What Southern Landscape Group does

Southern Landscape Group is a privately held, founder-owned landscape contractor established in 1998 and headquartered in Evington, Virginia. The company provides integrated design, build, and maintenance services to residential and commercial clients across Central Virginia, with primary markets in Lynchburg, Forest, Bedford, and Smith Mountain Lake. Its service portfolio spans custom landscape design and installation, hardscape construction (patios, outdoor kitchens, fire features, retaining walls, screened porches, pavilions), and recurring residential and commercial maintenance including snow and ice removal. Specialized offerings include AEP-compliant shoreline stabilization for Smith Mountain Lake properties, drainage solutions, landscape lighting, and irrigation services. The company differentiates on domain expertise in Central Virginia terrain, Blue Ridge foothills drainage conditions, and regional regulatory requirements, supported by a team of 47+ members holding certifications such as Virginia Certified Horticulturist, ICPI Certified Paver Installer, and Class A Contractor licensing.

The underlying technology stack is conventional for the green industry: Aspire Software serves as the CRM and project management platform, 3D modeling is used for client-facing design visualization, and ICPI/NCMA-certified installation methods govern hardscape execution. The business model combines one-time project-based revenue from design/build engagements with recurring maintenance contracts, creating a partial annuity stream layered onto episodic high-ticket work. Pricing is custom and quote-based following on-site Discovery Meetings and site evaluations, with no publicly disclosed rate cards. The go-to-market motion is field-led: dedicated landscape sales professionals conduct property consultations and design presentations, and growth is sustained primarily through referrals, word-of-mouth, and community involvement (charity sponsorships, local school support, regional business alliances). Marketing channels include a content-rich website and blog, active social media on Facebook, Instagram, YouTube, and LinkedIn, and earned media via industry awards. The company has no disclosed outside investment, operates as a single legal entity (Southern Landscape Group Inc.) domiciled in Virginia, and shows no subsidiaries or M&A activity.

Name

Southern Landscape Group

Legal name

Southern Landscape Group Inc.

Website

https://soscapes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Landscape Group is a founder-owned, full-service landscape design, build, and maintenance contractor serving residential and commercial clients across Central Virginia since 1998, with 47+ employees and integrated design-to-maintenance capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Evington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design and Build Services: Custom landscape design and construction projects including outdoor living spaces, patios, fire pits, outdoor kitchens, retaining walls, water features, and plantings. One-time project-based revenue with design fees and construction costs.
2. Landscape Maintenance Contracts: Recurring maintenance programs providing ongoing care including irrigation management, drainage evaluation, bed maintenance, mulch refresh, turf care, and seasonal services. Generates recurring revenue through annual or multi-year contracts.
3. Commercial Maintenance Services: Professional landscape maintenance for commercial properties including schools, with services such as snow and ice removal during winter months.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Southern Landscape Group is a full-service landscape design, build, and maintenance company serving residential and commercial clients across Central Virginia. The company provides custom landscape design, hardscape installation (patios, outdoor kitchens, fire features, screened porches), and recurring landscape maintenance programs. They also deliver specialized services including drainage solutions, AEP-compliant shoreline landscaping for Smith Mountain Lake, landscape lighting, and irrigation management.

Product overview

Southern Landscape Group is a full-service landscape design, build, and maintenance company offering integrated outdoor living solutions. Their core offerings span three interconnected service areas: Design/Build Landscapes (custom landscape design and installation), Residential and Commercial Maintenance (ongoing property care), and Hardscape Features (patios, outdoor kitchens, fire features, screened porches, and pavilions). They also provide specialized services including drainage solutions, shoreline landscaping for Smith Mountain Lake, landscape lighting, and irrigation management. The company serves both residential and commercial clients across Central Virginia, combining design, installation, and maintenance under one roof to protect client investments season after season.

Differentiator

Problem solved

Functional benefit

Products and services

• Design/Build Landscapes Custom landscape design and installation services for residential and commercial properties, including site planning, plant selection, and complete outdoor transformations.
• Residential Maintenance Ongoing landscape maintenance services for homeowners including mowing, pruning, fertilization, irrigation management, mulch refresh, and seasonal care under annual or multi-year contracts.
• Commercial Maintenance Professional landscape management services for commercial properties, including grounds maintenance, seasonal color, and snow and ice removal during winter months.
• Outdoor Kitchens Custom-built outdoor cooking and prep spaces including built-in grills, smokers, countertops, sinks, and refrigerators designed for outdoor entertaining.
• Fire Features Fire pits and outdoor fireplaces providing warmth and ambiance for outdoor living spaces, available in wood-burning or gas-burning configurations.
• Screened Porches Four-season screened porches with optional fireplaces or heaters, providing bug-free outdoor living with protection from wind and rain.
• Pavilions Covered outdoor structures providing flexible space for entertaining, overflow seating, and protection from weather elements.
• Site Visit & Design Planning Initial property assessment including evaluation of grading, drainage, sun/shade patterns, views, and lifestyle needs to inform the landscape design process using 3D modeling and graphic flyover-style views.
• Drainage Solutions Water management systems including decorative catch basins, dry creek beds, channel drains, gravel swales, perimeter drainage, and erosion control addressing Blue Ridge foothills drainage challenges.
• Hardscape Installation Installation of patios, walkways, retaining walls, steps, and other paver and stone features using ICPI and NCMA certified installation methods.
• Shoreline/Lakefront Landscaping AEP-compliant shoreline stabilization, riprap installation, and waterfront landscape design for Smith Mountain Lake properties.
• Landscape Lighting Custom LED low-voltage outdoor lighting design and installation including path lights, uplights, step lights, and accent fixtures for safety and ambiance.
• Irrigation Services Irrigation system installation and management including spring startup, seasonal adjustments, and repairs by certified irrigation specialists.

