Koninklijke Drukkerij Em. de Jong

What Koninklijke Drukkerij Em. de Jong does

Koninklijke Drukkerij Em. de Jong is a privately held, fourth-generation family-owned European printing group headquartered in Baarle-Nassau, Netherlands, founded in 1906 and awarded the 'Royal' (Koninklijke) designation in 2006. The group operates as Europe's largest retail printing platform, running 28 rotary presses and an integrated production base across the Netherlands, Belgium, and Germany, with sales coverage in 15 European countries. It serves primarily major European retail chains (door-to-door brochures, flyers, inserts, POS materials, and custom shopping packages), with secondary exposure to advertising agencies and newspaper/magazine publishers. The portfolio comprises five specialized printing companies — Royal Printing Em. de Jong, Mercator Press (Belgium), Dessain Printing (Belgium, acquired 2018), Jungfer Druckerei und Verlag (Germany), and Janssen/Pers Rotatiedruk — plus Kampert-Nauta (in-house marketing ICT) and Sylverlynx Media (digital marketing services for German clients).

The technology stack combines high-volume heatset and coldset web offset, sheet-fed offset, digital printing, and a Landa S10 B1 digital press, with end-to-end colour management built on ISO 12647-2 and proprietary ICC profiles, CTP/PDF-X4 prepress, and the Agfa Apogee Portal for online file submission, pre-flight, approval, and order tracking. Approximately 90% of paper used is recycled, and the group holds FSC (since 2008) and PEFC (since 2013) chain-of-custody certifications to meet retailer ESG mandates. Production scale is anchored at 420,000 tons of paper annually, 60,000 orders per year, and 40 million 16pp A4 folders per week.

The business model is sales-led and project-based, with dedicated local-language account managers per country (Netherlands, Belgium, France, Germany, England, Ireland) selling directly to enterprise retail chains, ad agencies, and publishers. Pricing is quote-based per job (unit pricing, pay-as-you-go) and is not publicly disclosed; revenue is generated transactionally across the prepress → press → afterpress → fulfilment → logistics value chain. Differentiation rests on the combination of pan-European scale, short lead times, last-minute change capability, integrated logistics with track-and-trace and direct store delivery, and the in-house Kampert-Nauta and Sylverlynx digital-service layer that extends the offering beyond physical print into web-to-print, POS software, and digital marketing support.

Name

Koninklijke Drukkerij Em. de Jong

Legal name

Koninklijke Drukkerij Em. de Jong

Website

https://emdejong.nl

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

251–500 employees

Short description

Koninklijke Drukkerij Em. de Jong is a fourth-generation, family-owned European retail printing group operating 28 rotary presses across the Netherlands, Belgium, and Germany, serving major European retail chains plus advertising agencies and publishers with integrated print, finishing, fulfilment, and logistics services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Advertising Material Distribution Services (541870)

SIC

Commercial Printing (2750), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

akta.pro secondary industries

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Commercial printing services
• Rotary offset printing
• Retail print production
• Print logistics distribution
• Prepress workflow services

Headquarters

HQ city

Baarle-nassau

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Printing Services: Transactional printing services including rotary offset printing, sheet-fed offset printing, and digital printing. Revenue generated from per-job printing contracts for retailers, publishers, and advertising agencies. Services span prepress, press, afterpress, fulfilment and logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Koninklijke Drukkerij Em. de Jong is a commercial printing group that produces retail and publisher print materials (door-to-door brochures, flyers, inserts, newspapers, POS materials, custom shopping packages) using rotary offset, sheet-fed offset, and digital/Landa press technologies. The offering is delivered as an end-to-end service covering prepress, press, after-press finishing, fulfilment, and direct-to-store logistics across 15 European countries. Customers are enterprise retailers, advertising agencies, and publishers, served via quote-based per-job contracts.

Product overview

Koninklijke Drukkerij Em. de Jong is Europe's largest retail printing group operating as a single integrated platform with multiple specialized business units. The portfolio comprises four core printing technologies (rotary offset, sheet offset, digital, and Landa press), supported by integrated prepress services (colour management, PDF generation via Apogee Portal), after-press finishing, fulfilment, and logistics services. The group operates through five specialized printing companies: Royal Printing Em. de Jong (headquarters in Baarle-Nassau), Mercator Press (Belgium), Dessain Printing (Belgium), and Jungfer Druckerei und Verlag (Germany), plus associated units Janssen/Pers (newspaper printing), Kampert-Nauta (marketing ICT tools), and Sylverlynx Media (German marketing services). The company also provides a customer-facing Apogee Portal platform for file delivery and order management.

