Julex Capital Management

What Julex Capital Management does

Julex Capital Management, LLC is an SEC-registered, privately-held investment management firm founded in 2012 and headquartered in Natick, Massachusetts. The firm designs and distributes investment strategies in three core categories: tactical ETF strategies (Dynamic Sector, Dynamic Income, Dynamic Multi-Asset, Limited Duration High Income), concentrated quantitative equity strategies (TrueAlpha Small Cap, Multi Cap Value, TrueAlpha ESG US Equity, High Dividend Stocks), and option overlays (Large Cap Plus). Julex-OCIO, launched in February 2024 as a wholly-owned business division, extends the firm into outsourced chief investment officer services for financial advisors. The proprietary technology foundation includes the TrueAlpha™ Multi Factor Stock Selection Model using sequential factor screening across valuation, profitability, and leverage factors to generate stock selection alpha uncorrelated to Fama-French risk factors, and an Adaptive Investment Process that combines a risk on/off composite indicator with relative momentum and risk parity portfolio construction. Option overlay strategies exploit structural inefficiencies between implied and realized volatility in S&P 500 index options.

The firm serves two primary customer segments: financial advisors and RIAs who need institutional-quality model portfolios, research, and OCIO support, and institutional investors without internal investment teams. Distribution is channel-led rather than direct, with strategies available as separately managed accounts across six TAMP platforms (AssetMark, Folio Institutional, Adhesion Wealth Advisor Solutions, SmartX, Orion, GeoWealth) and three broker/dealer platforms (Schwab Institutional, Fidelity Institutional, Interactive Brokers), supplemented by direct model signal provision and OCIO sales to RIAs and institutions.

Revenue is generated through asset-based management fees on a subscription/recurring basis, with OCIO service fees ranging from 10 to 60 basis points on covered AUM depending on engagement level. Documented pricing tiers range from 20 bps for a $30M RIA relationship with 11 model portfolios to 60 bps for a $275M RIA relationship with 26 model portfolios, full account trading, active tax-loss harvesting, weekly video conferences, and heavy use of complex alternative investments. Julex also partners with iCapital and PBB Capital Partners to provide access to institutional-quality alternative investments, including limited partnerships, BDCs, private REITs, and public alternatives, for OCIO clients. The firm is led by Dr. Henry Ma (President and CIO), Dr. Rob Brown (Chief Investment Strategist and OCIO Leader), and Dr. Bo Wang (Research Analyst), with collective experience from Geode Capital, Loomis Sayles, Goldman Sachs, SEI Investments, United Capital, and Genworth Financial.

Name

Julex Capital Management

Legal name

Julex Capital Management, LLC

Website

https://julexcapital.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Julex Capital Management is an SEC-registered investment management firm offering tactical ETF strategies, quantitative equity strategies, and option overlays to financial advisors and institutional investors via TAMP platforms, broker/dealers, and a newly launched outsourced CIO division.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellesley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Investment Management Fees: Fees charged for managing separately managed accounts (SMAs) for clients. Julex manages active asset allocation, concentrated equity, active tax-management, and option overlay strategies.
2. OCIO (Outsourced CIO) Services: Fees for outsourced chief investment officer services provided to financial advisors and institutions without internal investment teams. Provides investment portfolios, account trading, compliance-approved collateral, and advisor consultation.
3. Model Signal Provision: Julex provides model signals to investment advisors and institutions, generating fees based on assets under management or signals provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Julex Capital Management is an SEC-registered investment management firm that designs and manages tactical ETF strategies, concentrated quantitative equity strategies, and option overlay strategies delivered as separately managed accounts (SMAs). The firm also provides outsourced chief investment officer (OCIO) services to financial advisors and institutions without internal investment teams, supplying investment portfolios, account trading, compliance collateral, and access to institutional-quality alternative investments.

