Comprehensive Urology
Comprehensive Urology is a division of Michigan Healthcare Professionals operating 40-50+ urologists across 17-30 Southeast Michigan locations, delivering comprehensive urologic care including BPH treatments, urologic oncology, robotic surgery, in-house imaging, pharmacy, and clinical research.
- Company typePrivate
- Founded2011
- HeadquartersRoyal Oak, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Comprehensive Urology does
Comprehensive Urology is a division of Michigan Healthcare Professionals (MHP), the largest independent multispecialty group in Michigan, and operates as the state's leading large urology group practice. The organization employs 40-50+ board-certified urologists and advanced practice providers across 17-30 office locations in Southeast Michigan, delivering comprehensive urologic care for both male and female patients. Service lines span general urology, urologic oncology (prostate, bladder, kidney, testicular cancers), BPH/enlarged prostate treatment, kidney stones, erectile dysfunction, male infertility, female pelvic health, urinary incontinence, and vasectomy services. The practice is affiliated with major regional hospital systems including Beaumont, Henry Ford, St. John, McLaren, and Ascension Providence, where it performs surgical and inpatient procedures.
The clinical technology stack centers on minimally invasive and robotic-assisted care: DaVinci robotic surgery for urologic oncology, Aquablation robotic waterjet therapy, UroLift implants, Rezum water vapor therapy, and Prostate Artery Embolization (delivered via a partnership with PrecisionIR). Ancillary services are largely in-house: MHP Imaging Center provides CT (Toshiba Aquillion 64-slice), ultrasound, and X-ray with ACR Gold Seal and CAP accreditation; MHP Pharmacy offers home-delivery prescription services across the clinic network. The organization runs an active clinical research department enrolling patients in multiple bladder cancer trials and claims 1,000+ peer-reviewed publications and 100+ international presentations. It also operates three urology residency training programs graduating nine urologists annually and hosts the only Female Urology fellowship in Michigan.
Revenue is generated primarily through professional fee-for-service billing to insurance (Medicare, Medicaid, Tricare, and major commercial carriers including Aetna, Blue Cross Blue Shield, Cigna, Humana, United) and self-pay patients ($150 initial visit). Go-to-market is direct-to-consumer via 30 office locations, online appointment booking, and top-of-funnel educational content (blog, webinars, social media, podcast appearances). The practice is a founding member of the Michigan Urological Surgery Improvement Collaborative (MUSIC), a physician-led quality initiative partnered with the University of Michigan and Blue Cross Blue Shield of Michigan. The organization is privately held with no disclosed funding history.
Comprehensive Urology firmographics
Firmographics- Name
- Comprehensive Urology
- Legal name
- Comprehensive Urology, a division of Michigan Healthcare Professionals
- Website
- https://urologist.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Comprehensive Urology is a division of Michigan Healthcare Professionals operating 40-50+ urologists across 17-30 Southeast Michigan locations, delivering comprehensive urologic care including BPH treatments, urologic oncology, robotic surgery, in-house imaging, pharmacy, and clinical research.
- Ownership category
- akta.pro rank
Comprehensive Urology industry classification
Industry- Product category
- Urology Healthcare Services
- NAICS
- Offices of Physicians (62111), Diagnostic Imaging Centers (621512), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Medical Laboratories (8071)
- akta.pro primary industry
- General Urology (HLAKAOAA)
- akta.pro secondary industries
- Urologic Oncology (HLAKAOAB), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC)
Keywords
Where Comprehensive Urology is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Comprehensive Urology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Patient Care Services: Revenue generated from direct patient care including consultations, examinations, diagnostic procedures, and treatments. Billed through insurance or paid out-of-pocket by patients.
- Imaging Services: On-site imaging center providing CT scans, ultrasounds, and X-rays for diagnostic purposes. Revenue from imaging procedures billed to insurance or patients.
- Pharmacy Services (MHP Pharmacy): Home delivery pharmacy filling patient prescriptions with coordination of medications to prevent interactions and ensure compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cash-pay patients without insurance |
| Subscription | Monthly | Insured patients |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Comprehensive Urology product offering
Product offeringCore offering
Comprehensive Urology is a large urology medical practice that diagnoses and treats a wide range of urological conditions in men and women, including BPH/enlarged prostate, prostate cancer, bladder cancer, kidney cancer, kidney stones, erectile dysfunction, male infertility, urinary incontinence, and female pelvic floor disorders. The practice delivers care through over 40 board-certified urologists across 17-30 office locations in Southeast Michigan, supported by an in-house imaging center, MHP Pharmacy, robotic-assisted surgery, and multiple minimally invasive BPH treatment programs.
