The House Boardshop
The House Boardshop is a US e-commerce specialty retailer of outdoor recreation gear, serving individual consumers across snowboarding, skiing, camping, cycling, watersports, and skateboarding categories. The company operates on Salesforce Commerce Cloud and is a wholly-owned subsidiary of CWI, LLC.
- Company typePrivate
- Founded1982
- HeadquartersSaint Paul, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The House Boardshop does
The House Boardshop, founded in 1982 and headquartered in Saint Paul, Minnesota, is a US e-commerce specialty retailer of outdoor recreation equipment. Operating under the legal entity Active Sports, LLC and wholly owned by CWI, LLC (the diversified outdoor conglomerate that also owns Camping World and Good Sam), the company sells gear across six core categories: snowboarding, skiing, hiking and camping, cycling, watersports, and skateboarding. Its customer base consists of individual outdoor recreation consumers, with snowboarding and skiing serving as the primary verticals by persona segmentation. The site carries 100+ brands with flagship relationships including Burton, K2, Rossignol, Salomon, Lib Tech, CAPiTA, Volcom, and Union, organized into dedicated brand shop pages.
The storefront runs on Salesforce Commerce Cloud (Demandware), evidenced by the on/demandware URL structure, supporting transactional e-commerce with customer accounts, wishlists, real-time inventory, order management, live chat, and SMS messaging. The product portfolio is unit-priced and organized across eight category pages (snowboard, ski, hike & camp, bike, watersports, skateboard, ski-clothing, and tools & tuning), with dedicated Sale and Outlet channels for clearance merchandise. Distribution is exclusively online within the continental United States under a $99 free-shipping threshold, supplemented by phone-based customer service at (800) 409-7669. A content marketing program, The House Guide, provides buying guides, gear reviews, and how-to articles, supported by owned organic social channels on Facebook, Instagram, and YouTube.
Revenue is generated through direct unit-priced product sales with seasonal promotional cycles, and customers can opt in to cross-promotional communications from the broader CWI family of brands (Camping World, Good Sam). The company reports 1-10 employees, indicating a lean operation that likely relies on parent-company shared services for fulfillment, marketing technology, and back-office functions. No public revenue, funding, or M&A data is disclosed, and the company has no mobile app, no public API, and no documented AI/ML capabilities.
The House Boardshop firmographics
Firmographics- Name
- The House Boardshop
- Legal name
- Active Sports, LLC
- Website
- https://the-house.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The House Boardshop is a US e-commerce specialty retailer of outdoor recreation gear, serving individual consumers across snowboarding, skiing, camping, cycling, watersports, and skateboarding categories. The company operates on Salesforce Commerce Cloud and is a wholly-owned subsidiary of CWI, LLC.
- Ownership category
- akta.pro rank
Where The House Boardshop is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The House Boardshop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: Direct retail sales of outdoor gear, outerwear, and sporting equipment including snowboards, skis, bikes, watersports equipment, camping gear, and skateboards through e-commerce transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing varies by item |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The House Boardshop product offering
Product offeringCore offering
The House Boardshop is a direct-to-consumer e-commerce retailer selling outdoor recreation gear and equipment across multiple categories including snowboarding, skiing, hiking and camping, biking, watersports, and skateboarding. The company carries 100+ brands such as Burton, K2, Rossignol, Lib Tech, Salomon, and Volcom, and offers free standard shipping on orders over $99 within the contiguous United States. All sales are transacted online through the-house.com, supported by phone and live chat customer service.
