PERSOL RESEARCH AND CONSULTING

What PERSOL RESEARCH AND CONSULTING does

PERSOL RESEARCH AND CONSULTING CO., LTD. (パーソル総合研究所) is the dedicated think tank and HR consulting subsidiary of PERSOL HOLDINGS, headquartered in Tokyo's Toyosu waterfront district and tracing its lineage to a 1989 founding (formalized into its current integrated structure following a 2021 merger with パーソルラーニング株式会社). The firm serves primarily HR executives (人事部長・CHRO) and senior management at large Japanese enterprises (1,000+ employees), with a documented engagement base spanning "hundreds of large enterprises" (数百社以上) across telecommunications, automotive, manufacturing, finance, pharmaceuticals, chemicals, precision instruments, food & beverage, and retail — exemplified by the NTT Communications "REBORN" corporate transformation case study. Its service portfolio is organized around four pillars: Strategic Organizational/HR Consulting (制度設計・組織設計・人材ポートフォリオ), Learning/Training (次世代リーダー・マネジメント・営業力強化), Survey & Talent Assessment including HOGAN instruments, and a Think Tank Research function producing the HITO journal, commercial books, and recurring earnings-driving media research.

The firm's underlying technology is a body of proprietary research frameworks rather than a packaged software stack: the OD-ATLAS organizational development solution and PEDAL mid-career behavioral model (Proactive/Explorer/Diversity/Associate/Learn) derived from internal research; the Labor Market Future Estimates 2035 partial-equilibrium forecasting model developed jointly with Chuo University (Professors Abe Masahiro and Suzuki Toshimitsu); and the はたらく人の幸福学 (Science of Working Well-being) indicator system developed with Keio University's Professor Takashi Maeno. These frameworks, together with annual fixed-point survey instruments (including a 10,000-worker survey) and HOGAN assessment administration, are deployed via direct consultant engagement rather than self-service platforms; there is no public API, no mobile app, and no documented AI/ML productization. Marketing is conducted via a dedicated research portal, email newsletter, official social channels (X, Facebook, note), free seminars, journal/book publishing, and government/media committee participation that drives top-of-funnel awareness.

Revenue is generated through professional services (project-based consulting and training engagements) supplemented by recurring subscription/assessment revenue from survey instruments and publications. Pricing is not publicly disclosed and is negotiated on a project-by-project basis through the PERSOL Group's direct enterprise sales infrastructure of several thousand personnel. As a wholly-owned subsidiary whose financials consolidate into PERSOL HOLDINGS' ¥1.4 trillion+ (FY March 2025) group accounts, the unit has no separately disclosed revenue, headcount, funding rounds, or external shareholders; all operations are domestic to Japan despite PERSOL Group's 108 international entities.

Name

PERSOL RESEARCH AND CONSULTING

Legal name

PERSOL RESEARCH AND CONSULTING CO., LTD.

Website

https://rc.persol-group.co.jp

Company type

Private

Founded year

1989

Operating status

Operating

Short description

PERSOL RESEARCH AND CONSULTING is the think tank and HR consulting subsidiary of Japan's PERSOL HOLDINGS, providing research-driven organizational consulting, leadership training, survey/assessment services, and proprietary workforce research (OD-ATLAS, Labor Market 2035 model, well-being indicators) to hundreds of large Japanese enterprises.

Ownership category

akta.pro rank

Product category

Human Resources Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• HR consulting services
• Organizational development
• Talent management consulting
• Labor market research
• Employee engagement surveys

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Organizational and HR Consulting: Strategic HR consulting covering organizational design, HR strategy formulation, job-based grading systems, talent portfolio design, staffing planning, recruitment/placement/growth/retention consulting, and organizational development. Provided to large Japanese enterprises on project-based engagements.
2. Learning and Training (人材開発・教育研修): Customized training programs including leadership development, next-generation leader programs, sales force strengthening, project management, and business analysis skills. Programs are designed in collaboration with the think tank's research findings and academic partners. Both open enrollment and customized corporate programs offered.
3. Survey and Talent Assessment (サーベイ・人材アセスメント): Employee engagement surveys (ES surveys), organizational diagnostics, and talent assessments including HOGAN assessments. Results delivered as structured reports to help clients understand current organizational and individual states and challenges.
4. Research Publications and Knowledge Products: Books, journals (機関誌HITO), research reports, and digital content derived from think tank research activities. Distributed via the company's website, direct mail, and corporate publishing channels to broad audiences including HR professionals and academics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PERSOL RESEARCH AND CONSULTING (パーソル総合研究所) operates as a think tank and HR consulting firm within the PERSOL Group, delivering evidence-based research, strategic HR/organizational consulting, customized leadership and sales training, and survey/assessment (including HOGAN) services to large Japanese enterprises. All four pillars — research, consulting, learning, and survey/assessment — are tightly linked, with proprietary frameworks (OD-ATLAS, PEDAL, Labor Market Future Estimates 2035) and ongoing academic collaborations (Chuo University, Keio University) feeding continuously into client solutions.

