CPM

What CPM does

CPM International is a privately held international sales outsourcing and customer experience agency founded in 1974, headquartered in London with multi-market operations across the UK, Ireland, France, Italy, the Netherlands, and Benelux, and 501-1,000 employees. The company deploys branded field sales teams, merchandising staff, auditors, and customer experience representatives on behalf of enterprise clients in Food & Beverage, Technology, Luxury, Automotive, Financial Services, and adjacent sectors. Its named client base includes Mars, HP, Microsoft, PepsiCo, Diageo, Samsung, Google, Britvic, Bel Group, Coty, Chanel, Amex, and approximately 20 additional global brands, with several engagements exceeding two decades in tenure.

CPM operates through an integrated service portfolio comprising eight core offerings: Sales, Digital Sales, Merchandising, Auditing & Compliance, Customer Support, Sampling/Demos/Active Selling, Experiential, and Data Science. The "Liquid Approach" methodology underpins delivery by combining strategic planning, data science, and technology to flexibly deploy resources across physical, virtual, and digital touchpoints. The proprietary *shopt digital platform extends the offering into traditional trade retailer engagement. Internal field teams are monitored through tools such as Viva Engage, supporting daily execution and reporting across retail environments.

Revenue is generated through B2B professional services contracts with enterprise brands. Pricing is quote-based and customized to scope, deployed resource count, geographic coverage, and contract terms, and is not publicly disclosed. The go-to-market model is direct enterprise sales via dedicated account management and field deployment teams. The company markets itself primarily through content marketing (blog, case studies), social media presence on LinkedIn, Facebook, Twitter/X, and Instagram, and a "Let's Talk" consultation channel. There is no publicly disclosed information regarding ownership structure, funding history, M&A activity, or financial performance.

Name

CPM

Legal name

CPM International

Website

https://fr.cpm-int.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CPM International is a privately held international sales outsourcing and customer experience agency founded in 1974, deploying field sales, merchandising, and brand activation teams on behalf of enterprise clients across Food & Beverage, Technology, Luxury, and other sectors in multiple European and global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Outsourcing Services: Revenue generated through providing outsourced sales teams and field sales representatives to brands. Services include sales execution, merchandising, auditing, customer support, and experiential marketing delivered by CPM's deployed teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

CPM is an international sales outsourcing and customer experience agency that deploys trained field ambassadors and dedicated account teams to help brands acquire customers, grow sales and distribution, and retain customers. Its services span field sales, digital sales, merchandising, auditing and compliance, customer support, sampling/demos/active selling, experiential marketing, and data science, all unified by the Liquid Approach methodology that integrates physical, virtual and digital touchpoints across multiple markets.

Product overview

CPM is an international sales outsourcing and customer experience agency operating as a single integrated platform rather than a modular software product. The company's offering is built around its 'Liquid Approach' methodology, which unifies physical, virtual, and digital customer touchpoints across multiple markets and channels. The core service portfolio comprises eight integrated solutions: Sales, Digital Sales, Merchandising, Auditing & Compliance, Customer Support, Sampling/Demos/Active Selling, Experiential, and Data Science. These services work together to help brands inspire customers to try, buy, and love their products throughout the customer journey, with CPM deploying field agents and managing the complete customer activation lifecycle on behalf of client brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales (Field Sales) Field sales services that connect CPM's deployed teams with customers across physical touchpoints to maximise brand awareness and product availability, driving customer conversion and rate of sale for enterprise brand clients.
• Digital Sales Digital sales capabilities that leverage strategic planning, data science and technology to deploy resources across virtual and digital channels to maximise client results, complementing CPM's physical field sales.
• Merchandising In-store merchandising services delivered via nationwide field agent networks that ensure product visibility and placement across retail environments for brand clients.
• Auditing & Compliance Compliance monitoring and auditing services that track retail execution standards and brand guidelines across stores, with reporting capabilities to identify issues and ensure adherence for brand clients.
• Customer Support Customer experience and support services delivered across multiple channels, focusing on retention and advocacy through quality interactions for brand clients.
• Sampling, Demos, Active Selling Product sampling, demonstration and active selling services that drive customer trial and initial purchase through face-to-face engagement with consumers in retail and event environments.
• Experiential Experiential marketing activations that create memorable brand experiences to drive customer engagement and brand love for enterprise clients.
• Data Science Data analytics and science capabilities that inform resource deployment and strategy using advanced analytics and technology to maximise client returns.

Quantifiable outcome

• ASDA compliance improvement from 60% to high 90s through partnership collaboration
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• *shoptcoreTechnology or Integration*shopt is CPM's digital partner platform for traditional trade engagement. The platform enables category advice, exceptional and consistent user experience, and direct retailer engagement. CPM and *shopt collaborate on bold ideas, shared purpose, innovation, digital excellence, and retailer-first thinking to deliver growth and trusted advisor relationships with traditional trade retailers.
• Convergence Point Media (CPM)minorOthersCalcium+Company highlighted its existing partnership with Convergence Point Media (CPM) as part of its strategic consulting capabilities, indicating a B2B marketing/advertising partnership with a separate entity sharing the CPM name.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Advantage Solutions: Publicly listed sales and marketing agency providing outsourced field sales, merchandising, and category management to CPG and consumer brands across North America. Most direct analog to CPM's outsourced field-sales and merchandising business model.
• Acosta: Privately held sales and marketing agency delivering outsourced retail sales, merchandising, and category management for major consumer brands. Closely comparable to CPM in service mix, enterprise client profile, and revenue model.
• SMG (Service Management Group): Customer experience management and brand-experience agency combining CX measurement with in-location activation. Comparable to CPM's customer support, merchandising, and experiential service lines.
• Gekko Field Marketing: UK- and EMEA-based field marketing and brand-experience agency serving major consumer brands with sales, sampling, and retail activation. Closest EMEA-headquartered peer to CPM with a comparable omnichannel field offering.
• MKTG (Dentsu): Lifestyle and experiential marketing agency (part of Dentsu) that designs and executes brand activations, sampling, and field experiences. Comparable to CPM's Experiential and Sampling/Demos/Active Selling services.

Emerging players

• TCC Global: Loyalty and data-driven retail marketing specialist that helps brands activate shoppers across retail networks. Comparable to the data science and auditing/compliance portion of CPM's offering.
• The Marketing Store: Global brand activation and shopper marketing agency with field, digital, and experiential capabilities. Comparable to CPM's mixed physical/digital sales-outsourcing model.
• Relay Network: Customer engagement platform that combines data, technology, and field execution for brand activation. Comparable to the digital/data-overlay portions of CPM's Liquid Approach.
• Brierley: Customer loyalty and CRM agency serving enterprise brands with data-driven engagement programs. Comparable to CPM's customer support, data science, and brand-engagement capabilities.

Broad incumbents

• Cheil Worldwide: Large global marketing services network (Samsung-affiliated) offering retail, experiential, and digital activation. Comparable at the capability level but broader and much larger than CPM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cpmfrance
• Facebookfacebook.com/CPMInternational
• LinkedInlinkedin.com/company/cpm-international
• Instagraminstagram.com/cpm_international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPM