Cabarrus Arena & Events Center

What Cabarrus Arena & Events Center does

Cabarrus Arena & Events Center is a multi-purpose public event venue complex located at 4751 NC Highway 49 in Concord, North Carolina, owned and operated as a functional department of Cabarrus County government since opening on September 7, 2002. The complex consists of six core facility spaces: a 28,800 sq ft Arena with 2,200 fixed seats and 7 executive suites; a combined 70,000 sq ft Event Center split into two halls; a 30,000 sq ft Gold Hall with 32-foot ceilings; a 5,000 sq ft Cabarrus Rooms meeting space divisible into three sections; a 12,000 sq ft glass-enclosed Atrium; and an 11-acre outdoor Midway with a paved track, 2-acre pond, and 50 RV hookups. The venue is professionally managed by Legends Global within the ASM Global network of 325+ venues worldwide.

The venue runs over 175 events on nearly 400 event days each year, serving four primary customer segments: corporate event planners (meetings, conferences, galas, trade shows), social event hosts (weddings, receptions, milestone celebrations), event organizers and promoters (consumer shows, concerts, graduations, sporting events), and outdoor event producers (festivals, fairs, large-scale outdoor exhibitions). Supporting infrastructure includes more than 3,000 on-site parking spaces, ADA-accessible facilities, and a full preferred-vendor stack covering A/V, rigging, internet, and sustainability programming.

Revenue is generated across seven streams: event space rental (Arena, Event Center, Gold Hall, Cabarrus Rooms, Atrium, and Midway), Ticketmaster-mediated ticketing, $10-per-car cashless parking, exclusive in-house catering and concessions through SAVOR, premium experiences and executive suites, RV camping fees, and paid Wi-Fi. Distribution combines a sales-led private events motion (RFP, direct outreach, dedicated Sales Manager engagement) with an event-driven consumer motion through Ticketmaster. The operating model is asset-heavy and capital-intensive — a structure that would be difficult to replicate in the Concord/Cabarrus submarket — and the venue's status as a county-owned public facility, combined with its ASM Global management partnership, anchors its competitive position.

Name

Cabarrus Arena & Events Center

Legal name

Cabarrus Arena & Events Center

Website

https://cabarrusarena.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Cabarrus Arena & Events Center is a county-owned, Legends Global-managed multi-purpose venue complex in Concord, North Carolina, hosting 175+ events annually across an Arena, Event Center, Gold Hall, meeting rooms, Atrium, and 11-acre Midway for corporate, social, and consumer event organizers.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Space Rental: Rental fees for flexible event spaces including Cabarrus Rooms, Gold Hall, Event Center, Atrium, Arena, and outdoor Midway for private events, corporate meetings, weddings, trade shows, and consumer exhibitions
2. Ticketing Services: Ticket sales through Ticketmaster platform for concerts, sporting events, consumer shows, and entertainment. Venue serves as Ticketmaster location.
3. Parking: Parking fees of $10 per car for ticketed events, collected via credit/debit cards at cashless facility
4. Food and Beverage (SAVOR): Exclusive in-house catering and concessions through SAVOR, including custom menus, boxed lunches, buffets, plated meals, and full-service bar. Both permanent and portable concession stands throughout venue.
5. Premium Experiences and Executive Suites: Revenue from executive suite rentals with 12 box seats, VIP seating, premium add-ons, and customized event packages for premium experience seekers
6. RV Camping: RV camping fees with water, power, and sewer hookups available for select events on the 11-acre midway with 50 RV hookups
7. Wi-Fi Services: Wi-Fi available for purchase at daily rate for vendors and attendees through Arena Guest network

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cabarrus Arena & Events Center is a multi-purpose event venue complex in Concord, North Carolina, offering six rentable spaces — an Arena (2,200 fixed seats), Event Center, Gold Hall, Cabarrus Rooms, Atrium, and an 11-acre outdoor Midway — for concerts, sporting events, trade shows, weddings, corporate meetings, fairs, and consumer exhibitions. Supporting services include exclusive in-house SAVOR catering and concessions, premium executive suites with VIP seating, and on-site parking.

