Alex Theatre
- Company typePrivate
- Founded1925
- HeadquartersGlendale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alex Theatre does
Alex Theatre is a for-profit performance venue and live entertainment company founded in 1925, headquartered in Glendale, California, United States. The organization provides physical performance space for artists and operates as a mid-sized independent venue serving the greater Los Angeles metropolitan area. Its primary digital presence is the website alextheatre.org.
The company employs between 11 and 50 people and operates as a single-site venue operator. Its business model is consistent with that of a traditional live entertainment venue — generating revenue through ticket sales, event rentals, performance programming, and ancillary concessions — though no specific pricing, occupancy, or contract structures are documented in the input data. The 1925 founding date positions the theatre as a long-tenured cultural institution in its local market, with nearly a century of operational continuity.
The available data is materially limited. No products, technology infrastructure, partnerships, leadership team, funding history, M&A activity, customer relationships, or financial figures (revenue, ARR, margins) are documented in the input. As a result, deeper conclusions about the company's current operational scale, financial performance, technology posture, or strategic direction cannot be supported beyond the high-level firmographic profile above.
Alex Theatre firmographics
Firmographics- Name
- Alex Theatre
- Website
- https://alextheatre.org
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alex Theatre industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Alex Theatre is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Markets served
Alex Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Alex Theatre product offering
Product offeringCore offering
Alex Theatre operates a historic performance art and entertainment venue founded in 1925 in Glendale, California. The company provides physical space for artists and performers to present live shows, including theatrical, musical, dance, and other artistic performances. Its core revenue activity is hosting and producing/supporting live entertainment events through its venue.
Differentiator
Problem solved
Functional benefit
Products and services
- Alex Theatre Venue Rentals and Live Performance Hosting Performance venue space rental service enabling artists, production companies, and community organizations to stage theatrical, musical, dance, and other live entertainment events at the historic Alex Theatre in Glendale, California. Customers are performing artists and promoters seeking a turnkey historic venue, and audiences attending the resulting events.
Companies that use Alex Theatre
Customer profileIdeal customer profiles2 records
Alex Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alex Theatre partnerships and signals
Strategic signalRecent moves1 record
Alex Theatre competitors and assessment
Company assessmentDirect peers
- Pasadena Playhouse: A historic theater venue in nearby Pasadena, CA. Directly comparable to Alex Theatre as a single historic performing arts venue operator serving the same Greater LA community, with a similar focus on plays, musicals, and live performance rentals.
- La Mirada Theatre for the Performing Arts: A regional performing arts venue operator in La Mirada, CA. Comparable as a mid-size single-venue theater operator in Southern California that programs and hosts touring productions, community performances, and private events.
- Hollywood Pantages Theatre: A historic Broadway-style theater in Hollywood. Directly comparable as a Southern California performing arts venue operator hosting touring theatrical productions; larger in scale but operates the same venue-based live entertainment model.
- Ahmanson Theatre: A flagship DTLA performing arts venue within Center Theatre Group. Comparable as a Los Angeles performing arts venue operator that books and stages major theatrical productions, reaching similar audiences in the same regional market.
- The Greek Theatre: An iconic outdoor amphitheater in Griffith Park operated by AEG. Comparable as a historic Southern California live entertainment venue operator with a similar heritage positioning and a focus on concerts and live performance rentals.
- Segerstrom Center for the Arts: A major performing arts venue operator in Costa Mesa, CA. Comparable as a multi-stage performing arts venue operator in Southern California hosting touring Broadway, concerts, and dance — same business model at larger scale.
- The Ford Theatre: A historic outdoor performing arts venue in the Cahuenga Pass, Los Angeles. Comparable as a heritage performing arts venue operator in the LA market, hosting similar programming (concerts, plays, musicals) under a nonprofit-style operation.
Broad incumbents
- Dolby Theatre: The iconic Hollywood venue operating live events, awards shows, and performances. Comparable as a high-profile Southern California performance venue operator, though larger and more oriented toward marquee events than community programming.
- Microsoft Theater (Peacock Theater): A major DTLA concert and awards venue operated by AEG. Comparable as a Los Angeles live entertainment venue operator but at substantially larger scale and oriented toward corporate/tour events rather than performing arts.
Regional players
- The Soraya (formerly VPAC): A performing arts venue at CSUN in Northridge. Comparable as a Southern California venue operator hosting music, dance, and theatrical performance, though affiliated with a university and serving a different submarket.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Alex Theatre social profiles
Digital presenceAlex Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alex Theatre leadership team
Management profileNumber of profiles
Alex Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alex Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alex Theatre
What does Alex Theatre do?
Alex Theatre operates a historic performance art and entertainment venue founded in 1925 in Glendale, California. The company provides physical space for artists and performers to present live shows, including theatrical, musical, dance, and other artistic performances. Its core revenue activity is hosting and producing/supporting live entertainment events through its venue.
When was Alex Theatre founded?
Alex Theatre was founded in 1925. It employs 11 to 50 people.
Where is Alex Theatre based?
Alex Theatre is headquartered in Glendale, United States, in the North America region.
Who are Alex Theatre's main competitors?
Direct peers on record are Pasadena Playhouse, La Mirada Theatre for the Performing Arts, Hollywood Pantages Theatre, Ahmanson Theatre, The Greek Theatre, Segerstrom Center for the Arts and The Ford Theatre. Broad incumbents are Dolby Theatre and Microsoft Theater (Peacock Theater). The Soraya (formerly VPAC) is listed as a regional player.
Does Alex Theatre have an API?
No public API is recorded for Alex Theatre.
What industry is Alex Theatre in?
Alex Theatre's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 7111 and its SIC code is 7900.