Maidenhead Advertiser
Maidenhead Advertiser is a community-owned UK local newspaper publisher (Baylis Community Media CIC) producing three weekly titles — the Maidenhead Advertiser, Slough Express, and Windsor Express — serving 170,832 readers in East Berkshire and South Bucks with print, digital, and audio formats.
- Company typePrivate
- Founded1870
- HeadquartersMaidenhead, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maidenhead Advertiser does
Maidenhead Advertiser is a local newspaper publisher operating under Baylis Community Media CIC, a Community Interest Company (CIC) that publishes three weekly titles — the Maidenhead Advertiser, Slough Express, and Windsor Express — serving East Berkshire and South Bucks in the United Kingdom. The company has operated continuously since 1870 and is owned by the Louis Baylis (Maidenhead Advertiser) Charitable Trust, which was established in 1962 to safeguard editorial independence and channel profits back into the community; the trust has donated over £6 million to local causes since inception. In July 2022, publishing operations transitioned from Baylis Media Ltd to the CIC under a licence agreement with the trust, formalising the nonprofit/community-interest operating model.
The company's core product is the weekly Maidenhead Advertiser, supplemented by the Slough Express and Windsor Express sister titles, delivered in both print and digital formats to a combined weekly audience of 170,832 readers. Revenue is generated through four streams: digital subscriptions at £2/month for unlimited online access, print and digital advertising sold to local businesses, one-off photo sales (6x8 prints at £12, 8x10 at £16.25, digital downloads at £20), and access to digitised newspaper archives spanning over 800,000 pages. Additional offerings include a community marketplace for classifieds, job listings, public notices, and a Talking Newspapers audio service for visually impaired readers operational since 1984.
The technology platform is a conventional local news publishing system with website, digital edition, and archive search functionality. Distribution channels span print retail, self-serve website access, email newsletters, and organic social (Facebook, Twitter, Instagram). The headcount is small (11-50 employees), the headquarters is in Maidenhead at Newspaper House on Bell Street, and the business is structured as a community-focused enterprise with profits reinvested rather than distributed to shareholders. No AI/ML capabilities, proprietary technology platforms, or external funding rounds are evidenced.
Maidenhead Advertiser firmographics
Firmographics- Name
- Maidenhead Advertiser
- Legal name
- Baylis Community Media CIC
- Website
- https://maidenhead-advertiser.co.uk
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maidenhead Advertiser is a community-owned UK local newspaper publisher (Baylis Community Media CIC) producing three weekly titles — the Maidenhead Advertiser, Slough Express, and Windsor Express — serving 170,832 readers in East Berkshire and South Bucks with print, digital, and audio formats.
- Ownership category
- akta.pro rank
Maidenhead Advertiser industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where Maidenhead Advertiser is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Maidenhead Advertiser business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Digital subscriptions providing unlimited access to online news and sport articles. The site offers subscription tiers including £2/month for unlimited access.
- Print and Digital Advertising: Advertising space sold to businesses for placement in print and digital formats. The publisher operates under Baylis Community Media CIC and serves East Berkshire and South Bucks areas.
- Photo Sales: Sale of photos from events and archives through Baylis Media Photos. Products include 6x8 prints at £12.00, 8x10 at £16.25, and digital downloads at £20.00.
- Archive and Digital Edition Access: Revenue from digitised newspaper archives spanning over 800,000 pages and weekly epaper subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription for unlimited online access |
Distribution channels3 records
Marketing channels4 records
Maidenhead Advertiser product offering
Product offeringCore offering
Maidenhead Advertiser publishes three weekly local newspapers — the Maidenhead Advertiser, Slough Express, and Windsor Express — in both print and digital formats, covering news, sport, events, jobs, motors, and property for East Berkshire and South Bucks. It monetises through digital subscriptions priced at £2/month, print and digital advertising, photo sales (6x8 prints at £12, 8x10 at £16.25, digital at £20), and access to a digitised archive of more than 800,000 pages dating back to 1870.
Product overview
Maidenhead Advertiser is a local newspaper publisher operating under Baylis Community Media CIC, offering a portfolio of print and digital products. The core offering is the Maidenhead Advertiser newspaper, supplemented by sister titles Slough Express and Windsor Express. Digital add-on services include an online archive of over 800,000 digitised pages and Talking Newspapers for the visually impaired. Additional revenue services include a marketplace for classifieds, photo sales, job listings, and public notices. The company is structured around community-focused independent journalism, with profits reinvested into the company rather than distributed to shareholders, and is associated with the Louis Baylis Charitable Trust which has donated over £6 million to local causes since 1962.
Differentiator
Problem solved
Functional benefit
Products and services
- Maidenhead Advertiser Newspaper The primary weekly local newspaper serving Maidenhead and surrounding East Berkshire and South Bucks areas, covering news, sport, entertainment, jobs, motors, and property in both print and online editions. Targeted at local residents seeking comprehensive community-level journalism.
- Slough Express A sister weekly local newspaper title serving Slough and surrounding areas, part of the Baylis Community Media CIC portfolio, providing local news and sport coverage in print and online.
- Windsor Express A sister weekly local newspaper title serving Windsor and surrounding areas, part of the Baylis Community Media CIC portfolio, providing local news and sport coverage in print and online.
- Digital Edition and Archives Online access to digitised newspaper editions, including archives spanning over 800,000 pages from the Maidenhead Advertiser dating back to 1870 and more than 200 years of the Windsor and Slough Express. Users can search by keywords, dates, or browse individual editions.
- Talking Newspapers An audio version of the Maidenhead Advertiser recorded weekly by volunteers and distributed to visually impaired members of the community as downloadable audio files, operational since 1984.
- Marketplace (Classifieds) A community classifieds section for buying and selling goods, with dedicated sub-sections for Motors, Property, Jobs, and Freebees (free personal item listings limited to 25 words per advertisement).
- Baylis Media Photos (Photo Sales) Sale of editorial photographs from the newspaper's coverage, with print sizes available (6x8 at £12, 8x10 at £16.25) and digital downloads at £20, with delivery within 10 working days.
Companies that use Maidenhead Advertiser
Customer profileSegments3 records
Ideal customer profiles3 records
Maidenhead Advertiser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maidenhead Advertiser partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Louis Baylis (Maidenhead Advertiser) Charitable TrustcoreThe trust owns the newspaper titles and created the grant programme that has donated over £6 million to local charities since 1962. The trust ensures the newspapers maintain their independence and community focus, distributing grants to benefit the elderly, young, and arts organisations in the Royal Borough of Windsor & Maidenhead.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Maidenhead Advertiser competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Maidenhead Advertiser social profiles
Digital presenceMaidenhead Advertiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maidenhead Advertiser leadership team
Management profileNumber of profiles
Profiles2 records
Maidenhead Advertiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maidenhead Advertiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maidenhead Advertiser
What does Maidenhead Advertiser do?
Maidenhead Advertiser publishes three weekly local newspapers — the Maidenhead Advertiser, Slough Express, and Windsor Express — in both print and digital formats, covering news, sport, events, jobs, motors, and property for East Berkshire and South Bucks. It monetises through digital subscriptions priced at £2/month, print and digital advertising, photo sales (6x8 prints at £12, 8x10 at £16.25, digital at £20), and access to a digitised archive of more than 800,000 pages dating back to 1870.
Is Maidenhead Advertiser a public or private company?
Maidenhead Advertiser is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maidenhead Advertiser founded?
Maidenhead Advertiser was founded in 1870. It employs 11 to 50 people.
Where is Maidenhead Advertiser based?
Maidenhead Advertiser is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does Maidenhead Advertiser make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are print and Digital Advertising, photo Sales and archive and Digital Edition Access.
Does Maidenhead Advertiser have an API?
No public API is recorded for Maidenhead Advertiser.
What industry is Maidenhead Advertiser in?
Maidenhead Advertiser's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.