APICIL Asset Management
APICIL Asset Management is a Paris-based, AMF-approved asset manager and subsidiary of Groupe APICIL, operating the Roche-Brune and Stratégie brands to serve institutional clients and distributors with approximately 30 funds across equity, fixed income, and diversified strategies.
- Company typePrivate
- Founded1998
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What APICIL Asset Management does
APICIL Asset Management S.A. is a Paris-based, AMF-approved portfolio management company (license GP98038) and a wholly-owned subsidiary of Groupe APICIL, the third-largest social protection group in France. Founded in 1998 and structured as a Société Anonyme with €8,058,100 in share capital, the firm operates two principal brands: Roche-Brune, which delivers active, conviction-based equity management supported by the proprietary M.U.S.T.® (Measurement Under Standardized Tools) fundamental and ESG analysis methodology developed over nearly 20 years; and Stratégie, which offers thematic, patrimonial, and diversified fund management. The product set spans approximately 30 open-ended funds across equities (geographic, thematic, and ISR benchmarked), fixed income (high yield, total return, sustainable bonds), and diversified mandates, with multiple SFDR Article 6, 8, and 9 classifications and ISR, GreenFin, and Finansol labels.
The company serves institutional clients (mutual insurers, insurance companies, pension funds, foundations) through direct relationship management and dedicated mandates, and reaches end investors via distributor networks including private wealth managers, family offices, life insurance platforms, and independent financial advisors (CGPI). Revenue is generated primarily through recurring AUM-based management fees, with share-class differentiation between retail (Part P) and institutional (Parts I, IXL) investors, supplemented by advisory and consulting fees on allocation mandates. Distribution is concentrated in France with cross-border activity in Luxembourg, Belgium, Switzerland, and Monaco, while U.S. persons are explicitly excluded.
The platform is built on a fund-management architecture covering all listed asset classes through active, benchmarked, and index approaches, with specialized High Yield credit expertise since 2008 and integrated ESG screening. Recent operational activity has been heavy: in 2025-2026 the firm executed multiple fund rebrands, thematic repositionings (European sovereignty, luxury, sustainable food), fund absorptions, and the implementation of Gates and Swing Pricing liquidity tools in compliance with EU Directive 2024/927, alongside upgrades of flagship strategies to Article 8 and Article 9 SFDR classifications.
APICIL Asset Management firmographics
Firmographics- Name
- APICIL Asset Management
- Legal name
- APICIL Asset Management
- Website
- https://apicil-asset-management.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APICIL Asset Management is a Paris-based, AMF-approved asset manager and subsidiary of Groupe APICIL, operating the Roche-Brune and Stratégie brands to serve institutional clients and distributors with approximately 30 funds across equity, fixed income, and diversified strategies.
- Ownership category
- akta.pro rank
APICIL Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
- akta.pro secondary industries
- Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA), Large-Cap Equity (Active) (FSAAAIAA)
Keywords
Where APICIL Asset Management is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
APICIL Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Management fees on investment funds: APICIL Asset Management generates revenue through management fees charged on its range of investment funds (OPC). These include open-ended funds across equity, fixed income, and diversified strategies. Fees vary by share class (Part P, I, IXL) and fund type, typically calculated as a percentage of assets under management.
- Institutional asset management mandates: Revenue from dedicated portfolio management services for institutional clients including mutuelles, insurers, and pension funds, providing customized allocation and risk management solutions.
- Advisory and consulting fees: Fees from allocation advisory services (gestion-conseil en allocation) provided in open architecture to distributors and institutional clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Stratégie Haut Rendement 2031 - Multiple share classes with differentiated performance targets |
| Subscription | Annual | Stratégie Haut Rendement 2027 - Multiple share classes with differentiated performance targets |
| Subscription | Annual | Stratégie Rendement - Target return of €STR + 1.5% |
| Subscription | Annual | Stratégie USA - Fee restructuring effective April 2026 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
APICIL Asset Management product offering
Product offeringCore offering
APICIL Asset Management provides professional portfolio management and investment advisory services across all listed asset classes (equities, fixed income, diversified). The company offers approximately 30 investment funds under the Roche-Brune brand (active conviction-based equity management using the proprietary M.U.S.T. methodology) and the Strat\u00e9gie brand (thematic, heritage, and diversified funds). Services include dedicated institutional mandates for mutuals, insurers, pension funds, and foundations, plus open-architecture allocation advisory for distributors and wealth managers.
