DGK
DGK is a privately held skateboarding-inspired apparel and accessories brand founded in 2002 by pro skater Stevie Williams, selling jackets, hoodies, skateboards, and related goods through online and offline retail channels to skate and streetwear consumers.
- Company typePrivate
- Founded2002
- HeadquartersCarlsbad, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
DGK firmographics
Firmographics- Name
- DGK
- Website
- https://dgkallday.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DGK is a privately held skateboarding-inspired apparel and accessories brand founded in 2002 by pro skater Stevie Williams, selling jackets, hoodies, skateboards, and related goods through online and offline retail channels to skate and streetwear consumers.
- Ownership category
- akta.pro rank
Where DGK is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Markets served
DGK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
DGK product offering
Product offeringCore offering
DGK designs, sources, and sells skateboarding-rooted streetwear and skateboard hardware through both brick-and-mortar retail and its own online store. Its product assortment includes jackets, t-shirts, tops, bottoms, hoodies, fleece, stickers, skateboards, and accessories marketed to skate and streetwear consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- DGK Streetwear Apparel
Companies that use DGK
Customer profileIdeal customer profiles1 record
DGK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DGK competitors and assessment
Company assessmentDirect peers
- Chocolate Skateboards: Chocolate is a heritage skateboard deck and apparel brand from the same SoCal skate ecosystem as DGK. It is directly comparable as a founder-led, decks-plus-soft-goods skate brand targeting the same demographic.
- Emerica: Emerica is a skateboarding footwear and apparel brand rooted in the Southern California skate scene. It competes head-to-head with DGK for skate-shop shelf space and the same core customer of pro-skater-endorsed apparel and footwear.
- Baker Skateboards: Baker is a long-running skateboarding brand founded by pro skater Andrew Reynolds, known for decks, apparel, and accessories. Like DGK, it is founder-led, skate-credibility-driven, and monetizes the brand across apparel and hardgoods.
- Welcome Skateboards: Welcome is an independent skateboard brand producing decks, apparel, and accessories with a distinct creative identity. Comparable to DGK as a founder-led, artist-driven skate brand serving the same niche audience.
- Element Skateboards: Element is a heritage skateboarding brand producing apparel, footwear, and skateboard decks. It directly competes with DGK across both hardgoods and skate-rooted apparel, serving the same core skate-shop and streetwear customer.
- Zero Skateboards: Zero is a long-running skateboard hardware and apparel brand from the same SoCal skate world. It is comparable to DGK as a Jamie Thomas-led skate brand offering decks, apparel, and accessories to core skaters.
- Toy Machine: Toy Machine is an independent skateboard company producing decks, soft goods, and accessories with a similar founder-driven, subcultural brand identity. It competes with DGK for skateboarder loyalty and skate-shop distribution.
Broad incumbents
- Vans (VF Corporation): Vans is a mass-market skate-rooted footwear and apparel brand under VF Corporation. It is broadly comparable to DGK as a skate-heritage apparel/footwear brand, but operates at significantly larger scale with mainstream distribution and marketing budgets.
- Stüssy: Stüssy is a foundational streetwear brand that bridges skate, surf, and street culture. It is comparable to DGK as a Southern California-rooted lifestyle apparel brand, but operates at a larger global scale with broader mainstream distribution.
- Nike SB: Nike SB is Nike's skateboarding sub-brand covering footwear, apparel, and accessories. It is comparable to DGK as a skateboarding apparel and footwear brand serving the same demographic, but with vastly greater resources and global reach.
Market position
Customer concentration
DGK social profiles
Digital presenceDGK financial estimates
Financial estimateRevenue estimate
Valuation estimate
DGK leadership team
Management profileNumber of profiles
Profiles1 record
DGK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DGK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DGK
What does DGK do?
DGK designs, sources, and sells skateboarding-rooted streetwear and skateboard hardware through both brick-and-mortar retail and its own online store. Its product assortment includes jackets, t-shirts, tops, bottoms, hoodies, fleece, stickers, skateboards, and accessories marketed to skate and streetwear consumers.
When was DGK founded?
DGK was founded in 2002. It employs 101 to 250 people.
Where is DGK based?
DGK is headquartered in Carlsbad, United States, in the North America region.
Who are DGK's main competitors?
Direct peers on record are Chocolate Skateboards, Emerica, Baker Skateboards, Welcome Skateboards, Element Skateboards, Zero Skateboards and Toy Machine. Broad incumbents are Vans (VF Corporation), Stüssy and Nike SB.
Does DGK have an API?
No public API is recorded for DGK.