The House Boardshop

What The House Boardshop does

The House Boardshop, founded in 1982 and headquartered in Saint Paul, Minnesota, is a US e-commerce specialty retailer of outdoor recreation equipment. Operating under the legal entity Active Sports, LLC and wholly owned by CWI, LLC (the diversified outdoor conglomerate that also owns Camping World and Good Sam), the company sells gear across six core categories: snowboarding, skiing, hiking and camping, cycling, watersports, and skateboarding. Its customer base consists of individual outdoor recreation consumers, with snowboarding and skiing serving as the primary verticals by persona segmentation. The site carries 100+ brands with flagship relationships including Burton, K2, Rossignol, Salomon, Lib Tech, CAPiTA, Volcom, and Union, organized into dedicated brand shop pages.

The storefront runs on Salesforce Commerce Cloud (Demandware), evidenced by the on/demandware URL structure, supporting transactional e-commerce with customer accounts, wishlists, real-time inventory, order management, live chat, and SMS messaging. The product portfolio is unit-priced and organized across eight category pages (snowboard, ski, hike & camp, bike, watersports, skateboard, ski-clothing, and tools & tuning), with dedicated Sale and Outlet channels for clearance merchandise. Distribution is exclusively online within the continental United States under a $99 free-shipping threshold, supplemented by phone-based customer service at (800) 409-7669. A content marketing program, The House Guide, provides buying guides, gear reviews, and how-to articles, supported by owned organic social channels on Facebook, Instagram, and YouTube.

Revenue is generated through direct unit-priced product sales with seasonal promotional cycles, and customers can opt in to cross-promotional communications from the broader CWI family of brands (Camping World, Good Sam). The company reports 1-10 employees, indicating a lean operation that likely relies on parent-company shared services for fulfillment, marketing technology, and back-office functions. No public revenue, funding, or M&A data is disclosed, and the company has no mobile app, no public API, and no documented AI/ML capabilities.

Name

The House Boardshop

Legal name

Active Sports, LLC

Website

https://the-house.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

The House Boardshop is a US e-commerce specialty retailer of outdoor recreation gear, serving individual consumers across snowboarding, skiing, camping, cycling, watersports, and skateboarding categories. The company operates on Salesforce Commerce Cloud and is a wholly-owned subsidiary of CWI, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct retail sales of outdoor gear, outerwear, and sporting equipment including snowboards, skis, bikes, watersports equipment, camping gear, and skateboards through e-commerce transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The House Boardshop is a direct-to-consumer e-commerce retailer selling outdoor recreation gear and equipment across multiple categories including snowboarding, skiing, hiking and camping, biking, watersports, and skateboarding. The company carries 100+ brands such as Burton, K2, Rossignol, Lib Tech, Salomon, and Volcom, and offers free standard shipping on orders over $99 within the contiguous United States. All sales are transacted online through the-house.com, supported by phone and live chat customer service.

Product overview

The House is an e-commerce outdoor gear retailer offering a comprehensive portfolio of snow sports, water sports, cycling, camping, and skateboarding equipment. The product lineup is organized across seven core categories: Snowboard Equipment (snowboards, boots, bindings from brands like Burton, CAPiTA, Nitro), Ski Equipment (skis, boots, bindings from K2, Rossignol, Salomon), Watersports Equipment (water skis, wakeboards, tubes, life jackets from O'Brien, Hyperlite, Ronix), Bike Gear (bicycles, accessories, racks), Hike & Camp Gear (tents, coolers, camping accessories from Coleman), Skateboard & Longboard Equipment (from Globe), and Ski & Snowboard Outerwear (jackets, pants, bibs from Marmot, Arc'teryx, Columbia). The company also offers Tools & Tuning accessories (wax, scrapers, stomp pads from Dakine, Burton) for customer self-service maintenance. The offering functions as a multi-category retail platform rather than an integrated software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Snowboard Equipment Snowboards, snowboard boots, bindings, and snowboarding accessories from brands including Burton, CAPiTA, Nitro, Lib Tech, and GNU, sold to individual snowboarders through the e-commerce storefront.
• Ski Equipment Skis, ski boots, ski bindings, and skiing accessories from brands including K2, Rossignol, Salomon, Volkl, Atomic, and Head, sold to alpine and backcountry skiers through the e-commerce storefront.
• Hike & Camp Gear Camping and hiking equipment including tents, coolers, flashlights, and outdoor camping accessories from brands such as Coleman, sold to outdoor enthusiasts through the e-commerce storefront.
• Bike Gear Bicycles, bike accessories, bike components, bike racks, and cycling gear sold to road, mountain, BMX, and fat bike enthusiasts through the e-commerce storefront.
• Watersports Equipment Water skis, wakeboards, towable tubes, life jackets, kayaks, and stand-up paddleboards from brands including O'Brien, Hyperlite, Ronix, and Liquid Force, sold to boaters and water-sports participants through the e-commerce storefront.
• Skateboard & Longboard Equipment Skateboards, longboards, and skateboarding accessories from brands including Globe, sold to skateboarding enthusiasts at all levels through the e-commerce storefront.
• Ski & Snowboard Outerwear Ski jackets, snow pants, bibs (overalls), and winter apparel from brands including Marmot, Arc'teryx, Salomon, Obermeyer, Columbia, Burton, and Volcom, sold to skiers and snowboarders through the e-commerce storefront.
• Tools & Tuning Accessories Ski and snowboard tuning equipment including wax, scrapers, tuning irons, stomp pads, and tuning tools from brands including Dakine and Burton, sold to customers performing self-service equipment maintenance.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Camping WorldcoreGTM or Marketing PartnerPart of the same family of brands under CWI, LLC. Customers can opt-in to promotional communications from Camping World and Good Sam family of brands. Camping World is a major outdoor/RV retail company.
• Good SamcoreGTM or Marketing PartnerPart of the Camping World family of brands. Shared email marketing and promotional communications program for outdoor recreation enthusiasts.
• Overton'sminorChannel Partner/ Reseller/ DistributorListed as a partner company in the footer of the website. Overton's is a watersports and marine equipment retailer, suggesting potential cross-promotion in the watersports category.
• Burton SnowboardscoreOthersFlagship brand partnership. Burton is prominently featured as a top brand carried by The House, with dedicated brand shop page and extensive product catalog including snowboards, bindings, boots, outerwear, and accessories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/thehouseboardshop
• Facebookfacebook.com/HouseBoardshop
• Instagraminstagram.com/thehouseoutdoorgear
• Xx.com/houseboardshop
• LinkedInlinkedin.com/company/active-sports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The House Boardshop