Wildlife Rescue Association of British Columbia

What Wildlife Rescue Association of British Columbia does

Wildlife Rescue Association of British Columbia is a registered BC charitable society (#131373490RR0001) and Western Canada's busiest wildlife rehabilitation centre, founded in 1979 and headquartered at 5216 Glencarin Drive in Burnaby, BC. The organization provides medical care, rehabilitation, and pre-release conditioning for approximately 5,000 injured, sick, and orphaned animals annually across more than 130 species of birds, bats, reptiles, and amphibians. Its core operations integrate a 24/7 Support Centre (handling over 50,000 public requests per year), an on-site wildlife hospital, a volunteer-driven rescue and transport network (200+ active volunteers driving 45,000 km annually), and a public education and outreach program reaching 37,000+ social media followers.

The organization's underlying technology stack is standard nonprofit operational infrastructure rather than a proprietary platform: donation processing via Fundraise Up (PCI Level 1), CanadaHelps, and PayPal; volunteer management through Better Impact; website analytics via Google Analytics; and form protection via reCAPTCHA. No public API, mobile application, or AI/ML capability is offered. Distribution is direct to the public through a web-based emergency reporting form, phone helpline, on-site drop-off, and community partnership events.

The revenue model is diversified across individual donations (up to 85% of operating budget), three-tier corporate sponsorships ($5K–$25K), society memberships ($35–$350), symbolic animal adoptions ($35–$110), legacy gift planning, and securities donations. Services are delivered free of charge to the public, with a stated care cost of approximately $533 per wild patient. The organization is governed by a volunteer Board of Directors and managed by Co-Executive Directors, with no parent company or venture capital backing.

Name

Wildlife Rescue Association of British Columbia

Legal name

Wildlife Rescue Association of British Columbia

Website

https://wildliferescue.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildlife Rescue Association of BC operates Western Canada's busiest wildlife rehabilitation centre, providing medical care, rescue/transport, and public education for approximately 5,000 injured birds, bats, reptiles, and amphibians annually across British Columbia since 1979.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Rescue, Transport & Emergency Animal Response (BPAGAIAB), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Wildlife rehabilitation services
• Animal rescue and care
• Wildlife hospital care
• Volunteer wildlife programs
• Wildlife education outreach

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Primary revenue source; up to 85% of operating budget comes from donations from individuals. Accepts one-time gifts and monthly recurring donations (Freedom Partners program).
2. Corporate Sponsorships: Three-tier sponsorship program: Heron ($25,000), Hummingbird ($15,000), Chickadee ($5,000). Includes website recognition, on-site presentations, custom social media posts, enclosure recognition, special events, and exclusive patient release invitations.
3. Membership Fees: Society membership with three tiers: Individual ($35/year), Family ($70/year), Business ($350/year). Members participate in governance and AGM.
4. Symbolic Animal Adoptions: Fur & Feathers symbolic adoption program offering species-specific adoptions including Anna's Hummingbird ($65), Great Blue Heron ($100), Northern Saw-whet Owl ($95), Bat ($35), Northern Flicker ($110), Pileated Woodpecker ($75), Killdeer ($35), Bufflehead ($50), American Robin ($35). Includes certificate, species card, and tax receipt.
5. Legacy Gifts and Gift Planning: Bequests through wills, life insurance policies, registered accounts (TFSAs, RRSPs, RRIFs), publicly listed securities, living trusts, charitable gift annuities, and real estate donations.
6. Securities Donations: Donation of publicly traded securities (stocks, bonds, mutual funds) with immediate tax benefits. No capital gains tax on accumulated securities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wildlife Rescue Association of BC provides medical rehabilitation, temporary refuge, and safe release services for injured, sick, and orphaned birds, bats, reptiles, and amphibians affected by human activity. The organization operates a wildlife hospital, a 24/7 Support Centre helpline, and rescue/transport operations serving over 5,000 animals and fielding 50,000+ public requests annually across British Columbia.

