What Creativeman does

Creativeman Productions Co., Ltd. (株式会社クリエイティブマンプロダクション) is a privately held Japanese live event promotion and concert production company founded in 1999 and headquartered in Shibuya, Tokyo. It operates as an event organizer and promoter rather than a technology product company, with its flagship asset being the SUMMER SONIC music festival—an annual multi-day rock/pop event held in Tokyo and Osaka—and a growing secondary festival portfolio that includes LIVE AZUMA in Fukushima. Creativeman books and promotes international touring artists into Japan (Muse, Diana Ross, Wu-Tang Clan, Iron Maiden, Avenged Sevenfold, Evanescence, Steve Lacy, Lil Baby, A Perfect Circle, 5 Seconds of Summer, among others) and, through a dedicated International Shows division launched in 2016, also exports Japanese artists (BABYMETAL, ONE OK ROCK, [Alexandros], Little Glee Monster) into Taiwan, Hong Kong, Singapore, South Korea, the US, the UK, and Germany. Strategic support comes from co-promotion partnerships with the three major Japanese record labels (Sony Music Japan, Universal Music Japan, Warner Music Japan).

The company monetizes concerts primarily through ticket sales transacted via major Japanese play guides—e-stoplas (eplus), Ticket Pia, Lawson Ticket (L-tike), CN Play Guide, Rakuten Ticket, and TiCket Dive—with VIP/reserved/premium tiers ranging from ¥3,500 to ¥125,000 depending on artist, venue, and inclusions. A second revenue layer comes from two subscription membership programs: Creativeman 3A Members (¥5,000/year) and Creativeman Mobile Members (¥324/month), both granting priority access to ticket pre-sales ahead of the general public and producing recurring, predictable revenue. Marketing and demand generation rely on the official creativeman.co.jp site, email newsletter, X/Twitter and Facebook, and the SONIC RADIO program on Tokyo station interfm 89.7 (revived in October 2024 after a four-year hiatus). The company has no disclosed funding history, operates as a bootstrapped founder/management-owned entity with 11–50 employees, and is currently active with events scheduled through 2027.

Name

Creativeman

Legal name

株式会社クリエイティブマンプロダクション

Website

https://creativeman.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Creativeman Productions is a privately held Japanese concert promoter and live event producer, founded in 1999 and headquartered in Tokyo, best known for operating the SUMMER SONIC festival, importing major international touring artists into Japan, and exporting Japanese artists abroad via its International Shows division.

Ownership category

akta.pro rank

Product category

Live Event Promotion and Concert Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Performing Arts Companies (711190), Performing Arts Companies (7111)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Tour & Road Management (MPAIAGAC), Tour & Artist Management Services (HSACAHAN)

Keywords

• Live music promotion
• Concert event production
• Music festival organization
• Artist tour management
• Event ticketing services

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales Commission: Creativeman earns revenue through ticket sales for concerts and events they promote and produce. Tickets are sold through major play guides (e-stoplas, Ticket Pia, Lawson Ticket, CN Play Guide) with the company acting as event organizer and promoter.
2. 3A Members Subscription: Annual membership program priced at 5,000 yen per year offering priority ticket access for advance sales ahead of general public release.
3. Mobile Members Subscription: Monthly subscription service priced at 324 yen per month providing members with priority ticket access and exclusive event information.
4. SUMMER SONIC Festival: The company operates the SUMMER SONIC music festival, a major annual event generating revenue through ticket sales, sponsorships, and related festival activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Creativeman Productions Co., Ltd. (株式会社クリエイティブマンプロダクション) is a Japanese concert promotion and live event production company that organizes concerts and tours for international and Japanese artists, operates the SUMMER SONIC music festival, and sells tickets through authorized Japanese play guides. The company also runs the Creativeman 3A Members annual membership and Creativeman Mobile monthly subscription, which grant priority pre-sale access to tickets, and maintains an International Shows division that coordinates cross-border artist tours.

Product overview

Creativeman Productions is a Japanese entertainment company that operates primarily as a concert promoter and event organizer. The company offers a portfolio of services centered around live music events: its flagship product is the SUMMER SONIC festival (major summer music festival in Tokyo and Osaka), supplemented by individual concert and live event productions featuring both Japanese and international artists. The company provides membership services (Creativeman 3A Members and Creativeman Mobile) for priority ticket pre-sales, a ticket sales service through authorized play guides, an email newsletter service, and the SONIC RADIO media program. The International Shows division facilitates Japanese artists performing abroad and international artists performing in Japan. A refund processing service handles cancelled/postponed event ticketing. The portfolio functions as a unified live entertainment service ecosystem rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Summer Sonic: Major annual music festival organized by Creativeman Productions
• SONIC RADIO
• クリエイティブマン3A会員 (3A Members)
• クリエイティブマンモバイル (Mobile Members)

Products and services

• SUMMER SONIC Major annual summer rock and pop music festival held in Tokyo and Osaka, featuring international and Japanese headlining artists. One of Japan's largest and most prominent music festivals, generating revenue through ticket sales, sponsorships, and related festival activities. Targeted at music fans and concert-goers across Japan.
• Creativeman 3A Members (クリエティブマン3A会員) Annual membership program priced at 5,000 yen per year that provides priority ticket pre-sale access to Creativeman-promoted concerts and events before general public release. Targeted at recurring concert attendees seeking early ticket access.
• Creativeman Mobile (クリエイティブマンモバイル) Monthly mobile membership service priced at 324 yen per month that provides priority ticket pre-sale access and exclusive event information for Creativeman events via mobile platform. Targeted at mobile-first concert attendees seeking priority booking privileges.
• International Shows Coordination and promotion service for Japanese artists performing internationally and international artists performing in Japan. Handles visas, booking, tour logistics, and cross-border performance arrangements. Targeted at record labels and artist management companies seeking Japan/Asia market access.
• Concert and Event Ticket Sales Service Concert and event ticket sales service operated through authorized play guides (e-stoplas, Ticket Pia, Lawson Ticket, CN Play Guide), handling advance ticket sales, member priority pre-sales, and same-day venue box office sales for Creativeman-promoted events. Targeted at individual concert attendees across Japan.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Warner Music Japan (ワーナーミュージック・ジャパン)coreStrategic or Co-development Partner · 5 September 2025Collaboration partner for MUSE's 2025 Japan tour (SONIC OSAKA EXPO 2025). Warner Music Japan provides support for international artist events.
• Universal Music Japan (ユニバーサル ミュージック)coreStrategic or Co-development Partner · 1 April 2025Collaboration partner for Lil Baby's 2025 Japan tour. Universal Music Japan supports international hip-hop artist imports.
• e-stoplascoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for concert and event ticket sales across Japan. e-stoplas handles online ticket sales for the majority of Creativeman-promoted events.
• Ticket Pia (チケットぴあ)coreChannel Partner/ Reseller/ DistributorMajor ticketing platform for concert and event ticket sales. Ticket Pia is one of the primary play guides for Creativeman events.
• Lawson Ticket (ローソンチケット)coreChannel Partner/ Reseller/ DistributorConvenience store-based ticketing service operating through Lawson locations nationwide, providing physical ticket purchase options.
• CN Play GuideminorChannel Partner/ Reseller/ DistributorAdditional ticketing platform partner for select Creativeman events.
• SUMMER SONICflagshipStrategic or Co-development PartnerThe company's flagship annual music festival brand. SUMMER SONIC is a major two-day rock/pop festival held annually in Tokyo and Osaka, featuring international headlining acts.
• Various Japanese Record LabelscoreStrategic or Co-development PartnerCreativeman collaborates with Japanese record labels including Sony Music Japan, Universal Music Japan, and Warner Music Japan for international artist importing and Japanese artist international promotion activities.
• Sony Music Japan International (ソニー・ミュージックジャパンインターナショナル)coreStrategic or Co-development PartnerCollaboration partner for GAEREA's 2026 Japan tour. Sony Music Japan International provides support for international metal artist imports.
• Sony Music Labels (ソニー・ミュージックレーベルズ)coreStrategic or Co-development PartnerCollaboration partner for Steve Lacy's 2026 Japan tour. Sony Music Labels supports international R&B artist promotion.
• Venue OperatorscoreOthersPartnerships with various venue operators including Zepp, Toyosu PIT, K-Arena Yokohama, EX THEATER ROPPONGI, and other concert venues across Japan.
• Concert Promoters Association (ACPC)minorOthersCreativeman participates in the Concert Promoters Association (ACPC), an industry organization that addresses issues including ticket scalping prevention and live entertainment guidelines.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Festival Republic: Festival Republic is a UK-based festival and live music promoter (Reading, Leeds, Latitude, Wireless). Comparable to Creativeman in flagship festival operation and concert promotion, though geographically distinct.
• HYBE: HYBE is a South Korean entertainment company behind BTS and other K-pop acts, with growing global touring and festival operations. Compares to Creativeman in artist management and live event production, with cross-border Asia focus.
• SM Entertainment: SM Entertainment is a major South Korean entertainment company managing K-pop artists with growing international touring and live event operations. Comparable to Creativeman in the cross-border artist management and concert promotion space.

Direct peers

• HOT STUFF PROMOTION: HOT STUFF PROMOTION is a Japanese concert promoter focused on rock, pop, and international touring acts. Directly comparable as a mid-sized Japanese promoter competing for the same artist pipeline and venue relationships as Creativeman.
• Disk Garage: Disk Garage is one of Japan's leading independent concert promoters, operating festivals including ROCK IN JAPAN and COUNTDOWN JAPAN. Direct domestic competitor to Creativeman for artist bookings, festival audiences, and Japanese label relationships.
• Smash Corporation: Smash is a major Japanese concert promoter organizing festivals such as SUMMER SONIC's parallel events, VIVA LA ROCK, and PIA MUSIC COMPLEX. Directly competes with Creativeman for Japanese artist bookings and festival attendance.

Regional players

• Pony Canyon: Pony Canyon is a Japanese entertainment company (subsidiary of Fujisankei Communications Group) involved in music, video, and live event production. Operates in the same Japanese live entertainment ecosystem as Creativeman.
• Avex Group: Avex Group is one of Japan's largest music and entertainment conglomerates, spanning record labels, artist management, and live event production. Comparable to Creativeman in Japanese live entertainment, but with deeper label, management, and capital resources.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating concert promotion, ticketing (Ticketmaster), and artist management globally. Comparable to Creativeman as a concert promoter, but at vastly larger scale and with owned ticketing infrastructure — a key differentiator Creativeman lacks.
• AEG Presents: AEG Presents is the second-largest global concert promoter, operating festivals (Coachella, Stagecoach) and touring acts across multiple continents. Directly comparable to Creativeman's concert promotion and festival (SUMMER SONIC) business, with a much larger geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CMP_official
• Facebookfacebook.com/creativemanproductions
• LinkedInlinkedin.com/company/creativeman-productions-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creativeman