BA Business Advice

What BA Business Advice does

BA Business Advice GmbH is a German SAP consulting firm headquartered in Oldenburg, founded in 2006, with 101-250 employees and SAP Gold Partner status including Partner Center of Excellence (PCoE), SAP RISE with SAP, and SAP GROW with SAP accreditations. The firm delivers end-to-end SAP implementation, optimization, and customization services — covering SAP S/4HANA migrations, SAP Analytics Cloud, SAP Customer Experience, SAP Digital Manufacturing, SAP Finance & Controlling, SAP Global Trade Services, SAP Supply Chain Management, SAP Sustainability, and the SAP Business Technology Platform — to mid-sized German Mittelstand enterprises across five verticalized industries: agriculture and food, chemicals, wholesale, industrial manufacturing, and metals and building materials.

The company's proprietary technology layer consists of the BA.X Solutions suite — BA.X Connected Worker, BA Bulk & Scale Handling, BA.X Production Execution, BA.X Inventory Tool, BA.X Mobile Warehouse App, and BA.X Visual Stockroom Control — all built on SAP best practices and targeted at supply chain, production, and warehouse operations. It complements SAP's core stack with add-on configuration expertise and is paired with d.velop documents and d.velop sign for SAP-integrated document management and eIDAS-compliant electronic signature, supplied through a partnership with d.velop. The firm's AI profile is derivative: it implements SAP-provided AI capabilities (notably the "Just Ask" natural language feature in SAP Analytics Cloud and AI-assisted features in SAP Sales Cloud V2) rather than developing proprietary models.

BA Business Advice makes money primarily through three project-based streams: SAP professional services engagements (S/4HANA migrations, cloud deployments under RISE and GROW, digital transformation projects), recurring Application Management Services (AMS) for ongoing SAP support and optimization, and SAP cloud ERP consulting. Pricing is quote-driven and not publicly disclosed, reflecting project-based professional-services mechanics. Go-to-market is sales-led with field sales engaging mid-market Mittelstand clients through direct outreach, pre-sales scoping, and consulting engagements; lead flow is partly supplemented through the SAP partner ecosystem. Documented client engagements include SAP S/4HANA migrations at Nova Hüppe, SAP Digital Manufacturing at aquatherm, and a multi-country SAP S/4HANA Cloud rollout at PETER/LACKE's Hungary site. The company is privately held by its founders/managing directors — Dieter Hackmann, Dennis Kuhlmann, and Hartwig Steenken — following co-founder Uwe Ziewer's June 2025 departure.

Name

BA Business Advice

Legal name

BA Business Advice GmbH

Website

https://ba-gmbh.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

BA Business Advice GmbH is a German SAP Gold Partner consulting firm (Oldenburg, founded 2006, 101-250 employees) that implements, optimizes, and customizes SAP S/4HANA, cloud ERP, and BA.X supply chain solutions for mid-sized Mittelstand enterprises across manufacturing, chemicals, wholesale, agriculture, and metals verticals.

Ownership category

akta.pro rank

Product category

SAP Implementation and Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• SAP consulting services
• S/4HANA implementation
• Application management services
• Enterprise software consulting
• Cloud ERP migration

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SAP Consulting Services: Project-based consulting services for SAP implementation, optimization, and customization including SAP S/4HANA migrations, SAP Analytics implementations, and digital transformation projects
2. Application Management Services (AMS): Ongoing AMS support and managed services for SAP environments including monitoring, optimization, and continuous improvement
3. SAP Cloud ERP Consulting: Consulting for SAP cloud solutions including RISE with SAP and GROW with SAP deployment models

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BA Business Advice GmbH delivers SAP consulting, implementation, customization, and Application Management Services for mid-sized German enterprises, complemented by a proprietary BA.X Solutions suite (Production Execution, Inventory Tool, Mobile Warehouse App, Visual Stockroom Control, Connected Worker, Bulk & Scale Handling) and partner-based document management and digital signature offerings integrated with SAP ERP. The firm supports end-to-end projects from feasibility analysis through S/4HANA and cloud ERP migration (RISE/GROW) to ongoing AMS.

