Washington County Regional Medical Center

What Washington County Regional Medical Center does

Washington County Regional Medical Center (WCRMC) is a 56-bed general acute care hospital with an adjacent 60-bed extended care facility, located in Sandersville, Georgia, and operated by the Hospital Authority of Washington County, a government entity established in 1957. The hospital has served Washington County and surrounding areas in East Central Georgia since admitting its first patients on August 25, 1961, and currently draws patients from five counties. WCRMC is managed by Aletheia Health Partners, a community-focused hospital management company that provides administrative, human resources, revenue cycle, and pharmacy services across its partner network.

WCRMC delivers a comprehensive service portfolio spanning inpatient acute care, 24-hour emergency services, outpatient surgery, imaging (MRI, CT, digital mammography, nuclear medicine, X-ray, ultrasound), laboratory services accredited by COLA, CLIA, and the Georgia Department of Community Health, and rehabilitation therapies (physical, occupational, speech) for both adult and pediatric patients. The hospital operates multiple wholly-owned specialty clinics including the Center for Sleep Disorders, Children's Healthcare Center of Sandersville, Washington County Surgical Center, Wound Care Clinic, and the Wellness Works fitness center, and has expanded into orthopedic surgery (with robotic total knee and anterior hip replacement capabilities) and cardiology through a partnership with Wellstar MCG Health. It also operates a Medicare-covered swing bed transitional care program and a long-term skilled nursing facility.

The business model combines Medicare, Medicaid, and private insurance reimbursement for clinical services, supplemented by direct-pay fitness memberships starting at $30/month, group fitness class fees ($5/class), personal training sessions ($35 minimum), and the Georgia HEART Hospital Program, a state tax credit mechanism allowing Georgia taxpayers to redirect tax dollars to eligible rural hospitals. Capital expenditure is funded through tax-exempt bonds (notably a $15.5 million bond for the new emergency department), grants (over $2 million for imaging upgrades), and operating cash flow. Patient acquisition occurs through a community-led go-to-market motion anchored by the WCRMC website, local news coverage, community health events, physician referrals, and the regional specialty clinic footprint.

Name

Washington County Regional Medical Center

Legal name

Washington County Regional Medical Center

Website

https://wcrmc.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Washington County Regional Medical Center is a 56-bed acute care hospital with a 60-bed extended care facility in Sandersville, Georgia, operated by the Hospital Authority of Washington County and managed by Aletheia Health Partners, serving five counties in East Central Georgia with comprehensive inpatient, emergency, outpatient, and specialty services.

Ownership category

akta.pro rank

Product category

Rural Community Hospital Services

NAICS

General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Skilled Nursing Care Facilities (8051), Services-Hospitals (8060)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Long-Term Care Rehabilitation Centers (HLAFAFAD), Rural Health Clinics (RHCs) (HLAFAGAL), After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Acute care hospital
• Emergency medical services
• Rural healthcare
• Specialty medical clinics
• Extended care facility

Headquarters

HQ city

Sandersville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Hospital Acute Care Services: Inpatient and outpatient medical and surgical services for acute care patients requiring overnight or multi-day stays due to illness, injury, or surgery.
2. Swing Bed Program: Transitional care program for patients recovering from acute hospital care before returning home. Covered by Medicare and most Medicare Advantage plans.
3. Extended Care Facility: 60-bed skilled nursing facility providing long-term care services. Accepts Medicare, Medicaid, and private pay sources.
4. Outpatient Services: Cardiac Rehab, Pulmonary Rehab, Emergency Services, Lab Services, Radiology, Same Day Surgery, Rehabilitation Services (PT, OT, Speech Therapy), Wound Care, Respiratory Therapy.
5. Specialty Clinics: Revenue from physician specialty clinics including cardiology, orthopedics, pain management, pediatrics, sleep disorders, and surgical center services.
6. Wellness Works Fitness Center: Health and fitness center membership program offering memberships starting at $30/month with group fitness classes, personal training, and corporate memberships.
7. Georgia HEART Program Donations: Tax credit program allowing Georgia taxpayers to contribute to the hospital and receive state income tax credits. Individual filers up to $5,000, married filing jointly up to $10,000, and C corporations up to 75% of Georgia tax liability.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Washington County Regional Medical Center is a 56-bed general acute care hospital with a 60-bed extended care facility delivering inpatient, outpatient, emergency, surgical, rehabilitation, imaging, and laboratory services, alongside multiple specialty clinics (cardiology, orthopedics, pain management, pediatrics, sleep disorders, wound care) and a community fitness center for rural East Central Georgia residents.

Product overview

Washington County Regional Medical Center is a 56-bed general acute care hospital with a 60-bed extended care facility, offering comprehensive inpatient and outpatient healthcare services. The hospital operates multiple specialized clinics including the Center for Sleep Disorders, Children's Healthcare Center of Sandersville, Physician Specialty Clinic (orthopedics, cardiology, pain management), Washington County Surgical Center, Wound Care Clinic, and Wellness Works fitness center. Key service lines include emergency medicine, surgery (inpatient/outpatient), rehabilitation services (physical, occupational, speech), cardiac/pulmonary rehabilitation, imaging/radiology, and laboratory services. The hospital also provides swing bed transitional care and participates in the Georgia HEART tax credit program for community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Inpatient Services
• Emergency Department
• Swing Bed Program
• Extended Care Facility
• Radiology/Imaging Center
• Laboratory Services
• Rehabilitation Services
• Cardiac Rehabilitation
• Pulmonary Rehabilitation
• Wound Care Clinic
• Center for Sleep Disorders
• Children's Healthcare Center of Sandersville
• Physician Specialty Clinic
• Sandersville Family Practice
• Washington County Surgical Center
• SPOT Program (Pediatric Rehabilitation)
• Pain Management
• Orthopedic Surgery
• Cardiology
• Respiratory Therapy
• Wellness Works Fitness Center
• Same Day Surgery

Quantifiable outcome

• Reversed multimillion-dollar losses and achieved positive operating margin within two years
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aletheia Health PartnerscoreStrategic or Co-development Partner · 1 January 2023Community-focused hospital management company providing management and operations services including human resources, revenue cycle management, and pharmacy services. Aletheia helped WCRMC reverse multimillion-dollar losses and achieve positive operating margin within two years through strategic improvements across operations, staffing, and service lines.
• Kids Alliance for Better Care (KidsABC)coreStrategic or Co-development Partner · 1 January 2023Collaboration between Mercer University School of Medicine, Georgia Rural Health Innovation Center, and Children's Healthcare of Atlanta to improve pediatric emergency care in rural Georgia. KidsABC provides training, pediatric equipment, and protocols to help rural hospitals treat pediatric patients locally.
• Georgia Rural Health Innovation CentercoreStrategic or Co-development Partner · 1 January 2019Established in 2019 on Mercer University School of Medicine's Macon campus with state funding to confront healthcare challenges in rural communities. Serves as a resource to improve access and effectiveness of healthcare through research, collaboration, and training opportunities.
• Wellstar MCG HealthcoreTechnology or IntegrationPartnership to provide cardiology services including electrophysiology, general cardiology, and interventional cardiology. Highly skilled cardiologists are onsite at the Physician Specialty Clinic to assess, diagnose, and treat heart and blood vessel conditions for Washington County and surrounding areas.
• Mercer University School of MedicinecoreStrategic or Co-development PartnerEstablished in 1982 to educate physicians and health professionals to meet primary care and healthcare needs of rural and medically underserved areas of Georgia. Provides medical education, pediatric training, and rural health innovation through the Georgia Rural Health Innovation Center.
• Children's Healthcare of AtlantacoreStrategic or Co-development PartnerGeorgia's only freestanding pediatric healthcare system providing specialized pediatric clinical guidance, training, and protocols for rural hospital emergency departments through the KidsABC initiative to improve pediatric care access.
• Georgia HEART Hospital ProgramminorGTM or Marketing PartnerGeorgia state income tax credit program allowing taxpayers to contribute to eligible rural hospitals and receive 100% state tax credit for contributions up to specified limits. WCRMC participates to receive community donations that fund equipment upgrades, facility improvements, and service additions.
• GMC Architecture and EngineeringminorImplementation/ SI/ Consulting PartnerArchitecture firm responsible for designing the new 6,832 square foot Emergency Department that nearly tripled the size of the previous department.
• RaLin General ContractorsminorImplementation/ SI/ Consulting PartnerGeneral contracting firm that built the new Emergency Department at Washington County Regional Medical Center.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Piedmont Healthcare: Major Georgia-based not-for-profit health system that operates community and regional hospitals; competes for rural referrals and specialty volume in overlapping East Central Georgia markets.
• HCA Healthcare: Largest U.S. for-profit hospital operator with rural and community hospital assets; provides a public-company benchmark on rural hospital operating economics, even though WCRMC is non-profit.
• Wellstar Health System: Large Georgia health system and active WCRMC partner (Wellstar MCG cardiology); broad incumbent with rural community hospital strategy and substantially greater resources.
• Atrium Health (Advocate Health): Large multi-state health system with growing presence in rural and community hospital partnerships across the Southeast; relevant comparison for system affiliation strategies.

Direct peers

• Colquitt Regional Medical Center: South Georgia community hospital with comparable bed count, full-service acute care, employed physician network, and recent capital expansions—a direct operational analog to WCRMC.
• Crisp Regional Hospital: Non-profit community hospital in Cordele, GA serving a rural multi-county region with similar acute care, swing bed, and extended care offerings.
• Tift Regional Medical Center: Regional community hospital in Tifton, GA, comparable in size and rural Georgia service area to WCRMC; similar mix of acute care, specialty clinics, and extended care with community-hospital business model.
• Wayne Memorial Hospital (Jesup, GA): Rural Georgia community hospital with comparable bed scale, employed physician model, and multi-specialty clinic network targeting a similar patient demographic.

Emerging players

• Children's Healthcare of Atlanta: WCRMC's pediatric emergency care partner through KidsABC; leading pediatric specialty system whose protocols and training support rural pediatric services across Georgia.

Regional players

• Tanner Health System: West Georgia community-focused health system with similar rural-serving footprint, employed physician model, and acute + specialty care delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington County Regional Medical Center