Differentiator

Problem solved

Functional benefit

Brands

• Silverlynx Media: Subsidiary that supports and advises German customers in their marketing efforts, from market analysis to building websites and apps, and provides Customised Shopping Packages together with Jungfer.
• Kampert-Nauta
• Janssen/Pers Rotatiedruk

Products and services

• Rotary Offset Printing
• Sheet-Fed Offset Printing Sheet-fed offset printing service for low to high print runs, covering POS store materials, stickers, and promotional printing. Sold to retail chains and brand advertisers requiring consistent quality on shorter-to-medium runs.
• Digital Printing (including Landa Press) Digital printing service including composite editions, print-on-demand, variable-data printing, and large-format 2-sided full-colour work, with a Landa digital sheet-fed press (70x100 cm / B1) supporting small runs from one copy. Targeted at retailers and brands needing short-run, variable, or fast-turnaround print.
• Prepress Services Prepress service providing colour-management advice, PDF generation, automatic imposition, CTP workflow, digital workflow, and PDF pre-flight checks using the Agfa Apogee Portal. Sold as a stand-alone service to retail, agency, and publishing customers preparing files for the group's presses.
• After-Press Finishing Services Finishing service including folding, cutting, sealing, drilling, perforating, punching, creasing, stitching, and shopping-package preparation. Sold to retail and publishing customers as part of the group's end-to-end print programme.
• Fulfilment Services Internal collation and shopping-package preparation service, with store-specific packaging, sorting by distribution centre, and packaging in recyclable materials. Sold to retail chains that need store-ready, customised shopping packages.
• Print Logistics and Distribution Direct transport service from the group's printing facilities to distribution organisations across Europe, with direct store delivery, overnight shipments, and full track-and-trace integration. Sold to enterprise retail customers as part of end-to-end print programmes.
• Marketing ICT Solutions ICT service for retailer marketing process optimisation, including POS custom shop packages, web-to-print shops with custom templates, house-style monitoring, and clear brochure briefing services. Sold to enterprise retail customers via the Kampert-Nauta unit.
• Apogee Customer Portal Industry-leading prepress portal enabling customers to upload, view, check, and approve print files online, with automatic file checking and pre-flight reports and real-time project status tracking. Sold as a customer platform bundled with the group's printing services.
• Retail Solutions (Tailored Retail Print Programmes) Tailored retail printing solution bundling door-to-door brochures, inserts, POS materials, and custom marketing packages for retailers across Europe. Sold as a packaged service offering to enterprise retail customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Others

• UPM-Kymmene Corporation: Finnish forest products company and major European producer of graphic papers, label materials, and communication papers. Comparable as an upstream paper supplier with significant sustainability credentials, intersecting with commercial printers on FSC/PEFC certified paper sourcing.
• Heidelberger Druckmaschinen AG: German manufacturer of printing presses and related equipment, the dominant supplier of offset and digital press technology to the commercial printing industry. Adjacent as the primary equipment partner of commercial printers like Em. de Jong; not a direct competitor but a critical ecosystem participant whose technology direction shapes capital decisions.
• Stora Enso Oyj: Finnish-Swedish pulp, paper, and biomaterials company and one of Europe's largest producers of printing and writing paper grades. Comparable as a key upstream paper supplier to the European commercial printing industry, with overlap in sustainability and recycling capabilities (FSC/PEFC chains of custody).
• Koenig & Bauer AG (KBA): German printing press manufacturer specializing in sheet-fed offset, flexo, and digital presses. Comparable as a supplier of press technology used by Em. de Jong; not a direct competitor but a meaningful ecosystem participant for technology benchmarking and capital equipment decisions.

Broad incumbents

• Donnelley Financial Solutions: US-based financial and regulatory communications printing and services provider (carved out from RR Donnelley). Comparable as a large-scale commercial printer serving compliance and corporate documentation needs, though specialized in financial services rather than retail promotional printing.
• TC Transcontinental: Canadian-headquartered printing and packaging company with retail flyer printing among its core product lines. Comparable as a North American/European commercial printer serving retailers with promotional print and packaging, though larger and more diversified into flexible packaging.
• Cimpress plc: Ireland-headquartered mass customization printing company (parent of Vistaprint, National Pen, and several production entities). Comparable as a broad printing platform serving business customers across multiple product categories and geographies, though with a stronger digital/e-commerce go-to-market.
• Quad/Graphics, Inc. US-based large commercial printing company offering retail inserts, direct mail, catalogs, and marketing services. Comparable in product mix and end-market exposure to retail and consumer brands, though predominantly North American in geographic focus.

Emerging players

• Multi-Color Corporation: Global label solutions provider serving consumer products companies. Comparable as a printing services company in the broader graphics and packaging space, with overlap on premium labels and brand-driven print products, though focused on labels rather than retail promotional print.

Direct peers

• Roto Smeets Group: Large Dutch commercial printing group with multi-country operations in retail, advertising, and publishing printing. Most directly comparable peer: similar European footprint, comparable product mix in retail promotional printing, and overlapping customer base of major retail chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Drukkerij Em. de Jong