The Do Lectures
The DO Lectures is a Wales-based encouragement network that runs an annual 100-person DO Wales retreat, publishes 380+ free talks with 150M+ views, and sells courses, workshops, newsletters, books and DO Radio subscriptions to founders and independent creators.
- Company typePrivate
- Founded2008
- HeadquartersCardigan, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Do Lectures does
The DO Lectures is a privately held, founder-led encouragement and learning network for entrepreneurs, creators and independent thinkers, based in Cardigan, Wales, UK and operating since 2008. Co-founders David and Clare Hieatt built the company around an annual DO Wales retreat capped at 100 attendees (sold out through 2027 with a 2028 waitlist), supported by extensions into the USA and Australia, a library of 380+ free online talks that have accumulated over 150 million views, and a 24/7 streaming radio station (DO Radio) distributed via web, iOS/Android apps, YouTube and Alexa.
The commercial surface spans recurring subscriptions (Three Wins newsletter at £49/year, DO Collective and Fax Club memberships, Patreon-backed DO Radio), one-off digital purchases (online courses such as Micro Blog System at £495, Lazy Discipline at £49–£59 and brand-building at £295), live workshops (The New Rules of Attention at £300–£450, Thrive AI-agent building at £600), a small book catalogue through wholly-owned DO Book Co. (£9.99–£11.99), and event tickets. Distribution is direct-to-consumer via a Shopify storefront, with no paid advertising and reliance on organic word-of-mouth and content reach.
Technology assets include the proprietary DO Radio Mentor AI built from 200+ hours of founder conversations, an AI Visibility Framework for AI-search optimisation, and workshop content built around third-party AI tooling (OpenClaw/Claude Code/Codex). The company is self-funded, with no disclosed external investment, and operates with a headcount in the 11–50 range.
The Do Lectures firmographics
Firmographics- Name
- The Do Lectures
- Legal name
- The DO Lectures
- Website
- https://thedolectures.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The DO Lectures is a Wales-based encouragement network that runs an annual 100-person DO Wales retreat, publishes 380+ free talks with 150M+ views, and sells courses, workshops, newsletters, books and DO Radio subscriptions to founders and independent creators.
- Ownership category
- akta.pro rank
The Do Lectures industry classification
Industry- Product category
- Professional Development Events and Education
- NAICS
- Educational Services (611), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic & Education Conference Organizers (THAHACAE)
- akta.pro secondary industries
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where The Do Lectures is headquartered
LocationHeadquarters
- HQ city
- Cardigan
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Do Lectures business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Event Tickets: DO Wales annual 3-day retreat with 100 attendees. Sold out events with waitlist demand. Ticket sales plus associated revenue from the event experience including meals and accommodation options.
- Courses and Workshops: Online courses (Micro Blog System £495, Lazy Discipline series £49-59, Brand Building £295) and in-person workshops (The New Rules of Attention £450, Thrive £600). Revenue from course enrollments and workshop tickets.
- Book Sales: DO Book Company publishes practical wisdom books (DO Curate £11.99, DO Scale £9.99, DO Purpose £11.99, DO Hope £9.99, DO Blue £11.99, DO Loss £10.99, DO Open £9.99). One-time purchase model.
- Newsletter Subscriptions: Three Wins weekly newsletter subscription at £49 annually. Rethinks time, money and mojo in three minutes or less. Sent every Sunday.
- DO Radio Community Support: Patreon-based community support for DO Radio station. Addresses 'Hungry Gap' period before sponsors join. Community-funded radio for founders and makers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Three Wins Newsletter Annual Subscription |
| Subscription | Pay-as-you-go | Micro Blog System Online Course |
| One time/ perpetual license | Pay-as-you-go | Lazy Discipline AI Series |
| One time/ perpetual license | Pay-as-you-go | How to Build a Great Brand With Very Little Money |
| Subscription | Pay-as-you-go | The New Rules of Attention Workshop |
| Hybrid | Pay-as-you-go | Thrive - Build Your First AI Agent |
| One time/ perpetual license | Pay-as-you-go | DO Curate Book |
| Subscription | Multi-year contract | DO Wales 2027 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Do Lectures product offering
Product offeringCore offering
The DO Lectures operates an encouragement network for founders and creative underdogs built around an annual residential ideas festival (DO Wales), a 24/7 online radio station (DO Radio), paid newsletters, on-demand courses, in-person workshops, self-published books, and paid community memberships. Offerings are sold direct-to-consumer through thedolectures.com, with free video talks (400+) serving as the primary acquisition channel.
