X Training Equipment

What X Training Equipment does

X Training Equipment, operating commercially as Again Faster, is a US-based direct-to-consumer retailer of functional fitness equipment headquartered in Jacksonville, Florida. Founded in 2006 (per company source material, though firmographics cite 2011), the company operates from US warehouses with a stated 2-business-day fulfillment window and maintains a physical retail storefront alongside its e-commerce site at againfaster.com. The catalog spans Olympic barbells (Evolution Olympic Barbell at $219), bumper plates and bundled setups (Ignite Package), dumbbells (including the proprietary Kensui Adaptabell with no-overhang design), kettlebells, medicine balls, sandbags, squat stands and racks, benches, plyo boxes, conditioning gear (Concept2 rowers, jump ropes, GORUCK rucksacks), recovery products (saunas, red light therapy, ice therapy, mobility equipment), footwear (Flux, GORUCK, INOV8), apparel, and a supplements line (Cowboy Colostrum, Thorne Training Stack, protein, creatine, hydration).

The business model is direct-to-consumer e-commerce with one-time unit pricing; no subscription or recurring contracts are indicated. The company carries a mix of in-house designed equipment and third-party branded products, with value proposition built on in-house design and rigorous durability testing, one-on-one consultation with experienced athletes and coaches, and facility layout/design services for gym owners. Customer segments are horizontal: garage and home gym owners seeking complete setup packages, commercial gym and CrossFit box owners requiring commercial-grade durability, and functional fitness/CrossFit athletes as a secondary persona. Headcount is in the 11-50 range, the company is privately held with no disclosed funding or parent company, and there are no named enterprise customers, awards, patents, or M&A activity in the record.

Name

X Training Equipment

Legal name

Again Faster

Website

https://xtrainingequipment.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

X Training Equipment (Again Faster) is a US-based direct-to-consumer e-commerce retailer of functional fitness equipment, apparel, supplements, and recovery products serving home gym owners, commercial gym operators, and functional fitness athletes.

Ownership category

akta.pro rank

Product category

Functional Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

Keywords

• Functional fitness equipment
• Weight training gear
• Olympic barbells
• Strength training supplies
• Fitness equipment retail

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Again Faster generates revenue through direct-to-consumer sales of functional fitness equipment including barbells, weight plates, kettlebells, dumbbells, squat racks, plyo boxes, recovery equipment (saunas, red light therapy, ice therapy), conditioning equipment, apparel, footwear, and supplements. Products are sold as one-time purchases with no subscription model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

X Training Equipment (operating as Again Faster) is a direct-to-consumer retailer of functional fitness equipment, selling Olympic barbells, weight plates, dumbbells, kettlebells, squat racks, plyo boxes, conditioning equipment (rowers, bikes, jump ropes), recovery products (saunas, red light therapy, ice therapy), apparel, footwear, and supplements. The company also provides one-on-one consultation with experienced athletes and coaches, as well as facility layout and design services for gym owners.

Product overview

Again Faster is a comprehensive functional fitness equipment retailer offering a diverse portfolio of training gear across multiple categories. The core offering includes Olympic barbells (Evolution Olympic Barbell), weight plates (including bumper plates and the Ignite Package complete setup), and free weights (dumbbells, kettlebells, medicine balls, sandbags). The company provides strength equipment (squat stands, racks, benches), conditioning gear (Concept2 rowers, bikes, jump ropes, GORUCK rucksacks), and recovery products (Kineon MOVE+ Pro red light therapy, sauna, ice therapy, mobility equipment). Apparel includes footwear (Flux, GORUCK, INOV8 brands) and PRO COMPRESSION socks. The supplement line features Thorne Training Stack, Cowboy Colostrum products, protein powder, creatine, and hydration supplements. Specialized items include the Kensui Adaptabell adjustable dumbbell with no-overhang design. The company operates as an e-commerce platform selling third-party branded products alongside their own equipment, with services including gym layout consultation and facility design.