Product overview

BA Business Advice GmbH is an SAP Gold Partner consulting firm offering a portfolio of proprietary BA.X Solutions products combined with SAP consulting services. The BA.X Solutions suite (BA.X Production Execution, BA.X Inventory Tool, BA.X Mobile Warehouse App, BA.X Visual Stockroom Control, BA Connected Worker, BA Bulk & Scale Handling) provides add-on solutions for supply chain and production management within SAP environments. Document management services are delivered through partnerships with d.velop products (d.velop documents, d.velop sign) for document management and digital signatures integrated into SAP. Core consulting services span SAP Analytics, SAP AMS, SAP Authentication & Authorizations, SAP CX, SAP Digital Manufacturing, SAP Finance & Controlling, SAP GTS, SAP SCM, SAP Sustainability, and SAP Business Suite (S/4HANA, RISE, GROW models). The company serves industry verticals in Agriculture/Food, Chemicals, Wholesale, Industrial Manufacturing, and Metals/Building Materials.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Business Suite (S/4HANA, RISE with SAP, GROW with SAP)

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SAPcoreImplementation/ SI/ Consulting PartnerSAP Gold Partner with RISE with SAP and GROW with SAP partnerships. As a certified SAP implementation partner, BA Business Advice delivers SAP S/4HANA implementations, cloud migrations, and ongoing support services. PCoE certification validates quality standards.
• d.velopcoreTechnology or IntegrationPartnership for document management (d.velop documents) and digital signature (d.velop sign) solutions integrated with SAP ERP. Provides legally compliant document processes, electronic signatures per eIDAS standard, and audit-proof archiving.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NTT Data Business Solutions (itelligence): One of the largest SAP-focused consulting firms globally and a long-standing SAP Platinum/Gold partner. Directly comparable to BA on the SAP consulting, implementation, and managed services axis, with stronger international footprint but similar Mittelstand positioning.
• cbs Corporate Business Solutions: German-headquartered SAP consulting firm specializing in SAP S/4HANA, manufacturing, and process industries. Overlaps BA on customer base (industrial Mittelstand) and on core capabilities (S/4HANA migration, digital manufacturing).
• Allgeier Group: German IT services group with a dedicated SAP and enterprise applications business (Public Cloud Group, SAP practice). Comparable as a German mid-market SAP partner with proprietary IP and managed services overlay.
• SALT Solutions (Accenture Industry X / SALT): Dresden-based SAP specialist focused on manufacturing, supply chain, and IoT integrations on SAP. Highly comparable to BA's industrial manufacturing vertical and BA.X supply chain focus.
• Scheer Group: German process and SAP consulting firm with BPM and SAP expertise. Similar customer profile of process-industry Mittelstand and similar consulting-led, partner-ecosystem go-to-market.
• valantic: German-Austrian digital consulting firm with strong SAP and supply chain practice serving mid-market and enterprise. Comparable in size, geography, and SAP-centric service mix.
• msg Group: German IT consulting group with substantial SAP practice covering S/4HANA, finance, and industry solutions. Comparable as a sizeable, privately held German SAP partner.
• T.CON Systems: German SAP partner focused on manufacturing and digital production (SAP MII / Digital Manufacturing). Tightly overlaps BA on Digital Manufacturing and process-industry customer base.

Broad incumbents

• Accenture: Global systems integrator with one of the largest SAP practices worldwide. Competes with BA for larger RISE/S/4HANA programs, but at a much larger scale and across all major industries.
• Capgemini Invent: Global consulting and SAP SI competing for enterprise transformation deals. Comparable end-state capability (RISE, S/4HANA, cloud ERP) but vastly broader scale and delivery footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bagmbh
• Facebookfacebook.com/BABusinessAdviceGmbH

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BA Business Advice