Product overview

Julex Capital Management offers a suite of investment management products across three main strategy categories: Tactical ETF Strategies (Dynamic Sector, Dynamic Income, Dynamic Multi-Asset, and Limited Duration High Income), Concentrated Quantitative Equity Strategies (TrueAlpha Small Cap, Multi Cap Value, TrueAlpha ESG US Equity, and High Dividend Stocks), and Option Overlays (Large Cap Plus). The firm also provides Julex-OCIO, an Outsourced Chief Investment Officer service for financial advisors. The strategies are designed to deliver downside protection, income generation, and alpha through systematic and repeatable investment processes, available as separately managed accounts on major TAMP and broker/dealer platforms.

Differentiator

Problem solved

Functional benefit

Brands

• TrueAlpha™: Multi Factor Stock Selection Model - a proprietary quantitative model that delivers stock selection alpha uncorrelated to size, value, or momentum factors
• Dynamic Sector
• Dynamic Income
• Dynamic Multi-Asset
• Limited Duration High Income
• TrueAlpha Small Cap
• Multi Cap Value
• TrueAlpha ESG US Equity
• High Dividend Stocks
• Large Cap Plus

Products and services

• Dynamic Sector Strategy

Quantifiable outcome

• Large Cap Plus strategy generated over 6% annualized alpha in past 3 years
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• iCapitalcoreStrategic or Co-development PartneriCapital (New York, NY) is described as one of two industry leaders in the alternatives space with whom Julex-OCIO maintains substantive relationships. This partnership provides Julex-OCIO clients with access to institutional-quality private investment opportunities, particularly in the alternative investments space.
• PBB Capital PartnerscoreStrategic or Co-development PartnerPBB Capital Partners (Conshohocken, PA) is described as one of two industry leaders in the alternatives space with whom Julex-OCIO maintains substantive relationships. This complementary partnership provides Julex-OCIO with ability to access attractive, opportunistic, and exclusive private investment opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Russell Investments: Russell Investments is a multi-asset OCIO provider serving institutional clients and intermediaries with multi-manager portfolios and consulting — comparable in scope and outsourcing model to Julex-OCIO.
• SEI Investments: SEI is a broad incumbent in the OCIO and wealth-services space, supporting $300B+ pension, endowment, and foundation AUA — the same institutional buyer Julex-OCIO targets. Dr. Rob Brown previously led SEI's Research Department, underscoring the direct competitive overlap.
• Mercer Investments: Mercer is one of the largest OCIO providers globally for institutional pensions, endowments, and foundations. It represents the incumbent competition Julex-OCIO would face in the outsourced CIO market.
• Goldman Sachs Personal Financial Management: Goldman Sachs Personal Financial Management (formerly United Capital) provides wealth advisory and CIO services; Dr. Brown previously served as CIO of United Capital, and the firm represents the broader-incumbent wealth OCIO space.
• Envestnet (PMC): Envestnet's PMC consulting division provides investment policy consulting and OCIO services to advisors, the same model Julex-OCIO targets. Dr. Brown chaired Envestnet/PMC's Investment Policy Committee overseeing $3.3B.

Regional players

• AssetMark: AssetMark is one of the largest US TAMPs where Julex SMAs are distributed; AssetMark also packages third-party strategies for advisors, making it both a distribution partner and adjacent competitor in the advisor-platform space.

Direct peers

• Buckingham Strategic Partners: Buckingham offers OCIO and investment advisory services to RIAs and individual investors, with tiered pricing and model-portfolio support — directly comparable to Julex-OCIO's advisor-tier offering.
• Parametric Portfolio Associates: Parametric is a direct peer — an investment manager offering customized equity, fixed income, and multi-asset strategies with tax-loss harvesting, option overlays, and direct-indexing services distributed through advisor and institutional channels, mirroring Julex's SMA + OCIO service mix.
• Edelman Financial Engines: Edelman Financial Engines provides OCIO and portfolio management services to individual investors and advisor channels, including model portfolios and risk-managed strategies — closely comparable to Julex's advisor-targeted OCIO platform.
• Mariner Wealth Advisors: Mariner offers institutional-quality investment solutions, including OCIO and outsourced portfolio management, primarily to RIAs and family offices — directly competitive with Julex-OCIO's positioning for growing advisor practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/rob-brown-a398022b1
• Xx.com/JulexCapital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julex Capital Management