Product overview
The House is an e-commerce outdoor gear retailer offering a comprehensive portfolio of snow sports, water sports, cycling, camping, and skateboarding equipment. The product lineup is organized across seven core categories: Snowboard Equipment (snowboards, boots, bindings from brands like Burton, CAPiTA, Nitro), Ski Equipment (skis, boots, bindings from K2, Rossignol, Salomon), Watersports Equipment (water skis, wakeboards, tubes, life jackets from O'Brien, Hyperlite, Ronix), Bike Gear (bicycles, accessories, racks), Hike & Camp Gear (tents, coolers, camping accessories from Coleman), Skateboard & Longboard Equipment (from Globe), and Ski & Snowboard Outerwear (jackets, pants, bibs from Marmot, Arc'teryx, Columbia). The company also offers Tools & Tuning accessories (wax, scrapers, stomp pads from Dakine, Burton) for customer self-service maintenance. The offering functions as a multi-category retail platform rather than an integrated software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Snowboard Equipment Snowboards, snowboard boots, bindings, and snowboarding accessories from brands including Burton, CAPiTA, Nitro, Lib Tech, and GNU, sold to individual snowboarders through the e-commerce storefront.
- Ski Equipment Skis, ski boots, ski bindings, and skiing accessories from brands including K2, Rossignol, Salomon, Volkl, Atomic, and Head, sold to alpine and backcountry skiers through the e-commerce storefront.
- Hike & Camp Gear Camping and hiking equipment including tents, coolers, flashlights, and outdoor camping accessories from brands such as Coleman, sold to outdoor enthusiasts through the e-commerce storefront.
- Bike Gear Bicycles, bike accessories, bike components, bike racks, and cycling gear sold to road, mountain, BMX, and fat bike enthusiasts through the e-commerce storefront.
- Watersports Equipment Water skis, wakeboards, towable tubes, life jackets, kayaks, and stand-up paddleboards from brands including O'Brien, Hyperlite, Ronix, and Liquid Force, sold to boaters and water-sports participants through the e-commerce storefront.
- Skateboard & Longboard Equipment Skateboards, longboards, and skateboarding accessories from brands including Globe, sold to skateboarding enthusiasts at all levels through the e-commerce storefront.
- Ski & Snowboard Outerwear Ski jackets, snow pants, bibs (overalls), and winter apparel from brands including Marmot, Arc'teryx, Salomon, Obermeyer, Columbia, Burton, and Volcom, sold to skiers and snowboarders through the e-commerce storefront.
- Tools & Tuning Accessories Ski and snowboard tuning equipment including wax, scrapers, tuning irons, stomp pads, and tuning tools from brands including Dakine and Burton, sold to customers performing self-service equipment maintenance.
Companies that use The House Boardshop
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
The House Boardshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The House Boardshop partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Camping WorldcorePart of the same family of brands under CWI, LLC. Customers can opt-in to promotional communications from Camping World and Good Sam family of brands. Camping World is a major outdoor/RV retail company.
- Good SamcorePart of the Camping World family of brands. Shared email marketing and promotional communications program for outdoor recreation enthusiasts.
- Overton'sminorListed as a partner company in the footer of the website. Overton's is a watersports and marine equipment retailer, suggesting potential cross-promotion in the watersports category.
- Burton SnowboardscoreFlagship brand partnership. Burton is prominently featured as a top brand carried by The House, with dedicated brand shop page and extensive product catalog including snowboards, bindings, boots, outerwear, and accessories.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The House Boardshop competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The House Boardshop social profiles
Digital presenceThe House Boardshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The House Boardshop leadership team
Management profileNumber of profiles
Profiles1 record
The House Boardshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The House Boardshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The House Boardshop
What does The House Boardshop do?
The House Boardshop is a direct-to-consumer e-commerce retailer selling outdoor recreation gear and equipment across multiple categories including snowboarding, skiing, hiking and camping, biking, watersports, and skateboarding. The company carries 100+ brands such as Burton, K2, Rossignol, Lib Tech, Salomon, and Volcom, and offers free standard shipping on orders over $99 within the contiguous United States. All sales are transacted online through the-house.com, supported by phone and live chat customer service.
Is The House Boardshop a public or private company?
The House Boardshop is a private company. It is classified as corporate owned and is currently operating.
When was The House Boardshop founded?
The House Boardshop was founded in 1982. It employs 1 to 10 people.
Where is The House Boardshop based?
The House Boardshop is headquartered in Saint Paul, United States, in the North America region.
How does The House Boardshop make money?
One revenue line is on record: product Sales.
Does The House Boardshop have an API?
No public API is recorded for The House Boardshop.