Product overview
APICIL Asset Management is a French asset management company (AMF approval GP98038) and subsidiary of the third-largest social protection group in France. The company operates two main management brands: Roche-Brune for active conviction-based equity management using the proprietary M.U.S.T.® fundamental analysis and ESG model, and Stratégie for thematic, patrimonial, and diversified fund management. Under these brands, the company offers approximately 30 distinct funds across three main categories: Actions (equity funds including geographic, thematic/sectoral, and active conviction strategies), Obligations (bond funds including high yield, total return, and sustainable bond strategies), and Diversifiés (diversified funds including balanced and defensive allocations with ESG/solidarity focus). The product range serves institutional clients (mutuals, insurers, pension funds, foundations) and distributors (wealth managers, family offices, fund-of-funds, insurance-vie platforms) across all asset classes with both open-ended and target-date fund structures.
Differentiator
Problem solved
Functional benefit
Brands
- Roche-Brune: Conviction-based active management brand developed by APICIL AM, supported by the proprietary M.U.S.T.© fundamental analysis and ESG model.
- Stratégie
Products and services
- Stratégie Euro Dividendes Responsable Discretionary equity fund targeting superior performance versus MSCI EMU benchmark over 5 years, using M.U.S.T. methodology with focus on responsible dividend-paying stocks. ISR-labeled.
- Stratégie Euro PME Responsables Discretionary equity fund focusing on European small and mid-cap companies (PME/ETI) with ISR approach, targeting 5-8 year investment horizon. ISR-labeled; recognized among top 50 funds by Gestion de Fortune magazine.
- Stratégie Souveraineté Européenne Thematic equity fund investing in European listed stocks selected based on economic, technological, and industrial sovereignty criteria using M.U.S.T. methodology.
- Stratégie France Active fund seeking to match MSCI France index performance (dividends reinvested) net of management fees.
- Stratégie International Active international equity fund seeking performance comparable to major global indices with discretionary geographic allocation.
- Stratégie Actions France ISR benchmarked fund tracking French equities selected for ESG quality with tracking error below 3%. ISR-labeled.
- Stratégie Actions Allemagne ISR benchmarked fund tracking German equities selected for ESG quality with tracking error below 3%. ISR-labeled.
- Stratégie Actions Euro (Sicav) Multi-share class Sicav with ISR benchmarked management of Eurozone equities selected for ESG quality with tracking error below 3%. ISR-labeled.
- Stratégie Indice Grande-Bretagne Fund targeting MSCI United Kingdom Net Total Return Index performance with tracking error below 4%, hedged to EUR.
- Stratégie USA Conviction-based US equity fund seeking to outperform MSCI USA Net Total Return Index through sector allocation and ETF selection.
- Stratégie Indice Japon Fund targeting MSCI Japan Net Total Return Index performance with tracking error below 4%, hedged to EUR.
- Stratégie Alimentation Durable Thematic fund targeting superior performance versus FCI AAM Global Sustainable Food index over 5+ years, investing in companies contributing to Sustainable Development Goals. Article 9 SFDR.
- Stratégie Santé Thematic fund targeting MSCI World Pharmaceuticals, Biotechnology & Life Sciences index outperformance over 5+ years.
- Stratégie Techno
- Stratégie Indice Or Fund targeting MSCI WORLD IMI Gold 10/40 Net Total Return index performance with tracking error below 2%.
- Stratégie Luxe Thematic fund investing in luxury sector companies selected for excellence, craftsmanship, and international reach, targeting MSCI Europe Consumer Discretionary outperformance. Article 8 SFDR.
- Stratégie Eurocovered Actions Matières Premières Actively managed fund targeting MSCI USA Commodity Producers 10/40 index performance with EUR/USD currency hedging.
- Stratégie Haut Rendement 2031
- Stratégie Haut Rendement 2027
- Stratégie Rendement Total return fund targeting €STR + 1.5% annualized return through discretionary international bond management with ESG integration. ISR-labeled; received 5 Morningstar stars in 2023.
- Stratégie Obligations Durables Fund investing minimum 90% in green and social bonds issued by public entities, in EUR, Investment Grade rated. Actively managed without index reference. GreenFin labeled.
- Capital Prudence Bond fund targeting Bloomberg Euro Corporate Bond Index 1-3 outperformance over recommended 18-month investment horizon.
- Stratégie Patrimoine Solidaire Diversified fund with majority European rate exposure (40%+), Eurozone equity (20-40%), international equity (up to 20%), incorporating ESG and solidarity criteria. Finansol labeled.
- Stratégie Monde Défensif Diversified fund with 85% fixed income / 15% equity allocation targeting below 5% annualized volatility over recommended holding period.
- Stratégie Monde Equilibre Balanced diversified fund with 60% fixed income / 40% equity allocation targeting below 10% annualized volatility over recommended holding period.
