Van Rooi Meat B.V.
Van Rooi Meat B.V. is a family-owned Dutch meat processor operating a vertically integrated farm-to-fork supply chain through six subsidiaries, supplying pork and beef to retailers, industrial processors, foodservice operators, and international export customers.
- Company typePrivate
- Founded1953
- HeadquartersLieshout, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Rooi Meat B.V. does
Van Rooi Meat B.V. is a privately held, family-owned Dutch meat processing company founded in 1953, headquartered in Erp, Netherlands, with operations spanning the full farm-to-fork supply chain, including livestock sourcing, transport, abattoir, processing, and international export. The business is structured around six wholly-owned subsidiaries: Van Rooi Livestock (farmer partnerships), Van Rooi Meat (processing and production), Van Rooi Retail & Foodservice (packaged products for retail and foodservice), Van Rooi Fine Food (specialty/artisanal products), Van Rooi International (export), and Van Rooi Beef / Van Rooi Beef & Veal (specialized beef lines). The product portfolio centers on fresh pork and beef cuts, with processed, hybrid, and sous vide formats for retail and foodservice channels, and specialty/smoked items via Fine Food.
The company operates a B2B, sales-led go-to-market targeting food specialists across four primary segments: retailers, industrial meat processors, foodservice operators, and export customers. Pricing is quote-based and customized per customer, with a login-gated product information system for registered business buyers. Customer relationships are built on personal contact with dedicated food managers and on long-term sustainable partnerships with pig and cattle farmers. The company sells primarily in the Netherlands and Europe, with Van Rooi International handling distribution to global markets.
A recent and material strategic development is the finalized merger with Van Loon Group, another family-owned Dutch meat company, combining the two entities into a larger consolidated operation. No external institutional investors, parent company, or public listing are present; ownership remains with the founding family. No revenue figures, AI/ML capabilities, technology platforms, or patents are disclosed in the available source material.
Van Rooi Meat B.V. firmographics
Firmographics- Name
- Van Rooi Meat B.V.
- Legal name
- Van Rooi Meat B.V.
- Website
- https://vanrooimeat.nl
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Rooi Meat B.V. is a family-owned Dutch meat processor operating a vertically integrated farm-to-fork supply chain through six subsidiaries, supplying pork and beef to retailers, industrial processors, foodservice operators, and international export customers.
- Ownership category
- akta.pro rank
Van Rooi Meat B.V. industry classification
Industry- Product category
- Meat Processing
- NAICS
- Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)
- SIC
- Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)
- akta.pro secondary industries
- Hog Slaughtering (Harvest & Evisceration) (AFANABAA), Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG), Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)
Keywords
Where Van Rooi Meat B.V. is headquartered
LocationHeadquarters
- HQ city
- Lieshout
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Rooi Meat B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Meat product sales: Primary revenue from selling pork, beef, and processed meat products to industrial processors, retailers, and foodservice customers. Products include fresh, processed, hybrid and sous vide options. Business operates on quote-based pricing for B2B customers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Van Rooi Meat B.V. product offering
Product offeringCore offering
Van Rooi Meat B.V. is a Dutch family-owned meat company that supplies fresh pork and beef to industrial, retail, foodservice, and export customers. It operates a vertically integrated farm-to-fork value chain spanning livestock, abattoir, processing, retail and foodservice, fine food, and international trade through dedicated subsidiaries. The company sells its products via B2B direct sales to food specialists.
Product overview
Van Rooi Meat B.V. is a family-run meat supply company operating as a multi-subsidiary organization that manages the complete farm-to-fork supply chain. The company is structured around six operating subsidiaries: Van Rooi Livestock (farmer partnerships and sourcing), Van Rooi Meat (processing and production), Van Rooi Retail & Foodservice (retail packaging and distribution), Van Rooi Fine Food (artisan and specialty products), Van Rooi International (export operations), and Van Rooi Beef/Van Rooi Beef & Veal (specialized beef divisions). Product portfolio centers on fresh pork and beef across industrial, retail, and foodservice segments, with offerings including fresh cuts, processed meats, smoked products, hybrid formats, and sous vide options. The company recently received final approval for a merger with Van Loon Group, expanding its operational scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Van Rooi Meat (pork and beef supply)
- Van Rooi Livestock
- Van Rooi Retail & Foodservice
- Van Rooi Fine Food Specialty fine food meat product line of Van Rooi Meat B.V., offering higher-value processed meat products for food specialists and specialty customers.
- Van Rooi International International export subsidiary of Van Rooi Meat B.V., managing the cross-border sale and distribution of Dutch pork and beef products to foreign markets.
- Van Rooi Beef Beef-focused subsidiary of Van Rooi Meat B.V., supplying beef products to industrial, retail, foodservice, and export customers.
