Matsui Nursery

Name

Matsui Nursery

Legal name

Matsui Nursery, Inc.

Website

https://matsuinursery.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wholesale Potted Orchid Growing

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

akta.pro secondary industries

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Wholesale orchid growing
• Greenhouse horticulture
• Potted orchid production
• Floral wholesale distribution
• Controlled environment agriculture

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Orchid Sales: Wholesale-only B2B revenue model selling orchids and ceramic upgrades to quality retail chains, regional wholesale floral distributors, and high-volume floral retailers. Year-round supply of orchids distributed throughout North America.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Matsui Nursery grows and sells wholesale potted orchids in hundreds of varieties across Phalaenopsis, Miltonias, Exotics (Oncidiums and Intergenerics), Zygopetalums, and Nobile Dendrobiums, produced year-round under 2.4 million square feet of greenhouse space in Salinas, California. The company sells exclusively on a wholesale basis to quality retail chains, regional wholesale floral distributors, and high-volume floral retailers throughout the United States and Canada, and supplies ceramic upgrades as retail-ready accessories.

Product overview

Matsui Nursery is one of the world's largest potted orchid growers, operating under 2.4 million square feet of greenhouse space in Salinas, California. The company offers a diverse portfolio of orchid varieties—Phalaenopsis, Miltonias, Exotics (Oncidiums & Intergenerics), Zygopetalums, and Nobile Dendrobiums—alongside ceramic upgrade accessories and wholesale services. The product line ranges from beginner-friendly Moth Orchids to specialty varieties like fragrant Miltonias, all supported by comprehensive care guidance. Matsui Nursery operates as a wholesale-only B2B supplier serving retail chains, wholesale floral distributors, and high-volume retailers throughout North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Phalaenopsis Orchids Matsui's most popular and easy-to-grow orchid variety, also known as 'Moth Orchids,' available in classic whites, vibrant novelty hues, and petite minis with flowers lasting for months, potted in a bark-moss combination for minimal care in most home environments.
• Exotics Orchids (Oncidiums & Intergenerics) Easy-care, long-lasting orchids featuring Oncidiums ('Dancing Ladies') and Intergenerics, known for unusual and stunning flowers available in a wide array of sizes, colors, and shapes with blooms lasting from several weeks to months.
• Miltonia Orchids Pansy-like orchids producing abundant flowers that bloom for six weeks or more, with approximately 80% of varieties being fragrant with a rose-like scent; marketed as a long-lasting 'orchid bouquet' and was the first grower offering of Miltonias for retail sale in the U.S.
• Zygopetalum Orchids Orchids with unusual purple, brown, and green flowers and long green leaves; fragrant and easy-care, requiring very bright indirect light and evenly moist soil.
• Nobile Dendrobium Orchids Tall and strong orchids with long flower stems and a profusion of blooms; excellent for grouping or pairing with foliage, requiring medium to bright indirect light and moderate room temperatures.
• Wholesale Services Wholesale-only B2B program for regional wholesale floral distributors, quality retail chains, and high-volume floral retailers, offering a full palette of orchid programs plus staff education and operational support to improve customers' floral programs.
• Ceramic Upgrades Decorative ceramic pots and containers available as upgrades alongside orchid purchases for retail display and gifting purposes.

Quantifiable outcome

• Nearly 40% reduction in energy costs in first year after greenhouse panel upgrade
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Color Spot Nurseries: Large-volume wholesale nursery supplying ornamentals and bedding plants to mass retail across the Western US. Compares to Matsui on wholesale-only model and retail grocery channel exposure.
• Metrolina Greenhouses: One of the largest single-site greenhouse operations in the US, producing annuals and ornamentals for mass retail. Comparable in greenhouse scale and retail grocery customer base, though East Coast located.
• Costa Farms: One of the largest ornamental and tropical plant growers in North America. Comparable in scale to Matsui but broader in product scope, including houseplants and tropical foliage rather than specializing in orchids.
• Monrovia Nursery: Established California wholesale nursery growing ornamental shrubs, roses, and perennials for retail garden centers. Compares on wholesale B2B model and California production scale, with overlapping retail garden center customer base.

Regional players

• Greenheart Farms: California-based wholesale nursery specializing in roses, perennials, and woody ornamentals. Compares to Matsui in wholesale-only model and West Coast production footprint serving national retail chains.
• Armstrong Garden Centers: California-based retail garden center chain selling plants, orchids, and nursery stock. Compares as a downstream customer/retail channel for Matsui orchids in the Western US market.
• Altman Plants: Large California-based wholesale nursery supplying major retailers with annuals, perennials, and ornamentals from multiple growing facilities. Compares to Matsui on wholesale-only model and California footprint, though broader product mix.

Direct peers

• Rocket Farms: California greenhouse grower producing herbs, succulents, and potted flowering plants for grocery and retail. Closely comparable in greenhouse-based floriculture production for grocery channels, serving many of the same retail accounts.
• Kurt Weiss Greenhouses: Large commercial greenhouse operator producing annuals, mums, and poinsettias for national retail chains. Similar wholesale-only retail-supply model with comparable greenhouse-based ornamental production.

Others

• Smithers-Oasis / FloraLife: Supplier of floral foam, postharvest products, and care solutions for the cut flower and potted plant industry. Comparable as an ecosystem participant serving the same wholesale floral distribution channels that Matsui sells through.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/matsuinursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matsui Nursery