Product overview
Comprehensive Urology is a large urology medical practice operating as a division of Michigan Healthcare Professionals. The organization operates as a unified healthcare delivery platform consisting of: (1) a core medical practice with over 40 urologists across 17-30 Southeast Michigan locations offering diagnosis and treatment for comprehensive urological conditions; (2) MHP Imaging Center providing in-house diagnostic imaging (CT scan, ultrasound, X-ray) with ACR accreditation; (3) MHP Pharmacy offering prescription management and delivery services; (4) specialized BPH treatment procedures including Rezum Therapy, Urolift System, Aquablation Therapy, and Prostate Artery Embolization; (5) DaVinci robotic surgery services for minimally invasive procedures; and (6) an active clinical research department conducting multiple bladder cancer trials. The practice also provides educational webinars for patient awareness on conditions including kidney stones, male infertility, and low testosterone.
Differentiator
Problem solved
Functional benefit
Brands
- MHP Pharmacy: In-house pharmacy service for prescription management and delivery to 30 clinic locations across Michigan
- UroLift
- Rezum
- Aquablation
- Prostate Artery Embolization (PAE)
Products and services
- Comprehensive Urology Medical Practice Large urology medical practice group offering diagnosis and treatment for comprehensive urological conditions in men and women across 17-30 Southeast Michigan office locations.
- MHP Imaging Center In-house diagnostic imaging center offering CT scans, ultrasounds, and X-rays with a Toshiba Aquillion 64-slice CT scanner providing 40% dose reduction while maintaining high image quality.
- CT Scan Services Diagnostic computed tomography imaging using Toshiba Aquillion 64-slice CT scanner with advanced software featuring 40% dose reduction and high image quality.
- Ultrasound Services Ultrasound imaging including bladder, kidney (renal), scrotum/testicular, and prostate ultrasound with biopsy capabilities for urological diagnosis.
- X-Ray Services Kidney, ureter, and bladder (KUB) X-ray imaging for urinary system assessment.
- Rezum Therapy FDA-approved water vapor therapy for BPH using natural steam to reduce prostate size. In-office single-visit treatment without general anesthesia, with most patients experiencing symptom relief within two weeks.
- UroLift System Treatment Minimally invasive BPH treatment that lifts and holds enlarged prostate tissue out of the urethra without heating, cutting, or removal. One-time in-office procedure with rapid relief and the only BPH treatment shown not to cause new erectile or ejaculatory dysfunction.
- Aquablation Therapy Robotic waterjet procedure for BPH that combines a cystoscope with ultrasound imaging to view the entire prostate in real time, delivering heat-free water with robotic precision. Features a low rate of irreversible complications.
- Prostate Artery Embolization (PAE) Minimally invasive treatment for enlarged prostate (BPH) performed by specialized interventional radiologist. Uses a tiny catheter and microspheres to block blood flow to the prostate, causing it to shrink. 75-95% success rate with no hospitalization required.
- MHP Pharmacy On-site pharmacy offering prescription delivery to 30 clinic locations and in-person pickup at the Royal Oak location. Manages prescriptions and coordinates medications to prevent interactions and ensure patient compliance.
- DaVinci Robotic Surgery Robotic-assisted surgical procedures using the DaVinci Robot system for minimally invasive surgery, particularly for urologic oncology procedures including prostate and kidney surgeries.
- Clinical Research Studies Active clinical research program offering bladder cancer treatment trials and other urologic studies conducted by Comprehensive Urology physicians.
Quantifiable outcome
- 75-95% success rate for Prostate Artery Embolization
- +3 more outcomes
Companies that use Comprehensive Urology
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Comprehensive Urology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Comprehensive Urology partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Michigan Urological Surgery Improvement Collaborative (MUSIC)coreFounding member of MUSIC, a physician-led quality improvement collaborative partnering with University of Michigan and Blue Cross and Blue Shield of Michigan. Established to evaluate and improve quality and cost efficiency of urologic care across Michigan.
- PrecisionIRcorePartnership with PrecisionIR in Farmington Hills to offer Prostate Artery Embolization (PAE), an advanced minimally invasive treatment for enlarged prostate. PrecisionIR provides specialized interventional radiology services that complement Comprehensive Urology's urologic care offerings.
- Michigan Healthcare Professionals, PC (MHP)coreComprehensive Urology is a founding member of the largest independent multispecialty group in Michigan. MHP has developed ancillary services including four imaging centers (CT, MRI, U/S, X-ray), six radiation therapy treatment centers, a reference lab, and home delivery pharmacy.
- Oakland University William Beaumont School of MedicinecoreMost urologic professors at Oakland William Beaumont School of Medicine are Comprehensive Urology physicians. They teach medical students in classroom and hospital settings.
- Wayne State University Urology DepartmentcoreClinical assistant professors at Wayne State University. Dr. Ahmed serves on teaching faculty for Beaumont Wayne family practice program.