- Van Rooi Beef & Veal Beef and veal product line of Van Rooi Meat B.V., extending the company's multi-species meat offering with veal alongside beef.
Companies that use Van Rooi Meat B.V.
Customer profileSegments6 records
Ideal customer profiles2 records
Van Rooi Meat B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van Rooi Meat B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Van Loon GroupcoreVan Loon Group and Van Rooi have received final approval for their merger. This represents a strategic consolidation in the meat industry combining two family-owned businesses. The merger announcement is featured prominently on the company website indicating this is a significant strategic development for both organizations.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
Van Rooi Meat B.V. competitors and assessment
Company assessmentDirect peers
- Van Loon Group: Dutch family-owned meat company that has received final approval to merge with Van Rooi, combining two multi-generational meat processors with overlapping supply chain and customer base. Most direct comparable given similar size, family ownership structure, and Dutch red meat focus.
- Vion Food Group: Largest Dutch meat processor with vertical integration across pork and beef, supplying retail, foodservice and industrial customers across Europe and globally. Directly comparable business model and customer segments to Van Rooi's vertically integrated structure.
- Westfort Vleesproducten: Dutch pork processor focused on fresh and processed pork products for European retail, foodservice, and industrial customers. Comparable scale and product mix in pork processing with similar Dutch operational base.
- Compaxo Groep: Dutch meat processing group serving industrial, retail, and foodservice customers with pork and beef products. Comparable vertically integrated Dutch meat business targeting similar customer segments as Van Rooi.
- Zwanenberg Food Group: Dutch family-owned food manufacturer with meat processing operations serving retail and foodservice channels. Comparable Dutch family-run heritage and meat processing focus, with similar B2B customer orientation.
Broad incumbents
- Tönnies: German family-owned meat processor with pork and beef operations supplying retail and foodservice across Europe. Comparable multi-protein, family-controlled meat processing model with broader scale and European footprint.
- Danish Crown: Danish farmer-owned cooperative and one of Europe's largest pork exporters with vertically integrated operations from slaughter to processed products. Comparable in vertical integration, scale, and European export focus.
- Hilton Food Group: UK-listed meat packing company supplying major European retailers with packaged meat products. Comparable business model as a third-party meat supplier serving supermarket chains across multiple European markets.
- Tyson Foods: One of the world's largest meat processors with multi-protein operations including beef and pork. Comparable product categories and processing capabilities but at vastly larger scale with public market access.
- JBS: Global meat processing giant with beef, pork, and other protein operations across multiple continents. Comparable vertical integration and product breadth but at substantially larger scale with global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Van Rooi Meat B.V. social profiles
Digital presenceVan Rooi Meat B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Rooi Meat B.V. leadership team
Management profileNumber of profiles
Van Rooi Meat B.V. subsidiaries and ownership
Company hierarchySubsidiaries7 records
Van Rooi Meat B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Rooi Meat B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Rooi Meat B.V.
What does Van Rooi Meat B.V. do?
Van Rooi Meat B.V. is a Dutch family-owned meat company that supplies fresh pork and beef to industrial, retail, foodservice, and export customers. It operates a vertically integrated farm-to-fork value chain spanning livestock, abattoir, processing, retail and foodservice, fine food, and international trade through dedicated subsidiaries. The company sells its products via B2B direct sales to food specialists.
Is Van Rooi Meat B.V. a public or private company?
Van Rooi Meat B.V. is a private company. It is classified as family owned and is currently operating.
When was Van Rooi Meat B.V. founded?
Van Rooi Meat B.V. was founded in 1953. It employs 11 to 50 people.
Where is Van Rooi Meat B.V. based?
Van Rooi Meat B.V. is headquartered in Lieshout, Netherlands, in the Europe region.
How does Van Rooi Meat B.V. make money?
One revenue line is on record: meat product sales.
Who are Van Rooi Meat B.V.'s main competitors?
Direct peers on record are Van Loon Group, Vion Food Group, Westfort Vleesproducten, Compaxo Groep and Zwanenberg Food Group. Broad incumbents are Tönnies, Danish Crown, Hilton Food Group, Tyson Foods and JBS.
Does Van Rooi Meat B.V. have an API?
No public API is recorded for Van Rooi Meat B.V..
What industry is Van Rooi Meat B.V. in?
Van Rooi Meat B.V.'s product category is Meat Processing. Its primary akta.pro industry code is AFANABAE, Pork Further Processing (Cured, Smoked, Ham, Bacon), with a secondary code of AFANABAA, Hog Slaughtering (Harvest & Evisceration). Its NAICS code is 3116 and its SIC code is 2011.