Southern Insurer
Aseguradora del Sur C.A. (Southern Insurer) is a Quito-based, privately held Ecuadorian insurance and reinsurance carrier offering business, auto, and personal coverage to individuals and businesses nationwide, with roughly 6% domestic market share and 35+ years of operating history.
- Company typePrivate
- Founded1990
- HeadquartersQuito, Ecuador
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Southern Insurer firmographics
Firmographics- Name
- Southern Insurer
- Legal name
- Aseguradora del Sur C.A.
- Website
- https://aseguradoradelsur.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aseguradora del Sur C.A. (Southern Insurer) is a Quito-based, privately held Ecuadorian insurance and reinsurance carrier offering business, auto, and personal coverage to individuals and businesses nationwide, with roughly 6% domestic market share and 35+ years of operating history.
- Ownership category
- akta.pro rank
Where Southern Insurer is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Markets served
Southern Insurer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Insurance Premiums: As an insurance and reinsurance company, Aseguradora del Sur generates revenue through collecting insurance premiums from policyholders. The company operates in the Ecuadorian insurance market with over 35 years of experience.
Southern Insurer product offering
Product offeringCore offering
Aseguradora del Sur (Southern Insurer) is an Ecuadorian insurance and reinsurance company that underwrites and distributes personal insurance, auto insurance, and business/commercial insurance coverage, along with reinsurance arrangements, to individuals, families, and businesses operating in Ecuador. The company collects recurring premiums from policyholders and settles claims in accordance with its regulated insurance license.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal lines insurance coverage for Ecuadorian individuals and families, providing financial protection against personal risks and unexpected events. Marketed to retail consumers in Ecuador.
- Auto Insurance Motor/auto insurance policies sold to Ecuadorian individuals and businesses to cover vehicle-related financial exposure, including accident and liability risks.
- Business / Commercial Insurance Commercial lines insurance coverage for Ecuadorian businesses, providing financial protection for business operations, assets, employees, and liabilities.
- Reinsurance Reinsurance arrangements under which Aseguradora del Sur accepts or cedes risk in the Ecuadorian market, supporting portfolio diversification alongside its primary insurance underwriting.
Companies that use Southern Insurer
Customer profileSegments1 record
Ideal customer profiles2 records
Southern Insurer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Insurer partnerships and signals
Strategic signalScale indicators4 records
Southern Insurer competitors and assessment
Company assessmentDirect peers
- Seguros Sucre (Ecuador): Ecuadorian domestic insurance carrier operating across similar commercial, auto, and personal lines within the same regulatory and competitive environment as Aseguradora del Sur, making it the most direct local comparable.
- Seguros Equinoccial: Ecuadorian insurance carrier offering P&C and life products to individuals and businesses in Ecuador, directly overlapping with Aseguradora del Sur's product portfolio and customer base.
- Latina Seguros (Ecuador): Ecuadorian insurance carrier serving individuals and businesses with general insurance products, comparable to Aseguradora del Sur in size, scope, and local market positioning.
Broad incumbents
- Mapfre Ecuador: Spanish-headquartered global insurer with established Ecuador operations offering a broad multi-line portfolio (auto, P&C, life, health), competing with Aseguradora del Sur across most product lines but with deeper capital and wider geographic reach.
- Liberty Seguros Ecuador: Liberty Mutual's Ecuadorian operation offering P&C and personal lines insurance, comparable in product offering to Aseguradora del Sur but backed by a larger global parent with broader reinsurance capacity.
- Zurich Insurance Ecuador: Swiss global insurer operating in Ecuador across commercial and personal lines, competing with Aseguradora del Sur for the same Ecuadorian customer pool but with significantly higher ratings and balance-sheet capacity.
- Chubb Ecuador: Global P&C and specialty insurer with Ecuador operations serving commercial and personal lines customers, directly competing with Aseguradora del Sur but at a higher rating tier and broader product breadth.
- HDI Seguros Ecuador: Part of Germany's Talanx group, HDI operates across Latin America including Ecuador, offering general insurance products comparable to Aseguradora del Sur's portfolio with stronger regional diversification.
Market position
Customer concentration
Southern Insurer social profiles
Digital presenceSouthern Insurer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Insurer leadership team
Management profileNumber of profiles
Southern Insurer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Insurer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Insurer
What does Southern Insurer do?
Aseguradora del Sur (Southern Insurer) is an Ecuadorian insurance and reinsurance company that underwrites and distributes personal insurance, auto insurance, and business/commercial insurance coverage, along with reinsurance arrangements, to individuals, families, and businesses operating in Ecuador. The company collects recurring premiums from policyholders and settles claims in accordance with its regulated insurance license.
Is Southern Insurer a public or private company?
Southern Insurer is a private company. It is classified as corporate owned and is currently operating.
When was Southern Insurer founded?
Southern Insurer was founded in 1990. It employs 251 to 500 people.
Where is Southern Insurer based?
Southern Insurer is headquartered in Quito, Ecuador, in the Latin America region.
How does Southern Insurer make money?
One revenue line is on record: insurance Premiums.
Who are Southern Insurer's main competitors?
Direct peers on record are Seguros Sucre (Ecuador), Seguros Equinoccial and Latina Seguros (Ecuador). Broad incumbents are Mapfre Ecuador, Liberty Seguros Ecuador, Zurich Insurance Ecuador, Chubb Ecuador and HDI Seguros Ecuador.
Does Southern Insurer have an API?
No public API is recorded for Southern Insurer.