- Multiple Hospital SystemscoreAffiliated with major hospital systems including Beaumont (Royal Oak, Troy, Grosse Pointe, Dearborn, Wayne, Taylor), Henry Ford (Macomb), St. John/Providence, McLaren, Ascension, and others throughout Michigan.
- Beaumont Wayne HospitalcoreDr. Ahmed serves as Chief of Medical Staff at Beaumont Wayne Hospital and has served as Chief of Surgery in the past. Strong collaborative relationship.
- ACR Gold Seal and CAP AccreditationminorImaging center holds American College of Radiology Gold Seal and College of American Pathologists accreditation for quality standards.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Comprehensive Urology competitors and assessment
Company assessmentDirect peers
- U.S. Urology Partners: Private-equity-backed platform consolidating large urology group practices across multiple U.S. states. Directly comparable as a multi-site urology group with employed urologists, ancillaries, and procedural mix similar to Comprehensive Urology.
- United Urology Group: National urology group practice consolidator formed around Chesapeake Urology, offering comprehensive urologic care, BPH therapies, and clinical research across multiple states. Closely comparable business model to Comprehensive Urology at a national scale.
- Michigan Institute of Urology: Large independent urology group based in Southeast Michigan offering general urology, oncology, robotic surgery, and minimally invasive BPH treatments. Direct head-to-head competitor in Comprehensive Urology's home geography.
- Integrated Medical Professionals: Large multi-site urology and radiation oncology practice group serving the New York/New Jersey metro area with employed physicians, in-office procedures, and clinical research programs. Closely comparable operating model.
- Oregon Urology Institute: Multi-physician urology specialty group offering general urology, oncology, robotics, and clinical trials across multiple Oregon locations. Comparable size, multi-site delivery model, and subspecialty coverage.
- The Urology Group: Large independent urology specialty practice in the Cincinnati/Northern Kentucky region with multiple physicians, on-site ancillaries, and clinical research. Comparable regional urology group structure.
Broad incumbents
- Cleveland Clinic Urology: Academic urology program within a large health system providing the full spectrum of urologic care, oncology, and residency training. Comparable clinical scope and academic footprint, though embedded in a broader hospital system.
Regional players
- Henry Ford Health: Major integrated health system in Southeast Michigan with employed urologists and hospital-based surgical capacity. Competes for the same patient pool and procedural referrals in the same geography.
- Corewell Health (Beaumont): Large Michigan health system formed from the Beaumont merger, including hospital affiliations where Comprehensive Urology physicians operate. Direct regional overlap for inpatient urology and surgical referrals.
Others
- PROCEPT BioRobotics: Manufacturer of the Aquablation robotic waterjet system used by Comprehensive Urology for BPH treatment. Adjacent ecosystem participant whose commercial priorities directly affect the practice's BPH economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Comprehensive Urology social profiles
Digital presenceComprehensive Urology compliance and trust
Trust signalCompliance2 records
Comprehensive Urology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comprehensive Urology leadership team
Management profileNumber of profiles
Profiles4 records
Comprehensive Urology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comprehensive Urology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comprehensive Urology
What does Comprehensive Urology do?
Comprehensive Urology is a large urology medical practice that diagnoses and treats a wide range of urological conditions in men and women, including BPH/enlarged prostate, prostate cancer, bladder cancer, kidney cancer, kidney stones, erectile dysfunction, male infertility, urinary incontinence, and female pelvic floor disorders. The practice delivers care through over 40 board-certified urologists across 17-30 office locations in Southeast Michigan, supported by an in-house imaging center, MHP Pharmacy, robotic-assisted surgery, and multiple minimally invasive BPH treatment programs.
Is Comprehensive Urology a public or private company?
Comprehensive Urology is a private company. It is classified as corporate owned and is currently operating.
When was Comprehensive Urology founded?
Comprehensive Urology was founded in 2011. It employs 251 to 500 people.
Where is Comprehensive Urology based?
Comprehensive Urology is headquartered in Royal Oak, United States, in the North America region.
How does Comprehensive Urology make money?
Three revenue lines are on record. Patient Care Services are the primary driver. The others are imaging Services and pharmacy Services (MHP Pharmacy).
Who are Comprehensive Urology's main competitors?
Direct peers on record are U.S. Urology Partners, United Urology Group, Michigan Institute of Urology, Integrated Medical Professionals, Oregon Urology Institute and The Urology Group. Cleveland Clinic Urology is listed as a broad incumbent. Regional players are Henry Ford Health and Corewell Health (Beaumont). PROCEPT BioRobotics is listed as an others.
Does Comprehensive Urology have an API?
No public API is recorded for Comprehensive Urology.
What industry is Comprehensive Urology in?
Comprehensive Urology's product category is Urology Healthcare Services. Its primary akta.pro industry code is HLAKAOAA, General Urology, with a secondary code of HLAKAOAB, Urologic Oncology. Its NAICS code is 62111 and its SIC code is 8011.