The Do Lectures

What The Do Lectures does

The DO Lectures is a privately held, founder-led encouragement and learning network for entrepreneurs, creators and independent thinkers, based in Cardigan, Wales, UK and operating since 2008. Co-founders David and Clare Hieatt built the company around an annual DO Wales retreat capped at 100 attendees (sold out through 2027 with a 2028 waitlist), supported by extensions into the USA and Australia, a library of 380+ free online talks that have accumulated over 150 million views, and a 24/7 streaming radio station (DO Radio) distributed via web, iOS/Android apps, YouTube and Alexa.

The commercial surface spans recurring subscriptions (Three Wins newsletter at £49/year, DO Collective and Fax Club memberships, Patreon-backed DO Radio), one-off digital purchases (online courses such as Micro Blog System at £495, Lazy Discipline at £49–£59 and brand-building at £295), live workshops (The New Rules of Attention at £300–£450, Thrive AI-agent building at £600), a small book catalogue through wholly-owned DO Book Co. (£9.99–£11.99), and event tickets. Distribution is direct-to-consumer via a Shopify storefront, with no paid advertising and reliance on organic word-of-mouth and content reach.

Technology assets include the proprietary DO Radio Mentor AI built from 200+ hours of founder conversations, an AI Visibility Framework for AI-search optimisation, and workshop content built around third-party AI tooling (OpenClaw/Claude Code/Codex). The company is self-funded, with no disclosed external investment, and operates with a headcount in the 11–50 range.

Name

The Do Lectures

Legal name

The DO Lectures

Website

https://thedolectures.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The DO Lectures is a Wales-based encouragement network that runs an annual 100-person DO Wales retreat, publishes 380+ free talks with 150M+ views, and sells courses, workshops, newsletters, books and DO Radio subscriptions to founders and independent creators.

Ownership category

akta.pro rank

Product category

Professional Development Events and Education

NAICS

Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic & Education Conference Organizers (THAHACAE)

akta.pro secondary industries

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Ideas festival events
• Online learning courses
• Founder community network
• Digital radio streaming
• Independent book publishing

Headquarters

HQ city

Cardigan

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Tickets: DO Wales annual 3-day retreat with 100 attendees. Sold out events with waitlist demand. Ticket sales plus associated revenue from the event experience including meals and accommodation options.
2. Courses and Workshops: Online courses (Micro Blog System £495, Lazy Discipline series £49-59, Brand Building £295) and in-person workshops (The New Rules of Attention £450, Thrive £600). Revenue from course enrollments and workshop tickets.
3. Book Sales: DO Book Company publishes practical wisdom books (DO Curate £11.99, DO Scale £9.99, DO Purpose £11.99, DO Hope £9.99, DO Blue £11.99, DO Loss £10.99, DO Open £9.99). One-time purchase model.
4. Newsletter Subscriptions: Three Wins weekly newsletter subscription at £49 annually. Rethinks time, money and mojo in three minutes or less. Sent every Sunday.
5. DO Radio Community Support: Patreon-based community support for DO Radio station. Addresses 'Hungry Gap' period before sponsors join. Community-funded radio for founders and makers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The DO Lectures operates an encouragement network for founders and creative underdogs built around an annual residential ideas festival (DO Wales), a 24/7 online radio station (DO Radio), paid newsletters, on-demand courses, in-person workshops, self-published books, and paid community memberships. Offerings are sold direct-to-consumer through thedolectures.com, with free video talks (400+) serving as the primary acquisition channel.

Product overview

The DO Lectures is an encouragement network for founders, creators, and independent thinkers offering a platform-plus-events model. The core offering consists of free video talks (400+) from annual DO Wales events, supplemented by DO Radio (a 24/7 online radio station with 8 shows), and Two newsletters (Three Wins weekly email and The Chicken Shed weekly roundup). The company also sells books (DO Curate, DO Purpose, DO Hope, DO Blue, DO Open, DO Loss), online courses (Micro Blog System, Lazy Discipline series, brand building courses), and in-person workshops (The New Rules of Attention, Thrive on AI agents). Additional offerings include community memberships (DO Collective, Fax Club). The portfolio is unified by a mission to inspire action and help people 'go from where they are now to where they want to be.'

