Russell Total Wealth and Wellness

What Russell Total Wealth and Wellness does

Russell Total Wealth and Wellness is a privately held, veteran-owned registered investment advisory practice headquartered at 1 Russell Place in Dayton, Ohio. The firm serves retirees and pre-retirees in the Dayton MSA who hold $500K or more in investable retirement assets, typically across IRA, 401(k), 403(b), and TSP accounts. The company was established as part of Ron Russell's CPA practice, with Rachel Jones joining as the first employee in 1996; Rob Russell now leads the firm as President and CEO alongside approximately 20 listed team members.

The firm's core product is The Fiscal House™, a trademarked five-phase integrated financial planning methodology that unifies retirement income planning, tax-efficient strategies, and legacy planning into a single delivery framework. Supporting products include the Total Wealth Vision client portal (built on AE Wealth Management's EMA platform), a free Retirement Kit of four educational guides, the 2023 book 'How to Retire in a Weekend,' the Total Wealth Live dinner event series held at Dayton-area steakhouses and restaurants, and a weekly co-hosted radio show on 95.7 FM and AM 1290 WHIO. The firm also delivers complementary in-house tax advisory services through Russell Smart Insight Tax Advisors and wellness services via strategic partners.

Russell Total Wealth and Wellness generates revenue primarily through asset-based investment advisory fees paid via its RIA relationship with AE Wealth Management, LLC (AEWM), supplemented by insurance product commissions (annuities, life, and related products) sold through its separate insurance business. Go-to-market combines educational dinner events, radio, content/lead magnets, and a structured referral program targeting individuals in life transitions. The firm has no external investors, no disclosed M&A activity, and no geographic footprint outside Ohio; community giving of over $342,000 to military, first responder, and local organizations functions as both brand-building and acquisition support.

Name

Russell Total Wealth and Wellness

Legal name

Russell Total Wealth and Wellness

Website

https://totalwealthadvice.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Russell Total Wealth and Wellness is a Dayton, Ohio-based registered investment advisory firm serving retirees and pre-retirees with $500K+ in investable assets through its trademarked Fiscal House™ integrated planning methodology, delivered via AE Wealth Management RIA services, in-house tax advisory, and educational dinner events.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retirement Income Planning & Decumulation Advisory (FSAEABAD)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Wealth management services
• Retirement income planning
• Tax-efficient strategies
• Estate planning services
• Investment advisory

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Investment advisory services offered through AE Wealth Management, LLC (AEWM), a Registered Investment Advisor. Fees are typically based on assets under management or a percentage of client portfolios.
2. Insurance Products: Insurance products offered through Russell Total Wealth and Wellness insurance business, including annuities and other insurance products to complement investment strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Russell Total Wealth and Wellness is a Dayton, Ohio-based financial advisory firm that delivers integrated retirement wealth management to retirees and pre-retirees with $500K+ in investable assets. Its core services include retirement income planning, tax-efficient investment strategies, and estate/legacy planning—packaged under The Fiscal House™ trademarked methodology. Investment advisory services are delivered through AE Wealth Management, LLC (AEWM), and insurance products (including annuities) are offered through the firm's independent insurance business.

Product overview

Russell Total Wealth and Wellness is a financial advisory firm offering an integrated wealth management platform built around its trademarked The Fiscal House™ strategy—a five-step approach that unifies retirement planning, tax-efficient investing, and legacy planning. The core offering includes financial advisory services, investment management, and tax planning through a partnership with AE Wealth Management, LLC (AEWM), supplemented by client portal access via Total Wealth Vision. The firm also provides educational resources including a Retirement Kit, the book 'How to Retire in a Weekend,' live events (Total Wealth Live), and a radio show (Total Wealth and Wellness Radio). Wellness services are offered through partner providers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fiscal House™ (integrated planning methodology and service) A trademarked, five-step integrated financial planning service for the firm's clients that combines retirement income planning, tax-efficient strategies, and legacy/estate planning into a single, ongoing advisory relationship with annual reviews. Clients engage via an on-track retirement review, strategic blueprint, investment construction, plan review, and continuous maintenance.
• Retirement Planning & Investments Comprehensive retirement planning and investment management service for retirees and pre-retirees, focused on income strategies, market risk management, and portfolio construction to weather market fluctuations. Delivered through AE Wealth Management, LLC (AEWM), a Registered Investment Advisor.
• Tax-Efficient Strategies Tax planning service designed to minimize tax burden in retirement through strategic account positioning, income timing, deduction optimization, and coordination with the firm's Smart Insight Tax Advisors team.
• Legacy Planning Estate and legacy planning service to preserve and transfer wealth to beneficiaries, including trust strategies and beneficiary designation planning, coordinated with the firm's Coolidge Wall estate-planning legal partner.
• Insurance Products (through Russell Total Wealth and Wellness insurance business) Insurance products—including annuities and other protection products—offered directly through the firm's independent Russell Total Wealth and Wellness insurance business to complement retirement investment strategies. AEWM does not offer insurance products; insurance offerings are not subject to Investment Advisor requirements.

