Getsales

What Getsales does

Getsales is a privately held Dutch e-commerce organization that owns and operates six direct-to-consumer brands across darts, LED lighting, and racket sports. Founded in 2014 and headquartered in Veldhoven, Netherlands, with additional operations in Eindhoven, the company runs Dartshopper (its flagship, positioned as the world's #1 darts shop since 2014), Lightexpert and LEDvion (LED lighting), X1TE (rackets), KOTO (house brand for darts), and an internal Getsales Dashboard analytics product. The company serves end consumers exclusively through owned e-commerce websites, with no disclosed third-party marketplace or retail distribution.

The business operates a fully in-house model covering brand strategy, branding, content creation, website development, email marketing, online and social media marketing, and fulfillment (storage, packing, shipping). An internally developed analytics platform, the Getsales Dashboard, provides department-specific business intelligence to approximately 35 users across the organization and reports 50% faster insight retrieval. At the end of 2023, the company expanded its office and warehouse facilities to accommodate growth. Active vacancies across logistics, data/analytics, marketing, product, customer service, and marketplace functions indicate a mid-sized operational organization, though the company is listed at 1-10 employees, which conflicts with the 13+ open roles observed.

Getsales generates revenue through product transactions on its owned e-commerce websites, with pricing positioned significantly below competitors for several brands (LEDvion and KOTO claim 50% lower prices). The company reports strong customer loyalty signals, including a 65% returning customer rate at Dartshopper, over 100,000 independent reviews across brands, and 20% year-over-year growth at Lightexpert. No external institutional investors, funding rounds, or M&A activity are disclosed, suggesting founder-controlled organic growth under founder Kevin Gepkens.

Name

Getsales

Legal name

Getsales

Website

https://getsales.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Getsales is a Dutch e-commerce holding company that owns and operates six direct-to-consumer brands across darts (Dartshopper, KOTO), LED lighting (Lightexpert, LEDvion), and racket sports (X1TE), managing all branding, marketing, and fulfillment in-house from Veldhoven, Netherlands.

Ownership category

akta.pro rank

Product category

Specialty E-commerce Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

Keywords

• E-commerce brands
• Direct-to-consumer retail
• Online webshops
• In-house fulfillment
• Specialty online stores

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Getsales generates revenue by selling products directly to consumers through its six owned e-commerce brand websites: Dartshopper (darts), Lightexpert (LED lighting), LEDvion (professional LED lighting), X1TE (racket sports), KOTO (house-brand darts articles), and the Getsales Dashboard (internal analytics tool). Revenue is derived from product transactions completed online, with the company handling the full supply chain from sourcing to last-mile delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Getsales is a Dutch e-commerce organization that creates, owns, and operates a portfolio of six specialty online retail brands covering darts, LED lighting, and racket sports. The company runs all capabilities in-house, including brand strategy, content, websites, email marketing, online and social media marketing, as well as warehouse storage, packing, and shipping of orders.

Product overview

Getsales is an e-commerce organization with full-service in-house capabilities, owning six distinct brands across multiple product categories. The portfolio includes Dartshopper (the world's #1 dartshop since 2014), Lightexpert and LEDvion (LED lighting specialists), X1TE (rackets), and KOTO (house brand for dart articles). The company also developed an internal Getsales Dashboard product for analytics and business intelligence. Getsales handles all facets in-house including brand strategy, branding, content, websites, email marketing, online/social media marketing, and fulfillment operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dartshopper Online darts shop and flagship Getsales brand, offering 15,000 different products in stock and serving as the world's leading dartshop since 2014 for individual consumers purchasing darts equipment and accessories.
• Lightexpert

Quantifiable outcome

• Dartshopper: 65% returning customers
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Westwing Group: Westwing is a European DTC e-commerce company focused on home and living, operating owned websites with proprietary brand portfolio. Comparable as a multi-brand European D2C operator using similar content-driven, owned-channel playbook.

Direct peers

• Bever: Bever is a Dutch specialist online retailer in outdoor and sports equipment, operating direct-to-consumer via owned website with in-house fulfillment. Comparable as a Netherlands-based niche sports e-commerce operator overlapping with X1TE's racket sports category.
• Wehkamp: Wehkamp is one of the largest Dutch online retailers, operating direct-to-consumer e-commerce with an owned catalog across fashion, home, and lifestyle. Comparable as a Netherlands-based DTC e-commerce operator managing multiple categories from owned warehouse and logistics infrastructure.
• Decathlon: Decathlon is a global sporting goods retailer with both online and physical channels, including strong presence in racket sports and darts-adjacent equipment. Directly comparable to Getsales' X1TE (rackets) and Dartshopper categories as a competing sports equipment retailer targeting the same end consumer.
• Coolblue: Coolblue is a Dutch multi-category DTC e-commerce company selling consumer electronics, sporting goods, and home products direct to consumers via owned websites with in-house fulfillment. Highly comparable to Getsales' multi-brand, owned-website, in-house logistics model, though at much larger scale.
• vidaXL: vidaXL is a Netherlands-based e-commerce company selling a broad assortment of consumer goods (sports, home, lighting) directly to consumers across Europe via owned websites with in-house fulfillment. Comparable as a multi-category Dutch DTC e-commerce operator with vertical integration similar to Getsales.

Broad incumbents

• Bol.com: Bol.com is the dominant Dutch and Belgian online marketplace, carrying consumer goods across sporting goods, lighting, and lifestyle. Comparable as a broader incumbent in the same Dutch e-commerce market that Getsales' brands compete against for traffic and pricing benchmarks.
• Zalando: Zalando is Europe's leading fashion and lifestyle DTC platform, operating owned websites and own-brand programs across multiple countries. Comparable as a European multi-brand D2C platform with internal logistics and brand portfolio approach.
• Amazon Netherlands: Amazon operates a major Dutch marketplace covering sporting goods, lighting, and consumer equipment. Comparable as the largest competitive force shaping pricing, customer acquisition costs, and category dynamics in the same verticals Getsales competes in.
• Otto (Otto Group): Otto is a major European multi-category e-commerce group operating DTC platforms across fashion, sports, and lifestyle. Comparable as a broader incumbent operating in the same multi-brand, owned-site D2C e-commerce model across consumer goods verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GetSalesnl
• LinkedInlinkedin.com/company/getsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getsales