Berkeley Unified School District
- Company typePrivate
- Founded-
- HeadquartersBerkeley, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Berkeley Unified School District firmographics
Firmographics- Name
- Berkeley Unified School District
- Legal name
- Cragmont PTA
- Website
- https://cragmont.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Berkeley Unified School District industry classification
Industry- Product category
- Public K-12 Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industries
- After-School Academic Support Programs (Centers & Clubs) (EDAJALAM), After-School & Extended-Day Programs (School-Run) (EDAJAJAK), K–12 Support & School Improvement Nonprofits (BPAGADAB)
Keywords
Where Berkeley Unified School District is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berkeley Unified School District business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- PTA Fundraising (Cragmont Fund): Annual fundraising campaign with suggested donation of $425 per student or $36 monthly. Funds enrichment programs, art teacher, music program, garden program, and school supplies.
- PTA Enrichment Program Fees: After-school classes including Soccer, Chess, Capoeira, Jumpin' Gymsters, 3 O'Clock Rock, Sewing, TSA Sports Fundamentals. Scholarships available based on financial need.
- Annual Auction: Annual fundraising auction event. 2023 auction raised $25,000. Features items from local merchants, vacation rentals, and community offerings.
- Read-a-Thon: Literacy fundraising event where students collect pledges based on reading minutes. Supports digital reading programs, classroom books, and Scholastic Book Fair events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cragmont Fund Suggested Donation |
| One time/ perpetual license | Pay-as-you-go | Annual Auction Early Bird Tickets |
| Subscription | Pay-as-you-go | PTA Enrichment Classes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Berkeley Unified School District product offering
Product offeringCore offering
Berkeley Unified School District delivers publicly funded K-12 education, with Cragmont Elementary School providing elementary instruction (grades K-5) along with meals, transportation, a library, and PTA-funded enrichment programming such as art, music, dance, gardening, and after-school classes (soccer, chess, capoeira, sewing). Ancillary offerings include community events, a Read-a-Thon literacy fundraiser, an annual auction, and the Cragmont Fund donation campaign supporting school enrichment staff and supplies.
Product overview
Berkeley Unified School District's Cragmont Elementary School operates primarily through its public-facing website (cragmont.org) which serves as a communication and information hub for families. The school's offerings include the PTA Enrichment Program (fee-based after-school classes including Soccer, Chess, Capoeira, and Sewing), annual fundraising initiatives (Read-a-Thon, Cragmont Fund campaigns, Annual Auction), community events (Winter Faire, Dia de los Muertos, Lunar New Year celebration, Black History Month activities), and a School Directory service. The school also facilitates volunteer opportunities and various family engagement activities through its website and PTA.
Differentiator
Problem solved
Functional benefit
Products and services
- PTA Enrichment Program Fee-based after-school classes for Cragmont Elementary students including Soccer, Chess, Capoeira, Jumpin' Gymsters, 3 O'Clock Rock, Sewing, and TSA Sports Fundamentals, with need-based scholarships available on a first-come, first-served basis.
- Annual PTA Auction Annual adults-only fundraising evening featuring food, wine, music, games, and auction items donated by local merchants, vacation rentals, and community partners; supports vital PTA programs (2023 event raised $25,000).
- Read-a-Thon School-wide literacy fundraising event where students log reading minutes from February 21-27 and collect pledges from family and friends to support digital reading programs, classroom books, and the Scholastic Book Fair.
- Cragmont Fund Annual major PTA fundraising campaign with a suggested donation of $425 per student or $36 monthly, funding enrichment programs including a full-time art teacher, music program, garden program, school supplies, and field trips.
- School Directory Service Password-protected community directory accessed via Membership Toolkit that helps Cragmont families connect and build community, with access communicated through the PTA newsletter.
- School Lunch Program Daily meal service provided to enrolled Cragmont Elementary students during school hours.
- School Transportation Transportation services for Cragmont Elementary students, contact line (510) 644-6182.
- School Library Library resources for Cragmont Elementary students and staff, accessible at cragmontlibrary.berkeley.net.
Companies that use Berkeley Unified School District
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Berkeley Unified School District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berkeley Unified School District partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Donkey & Goat WineryminorVenue host for Cragmont Elementary's Annual Auction event. Provides space for adult-only fundraising evening.
- Pegasus BookstorecoreBookstore partnership for Read-a-Thon events and book fairs. A percentage of purchases during event periods goes to Cragmont's literacy programs. Teachers read stories at the store while families shop for books to donate to classrooms.
- Zachary's PizzaminorDine-out fundraiser where 15% of pretax bill is donated to Cragmont PTA. Located at 1853 Solano Ave, Berkeley.
