Hotel Services Group

What Hotel Services Group does

Hotel Services Group (HSG), founded in 2008 and headquartered in Mount Vernon, Washington, is a private hotel management company providing full-service hospitality management to property owners and investors. It operates under a managed-services model: HSG contracts with hotel owners to run day-to-day operations — including revenue management, housekeeping, preventative maintenance, accounting, human resources, and business intelligence reporting — in exchange for negotiated management fees on multi-year contracts. Beyond ongoing operations, HSG offers pre-opening services (feasibility, brand selection, construction oversight, turnkey launch), Property Improvement Plan (PIP) execution, and property sale/liquidation advisory, creating a full lifecycle service stack.

The company manages a portfolio of 11+ branded hotel properties across Washington State along the I-5 corridor from Bellingham to Chehalis, spanning extended-stay (Candlewood Suites, Home2 Suites), limited-service (Holiday Inn Express, Hampton Inn), and full-service (Holiday Inn Hotel & Suites Bellingham) categories under IHG, Hilton, and Best Western franchise systems, plus the recently opened independent Kulshan Hotel. Technology is described as industry-standard hotel management and accounting software with a proprietary business intelligence layer for performance reporting; no proprietary AI/ML platform is disclosed.

HSG's go-to-market is consultative, sales-led enterprise field sales targeting hotel owners and investors; revenue mechanics combine recurring management fees (managed services), one-time professional services fees (pre-opening, PIP, consulting), and transaction-based fees (property sales/liquidation). The leadership bench — a Director of Operations, Director of Brand Standards, Director of People and Culture, Director of IT & Administration, Director of Facilities, and four Regional Directors of Sales & Marketing — provides functional specialization across the 11-property portfolio.

Name

Hotel Services Group

Legal name

Hotel Services Group, LLC

Website

https://hotelservicesgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Hotel Services Group is a Washington State-based private hotel management firm that operates 11+ branded properties across the I-5 corridor under IHG, Hilton, and Best Western franchises, providing full-service operations, pre-opening, and asset advisory services to hotel property owners.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Services to Buildings and Dwellings (5617)

SIC

Operators Of Nonresidential Buildings (6512), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hospitality (Hotel/Resort) Housekeeping Services (IMAIADAF)

Keywords

• Hotel management services
• Hospitality operations
• Hotel pre-opening services
• Property improvement plans
• Hotel revenue management

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hospitality Management Services: HSG generates revenue by managing hotels on behalf of property owners and investors. The company handles all aspects of hotel operations including revenue management, housekeeping, maintenance, accounting, and human resources, earning fees for professional management services.
2. Pre-Opening and Consulting Services: One-time fees for feasibility studies, design and brand selection, site groundwork, construction services, and pre-opening turnkey services for new hotel developments.
3. Property Improvement and PIP Services: Fees for Property Improvement Plan (PIP) services and renovation management to bring properties up to brand standards.
4. Property Sale and Liquidation Services: Transaction-based services for hotel owners looking to sell or liquidate their assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HSG provides end-to-end hotel and hospitality management services to property owners and investors, including ongoing hotel operations, revenue management, sales and marketing, people/HR, facilities and maintenance, full construction, pre-opening turnkey services, property improvement plans (PIP), feasibility/design/brand selection, and property sale and liquidation services. The company also directly operates a portfolio of branded hotels across Western Washington.

