What Mason, Bruce & Girard, Inc does

Mason, Bruce & Girard, Inc. is a Portland, Oregon-based natural resource consulting firm founded in 1921 that provides forestry, environmental, geospatial, and software services to private and public-sector clients across the Pacific Northwest, California, Virginia, and Washington. The firm operates four interconnected lines: forestry consulting (forest management plans, timber cruising and appraisals, harvest layout, reforestation, forest inventory), environmental services (NEPA/ESA compliance, wetland delineation, biological surveys, emergency response and post-fire recovery), geospatial services (GIS analysis, LiDAR-based remote sensing, image classification, cartography), and its proprietary MBG T2 software platform for forest inventory data management. MBG T2 is deployed on desktop or Microsoft Azure cloud with customizable dashboards and represents the firm's only formal productized software asset alongside its consulting practice. The firm is employee-led, privately held, and president-managed by Mike Lester since January 2022; prior president Roger Lord announced a 2024 retirement.

The business model combines professional services (project-based consulting for private landowners, TIMOs, and forest products companies), managed services (multi-year federal contracts through GSA Schedule 899 contract 47QRAA21D0090, plus state and transportation agency work), and a recurring software/subscription component (MBG T2 deployed on Azure). The firm holds SBA Small Business certification across 15+ NAICS codes, SAM registration, and ODOT FHAP ESA certification, enabling direct federal procurement. Revenue is generated through direct enterprise field sales across 9 regional offices, GSA contract vehicles for federal agencies, and the Global Consulting Alliance partnership for international timberland market intelligence. Recent M&A activity (Woodland Forest Management re-acquired 2016, TerraSource Valuation 2019, Barnes & Associates 2022) reflects a controlled roll-up of complementary capabilities. The firm employs approximately 105 people as of 2021, manages close to 190,000 acres across CA/OR/WA, and counts among its customers ODOT, PG&E, Green Diamond, Brookfield Asset Management, Michigan DNR, OFRI, and the Confederated Tribes of Warm Springs.

Name

Mason, Bruce & Girard, Inc

Legal name

Mason, Bruce & Girard, Inc.

Website

https://masonbruce.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Mason, Bruce & Girard is a Portland-based natural resource consulting firm founded in 1921 that provides forestry, environmental, geospatial, and software (MBG T2) services to private landowners, timber investment organizations, forest products companies, and federal/state government agencies across the Pacific Northwest and select Eastern U.S. markets.

Ownership category

akta.pro rank

Product category

Natural Resource Consulting

NAICS

Support Activities for Forestry (1153), Environmental Consulting Services (54162), Timber Tract Operations (113110)

SIC

Forestry (800), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Timberland GIS, Remote Sensing & Data Analytics (AFAMAKAG)

akta.pro secondary industries

Timberland Asset Management & Consulting (AFAMAAAI), Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD), Forest Inventory, Mapping & Monitoring (GIS/Remote Sensing/MRV) (IMAMAJAB), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)

Keywords

• Natural resource consulting
• Forestry management services
• Environmental compliance consulting
• GIS remote sensing
• Timberland appraisal

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Natural Resource Consulting Services: Professional consulting services across forestry, environmental, geospatial, and land management for private and public sector clients. Revenue generated through project-based consulting engagements, long-term management contracts, and professional service agreements.
2. Software Licensing (MBG T2): Forest inventory data management software deployed on desktop or cloud (Microsoft Azure). Revenue from software deployment, customization, and ongoing support services.
3. Government Contract Services: Services provided through GSA contract (47QRAA21D0090) under Environmental Services Schedule 899, enabling federal agencies to contract directly with preferred pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mason, Bruce & Girard provides natural resource consulting services to private and public sector clients across forestry, environmental, and geospatial disciplines, including forest management, timber cruising and appraisal, reforestation, NEPA/ESA regulatory compliance, wetland delineation, fisheries and wildlife biology, and GIS/remote sensing analysis with LiDAR. The firm also develops and licenses MBG T2, a proprietary forest inventory data management software deployable on desktop or Microsoft Azure cloud.

Product overview

Mason, Bruce & Girard, Inc is a natural resource consulting firm offering four interconnected service areas: Forestry, Environmental, Geospatial, and MBG T2. MBG T2 is the company's proprietary forest inventory data management software product, which serves as the technological core for inventory data collection, storage, mapping, and forest management planning. The three service divisions (Forestry, Environmental, Geospatial) provide consulting across forest management, environmental compliance and restoration, and GIS/remote sensing analysis. Barnes & Associates, acquired in 2022, expanded the company's forest management capabilities in southwest Oregon. The company was founded in 1921 and operates throughout the Pacific Northwest with additional offices in California, Virginia, and Washington.

