Trend

What Trend does

Trend is a Riyadh-headquartered digital communications company founded in 2016 that operates as an integrated agency, content platform operator, and technology developer serving Saudi public-sector entities and private-sector clients. The company delivers strategic communication planning, crisis management, media campaign execution, reputation management, influencer publishing, visual production, and digital media operations across its three core operating subsidiaries: Trend'Studio (visual production), Trend'Tech (custom software, mobile apps, IoT, SEO, and technology consulting), and TrendX (public opinion measurement and research). Its technology stack spans conventional web and mobile technologies (Android, iOS, Flutter, Kotlin, React, PHP, WordPress, Drupal, MySQL) and supports proprietary platforms including The Content, UAd, Trendx, and Trend Portal.

The firm's revenue mechanics combine project-based professional services fees (strategic communication, visual production, technology consulting) with media-product operations tied to 14 owned digital platforms — Al Elm (knowledge), Sobb (news), HashTag Arabs, Al-Mosta'thira (most impactful), Al-Akthar Mosharaka (most viewed), Saudi Sport, Community News, Hoopoe (sign language), and the Official Spokesperson — collectively reaching 35M+ followers and billions of impressions. Distribution operates via direct B2B/enterprise field sales to government ministries, authorities, and large private clients in Saudi Arabia, supplemented by owned-media distribution to Arabic-speaking audiences. Pricing is not publicly disclosed and is negotiated per engagement, consistent with project-based retainers and government RFP processes.

Trend's customer base is concentrated in the Saudi public sector — named engagements include the Ministry of Media, Ministry of Health, Ministry of Justice (Najiz), Saudi Authority for Intellectual Property, Monshaat, Saudi Esports Federation, King Salman Complex for Arabic Language, Saudi General Authority for Real Estate, General Authority for Awqaf, Saudi Exhibitions Authority, Tatahum, and Al-Ula Falcon Cup — supported by strategic platform partnerships with Google, LinkedIn, and YouTube. The company is privately held with no disclosed institutional investors or parent entity, has no recorded funding rounds, M&A, or leadership transitions in the provided data, and is currently operating with active website content dated through 2026.

Name

Trend

Legal name

Trend

Website

https://trenddc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Trend is a Riyadh-headquartered digital communications company, founded in 2016, that delivers integrated communication services — strategy, content, visual production, crisis and reputation management, and technology — to Saudi government ministries and private-sector clients, supported by 14 owned digital media platforms and three operating subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Communication Services: Project-based fees for strategic communication planning, crisis management, media campaigns, and public relations services. Engagements are structured around specific campaigns, events, or ongoing media management mandates for government and private clients.
2. Digital Media Products & Platform Operations: Revenue from operating owned digital media platforms and products (Al-Elm, Sobb, HashTag Arabs, Saudi Sport, etc.) serving Arabic-speaking audiences. Products generate reach and engagement metrics at scale (millions of followers and views).
3. Technology Development & Consulting: Custom software development, mobile app development (iOS/Android), web applications, e-commerce platforms, graphic design, IoT solutions, server maintenance, and SEO services offered to clients.
4. Visual Production: Cinematic advertising, documentary films, marketing videos, event coverage, and podcast production billed as project engagements or retainer arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trend is a Saudi digital communications agency that delivers integrated communication services — strategic planning, campaign execution, crisis management, public relations, media center operations, visual production, and reputation management — to government ministries, public authorities, and large private enterprises in Saudi Arabia. It complements these services with a portfolio of operated Arabic-language digital media platforms (Sabq, Al Elm, Saudi Sport, HashTag Arabs, Most Influential, Most Watched, Community News, Hoopoe, Official Spokesperson) and proprietary technology products (TrendX, The Content, UAd, Trend Portal) built through its Trend'Tech subsidiary, reaching tens of millions of followers across the Arab world.

Product overview

Trend operates as a comprehensive digital communication and media company offering a multi-platform ecosystem of digital products and professional services. The product portfolio spans media platforms (سبق, العلم, Saudi Sport), social media aggregation platforms (هاشتاغ العرب, الأكثر تأثيرا, الأكثر مشاهدة, أخبار المجتمع), specialized platforms (TrendX for public opinion measurement, هدهد for sign language accessibility, المتحدث الرسمي for official statements), and technology solutions (The Content, Trend Portal, UAd, Trendx). Underlying these core platforms are sub-brands including podcasts (كبسولة, جاك العلم, حكايا شاي, تكنو لايف, ملامح, الغبوق, آراؤهم, أعلام, قطرة, تقرير, عتمة, برا الملعب) and video content series. The company also provides professional services including strategic communication planning, content editing, visual content production, video production, reputation management, publishing and promotion, campaign management, media center management, and public relations.

