tools for aromatherapy including Essential Oil Cap Stickers, Essential Oil Display Tray, Storage Boxes, Amber Roller Bottles, and DIY Recipe Guides.
• Oil Club Subscription Subscription service offering '5 for $50' oils, providing regular monthly deliveries of curated essential oils to subscribers with flexible cancellation.
• Ritual Box Subscription Subscription box valued at $200+ available for $100, containing curated wellness products delivered regularly.
• ECO. App All-in-one wellness mobile application providing access to yoga, meditation, manifestation, DIY recipes, and exclusive content alongside the ability to shop oils.

Quantifiable outcome

• 40,000+ five-star reviews and 83,424 verified customer reviews with 4.3/5 star rating
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtJVhIwrX6SfLz78OZeLhLw
• Facebookfacebook.com/ECO.modernessentials
• Instagraminstagram.com/ECOmodernessentials
• TikToktiktok.com/@ecomodernessentials?lang=en
• Xx.com/Eco_modern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECO. Modern Essentials