Product overview

Wildlife Rescue Association of BC operates as a wildlife rehabilitation charity offering an integrated suite of services centered on its core wildlife rehabilitation centre, support centre helpline, and rescue/transport operations. The organization provides approximately 5,000 animals annually with medical care through its hospital facility. Supplementary programs include education and outreach services, various donation mechanisms (monthly giving, symbolic adoption, legacy gifts, securities donations), and partnership programs (corporate sponsorships, community partnerships, society membership). The organization's digital presence includes an emergency reporting web form, volunteer management via Better Impact, and payment processing through Fundraise Up, CanadaHelps, and PayPal. The overall portfolio functions as a unified charitable operation rather than a modular platform, with donations and partnerships directly funding wildlife rehabilitation activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildlife Rehabilitation Centre One of Western Canada's busiest wildlife rehabilitation facilities providing critical medical interventions, hand-rearing of orphaned wildlife, and pre-release conditioning for approximately 5,000 patients annually across 130+ species including birds, bats, reptiles, and amphibians.
• Support Centre (Helpline) First point of contact for wildlife emergencies, providing guidance to the public, coordinating rescue activities, intake of new patients, and facilitating education on urban wildlife conflict situations. Handles over 50,000 helpline interactions annually.
• Rescue, Transport & Release

Quantifiable outcome

• ~5,000 animals rehabilitated annually
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Three partnerships are on record, tiered featured.

• Vancouver Avian Research Centre (VARC)featuredStrategic or Co-development PartnerWildlife Rescue and VARC have been working collaboratively for years to promote avian conservation and education initiatives. VARC's informative workshops and bird walks have been invaluable to staff, volunteers, and supporters of Wildlife Rescue. The partnership helps broaden reach and promote shared values of conservation and education.
• Acuitas TherapeuticsfeaturedGTM or Marketing PartnerCorporate sponsor helping Wildlife Rescue elevate public education and awareness around urban wildlife. This partnership promotes human-wildlife coexistence and fosters deeper understanding of wild animals' challenges in British Columbia. Aligns with Acuitas' values of sustainability and creating positive impact on communities.
• StantecfeaturedGTM or Marketing PartnerCorporate sponsor helping provide life-saving care to thousands of injured and orphaned animals each year. Contributes to long-term health of BC's diverse ecosystems and helps communities better understand and protect wildlife.

Scale indicators12 records

Recent moves12 records

Expansion highlights3 records

Direct peers

• Calgary Wildlife Rehabilitation Society: Western Canadian wildlife rehab centre providing medical care and rehabilitation for injured and orphaned wildlife in Alberta. Comparable in mission, species scope, volunteer-driven operations, and donor-funded model.
• Toronto Wildlife Centre: A charitable wildlife rehabilitation centre serving the Greater Toronto Area. Directly comparable as a Canadian urban wildlife hospital treating similar species (birds, mammals, reptiles) with a volunteer-supported, donation-funded model.

Broad incumbents

• BC SPCA: Larger, established BC animal welfare charity with broader domestic animal scope. Comparable as a BC-based nonprofit animal welfare organization with donor-supported operations, but specializes in companion animals rather than wildlife.
• Nature Conservancy of Canada: Canada's largest private land conservation organization. Comparable as a Canadian nonprofit working on wildlife habitat and conservation, but operates via land acquisition and stewardship rather than direct rehabilitation.
• Wildlife Preservation Canada: National Canadian conservation charity focused on species-at-risk recovery. Comparable as a wildlife-focused nonprofit operating in Canada, but emphasizes field conservation and breeding programs rather than rehabilitation.

Regional players

• Okanagan Wildlife Centre: BC-based wildlife rehabilitation facility serving the Okanagan region. Comparable in species scope and donation-funded model, but operates in a different BC geography without overlapping service territory.
• Pacific Wildlife Care: Wildlife rehabilitation center in California's Central Coast region. Comparable in rehabilitation mission, species scope, and volunteer model, but operates in a different geography (US West Coast).
• Wildlife Rescue Association of Calgary (Calgary Wildlife): Peer wildlife rehabilitation organization in Alberta offering similar admit-treat-release services with a comparable volunteer and donor model, operating in a different provincial market.

Others

• International Wildlife Rehabilitation Council: Industry body providing training, certification, and best-practice standards for wildlife rehabilitators. Comparable as an adjacent ecosystem participant supporting the same professional wildlife rehabilitation field.
• Vancouver Avian Research Centre: Existing WRA community partner focused on bird research and conservation education in Greater Vancouver. Directly comparable in avian education mission and works collaboratively with Wildlife Rescue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXlOCC53ZsxiE0JPGfAajSQ
• Facebookfacebook.com/WildlifeRescue
• LinkedInlinkedin.com/company/wildlife-rescue-association-of-bc
• Instagraminstagram.com/wildliferescuebc
• Xx.com/WRAofBC

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Rescue Association of British Columbia