Product overview

Hotel Services Group is a hospitality management company offering a comprehensive suite of hotel management services as a single unified platform. The core offering includes feasibility and brand selection services, construction oversight, pre-opening turnkey services, property improvement programs, and ongoing hospitality management. Supporting services include revenue management, preventative maintenance, housekeeping training, budgeting and forecasting, capital expense planning, human resources, and business intelligence reporting. The company manages a portfolio of 11 branded hotel properties across Washington State, including Best Western, Hilton (Hampton Inn & Suites, Home2 Suites), and IHG (Holiday Inn Express & Suites, Candlewood Suites) brands. The managed properties span extended-stay, limited-service, and full-service categories across eight Washington cities along the I-5 corridor.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Services Comprehensive third-party hotel and hospitality management for property owners and investors, covering day-to-day operations, revenue management, sales and marketing, people/HR, facilities maintenance, and accounting. Built for owners seeking full-service management of branded hotel assets.
• Pre-Opening Turnkey Services Turnkey pre-opening services that prepare a newly constructed or converted hotel for opening, taking projects from construction completion through to operational launch.
• Property Improvement Plan (PIP) Services Property Improvement Plan services delivered for hotel owners to satisfy brand-required capital improvements, renovations, and franchise standards across their assets.
• Construction Services Site groundwork and full construction services for hotel projects, supporting owners from site preparation through build-out.
• Feasibility, Design, and Brand Selection Services Advisory and consulting services that assess project feasibility, design hotel properties, and assist owners in selecting the appropriate brand affiliation for their asset.
• Property Sale and Liquidation Services Services to support hotel property owners in the sale or liquidation of their hospitality assets, including disposition advisory.
• Holiday Inn & Suites Bellingham IHG Holiday Inn & Suites hotel in Bellingham, WA operated by Hotel Services Group, offering guest accommodations under full-service HSG management.
• The Kulshan Hotel HSG-managed boutique hotel operated under the IHG Vignette Collection brand.
• Holiday Inn Express Chehalis IHG Holiday Inn Express property in Chehalis, WA managed by Hotel Services Group and recognized with the M.K. Guertin Award.
• Holiday Inn & Suites Sumner IHG Holiday Inn & Suites hotel in Sumner (Tacoma), WA managed by Hotel Services Group.
• Holiday Inn & Suites Marysville IHG Holiday Inn & Suites hotel in Marysville, WA managed by Hotel Services Group.
• Hampton Inn & Suites Burlington Hilton Hampton Inn & Suites hotel in Burlington, WA managed by Hotel Services Group.
• Candlewood Suites Burlington IHG Candlewood Suites extended-stay hotel in Burlington, WA managed by Hotel Services Group.
• Candlewood Suites Sumner IHG Candlewood Suites extended-stay hotel in Sumner, WA managed by Hotel Services Group.
• Best Western Plus Park Place (Lynnwood) Best Western Plus hotel property in Lynnwood, WA managed by Hotel Services Group.
• Home2 Suites Marysville Hilton Home2 Suites extended-stay hotel in Marysville, WA managed by Hotel Services Group.
• Best Western Plus Arlington Best Western Plus hotel property in Arlington, WA managed by Hotel Services Group.

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorHSG manages multiple Holiday Inn Express and Candlewood Suites properties under IHG brand franchises. Properties include Holiday Inn Express & Suites in Marysville, Sumner, and Chehalis, plus Candlewood Suites in Burlington and Sumner. HSG operates these properties under IHG brand standards and distribution networks.
• HiltoncoreChannel Partner/ Reseller/ DistributorHSG manages Hampton Inn & Suites Burlington and Home2 Suites by Hilton Marysville under Hilton brand franchises. Properties operate within Hilton's brand standards, loyalty program (Hilton Honors), and distribution channels.
• Best WesterncoreChannel Partner/ Reseller/ DistributorHSG manages Best Western PLUS Arlington and Best Western Plus Park Place Inn & Suites in Chehalis. Properties participate in Best Western brand standards, rewards program, and distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aimbridge Hospitality: Largest third-party hotel management company in North America, operating more than 1,500 properties across major franchise brands (Marriott, Hilton, IHG, Hyatt). Directly comparable to HSG as a multi-brand third-party manager, though at vastly greater scale and with broader geographic reach.
• Highgate Hotels: Hospitality management, investment, and development company operating upscale and luxury hotels under major brands. Comparable to HSG in offering full-service hotel management across branded properties, but with a more upscale portfolio mix and national footprint.
• Crescent Hotels & Resorts: Hotel management and investment firm operating upscale, full-service, and resort properties across North America. Closely comparable business model to HSG — fee-based third-party management of branded hotel assets for institutional and individual owners.
• HVMG (Hotel Ventures Management Group): Hotel management company operating branded full-service, select-service, and extended-stay properties. Directly comparable to HSG in managing multi-brand franchise properties (Hilton, Marriott, IHG) on behalf of third-party owners.
• Newport Hospitality Group: Hotel management and development company operating branded select-service and full-service hotels, primarily in the Eastern U.S. Comparable multi-brand franchise management model, though geographically complementary rather than overlapping.
• Marshall Hotels & Resorts: Third-party hotel management company operating branded and independent properties across the U.S. Comparable to HSG in providing full-service management, renovation, and pre-opening services to hotel property owners.
• Chesapeake Hospitality: Third-party hotel management company operating full-service, select-service, and extended-stay properties. Comparable mid-sized third-party manager offering management, renovation, and pre-opening services to owners.
• Innventures: Hotel management, acquisition, and development firm operating branded properties across multiple franchise families. Closely comparable to HSG in operating multi-brand limited-service and extended-stay properties for third-party owners.
• Peachtree Hotel Group: Hospitality investment and management firm operating branded select-service, extended-stay, and full-service hotels. Comparable business model combining ownership, development, and third-party management across major franchise brands.
• Sage Hospitality: Hotel management, investment, and development company operating full-service and lifestyle properties under major brands. Comparable in offering full-service third-party hotel management, though more focused on upscale and lifestyle segments than HSG's limited-service core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelServicesGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Services Group