Product overview

PERSOL RESEARCH AND CONSULTING operates as a comprehensive HR research and consulting firm within the PERSOL Group. The company offers an integrated portfolio of services consisting of four core pillars: (1) Organizational HR Consulting for strategy and制度 design, (2) Learning/Training Services for talent development, (3) Survey & Human Assessment tools, and (4) Think Tank Research Services producing labor market and HR research publications. Research outputs are directly linked to solution development, exemplified by the OD-ATLAS organizational development program derived from the 'PEDAL' research model. The company publishes the HITO journal and books, while maintaining a joint research program with Chuo University on labor market projections.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational HR Consulting (組織・人事コンサルティング) Comprehensive professional service that provides strategic HR and organizational consulting to large Japanese enterprises. Covers organizational design, HR strategy formulation, job-based employment systems, HR portfolio design, personnel/staffing planning, recruitment/placement/growth/retention consulting, talent management, and organizational development — leveraging PERSOL Group resources and proprietary data tools to support clients from strategy execution through operationalization.
• Learning and Training Services (ラーニング/研修) Customized corporate training and leadership development programs designed from think tank research findings and academic collaborations, covering career development, next-generation leader development, diversity promotion, management capability building, and sales force strengthening. Combines pre- and post-training interventions to ensure behavioral change and lasting impact. Offered both as bespoke programs for client companies and as open-enrollment public sessions.
• Survey and Human Assessment (サーベイ・人材アセスメント) Survey-based and assessment-based diagnostic service for organizations, teams, and individuals. Includes employee engagement surveys (ES surveys), organizational climate diagnostics, and HOGAN leadership/personality assessments, delivered through structured analytical reports that surface current state, issues, and challenges for HR decision-making.

Quantifiable outcome

• Labor force shortage forecast of 17.75 million hours/day by 2035, with 384万人 equivalent labor gap
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Chuo University (中央大学)coreStrategic or Co-development Partner · 1 October 2024Joint research partnership for the 'Labor Market Future Estimates 2035' project. Researchers from Chuo University's Faculty of Economics (Prof. Abe Masahiro) and Chuo University Economic Research Institute (Prof. Suzuki Toshimitsu) collaborated with PERSOL RESEARCH AND CONSULTING to build and validate the proprietary partial equilibrium model forecasting Japan's labor supply and demand through 2035.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recruit Holdings: Japan's largest HR services group, operating Indeed, LinkedIn-adjacent platforms, and staffing businesses. Comparable because both serve the Japanese HR market at scale with research-driven advisory plus execution capabilities for large enterprises.
• Mitsubishi Research Institute: Japan-headquartered think tank that combines proprietary policy/economic research with management consulting for government and large enterprises. Closely comparable business model as a research-led advisory firm targeting Japanese institutional clients.
• Mizuho Research & Technologies: Japanese research institute owned by Mizuho FG that conducts economic/HR research and provides consulting to large Japanese corporations. Directly comparable integrated research-and-consulting model serving Japanese enterprises.
• Gallup: Global research and consulting firm specializing in employee engagement surveys, workforce analytics, and leadership assessments (including CliftonStrengths, conceptually similar to HOGAN). Directly comparable in offering survey-based people analytics with proprietary instruments.
• Mercer: Global HR consulting leader (Marsh McLennan) covering talent strategy, workforce transformation, organizational design, and rewards. Most direct global competitor in HR transformation advisory for large enterprises.
• Korn Ferry: Global organizational consulting firm focused on talent management, leadership development, and organizational design. Comparable in combining assessment-based advisory with executive search and talent strategy.
• Aon: Global professional services firm with a substantial Human Capital practice covering engagement surveys, talent assessment, and workforce consulting. Direct competitor in survey-based people analytics and organizational advisory.
• Willis Towers Watson: Global advisory firm with deep Human Capital practice covering employee surveys, rewards, talent, and organizational transformation. Closely comparable product breadth in survey-to-consulting workflow for large enterprises.

Broad incumbents

• Nomura Research Institute (NRI): Large Japanese research and consulting firm offering policy research, management consulting, and IT services. Comparable in providing research-backed advisory to Japanese enterprises, but at significantly larger scale and broader scope.
• Deloitte Tohmatsu (Japan): Big Four advisory firm with a major Japanese Human Capital practice serving large enterprises on organization transformation, workforce, and HR transformation. Comparable in the consulting layer, though much broader in scope and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/rcpersol
• Facebookfacebook.com/rc.persol
• LinkedInlinkedin.com/company/persol-holdings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERSOL RESEARCH AND CONSULTING