Product overview
The DO Lectures is an encouragement network for founders, creators, and independent thinkers offering a platform-plus-events model. The core offering consists of free video talks (400+) from annual DO Wales events, supplemented by DO Radio (a 24/7 online radio station with 8 shows), and Two newsletters (Three Wins weekly email and The Chicken Shed weekly roundup). The company also sells books (DO Curate, DO Purpose, DO Hope, DO Blue, DO Open, DO Loss), online courses (Micro Blog System, Lazy Discipline series, brand building courses), and in-person workshops (The New Rules of Attention, Thrive on AI agents). Additional offerings include community memberships (DO Collective, Fax Club). The portfolio is unified by a mission to inspire action and help people 'go from where they are now to where they want to be.'
Differentiator
Problem solved
Functional benefit
Brands
- The DO Book Co. Publishing company sharing practical wisdom from DO Lectures speakers through books.
- DO Radio
- Three Wins
- The Chicken Shed
- DO Collective
- Fax Club
- DO Scale
- DO Purpose
- DO Hope
- DO Blue
- DO Loss
- DO Open
- DO Curate
Products and services
- DO Wales Annual three-day residential retreat held at DO Farm in Cardigan, west Wales, capped at 100 attendees. Features 16 inspiring talks from world-class speakers on environment, technology, business, wellbeing, and creativity, plus meals and accommodation. Sold out with waitlist for 2028.
- DO Radio 24/7 online radio station with 8 thought-provoking shows broadcast continuously for founders, makers, and change-makers. Accessible via web player, iOS/Android mobile apps, YouTube, and Alexa voice. Community-supported via Patreon.
- Three Wins Newsletter Weekly Sunday newsletter from David Hieatt offering espresso-sized ideas on rethinking time, money, and mojo in three minutes or less. Annual subscription at £49 per year.
- The Chicken Shed Newsletter Free weekly roundup newsletter providing optimism, insights, and grit for founders and creative professionals from the DO community.
- Online Courses On-demand courses for founders including Micro Blog System (8-week, £495), Lazy Discipline AI prompt series (£49-£59), and How to Build a Great Brand With Very Little Money (5+ hours, £295). Delivered via the DO Lectures learning platform.
- Thrive Workshop One-day in-person AI workshop at DO Farm on 25 July 2026, capped at 60 seats. Participants design, build, and deploy their first AI agent using OpenClaw/Claude Code/Codex under hands-on guidance from industry experts. £600 includes meals; pay-in-3 installment option available.
- The New Rules of Attention Workshop One-day in-person workshop in London on 17 July 2026 teaching founders the AI Visibility Framework: structured content, fresh signals, and reputation optimization to become visible to AI recommendation systems. £450 full price, £300 earlybird.
- DO Curate (Book) Paperback book by Clare Hieatt priced at £11.99, sharing insights on creating small, magical events and gatherings based on a decade of curating DO Lectures.
- DO Collective Membership Paid community membership for founders who dream big and do even bigger, providing ongoing support and connection beyond the annual DO Wales event.
- Fax Club Membership Paid community membership for people who think differently. Currently sold out with limited availability.
