Cross-Tab
Cross-Tab is a Redmond-based market research and analytics firm whose primary brand C5i delivers enterprise AI and analytics software plus consulting services across banking, CPG, lifesciences, retail, technology, and telecom verticals.
- Company typePrivate
- Founded2000
- HeadquartersRedmond, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Cross-Tab does
Cross-Tab is a US-headquartered, privately held market research and analytics firm founded in 2000 and based in Redmond, with 1001-5000 employees. Its primary operating brand, C5i (rebranded from Course5i in 2025), is an enterprise AI and analytics company delivering a portfolio of eight proprietary, productized AI software platforms — Agent5i (agentic AI), Compete (digital shelf analytics), Discovery (augmented analytics), Incivus (creative effectiveness), Synthetic Audiences, Demand Drivers (marketing mix modeling), PriceSense (pricing optimization), and SynTest (in-market testing) — alongside cross-industry AI solutions spanning marketing, customer & digital, supply chain, people, sales, and CIO/CDO enablement.
The underlying technology combines human expertise with applied AI capabilities across NLP, generative AI, agentic AI, knowledge graphs, predictive analytics, and multimodal processing. C5i operates dedicated AI Labs focused on responsible AI and serves seven verticals — Banking & Financial Services, Consumer Goods & Services, Lifesciences, Research & Consulting, Retail, Technology, and Telecom & Media — through domain-specialized consulting teams.
The business model is dual-track: enterprise AI & Analytics professional services delivered by domain experts, and subscription-based proprietary AI software products. Go-to-market is consultative direct enterprise sales with quote-based, multi-year contracts. The firm has expanded via M&A, including the acquisition of Blueocean Market Intelligence (2018) and the signed acquisition of UK-based Datavid (March 2026), which adds graph data capabilities for generative and agentic AI. Cross-Tab/C5i has been Great Place To Work certified for five consecutive years and is recognized in Forrester Wave (Q1 2026), Gartner Magic Quadrant for Marketing Mix Modeling, and as a Top Generative AI Service Provider (2026).
Cross-Tab firmographics
Firmographics- Name
- Cross-Tab
- Legal name
- C5i
- Website
- https://cross-tab.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cross-Tab is a Redmond-based market research and analytics firm whose primary brand C5i delivers enterprise AI and analytics software plus consulting services across banking, CPG, lifesciences, retail, technology, and telecom verticals.
- Ownership category
- akta.pro rank
Cross-Tab industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Cross-Tab is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Markets served
Cross-Tab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- AI & Analytics Professional Services: Data & AI Science, Data Engineering, Data Visualization, X-Ops, and Generative AI consulting services delivered by domain experts across industries
- AI-Powered Software Products: Proprietary AI products including Agent5i, Compete, Discovery, Incivus, Synthetic Audiences, Demand Drivers, PriceSense, and SynTest offered as enterprise software solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise analytics and AI solutions with customized engagement models |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cross-Tab product offering
Product offeringCore offering
Cross-Tab provides a full-range of market research and analytics solutions for enterprise clients. The firm delivers consumer and market insights, competitive intelligence, and data-driven decision support through research, analytics, and consulting engagements. It supports large organizations needing structured market intelligence across consumer goods, financial services, retail, technology, and other verticals.
Product overview
C5i is an AI-powered analytics and enterprise intelligence company offering a portfolio of eight branded products plus cross-industry AI solutions. The product portfolio includes Agent5i (enterprise agentic AI platform), Compete (digital shelf analytics), Incivus (creative effectiveness), Synthetic Audiences (virtual audiences), Discovery (augmented analytics), Demand Drivers (marketing mix modeling), PriceSense (pricing optimization), and SynTest (in-market testing). These products are complemented by AI solutions spanning Marketing, Customer & Digital, Supply Chain, People, Sales, and CIO/CDO Enablement categories.
Differentiator
Problem solved
Functional benefit
Brands
- Agent5i: Enterprise-grade Agentic AI platform for governed, intelligent agentic workflows for business impact at scale.
- Compete
- Incivus
- Discovery
- Synthetic Audiences
- Demand Drivers
- PriceSense
- SynTest
Companies that use Cross-Tab
Customer profileSegments7 records
Ideal customer profiles1 record
Cross-Tab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
Cross-Tab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DatavidcoreC5i signed an agreement to acquire UK-based Datavid, strengthening graph data capabilities for generative and agentic AI solutions. This acquisition enhances C5i's ability to deliver advanced graph-based AI solutions to enterprise clients.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Cross-Tab competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cross-Tab social profiles
Digital presenceCross-Tab compliance and trust
Trust signalCompliance1 record
Cross-Tab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross-Tab leadership team
Management profileNumber of profiles
Profiles2 records
Cross-Tab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cross-Tab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross-Tab M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross-Tab
What does Cross-Tab do?
Cross-Tab provides a full-range of market research and analytics solutions for enterprise clients. The firm delivers consumer and market insights, competitive intelligence, and data-driven decision support through research, analytics, and consulting engagements. It supports large organizations needing structured market intelligence across consumer goods, financial services, retail, technology, and other verticals.
Is Cross-Tab a public or private company?
Cross-Tab is a private company. It is classified as unknown and is currently operating.
When was Cross-Tab founded?
Cross-Tab was founded in 2000. It employs 1,001 to 5,000 people.
Where is Cross-Tab based?
Cross-Tab is headquartered in Redmond, United States, in the North America region.
How does Cross-Tab make money?
Two revenue lines are on record. AI & Analytics Professional Services are the primary driver. The others are AI-Powered Software Products.
Does Cross-Tab have an API?
No public API is recorded for Cross-Tab.
What industry is Cross-Tab in?
Cross-Tab's product category is Market Research Services. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its NAICS code is 54191 and its SIC code is 8700.