Product overview

Cabarrus Arena & Events Center is a multi-purpose event venue complex operated as a functional department of Cabarrus County government, managed by Legends Global. The venue architecture consists of six core facility spaces: the Arena (28,800 sq ft, 2,200 seats) for concerts and sporting events; Event Center (70,000 sq ft combined) for trade shows and exhibitions; Gold Hall (30,000 sq ft combined) for industrial-style large events; Cabarrus Rooms (5,000 sq ft) for elegant meetings and weddings; Atrium (12,000 sq ft) for receptions; and an 11-acre outdoor Midway for festivals and fairs. The venue hosts over 175 events annually on nearly 400 event days. Supporting services include exclusive SAVOR food and beverage catering, A/V production partnerships, WiFi/Internet access, and Premium Experiences featuring 7 executive suites with VIP amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Arena A multi-purpose arena building with 28,800 sq ft, 2,200 fixed seats, 7 executive suites, locker rooms with showers, and flexible stage orientation (Full/Half/Quarter House). Capacity of 5,000. Hosts concerts, sporting competitions, trade shows, graduations, banquets, and political rallies.
• Event Center Flexible event space consisting of Event Center A (40,000 sq ft, capacity 1,358) and Event Center B (30,000 sq ft, capacity 830). Features loading dock and roll-up doors. Suitable for wrestling matches, trade shows, animal shows, car auctions, conferences, and exhibitions.
• Gold Hall Industrial-style venue with open floor plan, consisting of Gold Hall 1 (20,000 sq ft, capacity 647) and Gold Hall 2 (10,000 sq ft, capacity 317). Features 32-foot ceilings, flush mount floor outlets, and roll-up door access. Ideal for sports events, exhibitions, meetings, galas, weddings, and banquets.
• Cabarrus Rooms Elegant and versatile meeting/event space with 5,000 sq ft and capacity of 200. Features glass-enclosed pre-function lobby, private restrooms, dimmable lighting, carpeted flooring, and A/V capabilities. Can be divided into three separate spaces via airwalls.
• Atrium Glass-enclosed space with expansive ceilings and architectural details. 12,000 sq ft with capacity of 400. Ideal for press conferences, cocktail receptions, and viewing parties. Available for private events on limited basis.
• Midway 11-acre outdoor venue with paved track, 2-acre pond, cattle wash, secure gate, and 50 RV hookups. Capacity of 14,520. Home to the Cabarrus County Fair. Ideal for concerts, festivals, and car shows.
• Private Events Service Event hosting service for corporate planning, social events, weddings, trade shows, and holiday events. Includes event planning, production, lighting, sound, custom menus, entertainment booking, and event decor coordination.
• Premium Experiences Executive suites (7 total with 12 box seats each), VIP seating, event add-ons, SAVOR catering upgrades, pop-up lounges and bars, and in-arena photo opportunities.
• SAVOR Food & Beverage Exclusive in-house catering and concession services providing custom menus, boxed lunches, buffet-style setups, elegant plated meals, hors d'oeuvres, full-service bar with cocktails and wines, and specialty cocktail/mocktail options. Includes both permanent and portable concession stands throughout the venue.
• A/V Services Limited in-house audio/visual services with standard sound and rigging, supplemented by preferred partner network for full audio, video, rigging, lighting, and production needs.
• WiFi & Internet Services Internet services provided through Cabarrus County IT. Hardwires and internet available to event organizers through the Event Manager. Wi-Fi available for purchase to vendors and attendees at a daily rate through the Arena Guest network.
• Cabarrus Arena Connections Non-profit volunteer program where 501(c) organizations provide volunteers for events (concessions, clean-up, parking, ticket taking, ushering) in exchange for hourly payments to their charity.

Quantifiable outcome

• Hosts over 175 events annually on nearly 400 event days
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cabarrus CountycoreOthers · 7 September 2002Owner of Cabarrus Arena & Events Center as a functional department of Cabarrus County government. Governed by a five-member Board of Commissioners elected at-large in county-wide elections. Venue opened September 7, 2002.
• Legends GlobalcoreOthersProfessional venue management company overseeing operations of Cabarrus Arena. Implements Global Acts sustainability initiative focusing on environmental protection, diversity, community investment, and corporate responsibility.
• Explore CabarrusminorGTM or Marketing PartnerLocal tourism partner promoting Cabarrus County attractions and visitor information. Listed as community partner on venue website.
• Hampton Inn & Suites Concord-CharlotteminorGTM or Marketing PartnerPreferred hotel partner located 15 minutes from venue offering 12% discount to event attendees. Contact Area Sales Manager for group bookings.
• SAVORcoreImplementation/ SI/ Consulting PartnerExclusive in-house food and beverage provider for catering, concessions, and bar services at the venue. Offers custom menus, boxed lunches, buffets, plated meals, and specialty cocktails.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Cabarrus Arena. All tickets should be purchased through Ticketmaster.com. Venue is a Ticketmaster location with will call and box office services.
• ASM GlobalcoreOthersWorld's leading producer of entertainment experiences and global leader in venue and event strategy and management. Network spans five continents with portfolio of 325+ prestigious venues.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Charlotte Convention Center: Multi-purpose convention facility in the same Charlotte-Concord metro, hosting trade shows, corporate meetings, and consumer exhibitions. Direct competitor for the same regional corporate and consumer event demand that Cabarrus Arena serves.
• Bojangles Coliseum: Multi-purpose arena in Charlotte (~25 miles from Concord) operated by the same ASM Global network. Hosts concerts, sporting events, family shows, and trade exhibitions — directly comparable in format and target market to Cabarrus Arena.
• Greensboro Coliseum Complex: Multi-venue complex in Greensboro, NC featuring arena, exhibition hall, and specialty venues — comparable in format (multiple spaces under one management) and regional Southeast positioning to Cabarrus Arena & Events Center.
• Raleigh Convention Center: Downtown convention facility in Raleigh, NC hosting trade shows, corporate meetings, and consumer events. Comparable in size, format, and Southeast regional positioning to the convention/exhibition side of Cabarrus Arena.
• Koury Convention Center (Greensboro): Convention/exhibition facility in Greensboro hosting trade shows, corporate meetings, and consumer events. Comparable in scale and event mix to Cabarrus Arena's Event Center and Gold Hall spaces.
• Benton Convention Center: Convention facility in Winston-Salem, NC comparable in scale to the Event Center/Gold Hall side of Cabarrus Arena, hosting trade shows, corporate events, and consumer exhibitions in the same Southeast regional market.

Regional players

• Charlotte Motor Speedway: Major event venue located in the same city of Concord, NC. Hosts NASCAR races, consumer expos, and large outdoor events on its infield — overlapping with Cabarrus Arena's Midway for outdoor consumer shows and large-capacity events.
• PNC Music Pavilion: Charlotte-area outdoor concert amphitheater (~20 miles from Concord) operated by Live Nation. Competes for the same touring concert audience that Cabarrus Arena books into its indoor Arena and outdoor Midway.
• Crown Complex (Crown Coliseum): Multi-venue complex in Fayetteville, NC with arena, expo center, and theatre — comparable in format and regional Southeast positioning to Cabarrus Arena. ASM Global managed.
• Explore Asheville Convention Center / Harrah's Cherokee Center: Multi-purpose arena and convention venue in Asheville, NC, comparable in format (arena + meeting space) to Cabarrus Arena, serving a similar mix of concerts, sporting events, and consumer exhibitions in the western NC region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cabarrusarena
• Facebookfacebook.com/cabarrusarena
• LinkedInlinkedin.com/company/cabarrus-arena-and-events-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabarrus Arena & Events Center