Heitler Houstoun Architects

What Heitler Houstoun Architects does

Heitler Houstoun Architects (HHA) is a privately-held, full-service architecture and interiors firm founded in 1995 and headquartered in New York City. The firm delivers integrated architecture, interior design, and project management across seven practice areas: residential, development/site planning, retail concept and rollout, hospitality and recreation, workplace, health and wellness, and project management. Its services span custom residential renovations (gut renovations, apartment combinations, co-op/condo board approvals), feasibility and zoning work for developers, branded environment design and national multi-site rollout for retail and wellness brands, and full coordination from permits through construction completion.

HHA is led by four principals (Josh Heitler, Doug Houstoun, Kimberly Coca, Allison Adderley) who are directly involved in every project from concept through construction. The team consists of approximately 15-20 staff including Associates, Project Managers, a Senior Project Manager, Job Captain, Architectural Designers, and an Office Manager. Notable client engagements include 160+ Drybar locations, 60+ Vuori locations, Madison Reed Color Bar rollouts, the Rent The Runway NYC flagship, the W Las Vegas Casino Resort, and Cypress Hills affordable senior housing projects.

Revenue is generated through quote-based professional service fees tied to project scope and construction budget, with project budgets ranging from $50,000 to $5,000,000+. The go-to-market is principal-led direct engagement, supported by content marketing (blog, Instagram, LinkedIn, Houzz), industry awards, and referrals. HHA operates from a single NYC studio at 12 West 37th Street, executing projects across 32 U.S. states, with no disclosed external funding, parent company, or M&A activity.

Name

Heitler Houstoun Architects

Legal name

Heitler Houstoun Architects

Website

https://h-h-architects.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Heitler Houstoun Architects is a privately-held NYC architecture and interiors firm founded in 1995, led by four principals, delivering integrated design, retail rollout, and project management across residential, commercial, hospitality, and health/wellness sectors for 50+ brands and families nationally.

Ownership category

akta.pro rank

Product category

Architectural & Interior Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Architectural design services
• Interior design services
• Retail rollout architecture
• Residential architecture
• Hospitality design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: Full-service architecture and interior design fees for residential, retail, hospitality, workplace, health & wellness, and development projects. Revenue generated through professional service fees based on project scope and construction budget.
2. FF&E Procurement Services: Interior design services include specification, procurement, tracking and coordination of furniture, fixtures and equipment (FF&E) installation. Source furniture, specialty wall coverings, decorative lighting, accessories and draperies.
3. Project Management Services: Complete coordination from feasibility to permits through construction completion. Includes contractor bidding, permitting, stakeholder approvals, project schedules, budget tracking, and on-site oversight.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Heitler Houstoun Architects is a full-service architecture and interior design firm that delivers integrated design, permitting, and project management services across seven service lines: residential architecture, development and site planning, retail concept and multi-site rollout, hospitality and recreation, workplace design, health and wellness facilities, and project management. Projects range from $50,000 residential renovations to $5,000,000+ enterprise retail and hospitality programs, with principals directly involved from concept through construction completion.

Product overview

Heitler Houstoun Architects is a full-service architecture and interiors firm offering a unified portfolio of services rather than a software product. The core offerings include: Residential Architecture & Interior Design (custom homes, co-op/condo renovations, apartment combinations); Development & Site Planning (feasibility studies, zoning analysis for developers); Retail Concept & Rollout (brand environments and national multi-site execution for 50+ brands including Drybar and Vuori); Hospitality & Recreation (hotels, restaurants, recreational facilities); Workplace Design (offices and studios supporting productivity and culture); Health & Wellness Architecture (medical offices, spas, wellness facilities); and Project Management (full coordination from permits through construction). The firm is led by four principals and operates from NYC with projects spanning New York, New Jersey, California, Florida, and nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Architecture & Interior Design
• Development & Site Planning
• Retail Concept & Rollout
• Hospitality & Recreation Architecture
• Workplace Design
• Health & Wellness Architecture
• Project Management

Quantifiable outcome

• Completed 160+ locations for Drybar and 60+ for Vuori demonstrating capacity to deliver at scale
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• INC Architecture & Design: NYC-based multi-sector architecture firm with practices in residential, hospitality, retail, and commercial interiors, serving comparable U.S. institutional and brand clients.
• Rockwell Group: NYC-based boutique architecture and design firm operating across hospitality, retail, residential, and cultural sectors with principal involvement in design. Closest comparable multi-sector boutique with national footprint.
• Jeffrey Beers International: NYC-based hospitality and residential architecture firm with focus on luxury hotels, resorts, and high-end residences — closely comparable on hospitality and premium residential.
• AvroKO: Boutique hospitality-driven design firm with overlap in hotel, restaurant, and retail environment work; comparable in hospitality and brand-environment positioning.
• Vocon: National architecture and interior design firm with strong workplace and brand-environment practice; comparable in workplace and retail rollout services.
• Marvel Architects: NYC architecture firm working across residential, commercial, retail, and mixed-use developments — comparable in scale, multi-sector breadth, and urban specializations.
• Rottet Studio: Architecture and interior design firm with strong hospitality, residential, and brand-environment work; mirrors HHA's luxury residential and retail/hospitality crossover.
• CetraRuddy: NYC architecture and interiors firm with deep practice in luxury residential, commercial conversions, and adaptive reuse — directly aligned with HHA's residential and development work.

Broad incumbents

• Perkins&Will: Large architecture firm with practices in commercial, healthcare, hospitality, and residential — overlapping with HHA's health & wellness and workplace categories at a much broader scale.
• Gensler: Global architecture and design firm offering overlapping services in retail, workplace, hospitality, and health & wellness; principal Doug Houstoun is a Gensler alumnus. Operates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeitlerHoustounArchitects
• LinkedInlinkedin.com/company/heitler-houstoun-architects
• Instagraminstagram.com/h.h.architects
• Xx.com/heitlerhoustoun

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heitler Houstoun Architects