Urban Foodservice

What Urban Foodservice does

Urban Foodservice is a UK-based B2B wholesale food distributor serving the hospitality industry, operating as a business unit of BFS Group Limited (UK Company Reg No. 00239718), itself part of the broader Bidvest foodservice ecosystem. Founded in 2016, the company has grown from a single depot into a nationwide wholesaler offering over 10,000 SKUs spanning fresh produce, frozen foods, meat, poultry, seafood, ambient pantry staples, beverages, alcohol, takeaway packaging, and professional cleaning supplies. It serves a diversified set of hospitality customers including quick service restaurants, coffee shops and cafés, pubs, full-service restaurants, hotels, leisure venues, and festival/event caterers, with named SMB customers such as The Uckfield Club, Nanny Bills, and Butchies.

The company's core technology stack is the MyUrban platform — a proprietary e-commerce ordering system available 24/7 via desktop and via dedicated iOS and Android mobile apps — combined with the MyRecipes menu planning tool, which provides recipe creation, recipe costing, gross profit margin monitoring, and allergen/nutritional information at no additional cost. The platform exposes live pricing, real-time stock availability, customizable order forms, and centralized invoicing with delivery tracking. Urban Foodservice publishes a flat, transparent price list with a single price for all trading customers, charges a £175 minimum order for next-day delivery (orders placed by 16:00, Monday–Friday and Sunday), and supports a multi-channel GTM combining self-serve PLG (online/app ordering) with an enterprise field sales motion (20 dedicated account managers supporting menu crafting and product sourcing).

Urban Foodservice generates revenue through B2B wholesale product sales on a transaction-fee basis, with no disclosed subscription, SaaS, or marketplace take rate. It has no external funding, no disclosed M&A, and operates as a private captive unit of BFS Group. Distribution and customer support are the principal value drivers, with 20% customer base growth in the trailing 12 months and a UK-wide delivery footprint across London, Manchester, Brighton, Liverpool, Glasgow, Edinburgh, Kent and other locations.

Name

Urban Foodservice

Legal name

Urban Foodservice (A Business Unit of BFS Group Limited)

Website

https://urbanfoodservice.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Foodservice is a UK-based B2B wholesale food distributor and business unit of BFS Group Limited, supplying over 10,000 SKUs to hospitality SMBs — including restaurants, cafés, pubs, hotels and leisure venues — through its MyUrban e-commerce platform and mobile app with nationwide next-day delivery.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

Foodservice Packaging & Takeout Containers Wholesale (AFAIALAE), Foodservice Supplier Last-Mile (B2B to Restaurants) (TLAAAHAJ)

Keywords

• Wholesale food distribution
• Hospitality food supply
• Foodservice wholesale
• B2B grocery delivery
• Catering kitchen supplies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Food Distribution: B2B wholesale food distribution to hospitality businesses including restaurants, pubs, hotels, coffee shops, and leisure venues. Revenue generated from product sales with minimum order value of £175 for next-day delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Urban Foodservice is a B2B wholesale food distributor supplying over 10,000 products (fresh produce, frozen foods, meat, poultry, seafood, ambient pantry items, beverages, alcohol, takeaway packaging, and cleaning supplies) to UK hospitality businesses. Customers order through the proprietary MyUrban online platform and mobile app, with next-day delivery for orders above £175. The company also provides the free MyRecipes menu planning tool for recipe costing, margin monitoring, and allergen tracking.

Product overview

Urban Foodservice operates as a wholesale food distributor for the UK hospitality industry, offering over 10,000 food and non-food products. The core offering consists of MyUrban, a comprehensive online ordering platform accessible via desktop and mobile app, combined with MyRecipes, a free menu planning tool. The company provides next-day delivery across Great Britain for orders over £175, supporting various hospitality sectors including quick service restaurants, coffee shops, pubs, hotels, and leisure venues.

Differentiator

Problem solved

Functional benefit

Brands

• MyUrban: Online ordering platform and mobile app for the hospitality industry, providing 24/7 ordering, live pricing, stock availability, and menu planning tools.
• MyRecipes

Products and services

• MyUrban Ordering Platform
• MyUrban Mobile App
• MyRecipes Menu Planning Tool
• Wholesale Food and Beverage Products

Quantifiable outcome

• Orders over £175 qualify for free next-day delivery
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Burnt Chef ProjectcoreOthersPartnership with The Burnt Chef Project, a not-for-profit social enterprise committed to making the hospitality profession healthier. Urban Foodservice donated 1,000 licenses to support their team and customers. Company employees climbed Mount Snowdon raising over £10,000 for the charity supporting mental health in hospitality.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Booker Group: UK's largest cash-and-carry and wholesale foodservice distributor serving independent retailers, caterers and hospitality businesses. Direct competitor in broadline foodservice distribution to UK hospitality accounts.
• Bidfood UK: One of the UK's largest foodservice wholesalers, supplying fresh, frozen, ambient and non-food products to caterers and hospitality operators. Direct competitor across virtually every product category Urban Foodservice carries.
• Brakes Group: Major UK broadline foodservice distributor serving pubs, restaurants, hotels, schools and healthcare. Direct competitor with overlapping customer mix and a comparable nationwide depot network.
• JJ Foodservice: UK multi-channel foodservice wholesaler with a strong digital ordering platform serving takeaways, restaurants and hospitality. Closest peer to Urban Foodservice on the e-commerce/PLG ordering model and SMB hospitality target.
• Henderson Foodservice: Northern Ireland–based broadline foodservice distributor serving hospitality operators across Ireland and the UK. Comparable broadline product range and customer base in adjacent UK geography.
• Country Range Group: UK foodservice buying and distribution group supplying pubs, restaurants, hotels and schools with a broad range of own-label and branded products. Comparable broadline foodservice distribution model to UK hospitality.

Broad incumbents

• Sysco Corporation: Global broadline foodservice distribution leader and the US category benchmark. Operates as a broad incumbent shaping industry economics; relevant as a comparable scale and operating-model reference for Urban Foodservice.
• Bidvest Foodservice: International foodservice distribution arm of Bidvest Group with operations across multiple geographies. Likely the parent grouping BFS Group sits within; relevant as the global incumbent that owns / shadows Urban Foodservice's parent.

Others

• Compass Group: Largest global contract foodservice operator. Adjacent rather than competitive: shares the UK hospitality customer base but as a downstream buyer/operator rather than a wholesale distributor.
• Sodexo: Global integrated facilities and food services provider. Adjacent peer — overlaps with Urban Foodservice's customer set in hospitality and institutions but competes only indirectly as a buyer and operator rather than a wholesaler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/urbanfoodservice
• Facebookfacebook.com/urbanfoodservice
• LinkedInlinkedin.com/company/urban-foodservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Foodservice