Differentiator

Problem solved

Functional benefit

Brands

• The DO Book Co. Publishing company sharing practical wisdom from DO Lectures speakers through books.
• DO Radio
• Three Wins
• The Chicken Shed
• DO Collective
• Fax Club
• DO Scale
• DO Purpose
• DO Hope
• DO Blue
• DO Loss
• DO Open
• DO Curate

Products and services

• DO Wales Annual three-day residential retreat held at DO Farm in Cardigan, west Wales, capped at 100 attendees. Features 16 inspiring talks from world-class speakers on environment, technology, business, wellbeing, and creativity, plus meals and accommodation. Sold out with waitlist for 2028.
• DO Radio 24/7 online radio station with 8 thought-provoking shows broadcast continuously for founders, makers, and change-makers. Accessible via web player, iOS/Android mobile apps, YouTube, and Alexa voice. Community-supported via Patreon.
• Three Wins Newsletter Weekly Sunday newsletter from David Hieatt offering espresso-sized ideas on rethinking time, money, and mojo in three minutes or less. Annual subscription at £49 per year.
• The Chicken Shed Newsletter Free weekly roundup newsletter providing optimism, insights, and grit for founders and creative professionals from the DO community.
• Online Courses On-demand courses for founders including Micro Blog System (8-week, £495), Lazy Discipline AI prompt series (£49-£59), and How to Build a Great Brand With Very Little Money (5+ hours, £295). Delivered via the DO Lectures learning platform.
• Thrive Workshop One-day in-person AI workshop at DO Farm on 25 July 2026, capped at 60 seats. Participants design, build, and deploy their first AI agent using OpenClaw/Claude Code/Codex under hands-on guidance from industry experts. £600 includes meals; pay-in-3 installment option available.
• The New Rules of Attention Workshop One-day in-person workshop in London on 17 July 2026 teaching founders the AI Visibility Framework: structured content, fresh signals, and reputation optimization to become visible to AI recommendation systems. £450 full price, £300 earlybird.
• DO Curate (Book) Paperback book by Clare Hieatt priced at £11.99, sharing insights on creating small, magical events and gatherings based on a decade of curating DO Lectures.
• DO Collective Membership Paid community membership for founders who dream big and do even bigger, providing ongoing support and connection beyond the annual DO Wales event.
• Fax Club Membership Paid community membership for people who think differently. Currently sold out with limited availability.

Quantifiable outcome

• AI referral traffic converts at 4.4x higher rate than traditional search (8-9% vs ~2%)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Parc Y Pratt Farm (DO Farm)coreOthers · 25 July 2026DO Lectures operates from an old dairy farm (Parc Y Pratt Farm) in Cardigan, Wales. Hosts DO Wales annual events and Thrive AI workshops. Venue provides unique retreat atmosphere with accommodation, meals, and rustic setting.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Summit Series: Curated, high-end events and community for founders and creators. Comparable to DO Lectures in serving the founder/creative niche with premium ticketed experiences and a tightly curated attendee experience.
• Mindvalley: Personal-growth and entrepreneurship education platform with online courses, events, and a global community. Comparable to DO Lectures in offering courses + community + live events to the same founder/self-improvement audience, though at a much larger scale.
• Smart Passive Income (Pat Flynn): Founder-led online education business selling courses, podcasts, and community memberships to entrepreneurs. Comparable to DO Lectures in the creator-led, multi-product education model targeting solo founders.
• World Domination Summit: Annual small-format inspirational conference for creatives and unconventional thinkers founded by Chris Guillebeau. Closely comparable to DO Lectures in intimate attendee cap (~500), community-first ethos, and founder-led storytelling.
• Marie Forleo (B-School): Founder-led online education brand selling courses to entrepreneurs and creatives. Highly comparable to DO Lectures in the personal-brand-anchored course business targeting the same founder/maker persona.

Regional players

• Ideo U: Learning platform from design firm IDEO offering courses on creative leadership and innovation. Comparable in offering structured learning experiences to creative professionals and founders, though more corporate/B2B in orientation.

Broad incumbents

• MasterClass: Premium subscription learning platform featuring creator-led video courses from world-class practitioners. Comparable to DO Lectures in the model of monetizing curated expertise from inspiring practitioners, though at much larger scale and broader topic coverage.
• TED: Iconic ideas-conference and free online talk platform. Comparable to DO Lectures in the talk-format content distribution model and the curation of world-class speakers sharing ideas that change how people think and act.
• Skillshare: Online learning community for creative and entrepreneurial skills with a subscription model. Comparable in selling video courses for the creator/founder audience, though with a much broader course catalog and lower price point.

Emerging players

• Acquired Podcast: Long-form founder/tech podcast with a passionate listener community and premium membership tier. Comparable to DO Radio in being a free audio-first brand that has built a paying community around deep founder content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DOLectures
• LinkedInlinkedin.com/company/thedolectures
• Xx.com/theDoLectures
• Facebookfacebook.com/thedolectures

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Do Lectures