Westfield Veterinary Group

What Westfield Veterinary Group does

Westfield Veterinary Group is an independent, privately held, AAHA-accredited veterinary hospital group operating two purpose-built facilities in Westfield and Union, New Jersey. The underlying practice dates to the 1940s and was purchased by Dr. Richard Maus in 1985 immediately after his graduation from Cornell University College of Veterinary Medicine; the modern entity has grown from a single-doctor operation to more than 60 team members across two locations, with family continuity preserved by Dr. Kevin Maus (Dr. Richard Maus's son) on the clinical team following the founder's retirement. The service portfolio spans wellness and preventive care, walk-in urgent and critical care with 24-hour ICU and isolation at the Union site (opened 2018), soft-tissue surgery, digital dental radiology and human-grade polishing, in-house diagnostics (blood work, X-ray, ultrasonography), therapeutic laser, IVAS-trained veterinary acupuncture, exotic pet care, health certificates, and end-of-life services.

The practice operates on a fee-for-service professional services model with payment due at the time of service (credit card, cash, or check), supplemented by pharmacy and retail product sales through an online storefront at shop.westfieldvetgroup.com. Pricing is unit-based for exams and vaccines (wellness exam $104, individual vaccines $52-$87.45), with a hospitalization deposit structure requiring half of the estimated treatment plan up front. The practice does not directly bill pet insurers but assists clients with claim paperwork for six major pet insurance providers (ASPCA, Embrace, PetPlan/Fetch, Pumpkin, Nationwide, Healthy Paws). Go-to-market is direct-to-consumer through both physical clinics (with 7-day-a-week walk-in urgent care at Union and same-day appointments advertised 99% of the time at Westfield), online booking via PetDesk, an e-commerce storefront, and a referral channel from local veterinarians with after-hours emergency overflow routed to Garden State Veterinary Specialists.

The business is differentiated by AAHA accreditation (held by fewer than 15% of U.S. animal hospitals, evaluated against 900+ metrics), a credentialed long-tenured clinical team, multi-generational community trust, and the unusual combination of general practice plus 24-hour emergency/ICU operations under one ownership — a configuration most local competitors cannot replicate without significant capital. No funding rounds, parent company, institutional investors, or equity capitalization events are disclosed; the practice appears to be founder/family-owned and operationally funded, and detailed financials are not publicly available.

Name

Westfield Veterinary Group

Legal name

Westfield Veterinary Group

Website

https://westfieldvetgroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Westfield Veterinary Group is an AAHA-accredited, independent multi-doctor veterinary hospital group operating two state-of-the-art facilities in Westfield and Union, New Jersey, delivering wellness, urgent, surgical, dental, diagnostic, rehabilitation, and end-of-life care to pet owners across Northern New Jersey.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194), General Medical and Surgical Hospitals (6221)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAMAAAA

General Practice Veterinary Clinics (Wellness & Primary Care)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYHLAMACAB

Veterinary Specialty Referral Hospitals (Multi-specialty)

Healthcare & Life Sciences/Veterinary & Animal Health/Emergency & Specialty Veterinary Hospitals

SECONDARYHLAMADAH

Veterinary Imaging Centers (Radiology, Ultrasound, CT/MRI)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Diagnostics (Labs & Imaging)

SECONDARYAFAEANAA

Companion Animal Veterinary Clinics & Hospitals

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

Keywords

• Veterinary services
• Pet healthcare
• Animal hospital
• Veterinary urgent care
• Pet dental care

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Service Fees: Fee-for-service revenue from consultations, wellness exams, diagnostics, dental procedures, surgery, rehabilitation, urgent care, hospitalization (ICU/Isolation), and euthanasia. Payment is due at the time of service; a deposit is required for hospitalization with the balance due upon discharge.
2. Pharmacy & Retail Product Sales: Sales of prescription medications, parasite preventives, vaccines (including ProHeart 12 heartworm preventative), pet dental products, and other retail items through the onsite practice and the online store at shop.westfieldvetgroup.com.
3. Pet Insurance Reimbursement Facilitation: While not direct payment, the practice assists clients with claim submission and documentation for reimbursement through pet insurance providers including ASPCA, Embrace, PetPlan, Pumpkin, Nationwide, and Healthy Paws.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Westfield Veterinary Group is a multi-doctor veterinary hospital operating across two New Jersey locations (Westfield and Union) providing full-service primary, preventive, urgent, and emergency veterinary care for companion animals. The practice delivers wellness exams, surgery, dentistry, diagnostics, rehabilitation, end-of-life, and exotic pet care supported by in-house laboratory, digital radiography, ultrasonography, therapeutic laser, and ICU/isolation capabilities, with retail pharmacy products sold via its own online store.

Product overview

Westfield Veterinary Group is a single veterinary hospital brand operating across two physical locations — a primary-care clinic in Westfield, NJ and an urgent-care/emergency facility in Union, NJ — rather than a software platform. The offering is a unified clinical practice whose portfolio is broken into discrete service modules: Wellness & Preventative Care, Veterinary Urgent Care, Veterinary Surgical Services, Pet Dental Care, Advanced Veterinary Diagnostics, Pet Health Certificates, Pet Rehabilitation & Pain Management, Pet Euthanasia & End-of-Life Care, and Exotic Pet Care at the Westfield site. Supporting the clinical modules are operational products such as the Westfield Veterinary Group Online Store (shop.westfieldvetgroup.com), AAHA-accredited facility standards, and PetDesk-powered online appointment booking. Specialty interests of the veterinary team (e.g., internal medicine, soft-tissue surgery, oncology, endocrinology, acupuncture via Dr. Adam Borut) layer on top of the core service modules rather than being standalone branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Preventative Care Comprehensive nose-to-tail physical exams, vaccinations, parasite prevention, fecal exams, nutritional counseling, urinalysis, and age-appropriate blood work for puppies/kittens, adult pets (ages 1-6), and senior pets (7+).
• Veterinary Urgent Care Walk-in, no-appointment-needed urgent and critical care available at the Union location with around-the-clock triage, continuous ICU and isolation monitoring, and cutting-edge diagnostic resources for injured or severely ill pets.
• Veterinary Surgical Services Soft-tissue and general surgical procedures including spay/neuter, tumor and mass removal, hernia repair, gastrointestinal surgery, foreign body removal, gastric dilatation volvulus (GDV), urinary bladder surgery, and splenectomy, supported by pre-anesthetic blood testing, continuous intra-operative monitoring, and integrated pain management.
• Pet Dental Care Professional dental cleaning and oral surgery using human-grade ultrasonic and hand-scaling instruments, digital dental radiographs, polishing, extractions, biopsies, and post-operative pain medication and antibiotic gel.
• Advanced Veterinary Diagnostics In-house diagnostic laboratory testing (blood work, complete blood count, fecal testing, urinalysis) and diagnostic imaging including veterinary radiology (X-ray) and ultrasonography for non-invasive evaluation of internal organs, bones, muscles, veins, and arteries.
• Pet Health Certificates Issuance of Certificates of Veterinary Inspection for domestic and international travel with pets, including acclimation certificates as required by airlines, plus travel-readiness counseling regarding identification, medical records, and travel supplies.
• Pet Rehabilitation & Pain Management Pain management and rehabilitation therapies including therapeutic laser treatment, veterinary acupuncture performed by an IVAS-trained veterinarian (Dr. Adam Borut), and physical therapy modalities such as range-of-motion/stretching exercises, thermotherapy/cryotherapy, electrical stimulation, and weight management.
• Pet Euthanasia & End-of-Life Care Compassionate end-of-life veterinary care, including humane euthanasia administered via barbiturate anesthesia in a quiet room, with support and grief counseling for pet families.
• Exotic Pet Care Care for exotic and small companion animals including small mammals and reptiles, offered at the Westfield location by Dr. Adam Borut and other team members with interests in exotic pet medicine.
• Westfield Veterinary Group Online Store Hosted e-commerce storefront (shop.westfieldvetgroup.com) accessible via the main site navigation, enabling clients to order pharmacy and retail pet products online.
• Oncology Care Oncology diagnosis and treatment referenced as part of the Westfield location's full range of health care services, with cancer-related care covered within the rehabilitation, senior wellness, and surgery offerings.

Quantifiable outcome

• 1,079 reviews with an average 4.4-star rating on Google
• +3 more outcomes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ASPCA Pet InsuranceminorOthersListed among pet insurance companies Westfield Veterinary Group commonly works with; the practice assists clients with submitting claim paperwork for reimbursement.
• Embrace Pet InsuranceminorOthersListed among pet insurance companies Westfield Veterinary Group commonly works with; the practice assists clients with reimbursement paperwork.
• PetPlan (Fetch)minorOthersListed among pet insurance companies Westfield Veterinary Group commonly works with; the practice assists clients with reimbursement paperwork.
• Pumpkin Pet InsuranceminorOthersListed among pet insurance companies Westfield Veterinary Group commonly works with; the practice assists clients with reimbursement paperwork.
• Nationwide Pet InsuranceminorOthersListed among pet insurance companies Westfield Veterinary Group commonly works with; the practice assists clients with reimbursement paperwork.
• Healthy Paws Pet InsuranceminorOthersListed among pet insurance companies Westfield Veterinary Group commonly works with; the practice assists clients with reimbursement paperwork.
• Garden State Veterinary Specialists (GSVS)coreStrategic or Co-development PartnerEmergency referral partner at Iselin (732-283-3535). Handles urgent care for Westfield Veterinary Group patients outside normal business hours, providing continuity of emergency coverage beyond the Union clinic hours.
• PetDeskcoreTechnology or IntegrationOnline appointment booking system powering the "Book an Appointment" flow on the Westfield Veterinary Group website; integration referenced from Vstoria/PetDesk booking widgets.
• YoutechminorImplementation/ SI/ Consulting PartnerAgency that built, powers, and develops the Westfield Veterinary Group website (youtechagency.com). Copyright 2024 Westfield Veterinary Group.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Garden State Veterinary Specialists: Multi-specialty veterinary referral hospital in New Jersey that is Westfield Veterinary Group's named emergency referral partner for after-hours and specialty cases; operates in the same regional market with overlapping clinical capabilities.
• Red Bank Veterinary Hospital: Large multi-location veterinary hospital in New Jersey offering primary, specialty, and emergency services across the same geography as Westfield Veterinary Group, including internship pathways that overlap with WVG's clinical team alumni.

Broad incumbents

• VCA Animal Hospitals: National network of general, specialty, and emergency veterinary hospitals owned by Mars Veterinary Health; operates multiple locations across New Jersey and competes with Westfield for both primary and specialty pet-owner demand at scale.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain owned by Mars Veterinary Health with locations throughout the Northeast; competes for Westfield's specialty and emergency referral volumes and employs former interns of WVG clinicians.
• Banfield Pet Hospital: National general-practice veterinary chain with numerous New Jersey locations inside PetSmart stores; competes on convenience, price, and wellness plan bundling versus Westfield's primary care offering.
• National Veterinary Associates (NVA): Large consolidator of independent veterinary practices across the U.S., including hospitals in New Jersey; competes for independent veterinarians and potential acquisition targets in Westfield's market.
• PetVet Care Centers: Multi-state veterinary consolidator operating general, specialty, and emergency hospitals in the Northeast; competes for both pet-owner demand and veterinary talent in Westfield's geography.

Emerging players

• Bond Vet: Multi-location urban and suburban veterinary primary and urgent care operator with clinics across the Northeast; competes on convenience, walk-in availability, and modern client experience versus Westfield's primary care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WestfieldVetGroup
• Instagraminstagram.com/westfieldvetgroup
• LinkedInlinkedin.com/company/westfieldveterinarygroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfield Veterinary Group