Differentiator

Problem solved

Functional benefit

Brands

• Trend'Tech: Technology solutions subsidiary providing mobile and web application development, R&D, IoT services, graphic design, server maintenance, SEO, e-commerce development, and tech consulting
• Trend'Studio
• TrendX
• العلم (Al Alam)
• سبق (Sabq)
• سعودي سبورت (Saudi Sport)
• الأكثر تأثيرا (Most Influential)
• هاشتاغ العرب (Arab Hashtag)
• الأكثر مشاهدة (Most Viewed)
• أخبار المجتمع (Community News)
• هدهد (Hoopoe)
• المتحدث الرسمي (Official Spokesperson)
• ReputationUp

Products and services

• Strategic Communication Campaigns and Public Relations Planning and execution of communication campaigns, interactive exhibitions, and public relations programs for Saudi government and private-sector clients. The service delivers integrated campaign strategy, messaging, and stakeholder engagement.
• Crisis Management and Communication Strategies Development of crisis management plans and communication strategies for government and enterprise clients. The firm has delivered 1,000+ crisis management plans and 20+ communication strategies as part of operational metrics.
• Media Center Operations Full operational management of media centers for clients, ensuring presence and effective interaction across communication channels. Includes running media centers for Saudi government entities.
• Reputation Management (إدارة السمعة / ReputationUp) Reputation management services including reputation monitoring, repair, protection, and improvement for companies and individuals. The offering tracks public perception and manages challenges to ensure a sustained positive presence.
• Trend'Studio Visual Production Services

Quantifiable outcome

• 1,000+ crisis management plans delivered across government and private clients
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerStrategic digital partnership with Google. Trend leverages Google's advertising platforms, developer tools, and digital ecosystem to deliver client campaigns and technology solutions. The partnership enables Trend to access Google's ad products, analytics, and cloud infrastructure for media campaigns.
• LinkedIncoreGTM or Marketing PartnerPartnership with LinkedIn for professional networking, B2B marketing, and content distribution. Trend utilizes LinkedIn's advertising and content ecosystem for professional audience targeting and employer branding campaigns for clients.
• YouTubecoreGTM or Marketing PartnerPartnership with YouTube as a video distribution and content platform partner. Trend produces and distributes video content including documentaries, cinematic ads, podcasts, and event coverage through YouTube, and leverages YouTube advertising for campaign delivery.

Scale indicators24 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASDA'A BCW: Middle East-focused PR and communications firm owned by BCW Group, serving government, corporate, and consumer clients across the Arab world. Highly comparable to Trend as a regional agency serving public-sector mandates with integrated communications capabilities.
• Tarek Aboud Communications (TAC): Saudi-headquartered PR and communications agency serving government and enterprise clients in the Kingdom. Closest direct comparable in terms of geography, client base, and integrated communications service offering.

Broad incumbents

• Edelman Middle East: Global PR firm with significant Middle East operations serving government and corporate clients. Comparable to Trend in the PR and corporate-communications domain, though operating as a regional arm of a global holding company rather than a Saudi-native firm.
• Hill+Knowlton Strategies MENA: Global communications consultancy with established Middle East presence serving government, public affairs, and corporate clients. Comparable to Trend on the public-affairs and reputation-management side of the business.
• Ketchum MENA: Global communications firm with Middle East operations serving corporate and public-sector clients. Overlaps with Trend's PR, reputation management, and integrated campaign execution capabilities, though at a different scale and ownership structure.
• Weber Shandwick MENA: Interpublic Group-owned global communications agency with Middle East presence. Comparable to Trend across public affairs, corporate communications, and integrated campaign work in the regional government and corporate segments.
• Publicis Groupe Middle East: Global advertising and communications holding company with substantial Middle East operations across creative, media, digital, and PR. Comparable to Trend's integrated digital agency model, but at vastly greater scale and as part of a multi-brand global network.
• Memac Ogilvy (MENA): Long-established WPP-owned advertising and communications network across the Middle East. Comparable to Trend on the integrated advertising, digital, and brand-communications side, with deeper creative and media-buying capability.
• FleishmanHillard Middle East: Omnicom-owned global PR firm with Middle East operations serving public-sector and corporate clients. Comparable to Trend on reputation management, public affairs, and integrated communications mandates.

Emerging players

• FP7 McCann MENA: McCann Worldgroup's Middle East creative agency network, deeply embedded in the regional advertising and digital communications market. Comparable to Trend in serving Middle East enterprise and government clients with creative-led communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trend1dc
• YouTubeyoutube.com/@trenddc
• Facebookfacebook.com/share/15bfL4ejxa
• LinkedInlinkedin.com/company/trend1dc
• Instagraminstagram.com/trend1dc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend