West Richland Family Dental

What West Richland Family Dental does

West Richland Family Dental operates as part of Prime Dental Tri-Cities, a privately owned, for-profit multi-location dental practice serving the Tri-Cities region of Washington State (West Richland, Pasco, Kennewick, Richland, and Benton City). Founded in 1983 and employing 11-50 staff, the practice delivers comprehensive dental care spanning family/general dentistry, cosmetic services (veneers, crowns, teeth whitening), restorative procedures (dentures, implants), endodontics with microscopic root canal systems, orthodontics (Invisalign, braces), periodontics, pediatric dentistry, emergency dental care, and sedation dentistry. Three physical clinics are supported by Saturday hours and 7am-7pm weekday availability, with technology infrastructure including 3D imaging for implant planning, digital X-rays, soft tissue lasers, and digital diagnostic tools.

The business model combines fee-for-service clinical revenue with a subscription Membership Club that bundles preventive visits and discounted services as an alternative to traditional dental insurance. Pricing is transparent and tiered — for example, Invisalign at $3,387 paid-in-full up to $4,644 via in-office financing, in-office KoR teeth whitening at approximately $1,200, and take-home whitening trays from $25-$85 — with acceptance of most major insurance plans and flexible payment plans. Marketing is conducted through a multi-channel approach combining a content/SEO website, patient reviews, SMS communications, and social media, while patient acquisition is direct-to-consumer via online and phone scheduling, with no enterprise or B2B channel.

No public revenue, funding, M&A, or patent disclosures are available in the source data, and the practice operates as an independent, locally owned entity without parent-company, venture capital, or private equity affiliation per available evidence. The DBA structure ("Prime Dental Tri-Cities," "Prime Dental Pasco," "Prime Dental Kennewick," and "West Richland Family Dental") indicates progressive regional brand consolidation around the Prime Dental identity while retaining the legacy West Richland name.

Name

West Richland Family Dental

Legal name

Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick

Website

https://wrfdc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

West Richland Family Dental, operating under the Prime Dental Tri-Cities umbrella, is a privately owned multi-location dental practice in Washington State's Tri-Cities region offering comprehensive general, cosmetic, restorative, endodontic, orthodontic, periodontal, pediatric, and sedation dentistry to families and individuals across West Richland, Pasco, and Kennewick.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Routine Dental Prophylaxis (Cleanings) (HLABAHAA)

Keywords

• General dentistry services
• Cosmetic dental care
• Dental implant treatment
• Family dental practice
• Orthodontic services

Headquarters

HQ city

West Richland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive, cosmetic, restorative, and emergency treatments. Services include cleanings, fillings, crowns, veneers, implants, extractions, root canals, orthodontics, and periodontal treatments.
2. Membership Club: Dental membership program offering patients an alternative to traditional insurance, providing discounted rates on services for enrolled members.
3. Insurance and Financing: Accepts most major insurance plans with flexible payment options. SMS communications for appointment reminders and practice updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

West Richland Family Dental is a multi-specialty dental practice delivering preventive, cosmetic, restorative, endodontic, orthodontic, periodontal, pediatric, sedation, and emergency dental services to patients of all ages across the Tri-Cities Washington region via three physical clinic locations. The practice accepts most major insurance plans, offers an in-house membership club as an alternative to traditional insurance, and provides flexible financing options for cosmetic and elective procedures.