Quantifiable outcome

• Integration of investment, tax, retirement, and legacy planning typically only available to clients with $50M+ net worth

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• AE Wealth Management, LLC (AEWM)coreStrategic or Co-development PartnerAEWM is a Registered Investment Advisor through which Russell Total Wealth and Wellness offers investment advisory products and services. Russell offers insurance products separately through its own insurance business, which is not subject to AEWM requirements. AEWM does not offer insurance products.
• Coolidge WallcoreStrategic or Co-development PartnerEstate planning partner law firm providing legal services for client estate planning needs. Listed as a strategic partner for tax and estate planning services.
• Russell Smart Insight Tax AdvisorscoreStrategic or Co-development PartnerInternal tax advisory team including David Neikirk (Director of Tax), Vicki Weaver (Director of Client Experience/Relations), Dana Weaver EA, AFSP (Senior Tax Manager), and Karen Lewis (RSIT Receptionist). Provides comprehensive tax planning services integrated with wealth management.
• First Class Massage (Mitzi Davis, LMT)minorStrategic or Co-development PartnerWellness partner providing massage therapy services including relaxation, deep tissue, and hot stone massages. Services support client overall health and wellness as part of the firm's holistic wellness approach.
• Kelli's Body Shop (Kelli McCall)minorStrategic or Co-development PartnerWellness partner fitness studio and gym offering personal training and fitness services. Supports client physical wellness as part of holistic wellness offerings.
• Navy SEAL FoundationminorOthersCharitable organization receiving support from Russell Total Wealth and Wellness. The firm is passionate about serving military veterans through this foundation and other veteran organizations.
• Folds of HonorminorOthersCharitable organization providing scholarships to dependents of fallen and disabled service members. Supported by Russell Total Wealth and Wellness as part of their military and first responder support pillar.
• Dayton Development CoalitionminorOthersRegional economic development organization supported by Russell Total Wealth and Wellness as part of their focus on developing Dayton's business reputation.
• Big Brothers Big Sisters Miami ValleyminorOthersYouth mentoring organization supported by the firm as part of their pillar of mentoring local youth.
• Dayton Children's HospitalminorOthersLocal children's hospital supported through donations and team member involvement, including serving on the Women's Board.
• Pipe Hitter FoundationminorOthersMilitary support foundation receiving charitable contributions from Russell Total Wealth and Wellness.
• DeliverFundminorOthersAnti-human trafficking organization supported by the firm as part of community giving initiatives.
• Miami Valley Hospital FoundationminorOthersHealthcare foundation supported by Russell Total Wealth and Wellness as part of their pillar supporting quality healthcare in the community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AE Wealth Management: Registered Investment Advisor through which Russell delivers advisory services. Comparable as the underlying RIA platform used by hundreds of independent advisor practices, including those serving the retiree/pre-retiree mass-affluent segment.
• Edelman Financial Engines: Large national RIA serving mass-affluent and retirement-plan participants with integrated financial planning. Comparable as a scaled retirement-planning practice targeting similar $500K+ households with fee-based advice.
• Creative Planning: National RIA offering comprehensive wealth management including retirement income, tax, and estate planning for high-net-worth and mass-affluent clients. Comparable integrated planning model and recurring AUM-based revenue.
• Mariner Wealth Advisors: Large independent RIA providing retirement, tax, estate, and legacy planning for individuals and families. Comparable integrated service offering and target clients including retirees and pre-retirees.
• Hightower Advisors: National RIA platform supporting independent advisor practices with comprehensive wealth management. Comparable model as a multi-channel advisory firm serving similar mass-affluent retiree households.
• Carson Group: Large advisor network supporting independent wealth management firms with financial planning, coaching, and growth resources. Comparable as a partner platform for advisor-led practices serving retirement-income clients.
• Commonwealth Financial Network: Large independent broker-dealer/RIA supporting thousands of independent advisors with retirement and wealth management practices. Comparable as a sponsor platform for advisor-led firms using an integrated advice model.
• Fisher Investments: Large global investment manager serving high-net-worth and institutional clients with discretionary portfolio management. Comparable as a fee-based advisory competitor targeting retirees with significant investable assets.
• Mercer Advisors: National RIA providing wealth management, investment management, and retirement plan services through a roll-up of regional advisor firms. Comparable as a scaled integrated-advice competitor pursuing consolidation of RIAs.

Direct peers

• Buckingham Strategic Wealth: Independent RIA delivering evidence-based, fee-only financial planning including retirement income, tax, and estate planning for mass-affluent and HNW households. Comparable integrated planning model and target retiree clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Total Wealth and Wellness