Quantifiable outcome

• 25+ years of continuous operation and growth in Central Virginia landscape market
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Blue Ribbon OutdoorminorStrategic or Co-development Partner · 1 September 2025Hosted peers from Blue Ribbon Outdoor of Rogers, Arkansas for a week of collaboration and process shadowing. Represents industry peer learning and best practice exchange within the green industry.
• Aspire SoftwarecoreTechnology or Integration · 1 September 2025President Mark Maslow attended Aspire's national user conference (Ignite 2025), connecting with industry professionals and learning new ways to optimize project tracking, reporting, and client communication using Aspire platform.
• Bartlett Tree ExpertsminorStrategic or Co-development Partner · 1 January 2025Construction Manager Matt attended Client Days at Bartlett's Research Laboratories in Charlotte, NC, gaining insights into plant health care, soil science, and modern arboriculture practices.
• Saunders Brothers NurseryminorStrategic or Co-development Partner · 1 January 2025Sales team members Steven and Thacher visited this Piney River grower to explore new plant varieties and pest management insights, bringing fresh ideas from the field to client projects.
• Smith Mountain Lake Charity Home TourcoreGTM or Marketing Partner · 1 January 2025Gold Sponsor of the annual event benefiting The Agape Center SML. Team members Annabelle, Ashby, and Meghan showcased The James Home property, a lakefront landscape featured on the tour.
• St. Jude Children's Research HospitalminorGTM or Marketing Partner · 1 January 2025Crews volunteered in the 2025 St. Jude Dream Home build in Lynchburg, helping raise over $5.5 million for families facing childhood cancer.
• Rivermont SchoolsminorGTM or Marketing Partner · 1 January 2025Landscape Account Manager Annabelle attended ribbon cutting for new Leesville campus, a client project providing inclusive outdoor environments for students with unique learning needs.
• Centra FoundationminorGTM or Marketing Partner · 1 January 2025Leadership and sales team members attended and sponsored the Centra Celebration Gala supporting Centra's mission to advance health, hope, and healing across Central Virginia.
• Lynchburg Regional Business AllianceminorGTM or Marketing Partner · 1 January 2025Sponsored hole at Briefcase Open Golf Classic at Boonsboro Country Club, supporting the Alliance's Foundation and its education and workforce development programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Blue Ribbon Outdoor: Mid-sized design-build landscape firm based in Rogers, Arkansas. SLG hosted their team for process shadowing in 2025, indicating directly comparable scale, service mix (design/build/maintenance), and operating model.

Regional players

• Ruppert Landscape: Mid-Atlantic-headquartered full-service landscape management and installation firm serving commercial and residential clients. Larger scale than SLG but comparable in service breadth (design, build, maintenance) and customer types.
• Yellowstone Landscape: Multi-branch commercial and residential landscape services provider with strong mid-Atlantic and Southeast presence. Comparable full-service offering including hardscape, maintenance, and irrigation.
• Level Green Landscaping: Mid-Atlantic commercial and residential landscape services firm offering design/build and maintenance. Comparable scale and geographic overlap in Virginia/Mid-Atlantic markets.

Broad incumbents

• BrightView Landscapes: Largest U.S. commercial landscaping services company with full design, build, and maintenance capabilities. Overlaps with SLG in maintenance and commercial segments though primarily focused on enterprise-scale clients.
• Davey Tree Expert Co. National residential and commercial tree care and landscape services provider. Overlaps with SLG in residential landscape maintenance, irrigation, and arboriculture services.
• SavATree: National provider of tree, shrub, and lawn care services with design/installation offerings. Comparable to SLG's residential lawn and tree maintenance segment, though broader geographically.

Others

• Bartlett Tree Experts: National tree care and consulting firm. SLG's strategic partner (Bartlett hosted SLG's Construction Manager at their labs). Comparable in arboriculture expertise and residential/commercial client overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@southernlandscapegroupinc.9087
• Facebookfacebook.com/southernlandscapegroup
• LinkedInlinkedin.com/company/southernlandscapegroup
• Instagraminstagram.com/southernlandscapegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Landscape Group