Communicate to Connect

What Communicate to Connect does

Communicate to Connect LLC is a privately-held, Franklin, Tennessee-based training and coaching firm founded in 2002 by Steve Craver. The company delivers services across five core practice areas: sales training, personal and professional development, presentation training, leadership development, and strategic business planning. Delivery modalities include one-on-one coaching, group training sessions, and customized programs, all primarily executed at a 31-acre training facility near Franklin and the Natchez Trace. The disclosed workforce of 1 to 10 employees is anchored by founder and president Steve Craver and executive coach Dave Buehring, both with multi-decade industry tenures.

Name

Communicate to Connect

Legal name

Communicate to Connect LLC

Website

https://tocommunicate.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Communicate to Connect is a Franklin, Tennessee-based private training and coaching firm founded in 2002 by Steve Craver. It delivers sales training, executive coaching, presentation training, leadership development, and strategic planning to enterprise clients through proprietary methodologies including the trademarked 2.3.1 Sales Process.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Training and Coaching: Revenue generated from providing training programs and coaching services including sales training, executive coaching, leadership development, presentation training, and strategic business planning. Services are offered as one-on-one coaching, group training sessions, and customized training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Communicate to Connect is a Franklin, Tennessee-based training and coaching consultancy that delivers sales training, executive coaching, leadership development, presentation training, and strategic business planning services. Programs are offered through one-on-one coaching, group sessions, and customized engagements at the company's 31-acre training center, anchored by its proprietary 2.3.1™ Sales Process and Corporate DNA Discovery methodology.

Product overview

Communicate to Connect™ is a world-class provider of sales training, strategic business development, communications coaching, and life planning services. The company offers both one-on-one coaching and group training programs delivered at their state-of-the-art training center in Franklin, Tennessee. Their product portfolio consists of multiple distinct training offerings including 2.3.1™ Sales Coaching (their flagship exclusive sales process), Key Account Manager Training, Selling for Results, Tactical Selling, and E-Communication Skills under sales training; Executive Coaching, Life Strategy Coaching, and Team Analysis under personal and professional development; Presentation Coaching and Advanced Presentation Skills under presentation training; Dynamic Team Development and Leadership in Changing Times under leadership development; and Strategic Business Planning and Discovering Your Corporate DNA under strategic planning. The company also offers Customized Training programs and Keynote Speaking services as add-on offerings, all grounded in their core methodology emphasizing process and communication as key elements for success.

Differentiator

Problem solved

Functional benefit

Products and services

• 2.3.1™ Sales Coaching
• Key Account Manager Training
• Selling for Results
• Setting Goals for Life
• Tactical Selling
• The Power of Non-Verbals
• The Power of Listening
• E-Communication Skills
• Executive Coaching
• Life Strategy Coaching
• Team Analysis
• Presentation Coaching
• Advanced Presentation Skills
• Dynamic Team Development
• Leadership in Changing Times
• Strategic Business Planning
• Discovering Your Corporate DNA

Quantifiable outcome

• Salespeople dramatically increasing sales and closing ratios
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dale Carnegie & Associates: A global training organization offering sales training, leadership development, presentation, and communication training — directly overlapping Communicate to Connect's core offerings but at far greater scale and global footprint.
• Sandler Training: A leading sales training and sales management development franchise with a proprietary methodology, similar to Communicate to Connect's branded 2.3.1 Sales Process; targets enterprise sales teams with customized coaching.
• FranklinCovey: A global leadership and execution training company offering proprietary frameworks (e.g., 7 Habits) for executives, sales teams, and managers — a scaled, more institutionalized peer to Communicate to Connect's leadership and strategic planning offerings.
• The Ken Blanchard Companies: A leadership development and management training company known for the Situational Leadership model; serves enterprise clients with training and coaching in leadership, sales, and team performance — directly comparable to Communicate to Connect's leadership and team offerings.
• The Brooks Group: A sales training and sales performance consulting firm that provides customized sales training, coaching, and assessments to enterprise clients — closely comparable to Communicate to Connect's sales training and key account management focus.
• Wilson Learning: A global sales and leadership development company offering research-based training programs for sales, negotiation, and leadership — a scaled peer in the same enterprise training category.
• Center for Creative Leadership (CCL): A top-ranked provider of executive leadership development, coaching, and feedback programs; serves enterprise and government clients globally — directly comparable to Communicate to Connect's executive coaching and leadership development offerings.

Emerging players

• Sandler / Sales Gravy (Jeb Blount): A sales training and coaching brand focused on modern sales performance and pipeline management; an emerging digital-first peer that overlaps with Communicate to Connect's sales training methodology.
• BetterUp: A digital-first executive coaching and leadership development platform that is reshaping how enterprises buy coaching — a tech-enabled competitor that could pressure traditional high-touch boutique coaches like Communicate to Connect.

Broad incumbents

• Korn Ferry (Leadership Development): A global organizational consulting firm whose leadership development and executive coaching practice serves the same enterprise C-suite as Communicate to Connect, but as part of a much broader talent consulting portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/communicate-to-connect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communicate to Connect