What Tradesolution does

Tradesolution AS is a Norwegian B2B SaaS company founded in 1994 that develops and operates a vertically integrated platform suite for the grocery and food service industry. Its core products span master data management (MyBrand EPD, the de facto product information database for the Norwegian grocery value chain), digital asset management (MyBrand MediaStore and MyBrand Media for product imagery), supply chain management (Bridge Flow for EDI-as-a-service and Bridge Transport for transport management), CRM and sales analytics (Increase), market intelligence (InTrack), digital negotiation (Synergy), and sustainability reporting (Impact). The platform integrates with customer ERP and retail systems via APIs and is built on a shared data infrastructure that includes the Kjederegistrene database covering 57,000+ retail outlets and a sales data service capturing over 90% of wholesale-distributed goods in Norway.

The company's business model is primarily subscription-based SaaS, with annual price lists published for core modules (e.g., NOK 3,728/year for Bridge Dashboard supplier standard) supplemented by per-unit professional services revenue from an in-house photo studio and creative agency (Evoke) and paid training courses. Go-to-market is sales-led and event-driven, combining direct enterprise account management with an annual industry conference (Boost!), EPD foundational courses, and partnerships with industry bodies DLF and DMF. Customer concentration is distributed across 2,500+ suppliers, wholesalers, chains, and transport operators, with named enterprise logos including Arla, Red Bull, Haugen-Gruppen, Scandza, Barilla Norge, Mills, and Hennig-Olsen Is.

Tradesolution is uniquely positioned as a neutral, industry-owned infrastructure provider — its board is split 50/50 between supplier and retail representatives, including REMA 1000 (Chair), DLF, NorgesGruppen, COOP, ORKLA Health, Dr. Oetker, and Den Stolte Hane — and the company has reported creating over NOK 1.5 billion in annual industry-wide economic benefit, including NOK 650+ million in direct savings from shared master data infrastructure. Geographic scope is exclusively Norwegian, with 51–100 employees headquartered in Oslo.

Name

Tradesolution

Legal name

Tradesolution AS

Website

http://www.tradesolution.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Tradesolution develops and offers database services, central registers, CRM, and consulting that aid in increasing efficiency and growth.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS / Subscription Services: Tradesolution operates on a subscription SaaS model, offering multiple software platforms (MyBrand EPD, MediaStore, Increase, Bridge, InTrack, Synergy) on subscription terms. Pricing is published in annual price lists (e.g., 2026 price lists). The company also generates revenue from professional services including photography studio services, training courses, and implementation support.
2. Photography and Creative Services: In-house photo studio services (Evoke) for product photography, environmental photography, space images, 3D/CGI visualization, and photo editing. Billed per product or as complete image sets per defined price lists (2026). Also includes graphic design and SoMe content production.
3. Training and Education: EPD foundational courses (free webinars, paid in-person courses), custom in-company training courses (from NOK 2,900 per course), and industry events (Boost! conference). Revenue is supplementary to the core SaaS model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Tradesolution develops and operates industry-specific SaaS platforms and shared data infrastructure for the Norwegian grocery and food service value chain. The offering centers on MyBrand EPD (product master data), MyBrand MediaStore (product image/media distribution), Bridge (EDI and transport management), and Increase (CRM and sales analytics), connected by APIs to supplier, wholesaler, and retailer systems.

Product overview

Tradesolution offers a comprehensive platform-plus-modules architecture serving the Norwegian grocery and food service industry. The core offerings include MyBrand EPD (master data management), MyBrand MediaStore (product image distribution), and Bridge (supply chain management with EDI-as-a-service and transport management). Additional modules include Increase (CRM and analytics), InTrack (market insights for food service), Synergy (negotiation platform), Impact (sustainability reporting), Picasso (automated sales material creation), and Evoke (creative services). The platform connects suppliers, wholesalers, and chains through shared data standards and integrates with Adobe and various ERP systems via APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• MyBrand EPD (Electronic Product Database) Standardized master data database for the grocery and food service industry in Norway. Suppliers register and maintain all product information in one place, making data available to wholesalers, chains, and other recipients. Includes the ReCall product recall service.
• MyBrand MediaStore Centralized media database where suppliers upload product images and media content, and recipients (wholesalers, chains, web stores, advertising agencies) retrieve what they need. Connects directly to EPD data and supports API and CDN distribution.
• Bridge Flow Complete EDI-as-a-service solution that standardizes and automates data exchange between suppliers, wholesalers, and chains. Pre-integrated with EPD, MediaStore, and Sales Database.
• Bridge Transport Transport management system that consolidates route planning, transport execution, tracking, and finance in one platform. Connects all parties in the transport chain.
• Increase (CRM & Analytics Suite) CRM, sales support, and analytics platform for KAM (Key Account Management), sales, marketing, and management in Norwegian grocery and food service. Used by 80+ sales organizations.
• InTrack (Market Intelligence) Market intelligence tool monitoring 120 product groups for the food service sector, with dashboards broken down by subcategory and geography, benchmarked against competitors. Used by 50+ sales organizations.
• Salgsdata (Sales Data Service)
• Kjederegistrene (Chain Registries)
• Tradesolution Photo Studio (Evoke)
• ReCall (Product Recall Service)
• Impact (Sustainability Hub) Sustainability data hub connecting generic climate footprints to products in the EPD database using the RISE Climate Database, AI-assisted matching, and manual quality assurance. Supports CSRD (Corporate Sustainability Reporting Directive) reporting requirements.
• Synergy (Negotiation Platform) Digital negotiation platform for wholesalers, purchasing chains, distributors, and suppliers. Handles the entire terms structure including base price, discounts, bonuses, and fees, with full history and traceability for every negotiation round.
• Bridge Connect (ERP Integration)
• Evoke (Creative Services)
• VetDuAt.no

