SuperKids Pediatric Dentistry

What SuperKids Pediatric Dentistry does

SuperKids Pediatric Dentistry is a private, founder-owned pediatric dental and orthodontic practice established in 2013 by Dr. Ben Liu, DDS, a Columbia University-trained and NYU-certified pediatric dentist. The company operates five offices across the Washington DC metropolitan area in Potomac MD, Alexandria VA (two locations), Sterling VA, Rockville MD, and Mt. Vernon VA, all of which had grand openings on January 16, 2023. Its core offering is comprehensive pediatric dental care from infancy through adolescence, supplemented by in-house orthodontic services including traditional braces, Invisalign, and two-phase treatment, plus special needs dentistry and multi-modal sedation (nitrous oxide, oral, IV, and general anesthesia).

The practice is staffed by seven or more board-certified pediatric dentists and orthodontists credentialed from institutions including Columbia, NYU, UNC, VCU, University of Maryland, and Boston University. Clinical technology includes iTero intraoral digital scanning for orthodontic impressions, digital radiography, and NexHealth-powered online scheduling across all locations. The firm maintains a content marketing footprint of more than 60 educational blog articles and relies on Google and Facebook reviews for patient acquisition.

Revenue is generated on a professional services, per-visit basis: cleanings and exams typically range $100-$200, with additional charges for X-rays, fluoride, sealants, and orthodontic and sedation procedures. Most services are covered by dental insurance, and free initial orthodontic consultations are offered to drive funnel conversion. Distribution is purely direct-to-consumer through physical offices and online scheduling, with no third-party resellers or intermediaries. The company is privately held with no disclosed external funding, parent company, or acquisition history.

Name

SuperKids Pediatric Dentistry

Legal name

SuperKids Pediatric Dentistry

Website

https://superkidsdentistry.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperKids Pediatric Dentistry is a private, founder-owned pediatric dental and orthodontic practice founded in 2013. Operating five offices across the Washington DC metro area, it provides comprehensive dental care, orthodontics, and special needs dentistry to children from infancy through adolescence.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Dentistry Group Practices (HLABAKAD), Pediatric Orthodontics (HLABABAB), Special Needs Pediatric Dentistry (HLABAGAD), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Pediatric dental care
• Pediatric orthodontics
• Special needs dentistry
• Preventive dental services
• Children's dental practice

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pediatric Dental Services: Revenue generated from comprehensive dental care services for children including checkups, cleanings, fillings, extractions, and other pediatric dental procedures. Services billed per visit or procedure with typical cost range of $100-$200 for cleanings and exams, with additional costs for X-rays and treatments.
2. Orthodontic Services: Revenue from orthodontic treatments including braces (metal and ceramic), Invisalign, and interceptive orthodontic care. Includes free initial consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SuperKids Pediatric Dentistry is a multi-location pediatric dental and orthodontic practice delivering comprehensive dental care for children from infancy through adolescence across five offices in the DC metro area. Services span preventive care (cleanings, fluoride, sealants), restorative treatments (fillings, decay treatment), sedation dentistry, special needs dental care, and full orthodontic services including traditional braces, Invisalign, and interceptive treatment. The practice combines board-certified pediatric specialists, digital scanning technology, and a child-friendly environment to deliver specialized dental care to families.

Product overview

SuperKids Pediatric Dentistry is a pediatric dental and orthodontic practice operating five locations across the DC metro area (Potomac, Alexandria, Sterling, Rockville, and Mt. Vernon). The company offers a comprehensive portfolio of pediatric dental services centered around its two core offerings: Pediatric Dental Care (including preventive care, restorative treatments, sedation dentistry, and special needs dentistry) and Orthodontic Care (including early interceptive treatment, traditional braces, and Invisalign). The practice also provides specialized services such as Digital Scanning using iTero technology, ICON treatment for early decay, tongue-tie frenectomy, and adolescent oral care. Services are delivered across multiple convenience-focused locations, with some specialized treatments (traditional braces, frenectomy) offered at specific sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dental Care Full range of dental care services for children from infancy through adolescence, including preventive care, restorations, and education to develop lasting oral hygiene habits.
• Orthodontic Care Orthodontic treatment services for children and teenagers including early evaluation, interceptive treatment, traditional braces, and clear aligners (Invisalign).
• Tooth Colored Fillings Composite resin dental fillings that match natural tooth color for restorative treatment of cavities in children.
• Fluoride Treatment Topical fluoride application to strengthen tooth enamel and prevent tooth decay in children.
• Dental Sealants Protective coatings applied to the chewing surfaces of back teeth to prevent cavities in children.
• Sedation Dentistry Sedation options for anxious children or complex procedures including nitrous oxide (laughing gas), oral conscious sedation, IV sedation, and general anesthesia.
• Special Needs Dentistry Specialized dental care tailored for children with autism, sensory processing issues, Down syndrome, and other developmental or physical special needs.
• Pediatric Teeth Cleaning Professional dental cleaning for children including scaling, polishing, flossing, and fluoride treatment performed every six months.
• Tongue-Tie & Frenectomy Surgical release of restricted lingual frenulum (tongue-tie) using traditional or laser techniques to improve infant feeding, speech, and oral function.
• Gum Disease Treatment Diagnosis and treatment of periodontal disease in children, including gingivitis and more advanced forms.
• Early Childhood Tooth Decay Treatment Identification and treatment of early childhood tooth decay with preventive guidance for bottle feeding and dietary habits.
• Cavity Prevention Program Educational and preventive services to help children avoid cavities through diet guidance, oral hygiene instruction, and regular monitoring.
• Toothbrushing Instruction Hands-on and educational guidance for children and parents on proper toothbrushing techniques and oral hygiene habits.
• Thumb-Sucking Habit Breaking Strategies and interventions to help children stop digit (thumb or finger) sucking habits that can affect dental development.

Quantifiable outcome

• 174,000 children diagnosed with childhood cancer annually with 20% receiving terminal diagnosis - SuperKids supports Team Mathias as corporate sponsor to help change this reality

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Team MathiasminorOthersSuperKids Pediatric Dentistry is a corporate sponsor and donor to Team Mathias, a nonprofit organization supporting families affected by childhood cancer and funding research efforts. The partnership aims to raise awareness for childhood cancers, which affect 174,000 children annually with 20% receiving a terminal diagnosis.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuperkidsPediatricDentistryPotomac/reviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperKids Pediatric Dentistry