- Tea CollectionminorSchool Days promotion where 15% of purchases using promo code SDF20CRAGMONT is donated to Cragmont PTA and customers get 15% off.
- Benchmark PizzeriaminorDine-out fundraiser at Colusa Circle in Kensington. 20% of food and drink purchases go to Cragmont PTA.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Berkeley Unified School District competitors and assessment
Company assessmentBroad incumbents
- California State PTA: Statewide umbrella 501(c)(3) supporting PTAs across California public schools. Comparable as the institutional parent of the Cragmont PTA model and useful for benchmarking governance, compliance, and fundraising standards.
- National PTA: National 501(c)(3) umbrella organization for parent-teacher associations. Comparable as the broader institutional framework and best-practice source for the Cragmont PTA's community-engagement and fundraising model.
Emerging players
- Edible Schoolyard Project: Berkeley-based nonprofit supporting garden and food education in public schools. Comparable because Cragmont runs a PTA-funded garden program and operates within the same Berkeley public-school ecosystem and donor community.
Direct peers
- John Muir Elementary (BUSD): Public elementary in Berkeley Unified School District with a similar PTA-driven enrichment model. Directly comparable for parent-engagement and supplemental-program funding dynamics.
- Oxford Elementary School (BUSD): Sibling BUSD public elementary serving a different Berkeley neighborhood. Comparable in governance, funding mix (district + PTA), and after-school enrichment structure, providing a same-district benchmark.
- Thousand Oaks Elementary (BUSD): Public K-5 elementary within Berkeley Unified School District with an active PTA. Offers a directly comparable profile for assessing enrichment programming, fundraising scale, and community-engagement intensity.
- LeConte Elementary (BUSD): Berkeley Unified School District K-5 public elementary with active PTA fundraising. Closely comparable across enrollment scale, enrichment portfolio, and community-event cadence.
- Berkeley Arts Magnet Elementary: Another K-5 public elementary within Berkeley Unified School District, operating with the same district governance and a parallel PTA fundraising model. Directly comparable for peer-school analysis of PTA-funded enrichment programs and per-pupil fundraising capacity.
Regional players
- Berkeley Public Schools Fund: District-wide nonprofit foundation that supplements Berkeley Unified School District funding across all schools. Comparable as a complementary funding layer for Cragmont and a benchmark for district-level fundraising scale.
Others
- MOCHA (Museum of Children's Arts), Oakland: Regional children's arts education nonprofit in the East Bay. Comparable as an adjacent community-arts education provider that could partner with or compete for enrichment-program funding in the same Bay Area market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Berkeley Unified School District social profiles
Digital presenceBerkeley Unified School District financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berkeley Unified School District leadership team
Management profileNumber of profiles
Berkeley Unified School District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berkeley Unified School District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berkeley Unified School District
What does Berkeley Unified School District do?
Berkeley Unified School District delivers publicly funded K-12 education, with Cragmont Elementary School providing elementary instruction (grades K-5) along with meals, transportation, a library, and PTA-funded enrichment programming such as art, music, dance, gardening, and after-school classes (soccer, chess, capoeira, sewing). Ancillary offerings include community events, a Read-a-Thon literacy fundraiser, an annual auction, and the Cragmont Fund donation campaign supporting school enrichment staff and supplies.
Is Berkeley Unified School District a public or private company?
Berkeley Unified School District is a private company. It is classified as state government owned and is currently operating.
When was Berkeley Unified School District founded?
Berkeley Unified School District was founded in -1. It employs 1,001 to 5,000 people.
Where is Berkeley Unified School District based?
Berkeley Unified School District is headquartered in Berkeley, United States, in the North America region.
How does Berkeley Unified School District make money?
Four revenue lines are on record. PTA Fundraising (Cragmont Fund) is the primary driver. The others are PTA Enrichment Program Fees, annual Auction and read-a-Thon.
Who are Berkeley Unified School District's main competitors?
Broad incumbents on record are California State PTA and National PTA. Edible Schoolyard Project is listed as an emerging player. Direct peers are John Muir Elementary (BUSD), Oxford Elementary School (BUSD), Thousand Oaks Elementary (BUSD), LeConte Elementary (BUSD) and Berkeley Arts Magnet Elementary. Berkeley Public Schools Fund is listed as a regional player. MOCHA (Museum of Children's Arts), Oakland is listed as an others.
Does Berkeley Unified School District have an API?
No public API is recorded for Berkeley Unified School District.
What industry is Berkeley Unified School District in?
Berkeley Unified School District's product category is Public K-12 Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDAJALAM, After-School Academic Support Programs (Centers & Clubs). Its NAICS code is 611110 and its SIC code is 8200.