What SPHEREO does

SPHEREO is a private, for-profit audio technology company founded in 2018 and headquartered in Ramat Gan, Israel. According to its firmographic record, the company delivers an "immersive sound experience on any device and on any headphones," which signals a software-driven spatial-audio proposition rather than a proprietary hardware product. The "any device, any headphones" framing indicates a cross-platform delivery mechanism — most plausibly a software development kit, application, or audio-processing layer that renders immersive (binaural / 3D) sound on existing consumer hardware and existing headphone inventories. The company employs between 11 and 50 people, placing it in the small-startup bracket typically associated with an early commercial stage.

No further information is disclosed in the available input on SPHEREO's specific products, underlying rendering technology (e.g., HRTF personalization, room-acoustics modeling, head tracking, or binaural synthesis), pricing model, go-to-market motion, revenue mechanics, customer segments, or funded status. The firmographic block contains empty arrays for revenue model, customers, segments, value proposition, marketing channels, distribution channels, awards, patents, partnerships, technology, and headcount detail, indicating that the supplied data set represents only base-profile coverage. There are no recorded funding rounds, M&A activity, partnership agreements, leadership bios, product launches, regulatory actions, or named customer relationships, so deeper technical, commercial, and competitive positioning cannot be substantiated beyond the headline "immersive sound on any device" value proposition and the Israeli operating base.

Strategically, SPHEREO sits within a global spatial-audio market that has gained commercial traction through platform-level adoption (Apple Spatial Audio, Dolby Atmos, Sony 360 Reality Audio, Windows Sonic), and through demand from VR/XR, gaming, music streaming, and conferencing use cases. Whether SPHEREO is positioned as a content-side renderer, an SDK for OEMs and app developers, a consumer application, or an enterprise solution cannot be determined from the input. Specific differentiation, IP position, distribution relationships with device makers or content platforms, and revenue traction are also undocumented.

Name

SPHEREO

Legal name

McDonald's Corporation

Website

https://sphereo.co

Company type

Public

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

SPHEREO is a private Israeli audio technology company founded in 2018 that delivers an immersive sound experience across consumer devices and headphones. Operating from Ramat Gan with an 11–50 person team, the company builds software-based spatial audio rendering.

Ownership category

akta.pro rank

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

SPHEREO provides an immersive sound experience delivered through software that works on any device and any headphones. The company focuses on audio processing technology that simulates a spatial/3D sound field without requiring specialized hardware, enabling users to experience immersive audio from standard consumer playback equipment.

Differentiator

Problem solved

Functional benefit

Brands

• McCafé: Coffee and espresso beverage brand launched in Australia in 1993, competing directly with Starbucks and Dunkin'.
• MyMcDonald's Rewards

Products and services

• Immersive Sound Experience Platform SPHEREO's core product delivers an immersive sound experience through software compatible with any device and any standard headphones. It is positioned for use cases where high-quality, spatial-style audio is desired without specialized playback hardware. Specific feature breakdown, integrations, or pricing are not detailed in the input.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Apple: Apple Music's Spatial Audio with Dolby Atmos and AirPods' personalized spatial audio set the consumer expectation for immersive listening on standard devices. Apple's broad reach makes it a key incumbent competitor to SPHEREO's "any device, any headphones" positioning.
• Dolby: Dolby is the dominant immersive audio incumbent via Dolby Atmos, deployed across music, film, and consumer devices. SPHEREO's hardware-agnostic immersive audio offering is a direct functional alternative to Atmos-style spatial rendering at a smaller scale.
• Sony: Through 360 Reality Audio and its consumer headphones business, Sony is a broad incumbent in personalized immersive audio. Sony competes with SPHEREO's value proposition of bringing spatial audio to any device/headphone combination.

Direct peers

• Embody: Embody develops spatial audio and personalized HRTF rendering technology for headphones and XR headsets. Like SPHEREO, Embody targets immersive audio on any headphones, making it a direct comparable for product and use case.
• Waves Audio: Waves is a leading audio processing plugin and DSP company whose Waves Nx line targets immersive/binaural rendering on headphones. This makes Waves a direct competitor to SPHEREO for cross-device immersive audio listeners and content creators.
• Dirac: Dirac offers spatial audio and room/speaker correction technology used by consumer electronics OEMs. Like SPHEREO, Dirac delivers software-based audio enhancement to existing devices, making it a head-to-head comparable on technology category and go-to-market approach.
• Gaudio: Gaudio is a spatial audio technology company offering binaural rendering and immersive sound SDKs to device makers and content platforms. SPHEREO and Gaudio are closely comparable in product scope and target customer profile.
• Dear Reality: Dear Reality builds immersive audio plugins and spatial rendering tools for headphones, very similar in product category to SPHEREO's positioning. They share the same target use case — binaural/immersive rendering on standard headphones.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/McDonalds
• Facebookfacebook.com/McDonalds
• Instagraminstagram.com/mcdonalds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPHEREO