Bartenders
Bartenders Inc. is a UK premium mobile bar hire, full-service drinks events, and elite bar-staff agency serving private, corporate, and large-scale events at London's top venues, including Royal Palaces, The Gherkin, and The Shard.
- Company typePrivate
- Founded2012
- HeadquartersTeddington, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bartenders does
Bartenders Inc. is a UK-based, founder-led event services company founded in 2012 and headquartered in Teddington, South West London. The company specialises in premium mobile bar hire, full-service drinks event management, and the supply of elite cocktail and bar staff to London's catering, event, and venue clients. Its core service is delivering turnkey bar operations at private celebrations, corporate receptions, and large-scale events of up to 1,000+ guests, working in marquee locations such as Royal Palaces, The Gherkin, The Shard, and top London hotels and galleries. The offering is built around three integrated lines: full-service Drinks Events, Premium Mobile Bars (available for full service or dry hire), and a Staff Agency supplying curated bartenders to other operators.
The company's principal physical asset is a proprietary modular mobile bar system constructed from catering-grade stainless steel, configurable from 1.2 metres to over 25 metres in length in 'L', 'U', or square formats, with integrated speed rails, sinks, storage, and lighting, and optional custom branding. Complementing this is a continually maintained in-house database of 3,500 cocktails that underpins the company's branded 'Spiritual Guidance' cocktail consultation service for menu curation and event theming. Service is led by Head Barman Phil Sargent, who brings 25+ years of experience from London's most prestigious members' clubs, and the company has won the Best Bar Team category at the CLASS Awards.
Bartenders Inc. operates on a quote-based, event-driven revenue model with two primary mechanics: one-time bar hire fees (either full-service mobile bars or dry-hire equipment rental) and professional services revenue from cocktail consultation and Staff Agency placements. Go-to-market is direct and relationship-driven, relying on the company website, direct email, and Phil Sargent's professional network rather than paid marketing. The company employs 11–50 staff, serves London and Surrey as its core market, and is willing to travel further for events. There is no external funding, no parent company, and no publicly disclosed revenue.
Bartenders firmographics
Firmographics- Name
- Bartenders
- Legal name
- Bartenders Inc.
- Website
- https://bartendersinc.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bartenders Inc. is a UK premium mobile bar hire, full-service drinks events, and elite bar-staff agency serving private, corporate, and large-scale events at London's top venues, including Royal Palaces, The Gherkin, and The Shard.
- Ownership category
- akta.pro rank
Bartenders industry classification
Industry- Product category
- Event Bartending Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
- akta.pro secondary industries
- Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
Keywords
Where Bartenders is headquartered
LocationHeadquarters
- HQ city
- Teddington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bartenders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Mobile Bar Hire: Premium mobile bar hire services delivered with professional bartending staff. Bars can be configured from 1.2m to 25m+ for events ranging from intimate gatherings to 1,000+ attendees.
- Dry Hire: Rental of premium mobile bars without staffing, allowing clients to manage their own service with professional setup.
- Cocktail Consultation: Curated cocktail menu design and matching to event themes. Includes consultation services to design perfect cocktail menus for events.
- Bar Staff Agency: Supply of cocktail and bar staff to London's elite catering companies, event companies, and prestigious venues.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Bartenders product offering
Product offeringCore offering
Bartenders Inc provides premium mobile bar hire and full-service drinks event management for private celebrations, corporate occasions, and large-scale events across London and the UK. The company supplies a modular, catering-grade stainless steel mobile bar system configurable from 1.2m to over 25m, delivered either as a dry hire rental or as a complete staffed bar service. It also operates a bar staff agency supplying elite cocktail bartenders and event crew to London's catering companies, event companies, and prestigious venues.
Product overview
Bartenders Inc is a single-service business offering a unified portfolio of event bartending services. The core offering comprises three integrated service lines: Premium Mobile Bars (modular bar systems for dry hire or full service), Drinks Events (end-to-end event management for private, corporate, and large-scale occasions), and Staff Agency (supply of elite cocktail and bar staff). These services are unified by 'Spiritual Guidance'—the company's cocktail consultation service that curates and matches cocktails to client event themes. The company operates from Teddington, South West London, with teams based across London and Surrey.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Mobile Bars
Quantifiable outcome
- Events served: from intimate gatherings to 1,000+ guest occasions
- +3 more outcomes
Companies that use Bartenders
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Bartenders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bartenders partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bartenders competitors and assessment
Company assessmentDirect peers
- The Mixology Group: A UK premium mobile bar hire and event cocktail company offering modular bar installations, mixology services, and bar staffing for corporate and private events — directly overlapping Bartenders Inc.'s three service lines across mobile bars, events, and staff agency.
- Flair Event Bartending: A mobile flair bartending service that supplies professional bartenders and bar setups for events and corporate functions, comparable to Bartenders Inc.'s event staffing and drinks event delivery.
- The Mobile Bar Company: UK-based provider of mobile bars for weddings, corporate events, and private parties with nationwide delivery — same product category (modular mobile bar hire) and same target customers as Bartenders Inc.
- Hire A Bartender: A UK bartender staffing and mobile bar hire platform connecting clients with vetted bartenders for events — comparable service offering to Bartenders Inc.'s staff agency and drinks events lines.
- Event Bar Hire: A UK mobile bar hire company offering bar rentals and bar services for weddings, parties, and corporate events — directly comparable product offering and customer base to Bartenders Inc.'s mobile bar business.
- London Bar Hire: UK mobile bar hire and cocktail service provider focused on London events — directly comparable in geography, service mix (mobile bars + staff), and customer profile to Bartenders Inc.
Regional players
- Hak Events Group: A UK event staffing and bar hire provider supplying bar, hostess, and front-of-house staff to events and venues — overlapping Bartenders Inc.'s staff agency and mobile bar offering, primarily operating across the UK.
- Frederick's Events: UK cocktail bar hire and event cocktail service with a roster of mobile bars and mixologists serving corporate and private clients across the UK — comparable mobile bar hire offering to Bartenders Inc.
Broad incumbents
- The Alchemist: A UK chain of theatrical cocktail bars; operates as fixed-venue bars rather than mobile services but competes for the same premium cocktail-experience customer (corporate entertainment, celebrations), positioning it as a broader incumbent in the UK's premium cocktail market.
- Mr Fogg's (Mr Fogg's Society of Exploration & related venues): A London-based themed cocktail bar group known for premium immersive experiences; overlaps with Bartenders Inc. on the prestige cocktail/corporate events segment, though fixed-venue rather than mobile-event delivered.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bartenders social profiles
Digital presenceBartenders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bartenders leadership team
Management profileNumber of profiles
Profiles1 record
Bartenders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bartenders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bartenders
What does Bartenders do?
Bartenders Inc provides premium mobile bar hire and full-service drinks event management for private celebrations, corporate occasions, and large-scale events across London and the UK. The company supplies a modular, catering-grade stainless steel mobile bar system configurable from 1.2m to over 25m, delivered either as a dry hire rental or as a complete staffed bar service. It also operates a bar staff agency supplying elite cocktail bartenders and event crew to London's catering companies, event companies, and prestigious venues.
Is Bartenders a public or private company?
Bartenders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bartenders founded?
Bartenders was founded in 2012. It employs 11 to 50 people.
Where is Bartenders based?
Bartenders is headquartered in Teddington, United Kingdom, in the Europe region.
How does Bartenders make money?
Four revenue lines are on record. Mobile Bar Hire is the primary driver. The others are dry Hire, cocktail Consultation and bar Staff Agency.
Who are Bartenders's main competitors?
Direct peers on record are The Mixology Group, Flair Event Bartending, The Mobile Bar Company, Hire A Bartender, Event Bar Hire and London Bar Hire. Regional players are Hak Events Group and Frederick's Events. Broad incumbents are The Alchemist and Mr Fogg's (Mr Fogg's Society of Exploration & related venues).
Does Bartenders have an API?
No public API is recorded for Bartenders.
What industry is Bartenders in?
Bartenders's product category is Event Bartending Services. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending), with a secondary code of HSACAAAH, Catering Coordination & Bar Service Management (Non-restaurant). Its NAICS code is 7224 and its SIC code is 5810.