- Stratégie Monde Diversified fund with 30% fixed income / 70% equity allocation targeting below 15% volatility over minimum 5-year investment horizon.
- Stratégie France Equilibre Balanced fund targeting composite index performance (60% MSCI France + 40% Iboxx € Liquid Sovereign Diversified 5-7) net of fees.
Quantifiable outcome
- Stratégie Rendement fund crossed €200M in assets under management (October 2021)
- +3 more outcomes
Companies that use APICIL Asset Management
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
APICIL Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
APICIL Asset Management partnerships and signals
Strategic signalScale indicators3 records
Recent moves13 records
Expansion highlights6 records
APICIL Asset Management competitors and assessment
Company assessmentBroad incumbents
- Amundi: Largest European asset manager headquartered in Paris; offers equity, fixed income, multi-asset and thematic funds across active and passive strategies, directly overlapping APICIL AM's institutional and distributor channels in the French market.
- BNP Paribas Asset Management: Large French asset manager with broad active, thematic, and ESG funds distributed across European institutional and wealth channels, including insurance wrappers where APICIL AM competes for shelf space.
Direct peers
- DNCA Finance: French boutique asset manager with deep expertise in High Yield and conviction equity, serving European institutional, wealth and insurance clients — a close functional comparable to APICIL AM's fixed income and equity capability set.
- La Financière de l'Échiquier: French conviction-based active equity and multi-asset manager with strong ESG/ISR credentials, distributed through private banks, family offices, and CGPI networks comparable to APICIL AM's distributor segment.
- Lazard Asset Management: Paris-rooted active asset manager offering conviction equity and fixed income strategies for institutional clients with strong ESG integration — closely comparable active management style and institutional focus to APICIL AM's Roche-Brune franchise.
- Groupama Asset Management: Asset management arm of French mutual insurance group Groupama; similar parent-subsidiary structure to APICIL AM within Groupe APICIL, serving institutional and distributor clients with active equity, bond and diversified strategies in France.
- Tocqueville Finance: French boutique asset manager offering conviction-driven equity and ESG funds distributed through wealth networks and life insurance platforms, directly comparable to APICIL AM's Strat\u00e9gie and Roche-Brune distribution channels.
- Ostrum Asset Management: French asset manager within Natixis Investment Managers serving institutional insurance and pension clients with active fixed income, High Yield, and multi-asset strategies — a near-direct comparable in client base and product mix to APICIL AM.
- Federal Finance Gestion: French asset manager controlled by Crédit Mutuel Arkéa; offers active equity, bond, and diversified funds distributed through insurance platforms and CGPIs, directly competing with APICIL AM for shelf space and institutional mandates.
Emerging players
- Mandarine Gestion: Mid-sized French independent asset manager focused on active ESG-integrated equity and credit strategies for institutional and wealth clients, comparable in size and boutique institutional positioning to APICIL AM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
APICIL Asset Management social profiles
Digital presenceAPICIL Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
APICIL Asset Management leadership team
Management profileNumber of profiles
Profiles4 records
APICIL Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APICIL Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APICIL Asset Management
What does APICIL Asset Management do?
APICIL Asset Management provides professional portfolio management and investment advisory services across all listed asset classes (equities, fixed income, diversified). The company offers approximately 30 investment funds under the Roche-Brune brand (active conviction-based equity management using the proprietary M.U.S.T. methodology) and the Strat\u00e9gie brand (thematic, heritage, and diversified funds). Services include dedicated institutional mandates for mutuals, insurers, pension funds, and foundations, plus open-architecture allocation advisory for distributors and wealth managers.
Is APICIL Asset Management a public or private company?
APICIL Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was APICIL Asset Management founded?
APICIL Asset Management was founded in 1998. It employs 11 to 50 people.
Where is APICIL Asset Management based?
APICIL Asset Management is headquartered in Paris, France, in the Europe region.
How does APICIL Asset Management make money?
Three revenue lines are on record. Management fees on investment funds are the primary driver. The others are institutional asset management mandates and advisory and consulting fees.
Who are APICIL Asset Management's main competitors?
Broad incumbents on record are Amundi and BNP Paribas Asset Management. Direct peers are DNCA Finance, La Financière de l'Échiquier, Lazard Asset Management, Groupama Asset Management, Tocqueville Finance, Ostrum Asset Management and Federal Finance Gestion. Mandarine Gestion is listed as an emerging player.
Does APICIL Asset Management have an API?
No public API is recorded for APICIL Asset Management.
What industry is APICIL Asset Management in?
APICIL Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds). Its NAICS code is 523940 and its SIC code is 6282.