Quantifiable outcome

• More than 10x return on investment for every krone spent on Tradesolution solutions
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BUD (Bærekraftsutvalget for dagligvarebransjen)coreStrategic or Co-development Partner · 1 January 2024BUD (Sustainability Committee for the Grocery Industry) was established in 2024 through collaboration between DLF and DMF. BUD serves as the industry's competence center for sustainability, coordinating sustainability-related initiatives on behalf of the grocery sector. Tradesolution develops and operates the sustainability hub (Impact) that lies at the foundation of BUD's data sharing initiative, including the climate accounting project connecting RISE Climate Database to EPD products. Tradesolution's role includes data capture, standardization, quality assurance, automation, optimization, and reporting infrastructure.
• MatsentralenminorStrategic or Co-development PartnerTradesolution has a partnership agreement with Matsentralen (Food Bank) through EPD Sjekkpunkt. Products received for quality control measurement are donated to Matsentralen for redistribution to charitable organizations serving the disadvantaged. This contributes to poverty reduction (UN SDG 12.3 on food waste). Annual volume is 15-20 tonnes or approximately 50-60,000 consumer packages.
• FlaskefondminorStrategic or Co-development PartnerTradesolution has an agreement with Flaskefond for donation of pant (deposit) bottles. Flaskefond supports young entrepreneurs working with innovation and technology based on UN sustainability goals.
• DLF (Dagligvareleverandørenes Forening)coreStrategic or Co-development PartnerDLF is the Norwegian Grocery Suppliers Association and co-founder of BUD sustainability initiative. DLF collaborates with Tradesolution on industry-wide standards, master data quality initiatives ('Det store kvalitetsløftet'), and sustainability reporting. DLF is represented on Tradesolution's board.
• DMF (Dagligvarehandelens Miljøforum)coreStrategic or Co-development PartnerDMF is the Grocery Trade Environmental Forum and co-founder of BUD sustainability initiative. DMF collaborates with Tradesolution on sustainability data sharing and industry environmental standards. DMF is represented on Tradesolution's board.
• ASKO MaritimeminorStrategic or Co-development PartnerASKO Maritime is testing electric sea drones for grocery transport across the Oslofjord. Tradesolution developed the digital solution for executing the transport in collaboration with ASKO Maritime, NorgesGruppen Data, and Konciv. This is a sustainability-driven logistics innovation project.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GS1: Global industry-owned standards organization for product data and barcodes (including GLN, which Tradesolution integrates with). Most structurally comparable to Tradesolution's EPD and Kjederegistrene offerings, as both act as neutral industry data utilities serving grocery and retail.
• 1WorldSync: Product data synchronization and content management platform for retail and grocery suppliers. Directly comparable to Tradesolution's MyBrand EPD and MediaStore, enabling suppliers to share product data with retailers globally.
• Syndigo: Product information management (PIM) and content syndication platform for CPG brands and retailers. Closely comparable to Tradesolution's master data and digital asset management offerings for the grocery supply chain.
• Akeneo: PIM and product experience management platform serving manufacturers and retailers. Comparable to Tradesolution's MyBrand EPD and MyBrand MediaStore, with focus on product data and digital asset management for omnichannel commerce.
• Salsify: PIM, digital asset management, and product experience platform for brands and retailers. Directly overlaps with Tradesolution's master data, image distribution, and Picasso (sales material automation) capabilities.
• Stibo Systems: Master data management (MDM) platform provider for large enterprises. Comparable to Tradesolution's MyBrand EPD in providing a single source of truth for product data across the supply chain.
• RELEX Solutions: Supply chain and retail planning platform with strong European grocery footprint. Comparable to Tradesolution's Bridge Flow and Bridge Transport offerings around supply chain automation and EDI.

Broad incumbents

• NielsenIQ: Global market intelligence and consumer research firm covering grocery and CPG. Comparable to Tradesolution's InTrack and Salgsdata offerings in providing market intelligence and sales data services to the food industry.
• Blue Yonder: Supply chain management and TMS platform serving large grocery and retail enterprises broadly. Comparable to Tradesolution's Bridge Transport for transportation management and supply chain orchestration.
• dunnhumby: Customer data science and analytics platform for grocery retailers. Comparable to Tradesolution's Increase Analytics and InTrack offerings around data-driven sales and category insight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tradesolutionno
• YouTubeyoutube.com/user/TradesolutionAS
• Facebookfacebook.com/tradesolution.no
• LinkedInlinkedin.com/company/tradesolution-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradesolution