OneTouch
OneTouch, a brand of LifeScan Enterprises LLC, sells Bluetooth-enabled blood glucose meters, proprietary test strips, a lancing device, and the OneTouch Reveal mobile app to people with diabetes, generating recurring revenue from consumable strips distributed through major Canadian and global pharmacy chains.
- Company typePrivate
- Founded1981
- HeadquartersBurnaby, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What OneTouch does
OneTouch is a long-standing blood glucose monitoring brand owned and operated by LifeScan Enterprises LLC, selling a connected ecosystem of consumer diabetes devices and software to people living with diabetes and their care teams. The product line comprises three meters (Verio Reflect, Verio Flex, and Ultra 2), proprietary matching test strips (Verio and Ultra), the Delica Plus lancing device, and the OneTouch Reveal mobile and web application that syncs data via Bluetooth. The Reveal app adds a digital logbook, trend visualization, hypo/hyper anomaly detection, Blood Sugar Mentor personalized coaching, and one-tap sharing with healthcare providers and family members, with integrations to Apple HealthKit and Google Health Connect extending data into consumer health platforms.
The business operates a classic razor-and-blade consumable model: meters are effectively distributed free (one coupon per person every 12 months) to seed the installed base, while recurring revenue comes from Verio and Ultra test strips sold through pharmacy chains (Shoppers Drug Mart, Pharmaprix, Rexall, Loblaws, Safeway, Jean Coutu, London Drugs, Pharmasave, Walmart, Uniprix) and through healthcare providers. The Reveal app is freemium and generates no direct revenue but underpins engagement, retention, and data share. Go-to-market combines direct-to-consumer acquisition (free meter offers, content marketing, social, email) with professional recommendation channels (endocrinologists, diabetes educators, pharmacists), and the company projects a "world leader" position with 20+ million global users and 40+ years of category experience. Compliance posture spans HIPAA, PIPEDA, and CCPA, and operations extend across North America, Europe, APAC, Latin America, the Middle East, Africa, and South Asia via the LifeScan corporate family (LifeScan Canada ULC, LifeScan U.S. LLC).
Revenue figures are not publicly disclosed. The brand is profitable-looking but mature, operating in a category structurally challenged by continuous glucose monitors; differentiation rests on consumer brand trust (BrandSpark Most Trusted in Canada 2021-2025), a wide pharmacy distribution moat, and a layered meter-strip-lancet-app ecosystem that creates consumable lock-in.
OneTouch firmographics
Firmographics- Name
- OneTouch
- Legal name
- OneTouch®
- Website
- https://onetouch.ca
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OneTouch, a brand of LifeScan Enterprises LLC, sells Bluetooth-enabled blood glucose meters, proprietary test strips, a lancing device, and the OneTouch Reveal mobile app to people with diabetes, generating recurring revenue from consumable strips distributed through major Canadian and global pharmacy chains.
- Ownership category
- akta.pro rank
OneTouch industry classification
Industry- Product category
- Blood Glucose Monitoring
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)
- akta.pro secondary industries
- Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE), Diabetes Care Device Accessories & Adhesives (Sensors/Pump Supplies) (HLAHAHAL)
Keywords
Where OneTouch is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
OneTouch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Blood Glucose Meters: Sale of OneTouch Verio Reflect, Verio Flex, and Ultra 2 blood glucose meters. The company offers free meters to eligible customers as a customer acquisition strategy, with the primary revenue opportunity in consumables.
- Test Strips: Recurring revenue from OneTouch Verio and Ultra test strip consumables. Test strips are required for each blood glucose test and represent the primary ongoing revenue stream. Sold through pharmacies and healthcare providers.
- Lancing Devices and Accessories: Sale of Delica Plus lancing devices and accessories. These complementary products support the core blood glucose monitoring ecosystem.
- OneTouch Reveal App: Free mobile and web application that drives customer engagement and loyalty to the OneTouch ecosystem. The app does not generate direct revenue but supports hardware and consumable sales by enhancing user experience and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free meter offer for eligible customers |
| Freemium | Monthly | OneTouch Reveal Mobile and Web Apps |
| Unit Pricing | Pay-as-you-go | Test strips and accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
OneTouch product offering
Product offeringCore offering
OneTouch sells blood glucose meters (OneTouch Verio Reflect, Verio Flex, Ultra 2), compatible test strips, the Delica Plus lancing device, and the OneTouch Reveal mobile and web application for people with diabetes. The hardware ecosystem is paired with Bluetooth-enabled data sync to the OneTouch Reveal app, which provides color-coded result interpretation, hypo/hyper trend detection, and data sharing with healthcare providers and family members.
Product overview
OneTouch offers a comprehensive diabetes management ecosystem consisting of three blood glucose meters (OneTouch Verio Reflect®, OneTouch Verio Flex®, and OneTouch Ultra®2), companion test strips (OneTouch Verio® and OneTouch Ultra®), a lancing device (OneTouch® Delica® Plus), and the OneTouch Reveal® mobile and web application. The meters connect via Bluetooth® to the OneTouch Reveal® app, which organizes blood glucose data with color coding, detects recurring high/low blood sugar trends, and enables users to share their results with healthcare providers and caregivers.
Differentiator
Problem solved
Functional benefit
Brands
- OneTouch Verio Reflect®: Blood glucose meter with smartphone connectivity and Blood Sugar Mentor feature providing personalized insights, guidance, and encouragement.
- OneTouch Verio Flex®
- OneTouch Ultra®2
- OneTouch Reveal®
- OneTouch Delica® Plus
- OneTouch Verio® test strips
- OneTouch Ultra® test strips
Products and services
- OneTouch Verio Reflect Blood glucose meter with Bluetooth connectivity featuring the Blood Sugar Mentor (Coach de Glycémie) technology that provides personalized advice, insights, and encouragement to help manage diabetes. Designed for people with Type 1, Type 2, or gestational diabetes.
- OneTouch Verio Flex Blood glucose meter with smartphone connectivity via Bluetooth that syncs results to the OneTouch Reveal app, featuring ColourSure technology to organize readings with color-coded indicators.
- OneTouch Ultra 2 Blood glucose meter that displays results to help users understand and respond to their blood sugar levels.
Quantifiable outcome
- Voted most trusted Glucose Monitor brand by Canadian shoppers for 2021-2025
Companies that use OneTouch
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
OneTouch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature7 records
OneTouch partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Apple HealthcoreIntegration with Apple HealthKit allows iOS users to share their OneTouch Reveal information with the Apple Health app, providing a comprehensive view of their overall health.
- Google Health ConnectcoreIntegration with Google Health Connect enables users to sync their OneTouch Reveal blood glucose data with the Google Health Connect platform. Usage adheres to Health Connect Permissions policy including Limited Use requirements.
- Bluetooth SIGcoreThe Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. OneTouch Verio Reflect and Verio Flex meters use Bluetooth wireless technology for data sync with mobile apps.
- Amazon Web ServicessupportingPersonal information is stored in an encrypted database managed by Amazon Web Services. Supports the cloud infrastructure for OneTouch Reveal app and web services.
- RackspacesupportingRackspace provides 24/7 cloud security management as a third-party trusted partner, ensuring the security of OneTouch Reveal data storage and processing.
- Pharmacies and Healthcare ProviderscoreProducts available through pharmacies including Shoppers Drug Mart, Pharmaprix, Rexall, Loblaws, and others. Healthcare professionals recommend OneTouch products to patients for diabetes management.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
OneTouch competitors and assessment
Company assessmentDirect peers
- Roche Diabetes Care (Accu-Chek): Roche's Accu-Chek is the global BGM market leader with a comparable product portfolio of meters, strips, lancing devices, and a connected app. Direct head-to-head competitor to OneTouch across both consumer pharmacy channels and healthcare provider recommendations.
- Ascensia Diabetes Care (Contour): Ascensia's Contour portfolio (Contour Next, Contour Plus) competes directly with OneTouch Verio in meters, strips, and connected apps including Contour Diabetes App. Same razor-and-blade model, same pharmacy channels, same patient segments.
- Trividia Health (True Metrix): Trividia's True Metrix and TRUEtrack meters compete with OneTouch Ultra and Verio in retail pharmacy and mail-order BGM channels. A focused, smaller-scale BGM peer with similar consumable-driven economics.
- i-SENS (CareSens): Korean-based i-SENS manufactures CareSens BGM meters and strips sold globally including in North America. A direct product and channel peer with comparable Bluetooth-connected meters and a freemium app ecosystem.
- ARKRAY (GLUCOCARD): Japanese diagnostics company ARKRAY produces GLUCOCARD and Aria BGM systems and strips. Competes with OneTouch in both consumer and clinical BGM segments globally, with similar technology profiles and pharmacy distribution.
Broad incumbents
- Abbott Diabetes Care (FreeStyle): Abbott sells FreeStyle Libre CGM systems alongside traditional FreeStyle BGM meters and strips. Overlaps with OneTouch in BGM strips and increasingly encroaches on the same patients via CGM, making Abbott the most strategically threatening peer.
- Medtronic Diabetes: Medtronic offers the Guardian CGM system integrated with its insulin pumps (MiniMed 780G), serving the same insulin-dependent diabetes patients that consume the most test strips. A broader incumbent competing for the same HCP prescriptions and patient relationships.
Emerging players
- Dexcom: Dexcom (G6, G7) is the leading standalone CGM company and the most disruptive force to traditional BGM. As CGM expands from Type 1 into Type 2 diabetes, Dexcom directly substitutes for OneTouch's strip-based testing in the highest-value patient segments.
- Ypsomed (mylife): Swiss-based Ypsomed offers the mylife Diabetescare portfolio including BGM systems and insulin pumps. Overlaps with OneTouch in the BGM category while extending into adjacent diabetes delivery devices.
- Senseonics (Eversense): Senseonics markets the Eversense implantable CGM, an emerging alternative to traditional CGM and finger-prick BGM. Represents the long-term technological trajectory that could further erode BGM strip demand that underpins OneTouch's recurring revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OneTouch social profiles
Digital presenceOneTouch compliance and trust
Trust signalCompliance3 records
OneTouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneTouch leadership team
Management profileNumber of profiles
OneTouch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneTouch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneTouch
What does OneTouch do?
OneTouch sells blood glucose meters (OneTouch Verio Reflect, Verio Flex, Ultra 2), compatible test strips, the Delica Plus lancing device, and the OneTouch Reveal mobile and web application for people with diabetes. The hardware ecosystem is paired with Bluetooth-enabled data sync to the OneTouch Reveal app, which provides color-coded result interpretation, hypo/hyper trend detection, and data sharing with healthcare providers and family members.
Is OneTouch a public or private company?
OneTouch is a private company. It is classified as corporate owned and is currently operating.
When was OneTouch founded?
OneTouch was founded in 1981. It employs 1 to 10 people.
Where is OneTouch based?
OneTouch is headquartered in Burnaby, Canada, in the North America region.
How does OneTouch make money?
Four revenue lines are on record. Blood Glucose Meters are the primary driver. The others are test Strips, lancing Devices and Accessories and oneTouch Reveal App.
Who are OneTouch's main competitors?
Direct peers on record are Roche Diabetes Care (Accu-Chek), Ascensia Diabetes Care (Contour), Trividia Health (True Metrix), i-SENS (CareSens) and ARKRAY (GLUCOCARD). Broad incumbents are Abbott Diabetes Care (FreeStyle) and Medtronic Diabetes. Emerging players are Dexcom, Ypsomed (mylife) and Senseonics (Eversense).
Does OneTouch have an API?
No public API is recorded for OneTouch.
What industry is OneTouch in?
OneTouch's product category is Blood Glucose Monitoring. Its primary akta.pro industry code is HLAHAHAG, Blood Glucose Monitoring (BGM) Meters & Test Strips, with a secondary code of CRACAQAE, Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers). Its NAICS code is 334510 and its SIC code is 3845.