Saeco Group
- Company typePrivate
- Founded1981
- HeadquartersGaggio Montano, Italy
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Saeco Group firmographics
Firmographics- Name
- Saeco Group
- Legal name
- Philips Domestic Appliances Nederland B.V.
- Website
- https://saeco.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Ownership category
- akta.pro rank
Saeco Group industry classification
Industry- Product category
- Automatic Espresso Machines
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Saeco Group is headquartered
LocationHeadquarters
- HQ city
- Gaggio Montano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Saeco Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee Machine Sales: Saeco generates revenue through the sale of automatic coffee machines across multiple product lines (Xelsis, GranAroma) with varying price points based on features and capabilities. Products are sold directly through saeco.com and through Philips retail channels.
- Accessories and Parts: Replacement parts, accessories, water filters, and cleaning supplies sold through Philips country-specific websites and authorized service channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No tier-based pricing model disclosed - products are sold at retail with varying prices by model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Saeco Group product offering
Product offeringCore offering
Saeco sells automatic bean-to-cup coffee machines for home use across the Xelsis and GranAroma product lines, with models differentiated by touchscreen size, recipes, user profiles, Wi-Fi connectivity and personalization features. It also generates aftermarket sales from accessories, replacement parts, water filters and cleaning supplies distributed through Philips and authorized channels.
Product overview
Saeco is an Italian manufacturer of automatic bean-to-cup espresso machines designed for home use. The product portfolio consists of two main series: the premium Xelsis series (Xelsis Suprema and Xelsis Deluxe) featuring BeanMaestro technology for automatic brewing optimization, larger touchscreens, and full metal construction; and the GranAroma series (GranAroma and GranAroma Deluxe) offering CoffeeMaestro taste profiles, connected features, and personalized coffee preparation. Both series share key technologies including 100% ceramic grinders, LattePerfetto milk frothing, CoffeeEqualizer customization, and built-in Wi-Fi connectivity (on Deluxe models). Accessories include the AquaClean water filter and authorized parts. All machines are designed in Italy at the Gaggio Montano factory near Bologna.
Differentiator
Problem solved
Functional benefit
Brands
- GranAroma: Automatic coffee machine series featuring CoffeeMaestro taste profiles, Coffee Equalizer, and up to 16 beverage options. Designed in Italy with 100% ceramic grinders.
- GranAroma Deluxe
- Xelsis
- Xelsis Deluxe
- Xelsis Suprema
Products and services
- Xelsis Suprema
- Xelsis Deluxe
- GranAroma Deluxe
- GranAroma
- Saeco Accessories & Parts
- AquaClean Water Filter
Quantifiable outcome
- Up to 5,000 cups without descaling when using AquaClean filter
- +3 more outcomes
Companies that use Saeco Group
Customer profileSegments1 record
Ideal customer profiles1 record
Saeco Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature10 records
Saeco Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Philips Domestic Appliances Nederland B.V.coreSaeco is a brand owned by Philips Domestic Appliances Nederland B.V., headquartered in Amsterdam. Philips serves as the primary distribution channel for Saeco products, hosting product listings and accessories on Philips country-specific websites across Europe. The warranty guarantor is Philips Domestic Appliances Nederland B.V.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Saeco Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Saeco Group social profiles
Digital presenceSaeco Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saeco Group leadership team
Management profileNumber of profiles
Saeco Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saeco Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saeco Group
What does Saeco Group do?
Saeco sells automatic bean-to-cup coffee machines for home use across the Xelsis and GranAroma product lines, with models differentiated by touchscreen size, recipes, user profiles, Wi-Fi connectivity and personalization features. It also generates aftermarket sales from accessories, replacement parts, water filters and cleaning supplies distributed through Philips and authorized channels.
Is Saeco Group a public or private company?
Saeco Group is a private company. It is classified as corporate owned and is currently operating.
When was Saeco Group founded?
Saeco Group was founded in 1981.
Where is Saeco Group based?
Saeco Group is headquartered in Gaggio Montano, Italy, in the Europe region.
How does Saeco Group make money?
Two revenue lines are on record. Coffee Machine Sales are the primary driver. The others are accessories and Parts.
Does Saeco Group have an API?
No public API is recorded for Saeco Group.
What industry is Saeco Group in?
Saeco Group's product category is Automatic Espresso Machines. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its SIC code is 3634.