Differentiator

Problem solved

Functional benefit

Products and services

• Olympic Barbells Premium barbells including Olympic bars designed for weightlifting and functional fitness training.
• Weight Plates Bumper plates available in various weights and colors for Olympic weightlifting and training.
• Evolution Olympic Barbell Premium Olympic barbell designed for serious training, priced at $219.00.
• Ignite Package Complete lifting setup combining premium equipment into one package for garages, home gyms, and serious training.
• Dumbbells Free weight dumbbells for strength training workouts.
• Kensui Adaptabell Adjustable dumbbell with no-overhang design that eliminates awkward overhang found on traditional loadable dumbbells, delivering a natural feel and better range of motion.
• Kettlebells Cast iron kettlebells for functional strength and conditioning training.
• Squat Stands & Racks Squat stands and power racks for safe barbell training and strength work.
• Benches Weight training benches for incline, decline, and flat bench exercises.
• GORUCK Training Rucks Purpose-built rucking bags with elevated pocket designed for weight plates, extra padded straps, and multiple handles.
• Concept2 Rower Model D with PM5 Monitor Commercial-grade rowing machine with PM5 performance monitor for cardio and conditioning training.
• RPM Session4 Speed Rope High-performance speed rope for conditioning and cross-training workouts, priced at $65.00 in Steel Blue color.
• Kineon MOVE+ Pro Red light therapy device for recovery and healing, priced at $499.00 (originally $699.00).
• Thorne Training Stack: Basics Bundle Three supplements designed to support training goals, available from Thorne.
• Cowboy Colostrum Colostrum powder supplement containing bioactive compounds that support healthy immune and gut systems and promote overall well-being.
• Cowboy Colostrum Starter Kit: Vanilla Colostrum supplement starter kit in vanilla flavor, priced at $79.00.
• PRO COMPRESSION Socks Graduated compression socks designed for running, traveling, work or play to enhance performance and recovery, reduce pain and swelling, and improve circulation.
• Strength Bands Resistance bands for strength training and physical therapy, priced from $12.00 to $55.00.
• Weighted Vests Weighted training vests for adding resistance to bodyweight exercises and cardio workouts.
• Plyo Boxes Plyometric boxes for jump training and explosive power development.
• Sandbags Training sandbags for functional strength and conditioning workouts.
• Medicine Balls Weighted medicine balls for power training and rehabilitation exercises.
• Yoga Mats and Blocks Yoga mats and cork blocks for yoga practice and recovery sessions.
• Sauna Sauna units for heat therapy and recovery.
• Ice Therapy Cold therapy products for post-workout recovery and inflammation reduction.
• Red Light Therapy Red light therapy devices for recovery and healing.
• Mobility & Massage Equipment Mobility and massage equipment for recovery and flexibility training.
• Footwear Training shoes from brands including Flux, GORUCK, and INOV8, available in trainers, runners, and lifters styles.
• Bikes Stationary bikes for cardio and conditioning workouts.
• Protein Powder Protein powder supplements for post-workout recovery.
• Creatine Creatine supplements for strength and power performance.

Quantifiable outcome

• Orders ship within 2 business days

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Rogue Fitness: Rogue Fitness is the dominant direct-to-consumer manufacturer and retailer of strength and functional fitness equipment (barbells, racks, plates, rigs). It is the closest direct competitor to Again Faster, serving the same CrossFit and garage gym customer base with overlapping proprietary and third-party product lines.
• REP Fitness: REP Fitness designs and sells strength equipment, racks, and home gym packages direct to consumers in the United States. It competes head-to-head with Again Faster in the home and commercial strength equipment market with a similar DTC-led model and bundled gym packages.
• Titan Fitness: Titan Fitness is a large DTC retailer of strength and conditioning equipment offering barbells, racks, dumbbells, and accessories at value price points. It targets the same home gym and budget-conscious commercial customer base as Again Faster and competes directly on catalog overlap.
• Fringe Sport: Fringe Sport is a DTC retailer focused on functional fitness and CrossFit-style equipment, including bars, bumper plates, and accessories. It is closely comparable to Again Faster in customer targeting, product mix, and go-to-market approach.
• Bells of Steel: Bells of Steel is a DTC strength and functional fitness equipment brand offering barbells, racks, bumper plates, and conditioning gear. It competes with Again Faster for the same functional fitness and home gym customer, with a similar direct-to-consumer model and growing private-label line.
• Sorinex: Sorinex designs and manufactures commercial-grade strength and conditioning equipment, including racks, rigs, and platforms, with a strong footprint in college and pro-team facilities. It is comparable to Again Faster's commercial gym and CrossFit box owner segment, serving overlapping institutional buyers.
• PRx Performance: PRx Performance sells space-saving folding squat racks and home gym systems direct to consumers, with strong brand presence in the garage gym segment. It is a direct competitor to Again Faster for the home gym owner buyer with a more productized, design-forward approach.

Broad incumbents

• Dick's Sporting Goods: Dick's Sporting Goods is a large multi-category sporting goods retailer with a meaningful fitness equipment assortment and private label lines. It overlaps with Again Faster in the consumer fitness equipment category but at much broader scale and without Again Faster's functional fitness / CrossFit specialization.

Others

• Concept2: Concept2 manufactures the Model D indoor rower and performance monitors that Again Faster resells. While not a direct competitor, Concept2 is an ecosystem partner whose products anchor Again Faster's conditioning category and whose direct-to-consumer channel poses a substitution risk.
• GORUCK: GORUCK is a rucking-focused brand whose training rucks and footwear are sold through Again Faster's storefront. Comparable as a functional-fitness brand partner and ecosystem peer, with overlapping community and content marketing motions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/XTrainingEquipment
• Instagraminstagram.com/againfasterequipment
• Xx.com/XTrainingEquip
• LinkedInlinkedin.com/company/x-training-equipment-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X Training Equipment