Product overview

West Richland Family Dental operates as Prime Dental Tri-Cities, a comprehensive dental care practice serving the Tri-Cities Washington area (West Richland, Pasco, Kennewick). The practice offers a unified platform of dental services organized into specialty categories: Family Dentistry as the foundational service for patients of all ages, Cosmetic Dentistry (including Dental Crowns, Dental Veneers, and Teeth Whitening) for smile enhancement, Restorative Dentistry (Dentures and Dental Implants) for tooth replacement, Endodontics for root canal therapy, Orthodontics (Invisalign and Braces) for teeth straightening, Periodontist services for gum disease treatment, Pediatric Dentistry for children's care, Emergency Dental for urgent needs, Sedation Dentistry for anxious patients, and preventive services including Dental Sealants and Dental Fillings. The practice combines cutting-edge dental technology with a patient-first approach to provide high-quality, compassionate care.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry Comprehensive dental care for patients of all ages, including routine cleanings, preventive care, and general dental treatments delivered under one roof.
• Cosmetic Dentistry Cosmetic dental treatments focused on improving the appearance of teeth and smiles, including smile makeovers, bonding, and aesthetic enhancement procedures.
• Dental Crowns Custom-made protective caps placed over damaged or weakened teeth to restore shape, function, and appearance with natural-looking materials; can last 10-15 years or longer with proper care.
• Dental Veneers Thin, custom-crafted shells placed on the front surface of teeth to improve shape, color, and overall appearance for a natural yet flawless look; can last 10-15 years or more with proper care.
• Teeth Whitening Professional cosmetic procedure using advanced whitening agents to remove surface stains and brighten teeth safely and effectively; results typically last 6-18 months with proper care. In-office KoR whitening approximately $1,200; take-home options $25-$85.
• Dental Implants Permanent tooth replacements consisting of titanium posts placed in the jawbone topped with custom crowns, designed to look, feel, and function like natural teeth; can last decades or even a lifetime with proper care. Planning supported by advanced 3D imaging.
• Dentures Removable dental appliances that replace missing teeth and surrounding tissues, designed to fit comfortably and look natural while improving chewing and speech.
• Root Canal Therapy Dental treatment that removes infected or damaged pulp from inside the tooth, cleans and disinfects the area, and seals it to prevent further problems while saving the natural tooth. Performed using microscopic root canal systems for precision.
• Invisalign Clear aligner orthodontic therapy using nearly invisible, removable, custom-fitted aligners to discreetly and comfortably straighten teeth. Most patients complete treatment in 6-18 months. Available in four payment options ranging from $3,387 paid-in-full to $4,644 in-office financed.
• Braces Traditional orthodontic treatment using fixed brackets and wires to straighten teeth, correct bite alignment, and improve smile function and appearance.
• Gum Disease Treatment Advanced restorative periodontal care to treat gum disease, stop infection, heal gums, and safeguard teeth through deep cleaning, laser therapy, and maintenance.
• Periodontist Services Specialized periodontal care for the prevention, diagnosis, and treatment of gum disease using advanced techniques to restore gum health and prevent tooth loss.
• Endodontics Dental specialty focused on treating the inside of the tooth, including infections of the pulp and root canals, using advanced technology for diagnosis and treatment.
• Pediatric Dentistry Specialized dental care for infants, children, and teens in a fun, stress-free environment designed to make kids feel safe, comfortable, and excited about dental visits.
• Emergency Dental Urgent dental care services for toothaches, broken teeth, infections, and dental trauma with same-day appointments and immediate pain relief.
• Sedation Dentistry Safe and effective sedation options including nitrous oxide, oral sedation, and IV sedation to help patients feel calm and stress-free during dental treatments.
• Tooth Extractions Gentle removal of damaged or problematic teeth using advanced techniques in a comfortable, patient-focused setting to protect oral health.
• Wisdom Teeth Removal Minor oral surgery to remove impacted, misaligned, or problematic wisdom teeth using modern imaging and gentle techniques for smooth recovery.
• Dental Fillings Restorative treatments using tooth-colored composite resin to repair teeth damaged by decay, cracks, or minor fractures while maintaining natural appearance.
• Dental Sealants Thin protective coatings applied to chewing surfaces of back teeth to create a barrier against cavities and prevent tooth decay; can reduce cavity risk in molars by up to 80% in children.
• Dental Membership Club In-house membership program offering patients an alternative to traditional dental insurance, providing discounted rates on services for enrolled members on a subscription/recurring basis.

Quantifiable outcome

• Veneers can last 10-15 years or more with proper care
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• InterDent Service Corporation: DSO supporting dental practices across multiple states with comprehensive general and specialty services. Comparable multi-site dental services operator; relevant as a regional consolidator potentially entering or expanding within the Washington State market.
• Pacific Dental Services: DSO supporting hundreds of dental practices across the US, including in the Pacific Northwest, with modern technology adoption. Comparable to West Richland Family Dental in offering comprehensive multi-specialty services in modern clinics, but at DSO scale with shared back-office infrastructure.
• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of doctors across general, cosmetic, and specialty dentistry. Directly comparable as a multi-location dental services operator competing for the same patient and clinician pool as West Richland Family Dental, but at vastly greater scale.
• Western Dental & Orthodontics: Large multi-location DSO offering general dentistry, orthodontics, and specialty services with strong insurance/membership acceptance. Comparable to West Richland Family Dental in broad service menu and insurance/membership-based access model, but at significantly larger scale.
• Coast Dental Services: Multi-location dental practice group offering general, cosmetic, and specialty dentistry across multiple US states. Comparable regional/multi-site dental operator with similar full-service menu and insurance acceptance model as West Richland Family Dental.
• Aspen Dental Management: Large multi-location DSO offering general, cosmetic, and specialty dental services through owned and supported practices nationwide. Comparable to West Richland Family Dental in service mix and direct-to-consumer marketing, but operates a national DSO model rather than an independent regional group.

Emerging players

• Affordable Dentures & Implants: National dental service provider focused on dentures, extractions, and implants with hundreds of locations. Comparable in offering implants and extractions alongside general services, with direct-to-consumer pricing — a partial competitor for restorative and surgical cases.

Regional players

• Lifetime Family Dental: Independent multi-location family dental practice operating in the Pacific Northwest with comparable comprehensive general and cosmetic services. Comparable as a similarly sized private multi-location dental group, though serving different metro geographies than West Richland Family Dental.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Richland Family Dental