Quantifiable outcome
- AI referral traffic converts at 4.4x higher rate than traditional search (8-9% vs ~2%)
- +2 more outcomes
Companies that use The Do Lectures
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Do Lectures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Do Lectures partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Parc Y Pratt Farm (DO Farm)coreDO Lectures operates from an old dairy farm (Parc Y Pratt Farm) in Cardigan, Wales. Hosts DO Wales annual events and Thrive AI workshops. Venue provides unique retreat atmosphere with accommodation, meals, and rustic setting.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Do Lectures competitors and assessment
Company assessmentDirect peers
- Summit Series: Curated, high-end events and community for founders and creators. Comparable to DO Lectures in serving the founder/creative niche with premium ticketed experiences and a tightly curated attendee experience.
- Mindvalley: Personal-growth and entrepreneurship education platform with online courses, events, and a global community. Comparable to DO Lectures in offering courses + community + live events to the same founder/self-improvement audience, though at a much larger scale.
- Smart Passive Income (Pat Flynn): Founder-led online education business selling courses, podcasts, and community memberships to entrepreneurs. Comparable to DO Lectures in the creator-led, multi-product education model targeting solo founders.
- World Domination Summit: Annual small-format inspirational conference for creatives and unconventional thinkers founded by Chris Guillebeau. Closely comparable to DO Lectures in intimate attendee cap (~500), community-first ethos, and founder-led storytelling.
- Marie Forleo (B-School): Founder-led online education brand selling courses to entrepreneurs and creatives. Highly comparable to DO Lectures in the personal-brand-anchored course business targeting the same founder/maker persona.
Regional players
- Ideo U: Learning platform from design firm IDEO offering courses on creative leadership and innovation. Comparable in offering structured learning experiences to creative professionals and founders, though more corporate/B2B in orientation.
Broad incumbents
- MasterClass: Premium subscription learning platform featuring creator-led video courses from world-class practitioners. Comparable to DO Lectures in the model of monetizing curated expertise from inspiring practitioners, though at much larger scale and broader topic coverage.
- TED: Iconic ideas-conference and free online talk platform. Comparable to DO Lectures in the talk-format content distribution model and the curation of world-class speakers sharing ideas that change how people think and act.
- Skillshare: Online learning community for creative and entrepreneurial skills with a subscription model. Comparable in selling video courses for the creator/founder audience, though with a much broader course catalog and lower price point.
Emerging players
- Acquired Podcast: Long-form founder/tech podcast with a passionate listener community and premium membership tier. Comparable to DO Radio in being a free audio-first brand that has built a paying community around deep founder content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Do Lectures social profiles
Digital presenceThe Do Lectures financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Do Lectures leadership team
Management profileNumber of profiles
Profiles2 records
The Do Lectures subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Do Lectures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Do Lectures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Do Lectures
What does The Do Lectures do?
The DO Lectures operates an encouragement network for founders and creative underdogs built around an annual residential ideas festival (DO Wales), a 24/7 online radio station (DO Radio), paid newsletters, on-demand courses, in-person workshops, self-published books, and paid community memberships. Offerings are sold direct-to-consumer through thedolectures.com, with free video talks (400+) serving as the primary acquisition channel.
Is The Do Lectures a public or private company?
The Do Lectures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Do Lectures founded?
The Do Lectures was founded in 2008. It employs 11 to 50 people.
Where is The Do Lectures based?
The Do Lectures is headquartered in Cardigan, United Kingdom, in the Europe region.
How does The Do Lectures make money?
Five revenue lines are on record. Event Tickets are the primary driver. The others are courses and Workshops, book Sales, newsletter Subscriptions and DO Radio Community Support.
Who are The Do Lectures's main competitors?
Direct peers on record are Summit Series, Mindvalley, Smart Passive Income (Pat Flynn), World Domination Summit and Marie Forleo (B-School). Ideo U is listed as a regional player. Broad incumbents are MasterClass, TED and Skillshare. Acquired Podcast is listed as an emerging player.
Does The Do Lectures have an API?
No public API is recorded for The Do Lectures.
What industry is The Do Lectures in?
The Do Lectures's product category is Professional Development Events and Education. Its primary akta.pro industry code is THAHACAE, Academic & Education Conference Organizers, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 611 and its SIC code is 8200.