Differentiator

Problem solved

Functional benefit

Brands

• MBG T2: Updated forest inventory data management system that allows users to collect, store, and update forest inventory, map forest stands, and plan forest management activities. Can be deployed on desktop or Microsoft Azure cloud.

Products and services

• Forestry Services Multidisciplinary forestry consulting including forest management, timber cruising, appraisals, harvest layout, reforestation, and forest inventory for private and public sector clients.
• Environmental Services Biological services (aquatic, fisheries, botany, wildlife), regulatory compliance (NEPA, CWA, ESA), emergency response (hazard tree assessments, erosion control), and restoration/mitigation services for public and private sector clients.
• Geospatial Services GIS and remote sensing services including GIS analysis and modeling, data management, remote sensing with LiDAR, and cartography and mapping in various formats.
• MBG T2 Forest inventory data management system that allows users to collect, store, and update forest inventory, map forest stands, and plan forest management activities. Deployed on desktop or Microsoft Azure cloud with customizable dashboard.
• Barnes & Associates Natural resource consulting firm serving southwest Oregon since 1992, providing forest management services including forest management plans, timber cruising/appraisals, harvest layout, log marketing, reforestation, forest inventory, GIS analysis, and environmental analysis. Operates as a wholly-owned subsidiary brand of MB&G.

Quantifiable outcome

• Managing approximately 190,000 acres across California, Oregon, and Washington for various clients
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• TerraSource ValuationmajorStrategic or Co-development Partner · 1 January 2019Acquired TerraSource Valuation in 2019 and established office in Blacksburg, Virginia to expand firm's appraisal services to Eastern U.S. and international markets.
• Woodland Forest Management CompanymajorStrategic or Co-development Partner · 1 January 2016Re-acquired Woodland Forest Management Company in 2016 as a subsidiary. Originally spun off from MB&G in 1961.
• Global Consulting AlliancecoreStrategic or Co-development PartnerPartnership with six other firms from around the world to co-create Timberland Market Update and Forest Sector Outlook quarterly newsletters providing global economic updates on timber markets.
• Clean Water ServicesminorStrategic or Co-development PartnerPartner in Gales Creek aquatic life restoration project - fish passage restoration in the Tualatin River basin.
• Tualatin River Watershed CouncilminorStrategic or Co-development PartnerPartner in Gales Creek aquatic life restoration project following Balm Grove dam demolition.
• Coos Watershed AssociationminorStrategic or Co-development PartnerPartner in Tioga Creek restoration project - replaced failing culverts with repurposed railcar bridges for fish passage.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• American Forest Management: Largest US forest-resource consulting firm, providing timberland management, timber cruising, appraisals, and GIS/inventory services to TIMOs, family forest owners, and government agencies. Direct head-to-head competitor of MB&G in the Pacific Northwest and beyond.
• Steigerwaldt Land Services: Forest management and land services firm providing timber cruising, appraisal, forest inventory, GIS, and environmental consulting to private and public clients. Closely comparable to MB&G in service mix and TIMO/family-forest target segments.
• Forest Resource Consultants: Pacific Northwest-based forestry consulting firm specializing in forest inventory, timber cruising, and resource management. Direct competitor to MB&G in Oregon/Washington timberland consulting.
• Forsite Consultants: Canadian natural resource consulting firm delivering forest management, GIS/inventory, and wildfire/environmental services. Direct peer in forestry consulting offering, with cross-border partnership experience through the Global Consulting Alliance.
• Westervelt Ecological Services: Provides habitat mitigation banking, environmental restoration, and natural resource management with a Pacific Northwest footprint. Comparable to MB&G's Environmental Services Group, especially in restoration, wetlands, and ESA work.

Broad incumbents

• Tetra Tech: Global environmental and engineering consulting firm with a large environmental services, NEPA, and geospatial practice. Competitor on federal environmental contracts that MB&G pursues through GSA Schedule 899.
• Stantec: International engineering, environmental, and natural resource consulting firm. Competes with MB&G for federal/state environmental and geospatial work and serves TIMOs and forest products clients.
• ICF International: Large consulting firm with strong federal environmental policy, climate resilience, and GIS practice. Comparable as a competitor in federal environmental and infrastructure planning engagements.
• Weyerhaeuser: Major timberland REIT with in-house forest management operations. Comparable buyer of forestry services and competitor for talent, though primary business is timberland ownership rather than consulting services.

Emerging players

• Trimble Forestry (formerly Planix/Evergreen Studio): Provides forestry software platforms for inventory, harvesting, and planning. Competes with MBG T2 as a third-party forest inventory data management system sold to TIMOs and government agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1160136
• Instagraminstagram.com/masonbrucegirard
• Xx.com/mbg_since1921

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason, Bruce & Girard, Inc