Mühlemann & Popp Online Media

What Mühlemann & Popp Online Media does

Mühlemann & Popp Online Media (legal entity: mühlemann+popp AG) is a Zurich-based digital transformation and AI consultancy founded in 2010 by Silvan Mühlemann (CTO) and Markus Popp (CEO). The firm delivers end-to-end services — strategy, design, custom software development, AI and automation, and legacy modernization — to enterprise and mid-market clients in healthcare, finance, insurance, industrial, and legal sectors across the DACH region. A nearshore engineering hub in Warsaw, Poland provides cost-efficient delivery under Swiss project leadership, and the firm supports flexible engagement models including managed projects, dedicated teams, and team augmentation.

The firm's core proprietary technology is the m+p AI Hub (marketed as Business AI), a RAG-based, multi-modal (text and image) AI knowledge platform deployable on-premise or on Swiss cloud infrastructure, alongside the OpenClaw agentic AI platform for autonomous task execution across browsers, Slack, and CRM/ERP systems. Its portfolio of co-ventures — most notably HeyEla AI (Switzerland's first AI Governance Platform) and Variosystems Intelligence (AI-powered supply chain management) — extends the business beyond pure professional services into equity-linked product development. Revenue mechanics span project-based and time-and-materials services, subscription-based AI platform licensing, and equity participation through co-founding, with contract cadences ranging from monthly project billing to annual platform subscriptions; pricing is not publicly disclosed.

Name

Mühlemann & Popp Online Media

Legal name

mühlemann+popp AG

Website

https://muehlemann-popp.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mühlemann & Popp is a Zurich-based digital transformation and AI consultancy founded in 2010, serving enterprise and mid-market clients in healthcare, finance, insurance, and industry across the DACH region through custom software, AI platforms, and a co-venture investment model.

Ownership category

akta.pro rank

Product category

IT Consulting & Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Software Engineering & Application Modernization (BPAHAEAD)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Data, Analytics & AI Consulting (BPAHAEAF), Data, Analytics & AI Consulting (BPAHACAI)

Keywords

• Custom software development
• AI automation consulting
• Digital transformation services
• Legacy software modernization
• Enterprise software engineering

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Software Development: Bespoke software development services including custom applications, API integrations, and platform builds. Delivered via dedicated teams or managed projects.
2. AI & Automation Consulting: AI strategy, implementation, and agentic workflow design. Includes AI governance platforms, intelligent document processing, and business process automation.
3. Software Modernization: Legacy system renewal and modernization services, helping companies upgrade from outdated technology stacks.
4. AI Platform Licensing (m+p AI Hub): Deployment of the proprietary AI Hub platform to enterprise clients with on-premise or cloud infrastructure in Switzerland. Fast integration of individual AI agents.
5. Team Augmentation & Dedicated Teams: Flexible staffing models providing embedded team members or dedicated development squads for client projects.
6. Co-Founding & Investment: Equity participation through co-founding ventures like HeyEla AI. Development and investment partnerships where m+p contributes technical expertise in exchange for ownership stakes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mühlemann & Popp is a Swiss digital transformation partner that delivers end-to-end services in strategy, design, custom software development, AI & automation, and legacy modernization. The company combines Swiss-based consulting with nearshore development teams in Eastern Europe and also operates a proprietary AI platform (Business AI / m+p AI Hub) that enables enterprises to deploy generative AI on secure Swiss infrastructure.

Product overview

m+p (mühlemann+popp) operates as a digital transformation partner offering a combination of proprietary products and professional services. The core proprietary product is the Business AI (m+p AI Hub) intelligent knowledge platform featuring RAG-based knowledge retrieval, multi-modal AI capabilities, and secure Swiss deployment. Complementing this are customer co-creations like HeyEla AI (Switzerland's first AI Governance Platform) and Variosystems Intelligence (AI-powered supply chain management). The services portfolio includes Custom Software Development, AI Agents & Automation, Modernization, Managed Projects, Team Augmentation, Dedicated Teams, Product & UX/UI Design, and strategic consulting services (AI & Data Strategy, Technology & Innovation Advisory, Product & Business Model Development, UX Audit). The company also offers Co-Founding and Development & Investment services, having co-created companies like HeyEla as active investors and co-founders.

Differentiator

Problem solved

Functional benefit

Products and services

• Business AI (m+p AI Hub) Proprietary intelligent knowledge platform that enables enterprises to deploy generative AI with secure data storage in Switzerland. Provides a chat interface, RAG-based knowledge retrieval from internal data, controlled web connectivity, and multi-modal capabilities for text and images. Targets enterprise clients requiring secure AI integration.
• Custom Software Development Develops customized software and seamlessly integrates it with existing standard software systems. Covers end-to-end digital product delivery for enterprise and mid-market clients.
• AI Agents & Automation Designs modern workflows using AI as a cognitive link, including 'Agentic Workflows' that autonomously manage intermediate steps within defined guardrails. Simplifies work processes through automation, AI, and machine learning.
• Software Modernization Advises and supports companies in renewing legacy software to increase efficiency and extend system lifecycles. Helps clients upgrade outdated technology stacks.
• Managed Projects Full project delivery service covering the complete lifecycle from requirements analysis to final roll-out and ongoing support. Delivered with fixed scope and budget.
• Team Augmentation Flexible staffing model allowing clients to augment their existing teams with m+p experts on a per-developer rate basis.
• Dedicated Teams Provides complete dedicated development teams for project execution, complementing or replacing in-house IT capabilities.
• Product & UX/UI Design Design services for digital products covering user experience, interface design, and web design.
• AI & Data Strategy Consulting service to help organizations develop and implement AI and data strategies aligned with business objectives.
• Technology & Innovation Advisory Advisory consulting for technology decisions and innovation initiatives.
• Product & Business Model Development Consulting to develop and validate product ideas and business models.
• UX Audit Evaluation of existing user experience to identify improvement opportunities.
• Co-Founding & Development Investment Investment and co-founding service where m+p acts as active co-creator and co-investor from day one, contributing technical expertise in exchange for equity stakes in ventures such as HeyEla AI.

Quantifiable outcome

• 15+ years operating in digital transformation with successful client outcomes across multiple verticals
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Hint AGcoreStrategic or Co-development PartnerJoint development of customized AI Hub solution for Hint AG, a medical IT company. M+p developed intelligent agents that automatically choose between internal knowledge searches and external search options, fully integrated into Hint AG's existing IT and SSO environment.
• HeyEla AIcoreStrategic or Co-development PartnerCo-founded company where m+p serves as active co-creator and co-investor. M+p provided AI governance expertise, secure Swiss cloud infrastructure, and strategic network access to boards of directors. HeyEla became Switzerland's first AI Governance Platform.
• SobradocoreStrategic or Co-development PartnerLong-term partnership developing and maintaining Sobrado, Switzerland's leading insurance broker transaction platform. M+p provides ongoing development, AI integration, and technical leadership for the platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/muehlemann-popp
• LinkedInlinkedin.com/company/muehlemann-popp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mühlemann & Popp Online Media