AttractSoft

What AttractSoft does

AttractSoft GmbH is a Germany-based web technologies company headquartered in Kiel that operates a multi-brand hosting platform and a portfolio of complementary web development and IT services. Its core product is a clustered grid platform, developed in-house and deployed across the company's own datacenter in Kiel, that supports five consumer- and SMB-facing hosting brands (AwardSpace, AtSpace, AlotSpace, LeadHoster, ZettaHost) and a white-label reseller service (ResellerCluster) used by over 50,000 partners. The company also offers ICANN-accredited domain registration, GeoTrust-powered SSL certificates, Cloud VPS, and 24/7 managed system administration, all running on infrastructure under its direct control.

The firm generates revenue through a mix of freemium-to-paid subscription hosting (shared, VPS, domains, SSL), professional services engagements (custom web development, UI/UX design, IT infrastructure builds), and managed services (24/7 remote system administration, Managed Detection and Response, penetration testing, vulnerability management). Customer segments span individual and SMB hosting users, web studios and agencies using the ResellerCluster white-label platform, and enterprise clients (e.g., Airbus, Printi, Pension Fund 'Saglasie') receiving bespoke infrastructure and development work. Operations span three European offices (Kiel, Sofia, Ukraine) staffed by 45 professionals, supported by partnerships with AWS, Rackspace, GeoTrust, PayPal, Worldpay, and 2Checkout for cloud, certificates, and payments. The company holds ISO 27001 and ISO 9001 certifications and operates under GDPR, which positions it for regulated European enterprise work. Owner-operated by three co-founders (CEO, CTO, COO), the firm shows no external institutional backing in the source materials.

Name

AttractSoft

Legal name

AttractSoft GmbH

Website

https://attractsoft.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AttractSoft GmbH is a Kiel, Germany-based web technologies company that operates five hosting brands (AwardSpace, AtSpace, AlotSpace, LeadHoster, ZettaHost) and a white-label reseller platform (ResellerCluster), serving SMBs, agencies, and enterprises with web hosting, development, IT infrastructure, and managed cybersecurity services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Web Hosting Services: Shared hosting, Cloud VPS, and domain registration services. Running all hosting services in-house from their datacenter in Kiel, Germany. Includes 5 hosting brands: AwardSpace, ResellerCluster, atspace, alotspace, leadhoster, and zettahost.
2. Freemium Web Hosting: Free banner-free web hosting with MySQL database and PHP scripting support, plus fully enabled email functionality at 1GB web hosting space. Serves as customer acquisition channel for paid upgrades.
3. White Label Reseller Service: ResellerCluster enables partners to create their own hosting brands. Partners can setup an own hosting site or integrate customizable hosting remote forms. AttractSoft handles the whole business process, support, technology and maintenance.
4. Web Development Services: Custom platform solutions from scratch including frontend and backend development, database design, and CMS/eCommerce implementations.
5. Cybersecurity Services: Managed Detection and Response Services, Penetration Testing, Purple Team Assessment, Application Security Testing (SAST, DAST, IAST), Threat Modelling, and Vulnerability Management Services.
6. IT Infrastructure Services: Building IT Infrastructure for businesses including hardware/software solutions, system setup, management, and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AttractSoft GmbH is a Germany-based web technologies company that sells web hosting (shared hosting, Cloud VPS, domain registration, SSL certificates), custom web development, UI/UX and graphic design, server and system administration, IT infrastructure, and cybersecurity services (MDR, penetration testing, vulnerability management). It operates multiple consumer-facing hosting brands (AwardSpace, AtSpace, AlotSpace, LeadHoster, ZettaHost), an in-house clustered grid hosting platform running from its Kiel datacenter, and a white-label reseller program (ResellerCluster) for agencies.

Product overview

AttractSoft GmbH is a Germany-based web technologies company offering a multi-product portfolio centered on web hosting and web development services. The company operates five hosting brands (AwardSpace, LeadHoster, AtSpace, Alotspace, and ZettaHost) serving over 4.5 million users, alongside a white-label reseller service called ResellerCluster. Core hosting products include Cloud Websites (shared managed hosting), Cloud VPS (virtual private servers), Domain Registration (ICANN accredited), and SSL Certificates (via GeoTrust partnership). The company provides complementary professional services including Web Development, Graphic & UI/UX Design, Server & System Administration, IT Infrastructure, and a suite of Cyber Security Services (Managed Detection and Response, Cyber Security Testing, and Vulnerability Management). All hosting infrastructure runs in-house at the company's datacenter in Kiel, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• AwardSpace: Free and paid web hosting services - the company's flagship hosting brand offering shared hosting, VPS, domain registration, and SSL certificates.
• ZettaHost
• AtSpace
• AlotSpace
• LeadHoster
• ResellerCluster

Products and services

• Cloud Websites (Shared Managed Hosting) Shared fully managed website hosting running on AttractSoft's clustered grid platform, with 60+ application scripts installable via Zacky Installer. Targeted at individuals, SMBs, and larger businesses needing reliable LAMP hosting with MySQL, PHP, and email support.
• Cloud VPS Virtual Private Server instances running on AttractSoft's cloud platform with instant setup and easy management of server resources. Used by developers and businesses needing dedicated virtual server capacity.
• Domain Registration ICANN-accredited domain name registration with management, DNS, hosting integration, and Whois protection services. For businesses and individuals needing domain assets bundled with hosting.
• SSL Certificates SSL certificate solutions offered via official GeoTrust partnership, covering the full scope of SSL products available on the market. For hosting customers and businesses securing their websites and applications.
• ResellerCluster (White-Label Hosting Reseller Service) White-label reseller service enabling web studios, agencies, and entrepreneurs to create their own hosting brands with customizable hosting forms. AttractSoft handles the full technology, support, and maintenance stack; partner handles sales and customer relationships.
• AwardSpace Hosting Brand Flagship free and premium web hosting brand offering banner-free hosting with MySQL database, PHP scripting, full email functionality, and 1GB web hosting space. Targeted at individuals and SMBs globally; now serving over 4.5 million users across the brand portfolio.
• LeadHoster Hosting Brand Web hosting brand under the AttractSoft and Zetta Hosting Solutions Alliance serving businesses from small one-man companies up to large corporations.
• AtSpace Hosting Brand Web hosting brand offering free and paid hosting services to a wide range of businesses, originally launched as the first free web hosting service of the founders.
• AlotSpace Hosting Brand Web hosting brand under the AttractSoft and Zetta Hosting Solutions Alliance serving various business types and sizes.
• ZettaHost Hosting Brand Web hosting brand forming part of the AttractSoft & Zetta Hosting Solutions Alliance, serving various business types.
• Web Development Services Custom platform solutions built from scratch as well as integration and customization of existing software applications using HTML5/CSS, PHP, JavaScript, Python, Perl, C/C++, with MySQL, MariaDB, PostgreSQL, and SQLite databases. Targeted at enterprise and mid-market clients including CMS and eCommerce implementations.
• Graphic & UI/UX Design Services Custom website designs and intuitive user experience solutions guided by research, strategy, and design methods to create enduring interfaces. Targeted at enterprise clients and brands needing bespoke web interfaces.
• Server & System Administration Services Setup, management, and maintenance of popular operating systems with secure and high-performance environment settings, including 24/7 remote system administration, continuous monitoring, protection, and backup services delivered on subscription or hourly pay-as-you-go basis.
• IT Infrastructure Services Building IT infrastructure for businesses with hardware, software, and service solutions, including vendor selection, system setup, management, maintenance, and scalability planning. Uses AWS, Rackspace, and The Planet alongside AttractSoft's own datacenter.
• Managed Detection and Response (MDR) Services Continuous environment monitoring with real-time threat detection and response, leveraging proprietary analysis, threat data, machine learning capabilities, and human intelligence. Targeted at security-conscious organizations needing 24/7 protection.
• Cyber Security Testing Services Penetration testing (web application, external, internal), Purple Team Assessment, and Application Security Testing including SAST, DAST, IAST, Threat Modelling, and SCA. Targeted at organizations needing proactive security validation.
• Vulnerability Management Services Continuous identification of threats and monitoring of unexpected network changes through vulnerability scanning, from discovery to prioritized remediation planning. Targeted at organizations needing ongoing security hygiene.

Quantifiable outcome

• 19,000+ visitors participated in HostReview Readers' Choice Award voting
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• GeoTrustcoreTechnology or IntegrationOfficial GeoTrust partner for SSL Certificates. AttractSoft offers the full scope of SSL Solutions available on the market through this partnership.
• 2Checkout (Verifone)supportingTechnology or IntegrationThird-party payment processor for handling financial transactions. Payment information is directed to third-party payment processors; AttractSoft does not store financial account information on their systems.
• PayPal EuropesupportingTechnology or IntegrationThird-party payment processor for handling financial transactions for European customers.
• Worldpay (UK/Worldpay BV/Worldpay AP)supportingTechnology or IntegrationThird-party payment processor including Worldpay UK Limited, Worldpay Limited, Worldpay BV, and Worldpay AP Limited for handling global payments.
• Google AnalyticssupportingTechnology or IntegrationUsed to collect information about how visitors use their website. Data is anonymized at collection and automatically deleted after two years.
• Amazon AWSsupportingTechnology or IntegrationCloud infrastructure platform used for client projects. AttractSoft manages server infrastructures not only in their datacenter but also works with AWS for client projects.
• RackspacesupportingTechnology or IntegrationCloud infrastructure platform used for client server infrastructure management.
• The Planet (now part of Dell)supportingTechnology or IntegrationServer infrastructure platform used for client server infrastructure management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cloudflare: Global cloud platform offering CDN, DDoS protection, DNS, and Cloudflare Pages/Workers as alternatives to traditional hosting. Cloudflare represents a structural threat to AttractSoft's hosting business by offering free and low-cost alternatives to traditional shared and VPS hosting.
• GoDaddy: Global incumbent in domain registration, shared hosting, and website builder tools. GoDaddy competes broadly with AttractSoft's hosting brands and ResellerCluster white-label service, though at a vastly larger scale and with a different brand strategy.

Emerging players

• WP Engine: Managed WordPress hosting provider with a focus on premium SMB and mid-market customers. WP Engine competes with AttractSoft in the higher end of the managed hosting market, particularly for WordPress-based workloads.

Direct peers

• Hostinger: Global low-cost web hosting provider with strong presence in Europe, offering shared hosting, VPS, and managed WordPress. Hostinger competes with AttractSoft's AwardSpace and other brands in the entry-level and mid-market hosting segments.
• OVHcloud: European cloud and hosting provider with own datacenters, offering VPS, dedicated servers, shared hosting, and public cloud. OVHcloud is a direct competitor in European hosting and operates an in-house infrastructure model similar to AttractSoft's.
• IONOS (1&1 IONOS): One of Europe's largest web hosting and cloud providers, offering shared hosting, VPS, dedicated servers, and domains. IONOS competes directly with AttractSoft across SMB and mid-market hosting segments, particularly in the DACH region.
• Hetzner Online: German hosting provider offering shared hosting, VPS, dedicated servers, and colocation. Hetzner is the most direct geographic and product peer to AttractSoft, competing head-to-head in European shared hosting and VPS with a similarly in-house infrastructure model.
• ResellerClub: White-label hosting and domain reseller platform serving web professionals and agencies globally. ResellerClub is the most direct peer to AttractSoft's ResellerCluster, offering similar white-label hosting infrastructure to resellers and agencies.
• SiteGround: Bulgarian-founded web hosting company with European datacenters, specializing in managed shared hosting, WordPress, and WooCommerce hosting. SiteGround is a direct peer to AttractSoft in European managed hosting with overlapping SMB and mid-market focus.

Regional players

• All-Inkl.com: German-based web hosting provider offering shared hosting, reseller hosting, and domains, focused on the DACH market. All-Inkl is a regional peer to AttractSoft with a comparable product set and German customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AttractSoft